member exclusive ATN Week in Review: The Battle for Competitive Fitness Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn’t coming for Hyrox, but it does share similarities with CrossFit. Tech How Vasa Fitness Overhauled Its Digital Strategy member exclusive ATN Insights: The Power of the Perfect Playlist Wellness Why Hand & Stone Is Leaning Into Relaxation as the Focus, Not an Afterthought Industry News JetSet Pilates Keeps Expanding, Sets New Growth Targets Industry News Fitness World Canada Plans to Open Gyms in US Nutrition Older Americans Left Out of Costly GLP-1 Craze Expected to Flock to New Program Latest News member exclusive Experts Say Youth Fitness Is on the Rise, Despite Some Challenges Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Equipment TRX Launches Retail Line, Targeting At-Home Market Finance Basic-Fit Bolsters Germany Push With $61M Acquisition of wellyou Fashion Rhone CEO Says Brand Is Doubling Down On In-Person Shopping, Events Industry News Life Time Expands LT Games to Dallas as Fitness Competition Race Heats Up By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Experts Say Youth Fitness Is on the Rise, Despite Some Challenges member exclusive ATN Week in Review: The Battle for Competitive Fitness member exclusive ATN Insights: The Power of the Perfect Playlist member exclusive From Italy to Brazil, Global Fitness Giants Share What’s Working for Them June Theme: Strength & Functional Training Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Fitness Business Founders Row Targets Women’s Strength With LiftHer Studio Launch Research People Who Use GLP-1s Are Exercising Less, Study Finds Finance Nike Partner One LDN Opens Funding Round to Power London Expansion Featured Stories Fitness The Best Fitness & Wellness Deals for July 4th: Lululemon, On Running, Bon Charge & More Some of the best sales to rival Prime Day & Black Friday are happening for July 4 – these are the top fitness, health & wellness deals to shop. Industry News Exec Moves: Alterio Joins Fit Fusion Executive moves is ATN’s weekly roundup up of the key industry personnel changes Fitness This Season’s Best Fitness & Wellness Launches, From Oura Ring 5 to an AI-Powered Scented Sleep Gadget We’ve rounded up the best new products in fitness & wellness, including the latest wearables, coolest activewear releases, healthy drinks & more. Finance Energy Drink and Supplements Company Nutrabolt Picks Banks for US IPO, Sources Say Nutrabolt, an energy drink and supplements company, has picked investment banks to lead an initial public offering that could raise up to $1 billion, according to four people familiar with the matter. Industry News Amped Fitness Launches Destination-Inspired Gym Concept Amped Fitness is opening a new Sugar Land, Texas, flagship that may preview the future of the high-value, low-price (HVLP) gym category. Tech CrossFit Taps WurQ to Create Functional Fitness Wearable WurQ is designed specifically to recognize and track CrossFit exercises, measuring reps, range of motion, velocity and power output. Fitness Business At First Xenom Event, Enthusiasm Grows for the Future of Competitive Fitness Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path. Finance Apothékary Raises $16M as Herbal Wellness Brand Pushes Deeper Into Retail Apothékary has raised $16 million in fresh funding as the herbal tincture brand looks to accelerate retail growth and product innovation. Fitness Business Catalyst Health Partners Bets the Next Big Opportunity Is the Operator The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440. Industry News Pure Barre Sees Big Turnout for Studio-Wide Livestream Pure Barre brought together 7,000 participants both in-person and virtually, including an NYC event, to celebrate its 25th anniversary. member exclusive Fitness Is a Hiring Goldmine for Those Willing to Dig, Execs Say Fitness is filled with opportunities for career growth, although work needs to be done to build the right pathways and drive awareness among the general public. member exclusive The Music in Your Advertising Is a Lawsuit You May Have Already Lost The fitness industry is running the same playbook every brand that has already been sued has been running, with the same misunderstanding underneath it. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Nutrition Consumers Seek Transparency, Proprietary Ingredients From Supplements Research People Who Use GLP-1s Are Exercising Less, Study Finds member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Reviews Can the Viral Ninja Creami Really Make “Healthy” Ice Cream? Here’s Our Honest Review Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
