Algorithm changes fast. Staying ahead takes the right insight.
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New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway
The India-based company still makes smart rings, but it's thinking bigger, too, looking to create a broader health intelligence platform
Data from events company Sweatpals shows that while consumers increasingly crave IRL experiences and connections, cities each have their own definition of fun.
The European operator is expanding into its fourth country with Arkhe as Dubai and the wider Middle East attract growing investment from global fitness brands
The $1.5 billion sleep tech company is teaming with longevity entrepreneur Bryan Johnson as it pushes deeper into predictive health
The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami
FIT House of Brands, the parent company of F45, will feature University of Miami football players in new social media ads. Other fitness operators, including Planet Fitness and Gold's Gym, have also struck recent college-sports partnerships
After a decade defending fitness businesses, an industry counsel team representative has seen the same five paperwork gaps that may cost operators up to six figures. He walked Athletech News through each one.
Gold's Gym Tampa Gas Worx and WellnessSpace Brands show what happens when operators build an integrated wellness space rather than simply adding recovery equipment.
New research shows that popular wearables could be misleading consumers — especially those with higher body fat percentages — about how many calories they're actually burning during workouts, a potential issue for the "track-everything" movement
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