Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins the show to discuss his return to the business he founded and his outlook on the fitness industry as a consumer and major stakeholder

In this latest episode of Disrupt by Athletech News, 24 Hour Fitness founder and owner Mark Mastrov joins ATN founder and CEO Edward Hertzman to discuss why he bought back the same gym chain he grew into one of industry’s largest and most successful operations before selling it in 2008.

Mastrov and Hertzman go on to gauge the industry’s competitive growth and explore whether or not boutique and big box gyms can share truly share in the influx of new consumers. The pair also speak on competing with price versus competing against the couch, why expectations are getting unreasonable and 24 Hour Fitness’ future growth plans.

Listen to this episode of Disrupt for more on:

• New gym attendance drivers
• Why service is a differentiator
• Why reoccurring revenue wins

Key Talking Points

• (0:00 – 1:03) Introductions
• (1:03 – 5:50) Why Mastrov returned and how things have changed
• (5:50 – 10:06) Standing out in a crowded competition
• (10:06 – 15:05) Betting on the middle
• (15:05 – 18:00) GLP-1 implications
• (18:00 – 23:36) Putting a moat around your business
• (23:35 – 26:04) Labor pain point
• (26:04 – 28:20) Franchising vs the corporate owned growth model
• (28:20 – 33:22) The value of momentum
• (33:22 – 38:17) AI and people
• (38:17 – 39:19) Rapid fire questions
• (39:19 – ) Wrap up