Finance GymNation Gets $100M in Private Credit for Middle East Expansion, Asia Debut GymNation has secured a $100 million private credit facility from HPS Investment Partners, the credit arm BlackRock acquired last year. Fitness Business GLP-1s Are Boosting Gym Memberships, Data Shows partnership The AI Paradox: Human Empathy as the Ultimate 2026 Premium Fitness Xponential Fitness Hires New President, Looking Outside the Industry Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Pilates Instructors Take Steps to Address Inclusivity Questions member exclusive ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity Latest News Finance Fitness Ventures Acquires 22 Crunch Gyms, Becoming System’s Biggest Franchisee Fitness Orangetheory Taps Trubar for Co-Branded Protein Bar Tech Strong Pilates Unveils In-Studio Tracking Tech, Including Intensity Zones Finance Nourish Raises $100M Series C as Investors Eye Post-GLP-1 Plays Industry News ISSA Launces Menopause Certification for Fitness Coaches Tech Fitness First Adds Tech That Turns Off Phone Distractions for Gym-Goers By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with Echelon Elevate your fitness offering with the Echelon Meridian Pilates Reformer, bringing connected Pilates training, premium versatility, and immersive experiences to every space. Discover the future of fitness today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise member exclusive Youth Fitness Emerges as Next Big Industry Opportunity member exclusive Earnings Roundup: Peloton Rises, Planet Fitness Falls May Theme: Business of Franchising Finance Fitness Ventures Acquires 22 Crunch Gyms, Becoming System’s Biggest Franchisee Fitness Xponential Fitness Hires New President, Looking Outside the Industry Industry News Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Featured Stories partnership Simplifying the Stack: How AXLE Upgraded SweatHouz’s Marketing, Booking and Member Experience As demand scaled, SweatHouz moved away from disconnected tools and toward a more integrated platform with AXLE partnership Playlist Launches Kite to Power the Next Phase of Multi-Brand Fitness As operators expand across brands, modalities and markets, Kite introduces a new infrastructure designed to support portfolio-scale growth. The definition of a fitness business is… Reviews Is the Ninja Creami, the Viral Healthy Dessert Appliance, Worth Buying On Sale? We tested the original Ninja Creami and the Ninja Creami Swirl to see how the cult-favorite machines perform as everyday wellness appliances, from protein ice… Wellness Fiji Airways Debuts In-Flight Wellness Program Offering Wearables, Health Shots Fiji Airways’ new FlyWell program offers wearables, nootropic shots and red light therapy on board, part of a growing wellness travel trend. partnership How Pvolve’s Unique Method and Market Position Deliver for Members and Franchisees The boutique studio brand is experiencing explosive growth thanks to science-backed programming for women across life stages and an infrastructure built to support independent operators.… Industry News Carbon Performance Opens Luxury Gym in Charlotte, Plots Nationwide Expansion Carbon Performance is using its Charlotte opening as the launch point for a national push, with a Midwest and Southwest entry planned. Longevity The Anti-Aging Franchise Boom Has Begun Anti-aging is becoming a franchise category as brands like 4Ever Young scale across the U.S., offering hormones, peptides and more. Wellness Skincare Clinics Pivot to Longevity, Adjacent Wellness Categories Amid the wellness boom, skincare chains are increasingly building their business models around preventative care and long-term treatment frameworks rather than pure beauty. Industry News Virgin Active Aims to Scale Social Wellness Club Concept Across UK Virgin Active is relaunching its Mayfair site in July as the brand’s first U.K. social wellness club, part of a planned rollout of more such locations. Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles We tested out Rhone’s latest spring collection of women’s running apparel – here’s our honest review. Wellness Across Generations, Americans Embrace Wearables to Boost Healthy Habits While confidence in preventing chronic disease remains low among U.S. adults, new data from Abbott suggests wearables are influencing healthier behaviors across generations. Tech Qalzy Banks $330K Pre-Seed for AI Kitchen Scale, Joining Rise of Ambient Wellness Devices AI nutrition scale startup Qalzy raises $330K pre-seed after $241K in Kickstarter pre-orders, joining the rise of ambient home wellness tech. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Data & Insights Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews Is the Ninja Creami, the Viral Healthy Dessert Appliance, Worth Buying On Sale? Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
