Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes special steps to make members of acquired clubs feel welcome under new branding
Only about one in a 1,000 studios opens fully funded. Two operators who beat those odds lay out the 90-day presale playbook, from setting your target to signing founding members before the space is ready
Daxko's Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster, smarter and more confident business decisions.
JL Marketing explains why CPL and lead volume are only starting points, and how connecting campaign, CRM and sales data can help fitness brands make smarter decisions
Top executives reflect on how winning Athletech’s Power Players award has impacted their businesses and share what they’re building next
Evosh Pilates, a low-labor, always-open concept from Fort Smith, Arkansas, has franchisees lined up for a nationwide expansion push
Client churn is a "silent killer" at many facilities. Here's what you need to know to tackle it head on.
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
Data from events company Sweatpals shows that while consumers increasingly crave IRL experiences and connections, cities each have their own definition of fun.
The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami
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