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Athletech News highlights the top companies that will define the industry in the years ahead
The List
Based on our rigorous criteria and editorial expertise, Athletech News presents the most innovative companies that will define the fitness and wellness industry’s future.
This brand’s weighted vest is the only one to integrate compression and heat capture, increasing cardiovascular demand, muscular engagement and metabolic stimulus. It allows users to fortify bone structure and build cardiovascular resistance.
Wearers look good while doing so as well. The Aion vest features premium performance apparel materials designed for modern athletes and longevity-driven consumers. The brand insists it’s not creating another piece of equipment, but upgrading every workout while making resistance its own kind of wearable. It counts Life Time Fitness, F45 and BODi as partners and earned recognition from Men’s Health in its annual 2025 Fitness Awards.
“Aion doesn’t just add weight — it enhances stimulus, stability and performance in a way no other vest has achieved,” the brand said.
Some wellness experiences feature one or two science backed modalities that reset the body, regulate the nervous system and elevate mental clarity. In a singular session, Ammortal gives you five: red light, PEMF, vibroacoustic and molecular hydrogen therapy along with guided mediation and breathwork.
“Ammortal created an exciting and entirely new, wellness category when we launched The Ammortal Chamber,” the brand said. “The Chamber redefines recovery and performance by creating the first fully-integrated product that resets, connects and uplevels the body, the mind and the inner state, all within an incredibly enjoyable experience.”
Multiple championship runs this year have gone through Ammortal chambers, with the Seattle Seahawks and LA Dodgers both being users. The brand has also found success off the field, branching into the hospitality sector with installations at Ritz-Carlton, Proper, Fairmont, St. Regis and Four Seasons.
Everyone looks forward to a sip of water between hard sets or sessions, and AquaTru Pro makes sure that’s delivered in the cleanest, most efficient way possible.
This brand’s bottle-filling stations deliver purified water for gyms and commercial spaces with a four-stage filtration system that removes 99.9% of 84 contaminants, including lead, forever chemicals (PFOS and PFOA), fluoride, chlorine and microplastics. Also, unlike traditional RO systems that require complex plumbing, AquaTru Pro has freestanding, plug-and-play systems that can be installed anywhere there’s a water connection.
“Water quality is often overlooked in conversations about fitness and wellness, yet hydration is one of the most fundamental drivers of physical performance, recovery and overall health,” the brand added.
AquaTru Pro is already keeping F45 and CrossFit members hydrated. Its purification technology also recently received honors from Good Housekeeping, which selected the AquaTru Carafe Smart as a 2026 Kitchen Awards winner, and Esquire, which named the AquaTru Carafe the “Best Water Purifier” in its 2025 Gadget Awards.
While most equipment manufacturers push out bulky hardware with minimal regard for look or functionality, Bala takes a more concentrated approach. The brand’s weights and other products carry a sleek look certain to elevate any gym or studio housing them. The brand counts Mark Cuban and Maria Sharapova as investors, and through recent collaborations with Dunkin, New Balance, Pucci and Ralph Lauren, continues to bridge fitness with fashion and lifestyle.
“Bala redefined what fitness products can look like, feel like and mean in everyday life,” the brand said. “By blending design-forward aesthetics with functional performance, Bala transformed traditionally utilitarian equipment into lifestyle essentials people actually want to use, will use and be seen using.”
In 2026, Bala also plans to launch a weighted vest and heavier dumbbells with an elevated, design-forward storage solution.
Long been hailed as a pioneer when it comes to structured at-home fitness, this year, BODi (formerly known as Beachbody) launched P90X Generation Next, which applies a stronger focus on maximizing power and strength, sharpening athleticism and preventing burnout than its predecessors. The new program also features Waz Ashayer as a lead coach.
“Today, BODi continues to stand apart by pairing our proven training methodology with a program structure that is approachable for beginners yet scalable for experienced users,” the brand said. “This blend of structured programming, science-backed intensity and accessibility helped redefine what at-home fitness could look like and continues to make the program relevant for a new generation of users seeking effective, flexible training solutions.”
BODY20 is helping make Electro Muscle Stimulation (EMS) mainstream through tech that makes the modality more scalable, accessible and user-friendly.
The Sequel brand’s standout innovation is its state-of-the-art Dry Suit, which eliminates the wet suits and manual electrode setup traditionally associated with EMS workouts. This reduces setup time, improves consistency and creates a more comfortable member experience while also enabling group training formats that were previously difficult to execute within EMS fitness.
“Rather than using technology as a novelty, BODY20 applies it to solve real operational and experiential problems – modernizing EMS training and making it practical, repeatable and scalable for the fitness industry,” the brand said.The impact has been measurable. Since implementing the Dry Suit, BODY20 reports studios have seen leads increase 48%, revenue rise 20% and visits grow 10%. With more than 60 studios currently open or in development, the company is positioning EMS training as a unique strength solution for modern consumers.
Bon Charge has become one of the wellness industry’s most user-friendly, strategic technology brands, bringing red light therapy and PEMF into everyday routines. This year, the company became Fulham FC’s Official Red Light Recovery Partner, marking one of the category’s most significant partnerships in professional sports to date. It also introduced several breakout products, including one of the world’s first red light electric toothbrushes and a Red Light Cap designed to support hair health.
Bon Charge reports its red light product sales grew 129% year-over-year in 2025, while sales of its Red Light Blankets surged 559% amid growing adoption in luxury wellness and recovery spaces.
“Modern life disrupts biology, Bon Charge restores it,” the brand said.
By also investing in categories like blue light blocking and infrared wellness, BON CHARGE is positioning itself as a leader in making wellness technology more accessible and integrated into daily life.
By creating products for women which lack the BPA, PFAS, forever chemicals and microfibers commonly found in activewear, BRANWYN gives you workout gear you feel good in, and about. The brand crafts its tops, bottoms and underwear with Merino wool on seamless Santoni machines to avoid including all the harmful aforementioned materials. BRANWYN boasts more than 9,000 five-star reviews and Inc. Magazine recognized it as the 109th-fastest-growing company (7th in CPG) in America in 2024 and 246th in 2025.
BRANWYN also donates a small percentage of its revenue to nonprofits that connect women and girls to the outdoors, further exemplifying its work in elevating both product standards and participation in wellness, health and fitness.
“By centering physiology, materials science, and sustainable manufacturing, we’re redefining what truly functional women’s performance apparel can be,” the BRANWYN team said.
If you’re reading this and feel like you’ve been scrolling too long, the Brick device is for you. This company created what it calls the first physical device for digital wellness, allowing users to block distracting apps and notifications with a single tap while creating real-world friction between themselves and compulsive phone use.Unlike traditional screen-time apps, which can easily be bypassed in moments of impulse, Brick requires users to physically return to the device to unlock distractions again. This results in a more intentional relationship with technology designed to promote focus, presence and mental clarity.
“Brick is not just a device or another tech startup — it’s a movement,” the brand said.Now active in more than 180 countries, Brick reports users reduce screen time by over three hours per day on average, while more than 90% report improvements in focus, distraction levels and mental health.
Caldera + Lab looks at men’s skincare as a performance essential rather than a vanity category. Its streamlined, high efficacy products are powered by biotech forward, sustainably sourced ingredients and rigorously tested to support skin resilience against sweat, sun exposure, environmental stress and age.
“At a time when men’s wellness is expanding beyond muscle to include hormone health, recovery and longevity, Caldera + Lab has positioned skin as a critical yet overlooked pillar,” the brand said. “By merging science, sustainability and performance, Caldera + Lab is elevating grooming into a category that serves modern athletes and high performers alike; making it not just innovative, but culturally ahead of where wellness is headed.”
Caldera + Lab has also brought performance skincare to like-minded brand communities, such as Lululemon activations and partnerships with top creators and athletes, such as Tony Gonzalez.
There are few things more essential to an effective workout than proper breathing, and Climatic Health recognized that in full. This brand recently designed the first daily lung health system via an inhaled solution that proactively supports lung function by clearing airways to support easier breathing and improved performance.
“In a world where 99% of people breathe air that fails WHO standards, Climatic is establishing daily lung health as a critical wellness pillar,” the brand said. “Despite increasing wildfires, pollution spikes and declining urban air quality, lung health has remained largely overlooked. Climatic is changing that paradigm.”
Climatic’s product is backed by more than three years of research, with testing in collaboration with Mount Sinai Medical Center and athlete studies. Launching in late Spring 2026, the brand also reports it has a 10,000-and-growing waitlist.
Known for its science-backed formulas and design-led approach, Cymbiotika has built one of the most distinctive presences in modern wellness. By leveraging the demand for trusted, high-quality supplements that deliver real results without any exclusivity barrier, this company reports five consecutive years of triple-digit growth.
“With no hidden ingredients or confusing labels, the brand sources only the highest-quality, research-backed inputs, combining nature and innovation to deliver optimal results,” Cymbiotika’s team said.
Cymbiotika just launched the first creatine supplement delivered with liposomal technology as well. This past year, it also secured $25M in seed funding from investors including Hailey Bieber, The Weeknd, Zac Efron, Peggy Gou and the Jonas Brothers.
If you’ve walked into a gym, fitness studio or undergone any sort of fitness experience this past year, Daxko likely had a hand in setting it up. This tech provider serves more than 19,000 facilities across 68 countries, connecting membership management, payments, scheduling, communications and fundraising into one integrated ecosystem.
The company recently accelerated its AI-first strategy, embedding automation and predictive intelligence directly into operator workflows. Daxko’s platform can now identify churn risk, automate personalized outreach and simplify administrative tasks, helping organizations focus more on community engagement and less on backend complexity.
“Daxko helps organizations operate sustainably while keeping communities active, connected and supported,” the brand said.
Diplo’s Run Club reshaped what a fitness event can look like by blending community running with live music to establish festival-style wellness experiences. Created by Grammy-winning DJ Diplo after running the Miami Half Marathon, the concept combines 5K races with post-run concerts and recovery activities designed to make fitness feel more social, accessible and celebratory.The series drew more than 100,000 attendees across eight events last season, with more than half of the participants being first-time 5K runners. Wellness activations at each stop include recovery experiences, strength challenges and brand partnerships spanning footwear, supplements and performance products.
“Diplo’s Run Club invites runners of all skill levels to come join the fun,” the brand said.Now considered one of the 10 largest 5K event series in the United States, Diplo’s Run Club continues expanding with new cities, larger crowds and additional wellness-focused experiences.
Already a leading supplier of smart, connected equipment, Echelon is solidifying the foundation for modern fitness experiences. This past year, the brand successfully launched Echelon Coach, which delivers one-on-one personal training programs designed to provide customized guidance and motivation tailored to each customer’s goals and fitness level. Echelon also recently expanded its product line with tech upgrades that capture real-time wellness statistics.“By combining expert coaching with cutting-edge wellness tracking, we have created an integrated fitness ecosystem that goes beyond workouts and fosters sustainable lifestyle change,” the brand said. “Our commitment to innovation ensures our customers receive smarter, more effective tools and support, helping them achieve measurable results, build confidence and improve their long term physical well-being.”
Echelon’s commitment to facilitating health and wellness goes beyond tech as well. This past year, the brand opened a state-of-the-art fitness facility at Mililani High School in Hawaii, providing students with access to premier training resources. It also donates machines to veterans and first responders.
Responsible for what it claims to be the world’s first real-time hormone monitoring system, Eli Health only needs a small saliva sample to begin tracking hormone levels and provide insights on ways to improve your health and wellbeing. After six years of R&D, the brand publicly launched its first hormone test, for cortisol, in October 2025, and intends to roll out progesterone and testosterone tests later this year as well.
“Before Eli, hormone testing required lab tests or mail-in kits,” the brand said. “This means long wait times, inconvenient shipping processes and only one-time snapshots of your health. “The Hormometer has made hormone monitoring — anytime, anywhere — possible in just 20 minutes.”
EoS Fitness is known for being one of the industry’s leading high-value, low-price gyms, but took a novel approach to marketing this past year by creating a mascot, Will Power. The brand has spent the last several shaping the friendly blue character as a storytelling instrument that humanizes fitness, inspires and brings people together.
“With the debut of the industry’s first ever brand character, EoS is pioneering a new era of member engagement and reshaping the way members experience community inside the gym,” the brand said. “Will Power is more than just a symbol of what one can achieve, Will instills inspiration and motivates gymgoers to move their body and reminds everyone that obstacles are just movement in disguise.”
The brand reported that Will Power’s debut drove demand for merchandise featuring the character, with one team member even getting him tattooed, showcasing how nontraditional marketing moves can resonate beyond expectations.
F45 Training evolved beyond its roots as a functional fitness franchise through FIT House of Brands, a broader platform spanning training, recovery and lifestyle. Launched in 2025, the system now unites F45 Training, FS8 and VAURA across roughly 1,500 studios in 55 countries, creating a multi-modality wellness network that blends strength training, Pilates, recovery and performance tracking.“This approach enables both differentiation and global relevance in a rapidly evolving fitness landscape,” the brand said.
Technology remains central to the model. Proprietary systems like F45 TV and LionHeart , which is integrated with Apple Health, provide real-time performance feedback the company reports has helped drive higher retention and lower churn across its member base.
The platform also continues expanding its cultural footprint through partnerships with Reebok, HYROX and Red Bull while integrating healthcare and recovery initiatives.
Since evolving from a small shop into an industry-leading sports nutrition and supplements company, 1st Phorm continues to look for new ways to propel its side of the sector forward. Most recently, it did so by launching Phorm Energy alongside Anheuser-Busch and UFC president Dana White.
Like with its other products, 1st Phorm pairs NSF and Informed Choice certified supplements in Phorm Energy to drive real behavior change. The brand’s combination of nutritional expertise, world-class manufacturing, distribution and cultural influence make it a stand out name even in an increasingly competitive energy drink market.
“By combining elite manufacturing standards, transparent sourcing, community-driven coaching and emerging technology, 1st Phorm is creating a modern wellness platform that meets consumers wherever they are — and helps them sustain results long-term,” the brand said.
Flex makes HSA/FSA payments as seamless as any modern checkout option. The San Francisco-based brand leverages real time eligibility intelligence, compliance-first design, and API-native integrations to keep payments flowing with less financial strain on consumers.While other payment brands leverage reimbursement tools or other limited services, Flex is built for real-world commerce. It supports optimized checkouts, mixed carts, split payments, subscriptions and Stripe-compatible methods, with eligibility verified upfront to reduce risk and friction.
Flex already powers HSA/FSA payments for leading brands like Equinox, Dermstore and Therabody, underscoring its ability to propel commerce in a variety of industry sectors. “By transforming historically underused health benefit funds into active spending on preventative wellness, Flex is helping make health more accessible while driving meaningful growth for merchants across the fitness and wellness industry,” the brand said.
Fountain Life doesn’t let people sit around and wait for health-related issues to strike. This Orland-based brand integrates whole-body imaging, genetic and metabolic testing with personalized clinical guidance to help individuals detect diseases earlier and improve their healthspan. Its Zori AI program, a proprietary medical assistant, synthesizes complex health data into real-time, personalized recommendations for members and clinicians alike.
“Fountain Life is redefining the future of wellness by shifting the model from reactive treatment to proactive healthcare,” the brand said.
Fountain Life reports that among members who’ve considered themselves healthy, 14.4% have discovered an actionable, life-threatening condition through its screenings. Last summer, it raised $18 million in a Series B funding round.
There’s no need for towels, a fear of leaks or a change of clothes with Frost Locker. This brand’s chamber features electric cooling technology that creates dry, comfortable and consistent cold therapy experiences that’ll stimulate blood circulation and reduce inflammation but won’t leave you soaked and shivering.
“Our systems use no shared or reused bath water, require no chemical shock treatments that elevate cortisol and operate without nitrogen, making recovery safer, cleaner and more consistent,” the brand said.
Frost Locker chambers are also self-cleaning, making them 100% plug-and-play. If it hasn’t already, the brand is poised to transform cold therapy from a high-risk, high-maintenance offering into a modern, reliable wellness solution, setting itself apart as a category-shifting innovation.
Function cuts through the barriers the healthcare industry has had in front of consumers for years as they look for advanced health insights. Since making last year’s list, it’s expanded access to allow 60 more lab tests per year, which is five times more than the annual visit. Function recently unveiled its Medical Intelligence Lab, which leverages AI to take a deeper look at each person’s unique biology by unifying data from lab testing, imaging, wearables, IoT devices and medical records before integrating it with global medical research and clinical expertise. In the process, Function raised $298M in Series B funding at a $2.5B valuation. The brand also developed partnerships with Sweetgreen and Equinox.
“We are entering a new era in human health,” the Function team said. “As Function continues to grow, it is on a mission to make predictive health the standard, not the exception.”
Few blend luxury and wellness at the level Gharieni does. This Germany-based brand has been recognized by Forbes Travel Guide as its official spa and wellness technologies brand since 2019. Its product line includes a dryfloat massage bed, a zero-gravity lounger, a quartz bed and several other innovations that feel out of this world. It was among the first to introduce a binaural vibroacoustic treatment bed, combining sound, vibration and sensory immersion.
Gharieni reports its technologies have been adopted by leading luxury hospitality groups, wellness destinations, medical spas and longevity clinics worldwide, illustrating the brand’s position as a trusted partner across a variety of sectors.
“Innovation has always been at the core of Gharieni’s DNA,” the brand said. This year, the brand also moved into robotics after launching Cobotics Innovations. This company develops advanced collaborative technologies that seamlessly combine human expertise with intelligent automation, opening new possibilities for the future of wellness, therapy and recovery experiences.
Gymshark continues to prove that fitness apparel can be about more than style alone. The brand has carved out a unique position by designing products specifically for gym-goers while using direct community feedback to drive innovation.
“We don’t assume what our community wants. They tell us. And we act,” the brand said.
Gymshark also recently opened its first flagship store in Manhattan’s Soho neighborhood, generating more than $1 million in sales within its first 18 days. Combined with its massive LIFT community events and cult-following product drops like Onyx, Gymshark continues blending fitness, culture and community at a global scale.
HigherDOSE delivers red light, PEMF and other therapies in places that require little-to-no extra effort. Its Red Light Showerhead Filter, the first shower filter to combine water purification with red light therapy, stands out in this regard, but the brand also “hacks” wellness into daily life with its caps, mats and blankets as well.
“HigherDOSE is moving beyond standalone devices to build an ecosystem of high-tech rituals, recognizing that wellness has no “silver bullet” and that lasting impact requires consistency,” the brand said.
Another recent launch, the Microcurrent Body Sculptor, was just recently recognized by TIME as a Best Invention of 2025.
Hydrow just added to its already popular line of rowers with LYQUID, which it touts as the first adaptive isokinetic strength machine for at-home use. The innovation measures and matches user effort at every moment to supply constant, accurate force through the full range of motion.
“By keeping constant tension, LYQUID deeply fatigues muscles, maximizing both concentric and eccentric phases, for a complete and efficient workout,” the brand said. “Via React Mode, five reps equals 38 conventional reps with free weights.”
This debut is fresh off the heels of Hydrow’s Arc Rower launch, which introduced HydroMetrics, a proprietary AI measurement and scoring system, to provide users with actionable insights, improved form and optimized reporting to track progress and advance with each session. These additions illustrate the brand’s strong commitment to elevating its space with haste.
Hyperice continues to innovate at the intersection of recovery and athletics, most recently with its Hyperboot launch in collaboration with Nike, which became the first shoe ever sold by Best Buy. This past year, it also dropped the Normatec Elite Hips, which it claims as the first fully portable standalone hip compression device, and a redesigned Hypervolt 3 percussion line. It also has at least three additional products in development for 2026.
“No other company in fitness and wellness is innovating across this many categories at this pace,” the brand said.
Hyperice reports its products have now been purchased by all major U.S. professional sports teams and nearly all NCAA Division I athletic programs. The brand has also expanded into fitness and hospitality verticals, delivering recovery technology to Equinox, Lifetime, Planet Fitness, 24 Hour Fitness, Soho House, Marriott, Hilton, Hyatt, and all 250+ Westin Hotels globally.
Fitness competitions currently represent one of the fitness industry’s hottest commodities, and the conversation around them almost always starts with HYROX. Since its first race in 2017, HYROX participation has surged from just 650 competitors in Birmingham to over 1.5 million worldwide in its 2025-26 season.
“This is not just another fitness trend, it is a scalable inclusive sport designed for everyone, with age group, adaptive and performance-based categories that make elite style competition accessible to everyday people.
HYROX now hosts more than 30 international events annually and reports that more than 111,000 athletes have now traveled to compete in three or more regions. It’s entered gyms with brand-affiliated training programs in 15,000 organizations worldwide. It expects to reach 2.7 million competitors for the upcoming 2026-27 season.
This veteran brand entered a new era this past year after acquiring Reform RX, integrating Pilates into its Ultra Family by releasing the Ultra 1 Reformer and Ultra 1 Reform RX-S. Those products joined the NordicTrack Ultra 1 Treadmill, which launched a few months before, and was named to TIME’s Best Inventions of 2025 list in the Design category.
iFIT’s recent partnerships also include Xponential Fitness, Ergatta and Huge, where the brands launched a series featuring five AI-generated fitness videos that allow iFIT members to navigate immersive worlds that are physically impossible to shoot with traditional production methods. At the start of 2026, iFIT also launched its first-ever fitness reality competition series bridging fitness, storytelling and entertainment.
“Trainer Games breaks the ‘fourth wall,’ offering a new, authentic access point to its athletes, while building community and inspiring those at the start of their wellness journey,” the brand said. “This launch builds on iFIT’s legacy of redefining how people train through integrated hardware, proprietary software and immersive experiences serving 6+ million athletes worldwide.”
Intenza stands out amongst a crowded competition of fitness equipment suppliers with its harmony of design, performance, and environmental stewardship. Atop a campus 100% powered by renewable energy, the brand creates sleek, user-friendly fitness machines, including the world’s only adjustable step-height stairclimber.
“We define innovation as the total absence of friction, empowering everyone who interacts with our brand to focus on progress, not process,” the brand said.
Intenza also crafts its machines with aluminum rather than steel, which allows easier upkeep. Its Dezign Line, a series of selectorized weight machines which feature patented Zero-Gap weight stacks for instance muscle activation, won an 2026 iF Design Award as well.
Already a leading platform for personal training, yoga instruction and exercise specialist certification, the International Sports Sciences Association (ISSA) has established itself as a trusted industry entry point for aspiring fitness professionals.
The brand added to its career-building services this past year with Career Connect, a proprietary platform embedded into ISSA’s education ecosystem that connects certified professionals directly with industry hiring managers. ISSA reports 6,750 ISSA-certified professionals actively use the platform to engage with employers, where over 180 hiring partners across the fitness and wellness industry are accessible.
“By institutionalizing career access within education, ISSA is moving beyond credentials to build workforce infrastructure that strengthens the fitness and wellness industry at scale,” the brand said.
Earlier this year, ISSA also hosted a four-day virtual summit where more than 650,000 certified professionals across 176 countries participated. Last spring, it launched a GLP-1 support course for trainers, further illustrating its commitment to keeping those shaping our fitness and wellness experiences well-informed on everything modern in the sector.
If you’ve heard anything from a top fitness and wellness brand over the past year, there’s a decent chance Jack Taylor had a hand in getting their message to you.
As a leading public relations agency for the fitness and wellness industry, Jack Taylor has helped introduce several trending concepts which are now industry pillars, such as metabolic health, HRV and biometric performance tracking, intelligent sleep systems and recovery technologies. It’s a trusted connector, innovator and support system much of the industry relies on each day.
“As the wellness economy matures, brands face increasing scrutiny around the science and integrity behind health claims,” its team said. “Jack Taylor was built with this evolution in mind, working alongside founders, researchers and practitioners to shape credible narratives and thoughtful engagement with the broader health and wellness ecosystem.”
JETSET Pilates differentiates itself through a highly structured, modern approach to reformer Pilates that weaves strength training, cardio and Pilates inspired movements into 50 minute classes. With its intentional approach to real estate and community engagement, along with its aesthetic-driven studios, this franchise has defined what “high end” truly means in Pilates.
This past year, JETSET opened an Instructor Training Academy in Miami’s Wynwood neighborhood. It also has more than 350 studios in development across the United States, supported by rising average unit volumes and strong membership demand. It’s firmly positioned itself among the fastest growing Pilates franchise concepts in the country.
“Long term, JETSET’s goal is to build a global network of more than 600 high-performing studios, each serving as a hub for strength, movement and community within its local market,” the brand said.
Already a household name in kitchen and bath manufacturing, Kohler turned its eyes toward health and wellness this past year, launching Kohler Health at the tail end of it. Through the new vertical, it created the Dekoda, a device that attaches to your toilet bowl and tracks hydration, gut health and other wellness indicators.
“For more than 150 years, Kohler has challenged convention with innovations that transform how people live,” the brand said. “With Kohler Health, we extend that legacy by combining technology, design and science to help people live more gracious, healthy and sustainable lives.”
A few months prior to Kohler Health’s launch, the brand also released a series of premium indoor and outdoor saunas, further illustrating its intent to become a major player in the still-growing wellness sector.
Extensive research and consumer consideration goes into every LES MILLS product, including its recent yoga, BodyPump Heavy, and Reformer Pilates class launches. Anchored by its purpose to create a fitter planet, LES MILLS also plants trees for every customer signed and makes fitness for kids available at no cost.
“Operating in over 110 countries and reaching millions weekly, LES MILLS doesn’t just deliver workouts; it builds scalable, tech-powered ecosystems that drive participation, retention and long-term mover performance powered by motivation and community,” the brand said.
More recently, the brand partnered with Zing Coach to bring its programs to Zing Coach app users. It also made a deal with wearable brand Ultrahuman to bring the group exercise classes to its users.
Already an established force in the fitness equipment manufacturing sector, Life Fitness and Hammer Strength added to its product portfolio this past year by launching the Pendulum-X Squat, which quickly followed the Symbio line and its adaptive flexdeck technology. The brand now has 300+ patents spanning six decades.
Life Fitness / Hammer Strength plans to soon launch Workout Intelligence powered by AugieAI™ within the Life Fitness Connect app as well, which will deliver adaptive, personalized guidance throughout the user fitness journey. It continues to conduct research on human movement, biomechanics, training behavior and real-world user needs.
“Every product we develop is rooted in biomechanics and real-world exerciser research,” the brand said. “We study how the body naturally moves, analyzing joint paths, force patterns and training behavior, so our equipment works with the body, not against it. Innovation for us is about improving function, comfort and long-term performance outcomes.”
Once just a weight management brand, Noom has evolved into a holistic health platform focused on physical and mental wellness alike. Committed to harnessing the industry’s most compelling innovations to drive meaningful impact for all, Noom recently launched GLP-1 Rx, a program that combines low-dose GLP-1 medication and at-home biomarker testing with the brand’s own behavioral coaching platform to address early metabolic risk factors linked to chronic disease. The program is open to individuals with a BMI of 21 or higher.
“With our innovative approach, combining prescription medication with AI-powered tools and the science of behavior change, Noom is helping define a new model where prevention is affordable, accessible and adaptive to each individual,” the brand said.
Noom also recently launched an art therapy program, further illustrating its willingness to think outside the box while improving consumer well-being. It also earned a spot on Newsweek’s Most Trusted Brands list in 2026.
As the parent company for beverage brands like C4 Energy, Cellucor, XTEND and Bloom, NutraBolt helps kickstart countless workouts across the globe everyday. That includes everyday gym goers, and top athletes, with the brand being the official energy drink partner of organizations like the Boston Celtics, Miami Heat, New York Knicks, Los Angeles Lakers, Canada Basketball and the NBA in Europe.
NutraBolt products are developed through science-backed formulation, collaborative research with the University of Iowa and Texas A&M. They’re also reviewed and approved by third-party organizations such as NSF Certified for Sport.
“The result is a portfolio that pushes the boundaries of performance nutrition while expanding access to fitness and wellness for a broader audience,” the brand said.
After recently investing in Bloom, Nutrabolt reports it’s positioned to surpass $1 billion in annual revenue.
Ohm Health proves that there’s a place where wellness and room decor can merge in a meaningful way. This startup created the Resonance Lamp, which helps users recover from stress and enhance nervous system regulation through guided breathing synched to the device’s light, sound and touch cues.
“The strong conversion rate and premium AOV reflect clear, high-intent demand for a beautifully designed, object-based calming ritual that bridges technology, design and nervous system regulation,” the brand said. “Customers are not only engaging, they’re investing.”
As the official technology and production partner for HYROX, ONE FIIT helps power the world’s fastest-growing fitness race and one of the sector’s most influential brands. As HYROX has grown, ONE FIIT’s platform has scaled in unison, now with a global network powering training with more than 15,000 HYROX affiliates and 75,000 trainers.
ONE FIIT also works with partners like Jetts, Huawei, Pliability and FOLD to deliver other hybrid fitness experiences, digital training infrastructure and content production that integrates seamlessly into existing ecosystems. The brand reported an intent to integrate with major fitness technology platforms such as ABC Fitness and EGYM down the road as well.
“Most providers focus on a single format, live classes, virtual training or on-demand workouts,” its team said. “ONE FIIT connects all three, enabling brands and operators to deliver structured training seamlessly across in-venue classes, digital screens and consumer apps.”
OxeFit’s flagship platform, OxeAI, combines intelligent strength training with real-time biomechanics, balance analysis and adaptive performance tracking to create a system that responds to each individual user.
Unlike traditional equipment, OxeFit measures force, range of motion, balance and output on every repetition, using millions of proprietary, AI-labeled data points to personalize training in real time. The result is a smarter, more adaptive fitness experience designed to improve performance, recovery and long-term health outcomes.
The company reports it’s raised more than $100 million to date and surpassed one million B2B active sessions across healthcare, sports, public safety and consumer markets. As adoption grows, OxeFit believes its expanding data ecosystem will continue strengthening the precision and personalization of its AI-driven wellness platform.
“OxeFit continues to expand its AI-driven assessments and data science algorithms, further enriching its labeled data ecosystem,” the brand said. “As its customer base and market verticals grow, OxeFit benefits from a strong data network effect, positioning OxeAI as a powerful AI agent capable.”
ŌURA continues pushing wearables beyond fitness tracking and deeper into preventive health. The company has built its reputation around medical-grade biometric monitoring, with more than 80 peer-reviewed studies supporting the accuracy of the Oura Ring and its health insights.
ŌURA recently expanded its capabilities with FDA-cleared Sleep Apnea detection, which it claims is an industry first. It also added AI-powered metabolic insights and Oura Advisor, a conversational AI health companion designed to translate biometric data into personalized guidance.
“ŌURA has pioneered the shift from reactive sick care to proactive preventive health,” the brand said.
That momentum has translated into significant growth. ŌURA reports surpassing 5.5 million rings sold while doubling annual revenue and reaching $1 billion in sales in 2025.
With two discreet, six millimeter bra inserts, Petal is the first wearable built specifically for the breast, allowing users to tap into a wellspring of physiological data tied to cardiovascular health, hormonal fluctuations, metabolism and stress. Unlike other wearables that rely on light-based sensors or indirect basal temperature readings, Petal uses medical-grade bio-impedance and electrical measurements to deliver insights on the heart, mind, body and cycle.
Petal accomplishes this with proprietary AI trained on real data and a foundational model developed from MRIs, allowing it to build personalized baselines for each user’s unique physiology. It’s helping to close the gender data gap that still limits modern healthcare and wearable technology.
“Petal aims to become the foundational platform for continuous women-first health monitoring, expanding clinically validated insights through trials and regulatory oversight to eventually announce expanded features for various anomaly detection,” the brand said.
Pilates Addiction honors the roots of Pilates while advancing the method through inventive equipment and signature programming. With its Aurum, a hybrid apparatus combining reformer, Wunda chair, jump board and barre into one seamless machine, Pilates Addiction delivers an effective workout with limited transition time, increased active workout minutes and broad movement combinations.
The brand’s creative approach to equipment utilization is matched in studio design and programming. Pilates Addition studios also enhance experiences with color-changing LED lighting for its four signature classes. It plans to add more classes and spur its already booming franchise growth in 2026 as well.
With rapid national expansion and strong franchise momentum, the brand is setting a new standard for what boutique Pilates can achieve – for both members and the fitness industry as a whole,” the brand said.
Playlist is elevating fitness in a variety of directions with an arsenal of tech.
This year, the brand brought tech giant EGYM, whose Genius technology connects fitness floors using AI, under its umbrella, which positions Playlist inside one of the industry’s fastest-growing connected fitness ecosystems.
Together, the brands are working to further integrate data, hardware and digital engagement into the member journey while giving operators new tools to improve retention and in-club experiences.
“By bringing together software, hardware and AI, we have an opportunity to make every step of that journey more seamless, personalized, and effective for both our members and our partners,” the brand said.
With EGYM now active in more than 45 countries and Mindbody continuing to expand embedded automation and engagement capabilities, including a partnership with Attentive to offer AI-powered SMS and email campaigns, Playlist is part of a larger movement reshaping how fitness businesses operate, connect and grow.
Proper Hospitality is redefining what wellness can look like inside a hotel. Across properties like Santa Monica Proper and Austin Proper, the company integrates recovery, fitness, sleep optimization, spa treatments, longevity programming and wellness-focused dining directly into the guest experience.
“Proper is creating a new model for urban wellness: advanced, social, design-driven and connected to how people live, travel, recover and gather,” the brand said.
Proper has also emerged as an early hospitality launch partner for several notable wellness brands. Santa Monica Proper became one of the first hotels outside Equinox Hotel New York to offer Eight Sleep technology. It’s also partnering with brands including Ammortal, Hundred Health and BeSound.
Rorra keeps the water flowing through your faucets and showers while turning away harmful forever chemicals that would otherwise come with it. Powered by its proprietary EnfinityTM electrokinetic nanofiber technology, the brand’s Countertop Filtration System and Filtered Showerhead removed 99% of PFAs, lead and microplastics while filtering up to four times faster than competitors.
“Clean water is the most fundamental pillar of human health,” the brand said. “Rorra is building the brand that makes that a reality for consumers around the US and eventually the rest of the world.”
The brand counts Dr. Andrew Huberman and Dr. Jeremy London as users. With hydration being the answer to a variety of questions more and more consumers are asking as they aim to improve their holistic health and longevity, Rorra is proud to help deliver it in a safer, more intentional manner.
Building on a decade of pioneering microbiome research, Seed redefined daily supplementation this year with the launch of Co-Biotics — a new category of targeted products designed for the human body and the microbiome.
Rather than treating the body isolation like most supplements, this portfolio collectively targets co-regulated functions like nutrient absorption, energy and sleep to deliver whole-body support. The supplements in it feature patented capsule-in-capsule technology that ensures precise delivery to the intended sites of action as well.
“This proven delivery technology unlocks biology,” the brand said. “It enables stable, dual-action formulations that combine human-targeted and microbiome-directed ingredients in a single capsule — an approach that exceeds the limitations of conventional single-format supplements. Co-Biotics set a new standard in supplement design.”
Seed reports it experienced excessive pre-sale demand for Co-Biotics and saw thousands of purchases 48 hours after its launch.
From the NBA Players Association to Canyon Ranch and first responders, elite organizations and heroes alike trust Shiftwave to help deliver nervous system relief. Its product synchronizes full-body vibration via 18 individual haptic transducers with guided audio, breathwork, zero-gravity positioning and quiet visuals to shift a user’s physiological state calmly and quickly.
Recent enhancements to Shiftwave’s platform include the Shiftwave Pro intuitive iPad interface, which features AI to help make recommendations from one of the 70+ number of protocols. The brand also plans to launch new hormone resilience protocols designed specifically for female use.
“As modern life becomes increasingly fast-paced and overstimulating, accessible tools that help people return to physiological balance may become essential infrastructure for resilience,” the brand said. “Shiftwave aims to make that regulation practical, repeatable and widely available.”
Some of the sharpest, most purpose-built and biomechanically sound products you’ll find in gyms are made under the Skelcore roof. In just three years, the brand reports it’s entered 60 countries and the top eight gym brands in the United States. It also added legendary Cybex designer Roy Simonson to its team this year.
“Skelcore is driven by innovation and its designs hold patents and complete solutions other brands don’t offer,” the brand said.
Skelcore also recently launched a connected digital healthcare company, Guru Vitals, that connects wearables and body scan intel to an AI Coach that reads data and sends workouts to Skelcore’s new connected screen machines. It also monitors sleep, VO2 and other metrics.
By 2027, Skelcore expects to reach 84 countries and to multiply revenue four times this year.
While you rest, Sleep.ai is scurrying around, collecting sleep data from an ocean of wearables and consolidating it to deliver consistent sleep analysis. The brand pulls data from over 500 devices, turning it into reliable and actionable intelligence for personalized recovery, performance and long-term health guidance.
Sleep.ai built its technology via one billion hours of sleep data and more than 250 scientific studies, with findings published in over 100 peer-reviewed papers, the brand reports. It spent over a decade partnering with leading consumer and wellness brands including Therabody, Dyson, Loop, Thorne and Purple to develop and validate sleep-improving products.
“By enabling partners to integrate sleep measurement, coaching, and recovery intelligence directly into their products, Sleep.ai aims to scale effective sleep improvement across the global wellness ecosystem,” the brand said.
When it comes to wellness, the mouth is often the one part of the body that’s forgotten. Smile House not only hasn’t, but focuses directly on it as an integrative dental longevity clinic.
“Oral health has long been linked to sleep quality, immunity, inflammation, cardiovascular health and aging, yet dentistry has historically operated in isolation from the broader healthcare and wellness ecosystem,” the brand said. “Smile House is bridging this gap, centering its care around systemic health and offering wellness-oriented services including jaw tension massages, weighted blankets and micro-biome friendly refreshments.”
All Smile House patients receive a diagnostic mouth mapping exam, which includes 360 degree imaging of the mouth and airway, and oral microbiome testing before presenting patients with a treatment plan based on that data collected. The brand also weaves together every component that goes into prime oral health into one experience, practicing periodontics, orthodontics, airway and sleep dentistry, pediatric dentistry, hygiene, restorative, and cosmetic care.
Since opening in 2025, Smile House reports it’s seen over 1,000 patients. The practice aims to be at the frontline of preventive medicine, helping patients live longer, healthier and happier one smile at a time.
Solidcore already represents one of the fitness industry’s most popular boutique brands for its innovative high-intensity, low-impact strength programming. The company took creative strides again this past year with its “Get Obsessed” campaign, where it collaborated with SNL star Ego Nwodim to create new programming, which reportedly generated $9M in AVE, drove increased web traffic, social engagement and class bookings.
Solidcore earned coverage from Fast Company, Women’s Health and others for the aforementioned campaign. Over the last five years it’s also grown from 25 to over 160 studios and scaled revenue by 1,900%. In 2025 alone, it opened 25 new studios, welcomed over a million studio visitors, hired 1,500+ new team members and served over 100,000 active members.
“By achieving these goals, Solidcore seeks to demonstrate that boutique fitness is not a trend but a lasting, impactful approach to health, wellness and community engagement,” the brand said.
STRONG Pilates stays true to its name while blending together two of the hottest fitness modalities to date. The brand’s unique Pilates programming incorporates strength and cardio training via its proprietary Rowformer and Bikeformer machines
The hybridization already has a legion of fans, as STRONG boasts 112 studios across 14 countries and 200 new locations confirmed, including 155 in the U.S. In, studios achieved an average 7.74% revenue increase, marking six consecutive years of growth.
“STRONG is entering its most ambitious growth phase yet,” the brand said. “Disrupting the world’s leading fitness genre, Pilates, STRONG represents a new category of high-intensity, low-impact training, with community at its core.”
In 2026, STRONG plans to introduce machine-mounted tablets that’ll integrate in-class performance data through the STRONG App. This supports goal-setting behaviour and reinforces measurable progress, providing another innovation to the workout.
Studio Grow takes a unique and detailed approach while helping ambitious brands reach their goals. It integrates every component of studio success into a single operating framework, providing blueprints that cover pricing architecture and product stacks, data-driven presale strategies and more.
The results speak for themselves. Studio Grow reports that brands powered through its systems consistently outperform industry benchmarks, including higher average monthly studio revenue, higher autopay revenue, lower attrition rates and higher membership pricing. Its studios also reportedly sell four times as many memberships as the average studio.
“Studio Grow’s vision is to create freedom-filled lives and financial prosperity for boutique studio owners while leading the global boutique fitness industry forward,” the brand said.
A long-trusted layer of support for runners worldwide, Superfeet added to its product portfolio this year with the Run Pacer Elite, a carbon-plated insole featuring advanced supercritical SuperRevTM foam, which delivers up to 39% more responsiveness. It also recently launched the Sport Ultralight insole, which is engineered to be 25% lighter than traditional counterparts.
Unlike other brands that make one-model-suits-all insoles, Superfeet pushes personalization from niche to mainstream, taking foot scans and engineering soles around each consumer’s unique foot data. This spring, Superfeet will upgrade that program, unlocking at‐home iPhone foot scanning to establish an end‐to‐end digital journey from scan to shipment.
“For nearly 50 years, Superfeet has transformed the humble insole into a powerful performance tool,” the brand said. “Grounded in decades of biomechanical research, we’ve redefined underfoot support as a science-backed advantage helping athletes and everyday movers achieve better comfort, stability and movement.”
Superfeet also plans to introduce two additional carbon-plated insoles in its Elite line in 2026.
SuppCo helps consumers better understand what’s actually in their supplements. This platform combines independent product testing, personalized stack analysis and quality scoring tools designed to cut through misleading claims and inconsistent standards across the market, bringing clarity to something consumers are still seeking out.
SuppCo’s proprietary TrustScore evaluates products across more than 30 attributes, while its StackScore analyzes a user’s entire supplement routine to identify opportunities for optimization. SuppCo also recently launched TESTED, a certification program that anonymously purchases products off shelves and tests them through ISO-certified labs to verify label accuracy.
“SuppCo is building the infrastructure to change every layer of the supplement experience,” the brand said.
The company reports its testing investigations have already led to products being removed from Amazon and brands reformulating formulas. Today, the platform has grown to more than 750,000 active users.
This social fitness and wellness platform helps people discover and join local workout classes, run clubs, wellness events and other active communities. Sweatpals carries over 2 million active users across 24 markets with 20,000 events hosted monthly. In October 2025, it announced a $12M funding round led by Kevin Hart’s Hartbeat Ventures, Patron and a16z speedrun.
“Culture is experiencing a loneliness epidemic, while traditional means for socialization like nightlife and partying are simultaneously decreasing, leaving many Gen Z and Millennials searching for new ways to connect, preferably in real life (IRL) and wellness-centric ways,” the brand said. “Sweatpals is building the infrastructure for IRL social wellness, helping people meet friends, build community and stay active through shared experiences.”
Therme Group leads consumers to a new kind of wellness destination designed to make wellbeing more accessible at scale. It blends thermal pools, saunas, water attractions, recovery experiences, cultural programming and biophilic design into massive resort-style environments. In doing so, the company is positioning wellness as a communal platform rather than an exclusive luxury experience.
Therme Group’s destinations already attract millions of visitors annually across Europe, including Therme Bucharest, the world’s first LEED Platinum-certified wellness destination. In total, more than 68 million guests have visited operational Therme resorts since 1999.
“Therme Group has created an entirely new type of social infrastructure: the urban wellbeing resort,” the brand said.
The company continues expanding aggressively through projects in Manchester, Singapore and North America while also integrating sustainability initiatives like renewable energy and large-scale water recycling systems.
If you snap a few photos of yourself on your phone, 3D Measure Me can turn them into an ocean of health and fitness-related insights in seconds. The brand’s app generates precise 3D avatars and conducts 80+ body measurements with no hardware, no manual measuring and minimal friction for users or operators.
This ATN Startups to Watch honoree has also secured partnerships with Metabolic Balance ANZ, DTM Health & Fitness, Precision Health Alliance, North Metropolitan TAFE and Affinity Supply Alliance, expanding its use into nutrition, preventative health, personal training and professional wellness ecosystems. Claiming 375,000 global downloads, it’s already made strong progress toward democratizing access to elite-level progress tracking.
“Our broader mission is to inspire and empower people and industries to measure, understand and optimize human progress, making health more proactive, measurable and sustainable globally,” the brand added.
Launching the Tonal 2 further solidified Tonal’s position as a leader and innovator in the smart strength space. The new system is powered by a next-gen motor control board that delivers ultra-responsive digital resistance, enabling advanced features like adaptive drop sets and Aero HIIT, which combines cardio with strength training. It also features a high-resolution camera to provide multi-modal feedback, which is something only a live personal trainer could previously offer.
“Tonal combines the power of a full gym with the expertise of a personal trainer in one sleek, wall-mounted system that intuitively adapts to each member’s needs, maximizes every rep, tracks progress and removes the guesswork from training,” the brand said.
Tonal recently launched new features like Daily Lift and Reformer-Inspired Pilates. It brought Kristin McGee onto its coaching team this past year as well. It cites continued year-over-year growth in both sales and memberships.
Torque already established itself as a pioneer and leader in sled-based fitness with its TANK line, which invites force through magnetic resistance rather than pure weight, but hasn’t stopped innovating with plans to add to the line and introduce a cable station later in the year.
Torque’s X-CREATE™ system also continues to drive industry momentum by redefining modular training environments. Its customization and expandability allow facilities to design solutions tailored to athletes, tactical professionals and everyday users.
“Torque doesn’t replicate existing equipment — we innovate entirely new categories of performance training built for the future of fitness,” the brand said.
UFC GYM believes you shouldn’t have to be a professional athlete or fighter to train like one. Developed in partnership with the UFC, the fast-growing fitness chain combines MMA-inspired conditioning, strength training and wellness into a unique experience
The UFC GYM concept continues gaining traction globally, with the brand expanding to more than 170 locations across 30-plus countries through a flexible, multi-format model that ranges from flagship facilities to compact clubs.
This isn’t a traditional gym — it’s a training ground,” the brand said. “Members don’t just show up, they level up.”
Beyond equipment and amenities, UFC GYM differentiates itself through performance-focused programming and metabolic services, including the integration of jiu-jitsu and peptides. As the brand expands across Europe, Central Asia and Latin America, UFC GYM is positioning itself as a global leader in combat sports-inspired fitness and performance wellness.
VASA Fitness is proving that premium fitness experiences don’t have to come with premium price tags. The fast-growing gym chain, which serves more than 800,000 members across 71 locations, blends boutique-style programming, advanced technology and recovery amenities into a high-value model designed for broad accessibility.
In 2026, VASA will launch a new Personal Training Portal integrating 3D movement analysis, InBody body composition data and AI-powered program design to create more personalized coaching experiences at scale. The brand is also investing $30 million into its existing clubs, expanding offerings like STUDIO LFT strength training and STUDIO FLOW infrared yoga while adding new equipment from brands including Arsenal, Hammer Strength and Rogers.
“VASA’s innovation strategy centers on making premium fitness experiences accessible,” the brand said.
With Reformer Pilates pilots launching this year and 14 new clubs planned for 2026 as well, VASA continues redefining what consumers can expect from the high-value fitness category.
As recovery becomes a core expectation rather than a luxury add-on, WellnessSpace Brands is helping operators deliver premium wellness experiences without inducing operational headaches. The company recently launched PolarWave Dry Plunge and RedZone Sauna, two products built specifically for high-traffic wellness environments.
The PolarWave recreates the effects of cold immersion without water, plumbing or sanitation complexity, while RedZone combines infrared heat and red light therapy into a self-guided sauna experience designed for commercial scalability. Together, these products reflect WellnessSpace Brands’ broader mission of making recovery more practical and accessible for gyms, hotels, universities and corporate wellness spaces.
“Our role has evolved from vendor to strategic partner,” the brand said.
Today, WellnessSpace Brands reports its products are active in more than 50 countries and have powered over 400 million wellness sessions worldwide.
WHOOP is pushing wearables beyond fitness tracking and deeper into preventative health. Last May, the company launched WHOOP 5.0 and WHOOP MG, next-generation devices featuring innovations like Healthspan, Blood Pressure Insights and on-demand ECG capabilities designed to help users better understand their long-term health before symptoms arise.
“WHOOP gives members 24/7 access to personalized insights before anything feels wrong,” the brand said.
The company also launched WHOOP Advanced Labs, which integrates clinically reviewed bloodwork directly into the WHOOP app to deliver more personalized wellness guidance. Even before launch, the offering amassed a waitlist of more than 350,000 members.
WHOOP reports more than 70% year-over-year membership growth and claims international membership has quadrupled since January 2023. Now available in 56 countries, the company continues positioning itself as an always-on health and longevity platform rather than another wearable brand.
Wip isn’t trying to make a better energy drink. It’s trying to replace the category altogether. This brand has emerged as a fast-growing player in wellness with its sugar-free energy pouches, which deliver natural caffeine from green coffee beans alongside B vitamins and chromium in a hands-free format designed for modern lifestyles.
“Wip is reshaping how energy shows up in fitness and wellness culture,” the brand said. “It’s sugar-free, ultra-convenient energy pouches meet high performers where life happens.”
In just six months since launch, Wip reports it has sold more than two million cans across retail and direct-to-consumer channels while expanding into thousands of retail locations nationwide. The company says it’s on pace to reach more than 10,000 retail doors by the end of Q1 2026.
By reimagining how caffeine is consumed, away from bulky, sugar-heavy drinks and toward portable, intentional energy, Wip is carving out an entirely new category at the intersection of fitness, wellness and culture.
Wodify is proving that gym management software can be more than just a backend tool. The fitness technology provider released 93 new product features in the past year alone while also launching a Business Success department that offers free technical and business consultations to customers across all tiers.
This combination of rapid software innovation and hands-on support helped more than 2,000 fitness businesses automate workflows, streamline operations and adopt new features more effectively, according to the company.
“Our most important innovation is our belief that the success of Wodify should come from helping our customers succeed, not the other way around,” the brand said.
The impact could be felt by gym members as well. In 2025, Wodify-powered gyms loged more than 10 million class attendances and over 30 million tracked performances. The company also reports members at gyms using Wodify stay engaged for an average of 16 months — roughly double the industry average.
Your Reformer is helping Reformer Pilates break out of the boutique studio and into a more connected, accessible and scalable future. This Australian company built a fully integrated ecosystem combining premium equipment, digital content and operational tools designed for gyms, studios, hotels, workplaces and homes alike.
The brand’s ReformerPro suite, which includes the KioskPro, ClassPro and InstructorPro, enables on-demand sessions, digitally streamed classes and simplified instructor programming, helping operators expand access while maximizing utilization.
“Your Reformer delivers a complete 360-degree Reformer Pilates ecosystem, uniting premium equipment, digital content, operational tools and member experience in one seamless solution unmatched in the market,” the brand said.
The company currently operates in more than 40 countries and is trusted across 800+ commercial locations. Home users have also reportedly streamed over one million hours of Pilates content through the Your Reformer app.
Zing Coach leverages AI to solve an age-old challenge in the fitness industry: keeping people engaged long term. The coaching platform delivers personalized strength and conditioning programs that adapt in real time based on user behavior, recovery, energy levels and schedule changes, effectively placing a responsive personal trainer inside every member’s pocket.
The company claims members using Zing’s AI coach are 10 times more likely to still be training after eight weeks compared to those without guidance, with more than five million workouts completed on the platform to date.
“Zing’s AI continuously learns from actual user behavior and adapts programming in real time,” the brand said. “No other fitness app does this at this level of sophistication.”
The platform now powers digital fitness experiences for major operators including New York Sports Clubs and LeeJam while also serving as the official digital fitness partner of Paris Saint-Germain. Revenue tripled year-over-year in 2025 as Zing expanded across more than 15 countries.
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