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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential
While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface of what's possible. They offered some compelling arguments to back up that assertion
Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
New data from the Health & Fitness Association suggests that while the gym sector is still going strong, the incredible period of post-pandemic growth may be coming to an end — or at least slowing
In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for the fitness and wellness franchisor
A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months.
Unsurprisingly, investors remain excited about the fitness industry's two highest-growth sectors, citing rising customer demand and strong value propositions.
Berkshire Partners is no longer looking to sell CrossFit, the functional fitness brand’s new CEO Bruce Edwards confirmed.
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