Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.
OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness.
As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
Eric Kau, a former executive at Seed Health and Chewy, co-founded Climatic, whose inaugural product, L Max, promises to change the way we breathe.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
Americans are highly concerned about their long-term health, and in response, they're increasingly embracing wearables and non-traditional sources of wellness information.
Jazzercise's CEO since 2022, Shanna Missett Nelson is leading the dance-fitness giant into a new era post-pandemic
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