Fitness Business In the US, Padel Is Emerging as a Luxury Sport Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival. member exclusive Your AI-Generated Trainer Has a Problem on the Horizon partnership The Business Case for Swim Programs in Fitness & Wellness Facilities member exclusive ATN Insights: 64% of Personal Trainers Are Using or Exploring AI Industry News Hyrox Partners With World Gym, Expands Asia-Pacific Presence in Multi-Year Deal Wellness At Willpower Event, Wellness Execs Stress the Importance of Quality, Building Consumer Trust Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Latest News Fitness Training Mate Targets 50 New Territories as Social Fitness Concept Expands Across U.S. Equipment Gym Equipment Design Awards Highlight the Industry’s Top Machines Industry News FS8 Hits 100 Studios Worldwide, Expands US Footprint Fitness Business New Budget-Friendly Gym Brand to Open in Australia Wellness Hims & Hers Adds Major Fitness & Wellness Brands to Growing Benefits Program Tech Oura Launches 5th Gen Ring, Going All-In on Preventive Health By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with Echelon Elevate your fitness offering with the Echelon Meridian Pilates Reformer, bringing connected Pilates training, premium versatility, and immersive experiences to every space. Discover the future of fitness today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive Your AI-Generated Trainer Has a Problem on the Horizon member exclusive ATN Insights: 64% of Personal Trainers Are Using or Exploring AI member exclusive Music Licensing Enforcement Tightens as ‘Spotify & Hope’ Gets Riskier for Gyms member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses May Theme: Business of Franchising Fitness Training Mate Targets 50 New Territories as Social Fitness Concept Expands Across U.S. member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses Fitness Nike Makes Fitness Comeback, Taps The Yard as First Global Gym Partner Industry News Pure Barre Brings Back Pilates-Inspired Class Featured Stories Nutrition Khloé Kardashian’s Khloud Lands $15M in Funding for High-Protein Popcorn The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding. Fitness Business The New Social Scene Swaps Bars for $300 Gym Memberships Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness Finance Signos Secures $20M To Scale CGM & Behavioral Coaching in the GLP-1 Era Signos secures backing from Google Ventures, Dexcom and BCBS of Alabama to scale its CGM and AI coaching platform for weight management. Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News Jaeke Steinfeld joins the show to talk through his past, present and future as an icon of the fitness industry Wellness Alo Pushes Deeper Into Women’s Wellness Content Alo’s new Balanced series, part of its Alo Wellness Club digital offering, focuses on women’s health across all ages and stages of life. Industry News Vasa Fitness Adds Reformer Pilates, Ramping Up Boutique Offerings Vasa Fitness’ new Studio Pilates class features 45-minute sessions on NordicTrack Ultra 1 Reform RX reformers. Tech Google’s Fitbit Air Gives Whoop Some Serious Competition The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers. Fitness Business Solidcore Unveils New ‘Stronger For It’ Brand Platform As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign. Fitness Runningman 2026 Returns as Social Wellness Booms Runningman heads back to Kingston Downs September 18-20 with expanded capacity and its signature one-mile loop . Industry News Exec Moves: Equinox Sets Women’s Health Advisory Board Executive moves is ATN’s weekly roundup up of the key industry personnel changes. Fitness New York Pilates Opens Sag Harbor Studio Ahead of Memorial Day Weekend New York Pilates brings its Abs Arms Ass classes to Sag Harbor, opening a new Hamptons studio for Memorial Day Weekend. Industry News Shokz Joins Hyrox as Official Partner Ahead of NYC Race Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Data & Insights Fitness Business In the US, Padel Is Emerging as a Luxury Sport Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Franchise Corner Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Reviews Reviews The Best Cold Plunges for Summer 2026 Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Reviews The Best Supplements for Women in 2026 Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
