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Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend thousands on the sport
Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there's a "real appetite for recovery technology built into" footwear
The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma
GymNation has launched a muscle thobe and ghutra collection, marking the Middle East gym operator's entry into activewear.
Lululemon rarely hosts sales – we've rounded up the best women's and men's activewear and accessories from the brand's Summer Sale starting at $14.
Rhone CEO Nate Checketts noted that brick-and-mortar is the activewear brand's fastest-growing channel.
Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
We tested the AI-meets-artisanal footwear startup's $600 Model T, a completely custom sneaker already loved by fitness coaches and sports execs.
Brooks, one of running's most iconic brands, is taking its U.S. momentum global as more top-performing athletes join its roster.
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