The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The activewear brand's new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis' controversial SNL bit about what women wear to the gym
The cult-favorite NYC-based running brand known for its trendy apparel is expanding its footprint with a new Barcelona location, its first in Europe
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last
Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market
The highly successful ultrarunner's brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all
The budget-friendly activewear giant plans to open around 20 international stores over the next year, entering markets like India, the UAE and Latin America
The global sportswear giant is the latest major brand to tap into the booming competitive fitness space, joining the likes of Puma and Nike
Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend thousands on the sport
Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there's a "real appetite for recovery technology built into" footwear
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