Hear how top fitness brands grow through partnerships.
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LumiMind’s closed-loop EEG solution headband pairs real-time brain-signal monitoring with adaptive sound to support bedtime, overnight re-sleep, and daytime naps
The indoor pickleball franchise may be feeling the pain of growing too fast as pickleball's growth in the U.S. slows and racket-sports competitors like padel gain ground
The franchise is seeking experienced operators to expand a model that pairs clinic ownership with independently owned provider practices, with a goal of 125 locations within five years
The low-cost gym giant is buying NonStop Gym in a deal that will make PureGym Switzerland's largest budget fitness operator, with more than 100 locations by year-end
Reservoir allows consumers to preserve their immune cells through a standard blood draw, betting that advances in personalized medicine could make those cells valuable in the future
The massage and recovery tech company continues to build momentum under new leadership, adding Tom Brady-inspired massage sessions to a partnership roster that also includes Equinox and top hotels
What fitness and wellness brands need to know about building creative now
Are studios spending too much time pursuing leads who are already engaged and not enough time on those who have gone quiet?
An analysis of recent Venmo payment activity sheds some interesting new light into fitness trends. Spoiler alert: people love Hyrox
Budget gyms, hotels and country clubs are adding reformers, and the companies that build them are selling far more than Pilates machines
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