Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow
AI-assisted custom software development helps operators increase personalization and iterate faster.
Meta's Kevin Tadmori says fitness and wellness brands must adapt to an AI-powered, socially driven consumer journey where personalization, community and storytelling increasingly determine success
i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach
The journey toward personal trainer certification can take many different paths.
Executives from Crunch Fitness, Purpose Brands, Barry's and FIT House of Brands shared how they've gone about building scale internationally and identified some costly mistakes other brands should avoid
Fitness On Demand illustrates why its tools and organizational ability are important for brands
The Pilates boom has created a wave of new studios and a shortage of instructors. Karen Lord Pilates Movement, a four-studio chain, is working to change that
New chief development officer Jon Eckman says Chuze will initially aim to open more gyms in states where it already operates, but he's not ruling out market expansion, either
As automation increases and candidate frustration rises, industry leaders are discovering that recruitment practices now directly shape brand perception, leadership credibility and long-term growth.
Sign Up to Our Newsletter
