How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
From intermittent fasting to cold plunges, popular longevity protocols may fail to account for women’s physiology and life stressors. Experts told ATN they're pushing for more personalized, research-backed care
The pros, cons and pitfalls of playing in the GLP-1 arena.
Hall of Fame pitcher CC Sabathia spoke about how nearly suffering a heart attack prompted him to place more attention on his diet and other aspects of long-term health
The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers
"Movement Longevity" highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women's knowledge of strength training and how many are actually doing it
The reformer Pilates franchise is giving members access to biomarker testing and physician-guided care as more fitness operators push into longevity
With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like
A new study is good news for those short on time, while bucking the idea that 10,000 steps a day is necessary for health and longevity
The $1.5 billion sleep tech company is teaming with longevity entrepreneur Bryan Johnson as it pushes deeper into predictive health
Leaders from Ultimate Longevity Center, together with Lifeforce and Ultimate Human, explain how data, diagnostics and integrated care are reshaping the future of longevity.
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