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people cross the finish line at a PureGym race
Fitness Business

UK Gyms Are Making Unplugging a Selling Point. Will the US Follow?

U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.

Courtney Rehfeldt • Jun 02 2026
WellnessSpace Brands RedZone
Fitness

These Brands Are Redefining Fitness & Wellness. Meet Them in NYC

Here’s who’s attending ATN's Innovation Summit this June in New York City and the category-defining concepts they’re bringing along

ATN Staff • Jun 02 2026
The logo of Lactalis Group is seen at the French dairy group Lactalis headquarters in Laval, France September 26, 2024.
Finance

Lactalis Acquires UK Protein Brand Protein Works

The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.

Sybille de La Hamaide • Jun 01 2026
MAHA nutrition
Nutrition

What MAHA Means for the Future of Nutrition

The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.

Ani Freedman • Jun 01 2026
Fitness

People Abandon Fitness Routines as They Get Older, Study Finds

As the fitness industry doubles down on longevity, new research reveals older adults are abandoning the workouts they need most.

Courtney Rehfeldt • Jun 01 2026
app showing fitness studios on the Bilt app
Industry News

Bilt Adds Boutique Fitness Studios to Rewards Platform

Bilt's new Mindbody integration allows users to earn rewards for booking fitness classes at more than 7,000 studios nationwide.

Courtney Rehfeldt • Jun 01 2026
SHA Mexico stem cell
Longevity

SHA Mexico Expands Longevity Offering With Launch of Stem Cell Therapy Program

The longevity destination introduces stem cell therapies supported by an on-site stem cell bank and GMP-certified laboratory.

ATN Staff • Jun 01 2026
FS8 man
partnership

FIT House Explains Why Pilates Is Entering the Strength Conversation

The assemblage of boutique fitness brands believes Pilates and strength training are a match made in heaven

Athletech Studios • Jun 01 2026
Easy Mile Fitness Co-Founders Philip and Peter Amato
Industry News

Planet Fitness Set for $30M Expansion in Oregon

Easy Mile Fitness, a top Planet Fitness franchisee, is doubling down on its Pacific Northwest presence, adding new gyms and updating current facilities in Oregon.

Ani Freedman • May 29 2026
Pvolve
member exclusive

ATN Week in Review: With Hims & Hers Partnerships, Fitness Extends Its Reach

Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.

Josh Liberatore • May 29 2026
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Fitness

FIT House Explains Why Pilates Is Entering the Strength Conversation

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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