The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
As LA Fitness closes some gyms across the country, parent company Fitness International is pouring resources into expanding Club Studio, a higher-priced model
From reformer Pilates and Hyrox training to AI-powered basketball courts and destination-style spaces, gym operators are rethinking what belongs inside the four walls
From hybrid-swimming races in France to viral stair-climbing workouts in the U.S., many fitness concepts are looking to recreate the success of Hyrox
The Picklr's bankruptcy filing could point to wider issues for the pickleball sector as the sport's rapid growth slows down
A revered and highly respected figure in boutique fitness, Frohlich helped turn rowing into a nationwide boutique fitness modality and inspired countless people through his coaching style and outlook on life
The Solidcore founder has spent around $123,000 out of her own pocket to cover Y7 employees, who were left with weeks of unpaid wages after the yoga chain's collapse
Hyrox's strategic partnership with Xenom gives the fitness-racing giant more control over the booming global market for competitive fitness at a critical time
Christian Toetzke and Moritz Fürste will also join Xenom's board of directors as part of a deal that sees Hyrox extend its influence over the booming market for competitive fitness
The entire fitness and wellness industry has a vested interest in Oura succeeding as a publicly traded company — if and when its long-anticipated IPO becomes a reality
The boutique fitness giant will debut its portable Run x Lift studio at Austin City Limits alongside a new activewear collection with Abercrombie's YPB
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