The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth
The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry's fastest-growing modality
FitRack, a new multi-user training hub, is designed to help gyms increase programming capacity and support small-group training without expanding their equipment footprint
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator's new boutique-style Reform Pilates concept
The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months.
ETS Performance is continuing its national expansion, opening 16 locations during the first half of 2026 as demand for youth fitness and athletic development programs continues to grow.
Bryant is being recognized for advancing evidence-based fitness, professional education and the integration of exercise into healthcare.
Playlist's new front desk assistant automates bookings and client communications as software providers race to embed AI into gym operations.
Vaura Pilates is expanding its international footprint, opening its first studio in Indonesia as the reformer Pilates concept reaches 10 locations worldwide.
The Minnesota-based Discover Strength now operates 41 studios across 15 states, with multi-unit franchisees driving much of its recent growth.
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