member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it’s far from a given that weight-loss drugs will prove to be a net benefit for the industry Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast partnership Tech is Finally Catching Up to How Boutique Studios Operate member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Industry News Planet Fitness Taps Apple Music for In-Gym Pop-Ups, Subscription Deal Tech EGYM, Wattbike Aim to Bring Accessible VO2 Max Testing to Gyms Tech Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds Latest News Tech Sequel Brands Launches AI-Powered Digital Wellness Platform member exclusive Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop Industry News Crunch’s CR Fitness Plans to Open 20 Clubs in Phoenix member exclusive ‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix Finance Planet Fitness Sells Stake in Australian Franchisee; New Owner Targets Expansion Finance Urban Gym Group Enters Ireland With Iconic Health Clubs Acquisition By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with EGYM One system for your gym today, built to expand as you grow. It connects EGYM and partner brands, devices, and services to member needs, automates onboarding and tracking, and uses BioAge to make progress personal and habit-forming. Learn more. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People member exclusive Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop member exclusive ‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness July Theme: AI in Action Tech Sequel Brands Launches AI-Powered Digital Wellness Platform member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Tech Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds Wellness Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds Featured Stories Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago partnership The Tech Tax: The Real Cost of a Fragmented Stack Why more technology isn’t always better, and how misaligned systems are impacting performance, data and decision-making. Tech Fitness Stakeholders Say All-in-One Software Isn’t Enough Anymore Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today’s fitness landscape member exclusive ATN Week in Review: What’s Next for Planet Fitness? A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case Industry News Bodybar Pilates Enters New Markets, Nears 100 Studios The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year Fitness Business BFT Positions New Fitness Competition as Revenue Channel for Franchisees Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls At The Pearl, working women take meetings and Pilates classes down the hall from their daughters’ dance lessons. Founder Marcella Hymowitz spoke to ATN about what makes the concept special member exclusive Supernatural VR’s Comeback Could Be the Strongest Case Yet for People Over Tech The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall partnership From Reactive to Proactive: How Agentic AI is Reshaping Fitness With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems. Wellness Tony Hawk’s Latest Trick? Supplements & ‘Glorious Naps’ The skateboarding legend spoke to ATN about his new recovery philosophy and partnership with Qunol’s Move Like a Champion campaign — proof that even a sport built on “walk it off” is catching up to wellness culture member exclusive Playlist & EGYM’s $7.5B Deal Could Prescribe Fitness The leaders of Playlist, EGYM and L Catterton discussed fitness tech’s biggest merger, and why they have their sights set on an even larger market: healthcare Industry News EoS Fitness Opens 9 Gyms in Q2, Continues Texas Expansion The fast-growing HVLP gym chain also signed nine new leases during the quarter, bringing its pipeline to more than 225 locations open or in development Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Data & Insights member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity Research Report: Personal Trainers Don’t Have the Business Skills Gyms Require Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast member exclusive ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
