Fitness Business

ATN Innovation summit on growth
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
From l to r: Eric Malzone, Dana Milkie, Joe DeMarco and Natalie Jones
Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization
How Halotherapy Solutions Multiplies Wellness Outcomes
panelists speak during an M&A session at the ATN Innovation Summit
Deal Dynamics: Fitness Industry Vets Break Down the Business of M&A
woman work out with a kettlebell and headphones on
What Gym & Studio Owners Need To Know About Music Licensing
panelists speak at the ATN Innovation Summit 2025
How Operators Can Build a Sustainable Wellness & Recovery Strategy
artwork for the ATN Playbook article series
The Playbook: Mastercard Program Helps Small Businesses Get Ahead
Panelists on stage at the ATN Innovation Summit
Why Partnerships Are Key to the Fitness Industry’s Growth
panelists on stage at the ATN Innovation Summit
How Fitness Brands Are Rethinking Content in the Era of AI
artwork for the ATN Playbook article series
The Playbook: Insights on Gen Z & Millennials From Deloitte’s Latest Research