Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last
Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market
The highly successful ultrarunner's brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all
The budget-friendly activewear giant plans to open around 20 international stores over the next year, entering markets like India, the UAE and Latin America
The global sportswear giant is the latest major brand to tap into the booming competitive fitness space, joining the likes of Puma and Nike
Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend thousands on the sport
Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there's a "real appetite for recovery technology built into" footwear
The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma
GymNation has launched a muscle thobe and ghutra collection, marking the Middle East gym operator's entry into activewear.
Sign Up to Our Newsletter
