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Shanna Missett Nelson
Fitness Business

CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness

Jazzercise's CEO since 2022, Shanna Missett Nelson is leading the dance-fitness giant into a new era post-pandemic

Josh Liberatore • May 13 2026
Fitness Business

Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels

Dubai's boutique fitness operators are borrowing from luxury hospitality and seeing success, but Pilates is the exception.

Courtney Rehfeldt • May 13 2026
side by side view of LA Fitness, Club Studio and City Sport gyms
Industry News

LA Fitness Parent Fitness International Raises Over $400K for Spinal Cord Research

Fitness International rallied nearly 14,000 participants in support of spinal cord injury research through the 2026 Wings for Life World Run

Ani Freedman • May 13 2026
Industry News

Asics Bets on Authenticity, Challenges Beauty Culture in New Campaign

Asics' “Get the Glow” campaign celebrates unfiltered post-workout looks while positioning movement over skincare products as the key to confidence, mood and radiance.

Ani Freedman • May 13 2026
Eternal
Fitness

The Rise of Athleticspan

The goal is not just to live longer. It’s to extend your athleticspan: the years when your body still lets you do the things that make life feel like yours.

Daniel Zahler • May 13 2026
woman in headphones lounges on a circular bed
Research

Americans Turn to Influencers, Podcasters for Health & Wellness Advice

A new Pew Research Center survey found that a majority of young Americans now get health and wellness information from influencers and podcasts.

Ani Freedman • May 13 2026
Fitness Business

How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom 

Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.

Ani Freedman • May 13 2026
Xplor Mariana Tek
partnership

Private Training is the Untapped Revenue Engine in Boutique Fitness

Mariana Tek’s Appointments allows brands to operationalize underutilized hours, creating value without additional fixed costs. Boutique fitness built its business on the class experience. Studios…

Athletech Studios • May 13 2026
Grid
partnership

How Fitness Brands Are Opening Locations Faster and Scaling Smarter

As fitness brands compress development timelines while elevating design and experience, manufacturers like Grid are redefining how facilities are built and scaled. Not long ago,…

Athletech Studios • May 13 2026
Wellness

Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030

Real estate has emerged as the fastest-growing wellness sector by far, according to new data from the Global Wellness Institute (GWI).

Ani Freedman • May 12 2026
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ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses

Fitness

New York Pilates Opens Sag Harbor Studio Ahead of Memorial Day Weekend

Industry News

Shokz Joins Hyrox as Official Partner Ahead of NYC Race

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Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
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Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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