How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
The Italian fitness equipment and tech giant will open a 4,000-square-foot Coral Gables location in 2027, its third U.S. retail showroom
The equipment maker’s first major athlete partnership coincides with the launch of TANK SX, designed for health clubs and collegiate training programs.
The Xponential Fitness-owned barre brand is offering unlimited classes for students, with monthly pricing starting at $99
As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym's company-owned locations
The Middle East gym giant will open a Bangkok flagship in early 2027, making good on plans to expand into Asia following a $100 million funding deal
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The new platform helps runners find participating facilities and join the first World Treadmill Running Championship.
While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada
Jamie Weeks’ Founders Row and Beachbody co-founder Jon Congdon are launching better.states, a phone-free daydream studio built around meditation, sensory immersion and brain health
Sign Up to Our Newsletter
