Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Only about one in a 1,000 studios opens fully funded. Two operators who beat those odds lay out the 90-day presale playbook, from setting your target to signing founding members before the space is ready
Daxko's Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster, smarter and more confident business decisions.
Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage
The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV tracking and direct lab ordering
ATN breaks down how NFL teams and players plan to use recovery technology this season, from compression and massage tools to sleep tech and wearables
The contrast therapy brand will open its first New York studio in Tribeca this fall, with two more locations already in the works
The startup's all-in-one platform is designed to help consumers navigate peptide treatments, connect with licensed clinicians and receive prescribed compounds at home
The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a refreshed look and app redesign
No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers
JL Marketing explains why CPL and lead volume are only starting points, and how connecting campaign, CRM and sales data can help fitness brands make smarter decisions
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