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Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution and local politics earned her multiple awards, including the nationally recognized Community Champion award from the Institute for Nonprofit News. She is a graduate of Columbia Journalism School and Hobart and William Smith Colleges.
Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and AR
FIT House of Brands, the parent company of F45, will feature University of Miami football players in new social media ads. Other fitness operators, including Planet Fitness and Gold's Gym, have also struck recent college-sports partnerships
New research shows that popular wearables could be misleading consumers — especially those with higher body fat percentages — about how many calories they're actually burning during workouts, a potential issue for the "track-everything" movement
Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data
The AI robotic massage company appears to be going strong after facing financial uncertainty earlier this year, as Brady continues his public backing of the brand
A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last
New research shows GLP-1 users are shelling out roughly $449 a month on fitness amid broader lifestyle shifts, although the general consensus is conflicted on whether weight-loss drugs are a net benefit for the fitness and wellness industry
A new report shows steady growth for the booming Pilates market since 2020, with certain portions of the population accounting for a disproportionate share of participants
In a new study, waist circumference proved a better predictor of mortality than BMI among older adults, supporting a broader shift in fitness from tracking scale weight to measuring fat, muscle and metabolic health
Surging consumer interest in Pilates has prompted some of the world's top barre brands to offer Pilates-oriented classes. Some operators even believe barre studios are best suited to running certain types of Pilates classes
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