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Ramp interface
partnership

How Ramp Simplifies Finance for Growing Fitness Brands

Ramp unifies spending, payments and accounting for multi-unit brands, helping operators eliminate busywork, gain financial clarity and scale more efficiently

Athletech Studios • Oct 22 2026
NASM trainer
partnership

The Real Trainer Shortage Problem is Readiness Rather Than Headcount

As client expectations evolve, the fitness industry's biggest opportunity may be developing and retaining the trainers already inside its facilities

Athletech Studios • Oct 22 2026
Longevity

Yoga, Pilates Linked to Longer Lifespans in New Study

Of 21 alternative health practices examined by Arizona State University researchers, only yoga and Pilates were associated with a significantly lower risk of death

Ani Freedman • Oct 21 2026
Fitness Technology Summit
Industry News

HFA Taps Fitness Technology Summit to Expand Presence in Europe

The fitness industry trade association is joining forces with the executive-focused technology conference for a major London event in 2027, with the partnership also extending to the upcoming HFA Show in Las Vegas

ATN Staff • Oct 21 2026
ATHX Games
Industry News

Adidas-Backed ATHX Games Expands Across US

The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom

ATN Staff • Oct 21 2026
Shannon Tracey and Mollie Navarro
Tech

Playlist Appoints Two Industry Veterans to Drive Enterprise Growth

Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company's enterprise business across its Mindbody and Kite brands

ATN Staff • Oct 21 2026
Finance

Behind the Curtain of Boutique Fitness M&A: What’s Actually Closing

What your studio might be worth requires more than a simple multiple to answer.

Mitch McGinley • Oct 21 2026
people at a Hyrox-style swimming race
member exclusive

Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next?

As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U.S.

Courtney Rehfeldt • Oct 21 2026
member exclusive

Why Bank of America Is Betting on the Running Boom

Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers, who are flocking to races and run clubs

Ani Freedman • Oct 20 2026
Mark Wahlberg at the HFA Show 2025
member exclusive

Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch

Wahlberg says his first club will beat competitors on price, offering recovery services, blood work and hormone therapy. EoS Fitness has notably been involved in the project

Courtney Rehfeldt • Oct 20 2026
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