Industry News Life Time Launches Application-Based Social Club LT Social, a members-only community of parties and wellness events in major U.S. cities, is Life Time’s latest move to push further upscale to stand out from competitors member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire partnership What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators Fitness Business There Could Be a New Offshoot to the Run Club Boom: Team Relays Tech Hyrox Gets Its Own Digital Music Station member exclusive Pickleball Was Just the Start of America’s Racket Sports Boom Latest News Tech YMCA Unveils Wellness Crypto Coin to Reward Members for Fitness Fitness Phillip Mills of Les Mills Talks the Power of Community Tech Fitbit Creators Unveil Screenless Wearable to Help Track Aging Parents Finance Gym Shakes Maker Applied Nutrition Lifts Target on Protein Hype Industry News Amazon Makes Biggest Fitness Push Yet With Hyrox Deal member exclusive Adaptive Fitness Franchise Special Strong Seeks Strategic Partner to Drive Growth By the Numbers In Partnership with Fitness on Demand Member engagement has a direct impact on retention. Just two meaningful interactions per month with each member can reduce cancellations by up to 33%, highlighting the value of consistent touchpoints both inside and outside the facility. Discover practical strategies to strengthen member engagement and retention Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive Adaptive Fitness Franchise Special Strong Seeks Strategic Partner to Drive Growth member exclusive Pickleball Was Just the Start of America’s Racket Sports Boom member exclusive How the New York Knicks, Bandit Running & Ultra Pouches Built Cult Followings August Theme: The Longevity Opportunity member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked partnership Defining the New Category of Movement Longevity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Featured Stories partnership Perkville Launches Multilingual Loyalty and Referral Experience for Global Fitness Brands The multilingual capability helps global fitness brands deliver a consistent loyalty experience while making rewards, referrals and member communications more accessible worldwide. partnership Kohler’s Home Saunas Make Wellness Easy and Convenient As wellness treatments move into the home, Kohler offers saunas that deliver performance, style and durability member exclusive Emerging Activewear Brands Chase Women’s Sports Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market Finance Smart Ring Maker Oura Seeks Up to $3B in IPO Oura, which has its main offices in San Francisco and Finland, was founded in 2013. It reached an $11 billion valuation last September member exclusive How Fitness Operators Are Actually Using AI Today — and What Could Come Next Artificial intelligence is moving fast, but it’s moving fastest in the places gym members don’t see — for now Wellness Waka Flocka Flame Launches Run Club-Meets-Concert Tour as Celebs Embrace Wellness Events Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom Industry News SoulCycle Taps Celsius as Exclusive Energy Drink Partner The energy drink giant continues to push deeper into fitness and wellness, inking a deal to be sold across SoulCycle studios nationwide Industry News Longtime Solidcore Coach Launches NYC Pilates Studio James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts member exclusive How the Viral ‘Bridal Arms’ Workout Became GGStudio, a Self-Funded Fitness App A year after launch, Gabby George’s self-funded app counts 26,000 members across 91 countries, with plans for more partnership FitGrid Introduces The Talent ROI™ Initiative, A New Instructor Performance Measurement Tool FitGrid’s latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth member exclusive ATN Week in Review: Can Mark Mastrov Bring 24 Fitness Back to Its Glory Days? A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that’s much different than the one he dominated up until the mid-2000s Wellness Gen Z, Millennials Drive a Men’s Wellness Boom The men’s health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary Data & Insights Wellness Gen Z, Millennials Drive a Men’s Wellness Boom Fitness These Are the Most Pilates-Obsessed Cities in the US member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
