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Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and the patterns that matter most
The window to turn a first-time visitor into a loyal member is smaller than you may think.
The multilingual capability helps global fitness brands deliver a consistent loyalty experience while making rewards, referrals and member communications more accessible worldwide.
Laddi Singh, who operates more than 50 Popeyes, Burger King and Arby’s restaurants, is betting on Retro Fitness, continuing a trend of restaurateurs investing in gyms
Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to take that off their plate with a roster of star instructors behind the scenes
As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
This year's Inc. 5000 list of the fastest-growing private companies in the U.S. featured 63 different fitness and wellness brands — fitness franchises, supplement brands and longevity-focused telehealth platforms were among the biggest winners
The prospect of it being included in the Olympics is not just wishful thinking, after World Triathlon approved the format under the name 'Hyathlon' this year
Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.
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