Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
Crunch franchisee CR Fitness' deal to open Yoga Joint studios could be a watershed moment for the fitness industry
Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics
Planet Fitness unveiled a visual rebrand, the low-price gym giant's latest move to get back on the right track after what's been a challenging 2026
Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
As real estate developers prioritize adding fitness and wellness options to woo tenants, they’re also thinking broadly about what it means to build spaces that foster well-being
Enhance, a software platform that helps gyms earn more revenue from their PT businesses, has already partnered with the likes of Crunch Fitness, UFC Gym and GymNation. It also just raised $18.2 million to drive more U.S. growth
The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market
Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom
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