Finance Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise member exclusive Inside Click to Cancel: Why Letting Members Leave Pays Off partnership Bringing Gold-Standard Measurement to the Gym Floor member exclusive Inside The Garage, New Jersey’s Anti-Big-Box Gym That’s Breaking All the Traditional Fitness Rules Industry News Therme Group, Marriott Team Up on Next-Gen Wellness Travel member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Tech Could Apple Be Entering the Whoop-Dominated Screenless Wearables Market? Latest News member exclusive Wellness Brands Go All-In on Running Events Industry News Bodybar Pilates Hits 100 Studios, Plans 30 More Openings This Year member exclusive Top Gyms Lean Into ’90s Nostalgia With Classes, Marketing Campaigns Wellness David Lloyd Pilots Bone Health Screening for Members Fitness ACE, Core Health & Fitness Launch Data-Focused Indoor Cycling Instructor Training Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? By the Numbers In Partnership with Daxko By 2030, ~25M Americans will be on a GLP-1. Clubs can pair physician-supported weight, hormone, and peptide care with the training that keeps results lasting — no clinical staff required. Here’s how. Product Spotlight In Partnership with Human Touch Novo XT PRO PLUS combines Human Touch’s therapeutic massage technology with an S- and L-Track system built for high-use recovery spaces. Members get spine-length coverage — neck to thighs — for pre-workout warm-ups, post-workout recovery, and relaxation, all through five Auto-Wellness Programs on an integrated touchscreen. It’s a more complete recovery zone — without adding work on the operations side. Elevate Your Recovery Zone. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Wellness Brands Go All-In on Running Events member exclusive How Much Should Gym Owners Pay Themselves? member exclusive Inside Click to Cancel: Why Letting Members Leave Pays Off member exclusive Top Gyms Lean Into ’90s Nostalgia With Classes, Marketing Campaigns August Theme: The Longevity Opportunity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Featured Stories partnership Rethinking the Wellness Apothecary How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners. Equipment Torque Fitness Launches Omnistack Modular Strength System The configurable platform allows gyms, universities and training facilities to combine up to 10 selectorized stations in a single system partnership The Future of Gym & Studio Success Will Be Hidden In The Details Emerging technology is becoming the baseline. Dan Maxwell explains why the fitness businesses that thrive will be the ones that sweat every detail from new member journeys to equipment maintenance. member exclusive CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness Kline, who founded Burn Boot Camp with her husband, Devan, in 2012, now oversees a brand with 400-plus locations and one of the most loyal followings in boutique fitness member exclusive Life Time Eyes Bigger Clubs, With Smaller Crowds As luxury fitness pulls ahead in a K-shaped economy, Life Time’s new strategy includes building even larger facilities for fewer, higher-paying members Finance F45 Franchisee Behind 30+ Studios Files for Chapter 11 Bankruptcy, Closes Locations The ghosts of F45’s rise-and-fall era aren’t quite laid to rest. Mad Fitness Group, which built out F45 Training studios across six states, has filed for bankruptcy and plans to shed its money-losing gyms member exclusive The Art of Retention: The Playbook for Keeping Members Results are what members come in for, but it’s rarely what keeps them there. Here are six tactics from industry experts that can increase the lifetime value. Tech Google’s Wearables Will Track Insulin Resistance in Category First Google is combining the new tools and older ones into a set of tools called Health Guardian, which is designed to help users understand subtle physiological trends and take proactive lifestyle steps member exclusive Higher Margins Through Semi-Private Training In a semi-private training model, clients follow a personalized training program in a small group under the guidance of a coach Tech Whoop Plans to Double Size of Boston Headquarters Ahead of IPO Whoop is growing rapidly following a March fundraising round that valued the company at $10.1 billion. It plans to hire 600 people this year, a roughly 75% boost to its headcount partnership Longevity, Recovery & More: Unlocking New Revenue Streams with Garmin As fitness consumers focus more on wellness concepts like longevity, healthspan and recovery, operators have the opportunity to increase value and engagement, leading to additional revenue generation with the Garmin Health Connected Ecosystem (GHCE) Fitness Les Mills Names Jason Paris CEO as Phillip Mills Moves to Director Role The former One NZ and Spark executive, who was credited with overseeing the rebranding both entities, will take over in October at the helm of the group fitness giant Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Data & Insights member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Franchise Corner Case Studies Franchisee Spotlight: Sweat440, South Florida Case Studies Franchisee Spotlight: Pure Barre in Las Vegas member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
