Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms
Top executives reflect on how winning Athletech’s Power Players award has impacted their businesses and share what they’re building next
Evosh Pilates, a low-labor, always-open concept from Fort Smith, Arkansas, has franchisees lined up for a nationwide expansion push
Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million
Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer
Client churn is a "silent killer" at many facilities. Here's what you need to know to tackle it head on.
There’s an abundance of pain points that come with cold plunging. HomePlunge’s H3 alleviates them for consumers, operators and owners of all kinds.
Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and AR
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
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