A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand
With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
The Texas-founded operator has transformed three Fitness Connection locations with expanded strength areas, upgraded cardio and sought-after recovery amenities as competition to meet growing member expectations intensifies
The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33%
High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots
Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch's CEO role last month. He spoke with ATN about what's coming next, including international growth and a bigger push into boutique-style classes and recovery offerings
The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics
Wellness execs agree: when it comes to market separation, there’s power in attention to detail, boldness and above all else, individuality.
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