Whoop-PSG Deal Marks Wearable Maker’s Biggest Sports Push Yet
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Eyeing a New Market, Tone House Launches Strength Training for Runners
Tone House's new program offers workouts designed to help runners build foundational strength for their sport.
District Fit Returns for Ninth Year With Expanded Wellness Festival
West Palm Beach's premier music, fitness and longevity event spans four days, featuring free classes from Equinox, Pvolve, TRX and more.
NBA Star Giannis Antetokounmpo Takes Stake in David Beckham’s IM8
Giannis Antetokounmpo has added his name to IM8's fast-growing athlete roster, backing the supplement company as it eyes more global expansion.
SHA Forms Scientific Advisory Board of Global Health Experts
SHA is boosting its luxury wellness and longevity program with the creation of its own Scientific Advisory Board of internationally recognized health experts.
Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
Workout Anytime To Lean on Acquisitions in New Expansion Strategy
Gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and converting existing facilities under its brand.
Anytime Fitness Opens a Gym Inside the Sydney Airport
Anytime Fitness has opened Australia’s first airport-based gym, a 300-square-meter-space, located at T1 International Arrivals in Sydney.
Crunch Gyms Are Getting Their Own Fitness Competition, With Top Sponsors On Board
Crunch members within the CR Fitness franchise system can compete in the Conquer Challenge, a new workout competition, from April to June.
Jimini Gets $17M for Platform That Combines AI Therapy, Human Oversight
Jimini's platform, Sage, works as a patient-facing behavioral health AI designed for use within large clinical organizations.