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Club Pilates international studio
Industry News

Club Pilates Tops 1,500 Studios, Leaning Into International Growth 

The world's largest Pilates brand by a considerable distance, Club Pilates continues to expand, with fresh studio openings in Bangkok and Mexico City underscoring the franchise’s push to open more locations abroad

ATN Staff • Aug 06 2026
Peloton bike and treadmill
Finance

Peloton Gives Disappointing Outlook in Blow to Comeback Bid

Peloton CEO Peter Stern said that the expected revenue decline is due to churn created by subscription price hikes implemented last year

Samantha Kelly • Aug 06 2026
EGYM machine
partnership

EGYM’s New Tech Integration Promises to Change the Fitness Industry

With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and transformation

Athletech Studios • Aug 06 2026
Marc Gralnick of Sweat440
Case Studies

Franchisee Spotlight: Sweat440, South Florida

Once Marc Gralnick found his way to Sweat440, there was no looking back, eventually creating the brand's largest franchisee group

Collin Helwig • Aug 06 2026
Reviews

I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing

Run commuting was not something I had seriously considered until I read about “super commuters,” or athletes who use their trip to work as part of their training. After enough subway delays and time sitting in traffic, I started wondering whether running to work might actually be the better option.

Elizabeth Ostertag • Aug 06 2026
member exclusive

ATN Insights: Hyrox-Related Sales Soar 191% at Gyms 

Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and studios that lean in are seeing results.

Lauren Parker • Aug 06 2026
panelists at the ATN Innovation Summit
member exclusive

The Red-Hot Pilates Market Still Has a Lot of Room to Grow, Brand Leaders Say

While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface of what's possible. They offered some compelling arguments to back up that assertion

Josh Liberatore • Aug 05 2026
man gets injected with a peptide in the cheek
member exclusive

‘It Was a Crazy Risk’: Why the Potential Peptide Boom Might Be Like the Rise of Airbnb, Uber

The peptide market keeps growing amid mounting tensions between longevity practitioners and scientists. For some, reward — financial or medical — might outweigh risk

Ani Freedman • Aug 05 2026
Fashion

Nike Muscles Into Hyrox-Led Fitness Racing Boom

The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma

Ani Freedman • Aug 05 2026
Elev8tion Fitnes gym floor
member exclusive

Elev8tion Fitness Eyes Franchising as PE Offers Swirl for Fast-Growing Gym Chain

A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations and counting, he's off to a good start — and he has no plans to sell to private equity, despite persistent interest

Courtney Rehfeldt • Aug 05 2026
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Finance

Peloton Gives Disappointing Outlook in Blow to Comeback Bid

Case Studies

Franchisee Spotlight: Sweat440, South Florida

Reviews

I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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