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Industry News

City Fitness Heads to Hoboken in First Expansion Outside Philadelphia

City Fitness will open two Hoboken clubs this year as gyms increasingly eye New Jersey as a competitive market.

Elizabeth Ostertag • Jul 07 2026
people work out on at a CrossFit box
Finance

CrossFit No Longer Up for Sale, CEO Says

Berkshire Partners is no longer looking to sell CrossFit, the functional fitness brand’s new CEO Bruce Edwards confirmed.

Josh Liberatore • Jul 07 2026
panelists on stage at the ATN Innovation Summit
Wellness

Community, Preventive Health & GLP-1s Will Drive the Future of Fitness, Execs Say

Industry leaders pointed to fitness' ability to drive stronger healthcare and social wellness outcomes as key levers for the industry's future. The rise of GLP-1s offers another opportunity, they said.

Ani Freedman • Jul 07 2026
Pete Moore and Brian Smith at ATN Innovatin Summit
member exclusive

What Fitness Operators Need to Know About M&A in Today’s Landscape

Pete Moore and Brian Smith broke down the state of M&A valuations and capital flows in fitness and wellness — or, as Moore calls it, the HALO sector

Collin Helwig • Jul 07 2026
exterior of a cult.fit gym
Finance

Indian Fitness Firm Cult.fit Files for IPO

Cult.fit operates 708 fitness centres across India and had more than 987,000 paid members as of March.

Reuters • Jul 06 2026
woman with a medal from a fitness competition
Fitness

Spartan’s Deka Launches New Fitness Competition Built for Gyms

Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions.

Elizabeth Ostertag • Jul 06 2026
AlterMe Ring and Program Review
Reviews

AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura?

We tried AlterMe's DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here's our honest review.

Danielle Directo-Meston • Jul 06 2026
interior of a Vaura Pilates studio
Industry News

Vaura Pilates Expands to Indonesia, Eyes More US Openings

Vaura Pilates is expanding its international footprint, opening its first studio in Indonesia as the reformer Pilates concept reaches 10 locations worldwide.

ATN Staff • Jul 06 2026
exterior of a Discover Strength gym
Industry News

Discover Strength Adds New Locations, Tops 40 Studios

The Minnesota-based Discover Strength now operates 41 studios across 15 states, with multi-unit franchisees driving much of its recent growth.

ATN Staff • Jul 06 2026
outdoor gym at a Paris homeless shelter
Industry News

Omnigym Opens Outdoor Gym in Paris for Homeless People

Omnigym has partnered with Emmaüs Solidarité to install fitness equipment at a shelter serving more than 200 residents in the French capital.

Elizabeth Ostertag • Jul 06 2026
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