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Now open in Manhattan's Nolita neighborhood, Figure blends Figueroa's signature low-impact sculpting and strength workouts
The New Jersey-based strength and conditioning franchise is scaling across the East Coast as it names PLAE its exclusive performance partner for future studios
How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners.
More people are treating sexual health as part of their everyday wellness routine as consumers increasingly turn to supplements for a variety of health needs
The fast-growing Crunch Fitness franchise group is investing in AI, marketing, operations and talent as it prepares to double its workforce and grow from 60 to over 100 clubs
As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
As the fitness industry embraces longevity, operators are discovering that human connection isn't just a retention strategy — it's an essential part of modern wellness
A new ranking tracks U.K. cities based on their per-capita search interest in activities including gyms, Pilates, Hyrox, running and HIIT
Manduka has spent 30 years listening to practitioners, and that philosophy is now shaping a new generation of equipment.
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