member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition European fitness brands are increasingly entering the U.S., a phenomenon that’s likely to accelerate in the years ahead. Fitness Business How Top Fitness & Running Brands Activated at the Boston Marathon partnership Building a Connected Fitness Business Finance Lululemon Sinks After New CEO Hire From Nike Fails To Impress Investors Wellness Americans Prioritize Wellness Spending, Even if It Means Going Into Debt Nutrition Olly Expands Beyond Gut Health With Precision Probiotics Platform Tech Hotworx Unveils AI-Powered Personal Training App, Joining Early Adopters Latest News Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Fitness Life Time Signs Big Lease in Brooklyn, Makes Orlando Entrance Longevity Super Age Sets Date for the First Longevity Fitness Competition Fitness Anytime Fitness Adds Self-Employed Trainer Model in London Fitness Business Vision Fitness Eyes 60+ Product Launches for 2026 Tech Hyrox Taps AI Firm To Measure Athlete Performance in Upcoming Races By the Numbers In Partnership with FitGrid Top Pilates studios converted leads at 71% in February. Average studios sat at 48%. That gap is growing. See what’s driving the difference. Read the full data dive here. Product Spotlight In Partnership with TECHNOGYM TECHNOGYM Checkup is a full-body AI assessment that tests your fitness and calculates your Wellness Age. Discover more. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition member exclusive ATN Week in Review: Gyms Embrace AI Personal Training member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else member exclusive ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars April Theme: Social Fitness Revolution Industry News Crunch Gyms Lean Into Hybrid Competitions Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Featured Stories partnership The Retention Crisis Hidden in Plain Sight: Where Enterprise Fitness Chains are Losing Ground As member acquisition costs rise and churn compounds, enterprise operators are discovering that their biggest growth challenge isn’t marketing — it’s the infrastructure their data… Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals We tried AlterMe’s DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here’s our honest review. Reviews Becs Gentry’s Go-To Running Essentials for Training and Race Day From overnight oats to compression boots, the Peloton instructor shares the exact fuel, gear and recovery tools she relies on to stay consistent through every… Finance Timeshifter Takes Circadian App From Jet Lag to Night Shift, $5.3M Raised to Date Timeshifter is taking its circadian rhythm app beyond jet lag and into shift work, with a funding new round. Wellness Quitly Wants To Turn Quitting Into the Next Wellness Flex Quitly has surpassed three million iOS downloads and is expanding into corporate wellness, tapping into gen Z’s health-maxxing movement. Tech Oura Named Official Wearable of US Soccer Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup. Fitness Manny Pacquiao Launches Pacquiao Prime Boxing in Former Mayweather Boxing + Fitness Location Manny Pacquiao launches Pacquiao Prime Boxing in a former Mayweather Boxing + Fitness Hollywood gym, with plans for more locations. Fitness Amsterdam’s Rostudios To Enter NYC With Low-Price Pilates & Cycling Concept Amsterdam’s Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate. Nutrition Stephen Curry’s Plezi Hydration Relaunches, Eyeing National Expansion Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks. Fitness New Data Challenges the February Gym Dropout Myth A three-year study of Google search behavior finds gym resolutions hold steady in February while meal prep searches collapse 37%. Fitness Life Time Rolls Out Race-Prep Training Class, Stoking Hyrox Rivalry Life Time is debuting Hybrid XT group training as operators increasingly seek to challenge Hyrox’s grip on the fitness-competition market. Fitness R.A.D. Runs Back Fitness Competition at Gyms Across the Globe As the performance race sector heats up, R.A.D. is bringing back its global Acid Athletics event, with expanded activations and community outreach Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Fitness Business Basic-Fit Data Breach Exposes Details of a Million Gym Members Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Franchise Corner Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Reviews Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Reviews Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies Reviews I Tried CO2 Lasers, the Technology That’s Redefining Skin Health and Longevity Reviews Becs Gentry’s Go-To Running Essentials for Training and Race Day Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
