A 30-year study indicates that weekly strength training for 90 to 120 minutes has serious benefits for lowering risk of death, with no further benefit found above that duration
The Texas-founded operator has transformed three Fitness Connection locations with expanded strength areas, upgraded cardio and sought-after recovery amenities as competition to meet growing member expectations intensifies
The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33%
Planet Fitness' recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit
The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth
The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry's fastest-growing modality
High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots
Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch's CEO role last month. He spoke with ATN about what's coming next, including international growth and a bigger push into boutique-style classes and recovery offerings
The fitness operators who embrace AI today won't just save time, they'll build a compounding advantage that grows faster with every interaction.
A multiyear partnership will see WNBA players get access to Forme Science's posture-improving clothing and posture intelligence data
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