Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.
The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest […]
Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
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