Fitness Business Strength in the City Festival Aims To Become ‘SXSW of Wellness’ Now in its eighth year staging events in cities across the U.S., the Chicago-founded fitness and wellness festival heads to New York City in May. Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever partnership SEQUEL Brands Rolls Out Portfolio-Wide Loyalty and Referral Infrastructure Powered by Solution One & Perkville member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition Fitness Life Time Signs Big Lease in Brooklyn, Makes Orlando Entrance Longevity Super Age Sets Date for the First Longevity Fitness Competition Fitness Anytime Fitness Adds Self-Employed Trainer Model in London Latest News Finance Nootropic Beverage Brand Neutonic Raises $6M, Targets Fitness Channels Fitness Precor Outfits Holmes Place Portugal in Premium Equipment Deal Fitness Speediance Makes Major Retail Push in US, Europe Fitness Spotify To Offer Peloton Workouts as Part of Massive Content Deal Fitness Studio Pilates To Launch The Pilates Games, a Reformer-Based Workout Competition Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with OxeAI Ready to optimize your health, activity, and mindfulness with an AI coach that truly understands you? Start your smarter health journey today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition member exclusive ATN Week in Review: Gyms Embrace AI Personal Training member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else member exclusive ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars April Theme: Social Fitness Revolution Industry News Crunch Gyms Lean Into Hybrid Competitions Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Featured Stories partnership Building a Connected Fitness Business With the integration of Exercise.com, Daxko is enabling operators to build connected systems that support continuous coaching — driving stronger retention, expanded revenue opportunities and… Reviews The Best Swim Gear for Training in and Out of the Pool We’ve rounded up our top picks to revamp your swim routine Swimming is having a quiet resurgence. Runners, strength athletes and boutique fitness regulars are… partnership How UFC GYM Gives Franchisees a Head Start That Pays Dividends UFC GYM gets its franchise operations up-and-moving quickly to avoid stalled revenue, growth and brand traction Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals We tried AlterMe’s DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here’s our honest review. Fitness Business Vision Fitness Eyes 60+ Product Launches for 2026 It’s a busy 2026 for Vision Fitness, as the equipment brand announced a significant expansion of its commercial portfolio — with more than 60 product launches planned for this year. Tech Hyrox Taps AI Firm To Measure Athlete Performance in Upcoming Races Through a partnership with Cambridge Spark, Hyrox will leverage artificial intelligence to create instant athlete profiling. Finance Lululemon Sinks After New CEO Hire From Nike Fails To Impress Investors Heidi O’Neill will join in September and will be tasked with stalling Lululemon’s market share losses and refreshing its image. Wellness Americans Prioritize Wellness Spending, Even if It Means Going Into Debt A new survey shows wellness has become the one line item many American consumers refuse to cut, even as they take on debt to maintain it. Nutrition Olly Expands Beyond Gut Health With Precision Probiotics Platform Olly is moving deeper into the microbiome with the launch of Precise Probiotics, a new capsule-based platform designed to push probiotics beyond general digestive health and into more targeted, functional use cases. Tech Hotworx Unveils AI-Powered Personal Training App, Joining Early Adopters Hotworx has launched TrainingTrax, an AI-powered personal training platform, joining Vasa Fitness and NYSC on the AI coaching wave. Fitness Business At FIBO 2026, the Global Fitness Industry’s Evolution Takes Shape Europe’s largest industry trade show featured nearly 200,000 attendees and the biggest brands across fitness, wellness and longevity. Reviews Becs Gentry’s Go-To Running Essentials for Training and Race Day From overnight oats to compression boots, the Peloton instructor shares the exact fuel, gear and recovery tools she relies on to stay consistent through every… Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Fitness Business Basic-Fit Data Breach Exposes Details of a Million Gym Members Franchise Corner Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Reviews Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Reviews Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies Reviews I Tried CO2 Lasers, the Technology That’s Redefining Skin Health and Longevity Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
