How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
A patent filing describes a wearable device that could use AI to analyze a user’s movement and automatically adjust physical assistance or resistance during a workout
After testing 22 watch bands, including some from popular brands, researchers found alarmingly high levels of toxic PFAS, which have known links to cancer, hormonal and reproductive health problems, hypertension and more
As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app
The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV tracking and direct lab ordering
A listing could raise as much as $3 billion for Oura and some of its backers, and value it at more than $16 billion
The India-based company still makes smart rings, but it's thinking bigger, too, looking to create a broader health intelligence platform
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