In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
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By the Numbers
The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
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In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Recovery Is the New Après-Ski at Luxury Winter Resorts
February Theme: Trade Show Season Preview
Featured Stories
The Best Valentine’s Day Fitness & Wellness Promotions
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing
A closer look at how investors behind Function Health, Ammortal and Blueprint have created a model that gives accredited operators
Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
I Tried Tovala, a Smart Oven Meal Subscription Designed for Busy Weeks
As winter takes its toll, we break down whether Tovala’s smart-oven meal service can take the pressure off (and elevate) weeknight dinners.
Somnee’s AI Sleep Headband Takes Top Prize at NFLPA Pitch Day
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew®
Hyatt’s Exhale Spa, Salt Fitness Revamp Wellness Club Inside Loews Atlanta Hotel
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Prime IV Hydration & Wellness Tops 200 Locations, $100M in Revenue
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that’s quickly becoming the industry standard.
