ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
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Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
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In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
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Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
ATN Weekly: Gyms Are Riding the GLP-1 Wave
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Featured Stories
Longevity Moves From Amenity to Business Model — What FIBO Reveals About Hospitality’s Evolution
With longevity projected to become a multi-trillion-dollar economy, FIBO underscores its growing role in hospitality’s business model
The Best Deals on Mattresses, Smart Gadgets & More to Shop During Sleep Awareness Week
We’ve rounded up the best Sleep Week sales on organic mattresses, bedding, smart sleep tech, supplements and more.
Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode
The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.
Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte
JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.
From Campaigns to Systems: The Shift Redefining Fitness Marketing in 2026
Modern fitness growth is limited by execution, not demand. Brightside Marketing provides actionable strategies to address client acquisition.
Athlete-Loved Bag Label Dagne Dover Is Serving Volleyball Pros Through Its First-Ever Sports Partnership
The women-founded accessories company is teaming with LOVB as the sports league’s official bag, marking Dagne Dover’s first-ever sports partnership.
Roxfit Raises $2.4M for Hybrid Fitness Training App
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
ISSA Lands Exclusive Deal To Scale Personal Training in India
Global certification giant ISSA will serve as Cult.fit’s exclusive certified personal trainer education provider in India.
Eight Sleep Hits $1.5B Valuation, Eyes Predictive Health
Eight Sleep has hit a $1.5 billion valuation and is pivoting from a smart mattress company into a predictive health platform.
Whoop Plans Hiring Spree Across Departments
Whoop plans to add more than 600 roles this year, nearly doubling its workforce as part of a push to “own” the health-monitoring category.
