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DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

Christian Toetzke and Andrew Sugerman join the show to discuss how they're envisioning the future of competitive fitness and their role in it.

Collin Helwig • Jun 03 2026
OPTYO
partnership

How a New Wave of Fitness Enthusiasts are Building Durable Businesses

The modern wellness founder is building around lifestyle, recovery and longevity — but turning passion into a scalable brand requires a very different playbook. Recovery…

Athletech Studios • Jun 03 2026
rendering of a Crunch Fitness Pilates studio
Industry News

Crunch Fitness Launches Reformer Pilates Concept at Gyms Nationwide

Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer.

Courtney Rehfeldt • Jun 02 2026
EGYM equipment inside a Workout Anytime location
Tech

Workout Anytime Opening New Flagship Featuring EGYM Smart Training Tech

Workout Anytime's massive new Homestead, Florida, flagship gym will pilot EGYM's smart training technology.

Courtney Rehfeldt • Jun 02 2026
Wellness

Terry Crews Joins Wellhub as Ambassador, Tackling Workplace Burnout

Actor and former NFL player Terry Crews joins Wellhub as global ambassador of wellbeing, ahead of his SHRM 2026 appearance.

Courtney Rehfeldt • Jun 02 2026
interior of a Spavia studio
Wellness

Spavia Taps CorePower Exec to Scale Wellness Brands to 200 Locations

Spavia has named Heather Holland COO as the resort-inspired day spa franchise accelerates a dual-brand push to 200 locations.

Courtney Rehfeldt • Jun 02 2026
people cross the finish line at a PureGym race
Fitness Business

UK Gyms Are Making Unplugging a Selling Point. Will the US Follow?

U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.

Courtney Rehfeldt • Jun 02 2026
WellnessSpace Brands RedZone
Fitness

These Brands Are Redefining Fitness & Wellness. Meet Them in NYC

Here’s who’s attending ATN's Innovation Summit this June in New York City and the category-defining concepts they’re bringing along

ATN Staff • Jun 02 2026
The logo of Lactalis Group is seen at the French dairy group Lactalis headquarters in Laval, France September 26, 2024.
Finance

Lactalis Acquires UK Protein Brand Protein Works

The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.

Sybille de La Hamaide • Jun 01 2026
MAHA nutrition
Nutrition

What MAHA Means for the Future of Nutrition

The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.

Ani Freedman • Jun 01 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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