member exclusive ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity Americans are highly concerned about their long-term health, and in response, they’re increasingly embracing wearables and non-traditional sources of wellness information. Longevity The Anti-Aging Franchise Boom Has Begun partnership How Pvolve’s Unique Method and Market Position Deliver for Members and Franchisees Tech Qalzy Banks $330K Pre-Seed for AI Kitchen Scale, Joining Rise of Ambient Wellness Devices Tech Solidcore Accelerates Expansion Pace, Thanks in Part to Real Estate Tech member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Latest News Industry News Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold Wellness Fiji Airways Debuts In-Flight Wellness Program Offering Wearables, Health Shots Industry News Carbon Performance Opens Luxury Gym in Charlotte, Plots Nationwide Expansion Wellness Skincare Clinics Pivot to Longevity, Adjacent Wellness Categories Industry News Virgin Active Aims to Scale Social Wellness Club Concept Across UK Wellness Across Generations, Americans Embrace Wearables to Boost Healthy Habits By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with WELLNESS SPACE BRANDS Elevate your recovery offering with RedZone Sauna and PolarWave Dry Plunge, delivering premium wellness experiences without operational complexity. Request Your Custom Quote. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise member exclusive Youth Fitness Emerges as Next Big Industry Opportunity member exclusive Earnings Roundup: Peloton Rises, Planet Fitness Falls May Theme: Business of Franchising Industry News Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Industry News LA Fitness Parent Fitness International Raises Over $400K for Spinal Cord Research Fitness Business F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners Featured Stories partnership Sequel Brands Introduces a Scalable Model for Longevity Care As demand for longevity accelerates, Ultimate Longevity Center aims to replace fragmented wellness offerings with an integrated, prescriptive care model designed for scale. Interest in… Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles We tested out Rhone’s latest spring collection of women’s running apparel – here’s our honest review. partnership Simplifying the Stack: How AXLE Upgraded SweatHouz’s Marketing, Booking and Member Experience As demand scaled, SweatHouz moved away from disconnected tools and toward a more integrated platform with AXLE Industry News Asics Bets on Authenticity, Challenges Beauty Culture in New Campaign Asics’ “Get the Glow” campaign celebrates unfiltered post-workout looks while positioning movement over skincare products as the key to confidence, mood and radiance. Fitness The Rise of Athleticspan The goal is not just to live longer. It’s to extend your athleticspan: the years when your body still lets you do the things that make life feel like yours. Research Americans Turn to Influencers, Podcasters for Health & Wellness Advice A new Pew Research Center survey found that a majority of young Americans now get health and wellness information from influencers and podcasts. Fitness Business How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content. partnership Private Training is the Untapped Revenue Engine in Boutique Fitness Mariana Tek’s Appointments allows brands to operationalize underutilized hours, creating value without additional fixed costs. Boutique fitness built its business on the class experience. Studios… partnership How Fitness Brands Are Opening Locations Faster and Scaling Smarter As fitness brands compress development timelines while elevating design and experience, manufacturers like Grid are redefining how facilities are built and scaled. Not long ago,… Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Real estate has emerged as the fastest-growing wellness sector by far, according to new data from the Global Wellness Institute (GWI). Finance Bathhouse Raises $35M, Plots Expansion as Social Sauna Boom Scales Bathhouse has raised $35 million, led by Imaginary Ventures, with locations planned for LA, Chicago, Nashville and more in NY. Nutrition BODi Enters Brick-and-Mortar Retail, Expanding Nutrition Offerings BODi has expanded its Shakeology line into Sprouts and The Vitamin Shoppe, marking the brand’s first-ever retail partnership after dismantling its MLM model. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Data & Insights Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
