member exclusive ATN Week in Review: The Soft Fitness Era Is Here As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts. Tech Why Most Fitness Brands Don’t See a Return on Their AI Investment partnership Echelon Explains Why Connected Strength is the Future Industry News ACE CEO Cedric X. Bryant to Be Inducted Into National Fitness Hall of Fame Finance Interactive Strength to Acquire Connected Stair Climbing Brand Stepr member exclusive Investors Tip Pilates, Low-Price Gyms for Continued Growth member exclusive The Pilates Craze Comes for Luxury Real Estate Latest News Industry News NYC Is First US City to Adopt Click-to-Cancel Rule, Targeting Gym Memberships Industry News PureGym to Open in Ireland, Citing Growing Market Longevity Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings member exclusive ATN Insights: Driving Revenue With Movement Assessments Fitness Business Sebastien Lagree Alleges Florida Studio Swapped Megaformers for Alibaba Knockoffs Industry News ETS Performance Tops 80 Locations as Youth Fitness Market Booms By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: The Soft Fitness Era Is Here member exclusive ATN Insights: Driving Revenue With Movement Assessments member exclusive Investors Tip Pilates, Low-Price Gyms for Continued Growth member exclusive The Pilates Craze Comes for Luxury Real Estate July Theme: AI in Action Tech How Vasa Fitness Overhauled Its Digital Strategy Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Tech Les Mills Brings Content to AI-Powered Platform With Hyperhuman Partnership Nutrition Life Time Scales In-Club Nutrition Coaching Featured Stories Wellness NBA Players Sign Virtual Healthcare Deal in Latest Wellness Push The National Basketball Players Association (NBPA) has inked a deal with Teladoc Health to expand player healthcare offerings. Finance Lenders to Planet Fitness Operator in Talks to Take Ownership The American Securities-owned fitness operator and its creditors have been engaged in restructuring talks to tackle a rapid succession of debt maturities. Tech Playlist Launches ‘AI Concierge,’ Plans More Artificial Intelligence Products Playlist’s new front desk assistant automates bookings and client communications as software providers race to embed AI into gym operations. partnership How Fitness Brands like Barry’s Capitalize on Employer Wellness Investment In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience. Fitness Peloton Prioritizes Low-Impact Strength Training Peloton’s new HiLit+ program comes as the brand leans further into sustainable training and longevity-focused protocols. Industry News City Fitness Heads to Hoboken in First Expansion Outside Philadelphia City Fitness will open two Hoboken clubs this year as gyms increasingly eye New Jersey as a competitive market. Finance CrossFit No Longer Up for Sale, CEO Says Berkshire Partners is no longer looking to sell CrossFit, the functional fitness brand’s new CEO Bruce Edwards confirmed. Wellness Community, Preventive Health & GLP-1s Will Drive the Future of Fitness, Execs Say Industry leaders pointed to fitness’ ability to drive stronger healthcare and social wellness outcomes as key levers for the industry’s future. The rise of GLP-1s offers another opportunity, they said. member exclusive What Fitness Operators Need to Know About M&A in Today’s Landscape Pete Moore and Brian Smith broke down the state of M&A valuations and capital flows in fitness and wellness — or, as Moore calls it, the HALO sector Finance Indian Fitness Firm Cult.fit Files for IPO Cult.fit operates 708 fitness centres across India and had more than 987,000 paid members as of March. Fitness Spartan’s Deka Launches New Fitness Competition Built for Gyms Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions. Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? We tried AlterMe’s DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here’s our honest review. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Fitness Accountability Beats Motivation in Delivering Fitness Results, Data Shows Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Nutrition Consumers Seek Transparency, Proprietary Ingredients From Supplements Research People Who Use GLP-1s Are Exercising Less, Study Finds Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness
