Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.
We aim to spark ideas and shape agendas for fitness executives in this constantly evolving and fast moving sector. We set out each day to inform these leaders with proprietary content and analysis that will help them make more informed business decisions.
Why We Exist
We believe that fitness and wellness is not a trend. It is a cultural shift that is impacting the way we live. Fitness and wellness is penetrating every aspect of our lives. The result is a global fitness market prime for continued growth. People are choosing to spend discretionary funds on fitness over other common luxuries.
With the global wellness market estimated at over $1.5 trillion (2021) there is much to talk about. However, until now there has been no central repository of fitness related content focused on emerging fitness and wellness trends that are disrupting the industry. Athletech News aims to fill that void.
What We Do
We keep pace with the intersection of fitness, health, wellness and technology. Launched in 2020, we are the premier B2B publication specializing in the rapidly growing world of fitness. Our goal is to inform, inspire and collaborate with those who are as passionate about fitness as we are.
From wearables to wellness, AI assists and every new boutique format in between, we put the info you need all in one place. We’ll help improve your everyday performance with the latest news shaping this industry, whether it’s fitness trends, tech innovations or what’s happening in finance. If you’re in the fitness business, this is the news source for you.
Who We Are
Candace Cordelia is a Pennsylvania-based journalist and on-camera broadcaster/host, with a reporting background in wrestling, entertainment, and lifestyle. Her reporting work has been featured on websites and in publications such as Bustle, Pro Wrestling Illustrated, New York Daily News, am New York, ABC News, Yahoo!, Good Morning America, Madame Noire, Sister 2 Sister, etonline.com, Diva Dirt and The Everyday Fan. Her favorite workout influencers include Chloe Ting, Cassey Ho, Pamela Reif and Mary Braun. She still can’t stand burpees and Rebbl Dark Chocolate Immunity Elixir is one of her favorite post-workout protein sips. You can follow Candace on Twitter @CandaceCordelia and on Instagram @thatgirlcandace16.
Nick Keppler is a freelance journalist, writer and editor. He enjoys writing the difficult stories, the ones that make him pore over studies, talk about subjects that make people uncomfortable, and explain concepts that have taken years to develop. Nick has written extensively about psychology, healthcare, and public policy for national publications and for those locally- based in Pittsburgh. In addition to Athletech News, Nick has written for The Washington Post, The Daily Beast, Vice, Slate, Reuters, CityLab, Men’s Health, The Gizmodo Media Group, The Financial Times, Mental Floss, The Village Voice and AlterNet. His journalistic heroes include Jon Ronson, Jon Krakauer and Norah Vincent.
Wendy J. Meyeroff
Though based in Baltimore, MD, Wendy J. Meyeroff has been an internationally published reporter on health, fitness, and tech for both B2B and B2C audiences for over 20 years. Among her collaborations are CBS (launching it’s consumer health site), Senior Wire News Syndicate, Vision Industry Council of America, Healthcare Informatics, Good Housekeeping and Weight Watchers.
Alexis Carey is a senior at Marist College majoring in Fashion Merchandising and minoring in advertising, and concentrating in sales promotion. When Alexis is not studying she is working on her blog, Fashion to Flow which focuses on fashion, fitness and fun. Alexis enjoys attending trade shows such as Kingpins, Project, Munich Fabric Start and Texworld. Alexis has written blogs on Carvedinblue.com and published photos on Rivetandjeans.com. Alexis enjoys exploring New York City as well as visiting new countries. Fitness and health are very important to Alexis. Growing up as someone who felt like she was “not a natural athlete,” she has learned there are many other ways to keep her mind and body in shape.
- Dana Robinson
- Evan Grossman
- Gabby Shacknai
- Jake Safane