ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
ATN Week in Review: Gyms Face a Familiar Challenge
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
CEO Corner: 9Round Kickboxing’s Heather Hudson on Staying True to Your Brand
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
