How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights
From Yuma, Arizona to Ocala, Florida, a new generation of growth markets is emerging as population shifts, consumer behavior and fitness saturation reshape the U.S. expansion map.
Fitness instructors spoke to ATN about the grueling and relentless — but also rewarding — hustle behind making a stable living teaching classes and training clients
SABRE, a boutique real estate advisory firm, identifies what brands need to prioritize when elevating their spaces
Two investors who've helped scale fitness brands break down what a gym needs before it raises captial and what to expect when control shifts.
Padel, which marries aspects of tennis, squash and platform tennis, is starting to gain mainstream momentum in America — pickleball's growth, meanwhile, is starting to slow
Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and marathons post-pandemic
The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid
A declined credit card isn’t necessarily a collections issue, but rather a chance to save recurring revenue before that member walks away.
Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations.
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