Fitness Gen Z’s Wellness Obsession Is Changing Real Estate Development Gen Z is trading boozy brunches for Pilates and bar tabs for riverwalks, and real estate developers are building accordingly. 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Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Can Spotify Become a Wellness Company? member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition member exclusive ATN Week in Review: Gyms Embrace AI Personal Training May Theme: Business of Franchising Fitness Pvolve Taps Lauryn Bosstick for New Weight-Training Series, Eyeing Millennial Consumers Industry News Fit Fusion Targets 30 Crunch Clubs by End of 2026 Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Fitness Business Bodybar’s First National Ad Campaign Marks an Evolution in Pilates Marketing Featured Stories partnership More Data Hasn’t Made Women More Certain As data becomes table stakes, Herman Scheer is helping women’s health brands move up the value chain — translating insight into trust, clarity and action.… Fitness The Best Last-Minute Gifts for Moms Who Love Fitness & Wellness We’ve rounded up the best Mother’s Day fitness & wellness gifts for women who love working out, meditating and indulging in self-care. Longevity Niagen Bioscience Enters Telehealth With At-Home NAD+ Precursor Injection Kits Niagen Bioscience is launching at-home NAD+ precursor injection kits as GLP-1s normalize consumer comfort with self-administered shots. Industry News Back by Popular Demand, the ATN Innovation Summit Returns to NYC This June Following the success of last year’s groundbreaking event, the ATN Innovation Summit 2026 will be held in New York City on June 16-17. Wellness At the London Marathon, Hotels Went the Extra Mile for Runners Hotels across England’s capital city have evolved their wellness offerings to support the needs of performance-driven travelers. Tech Oura Deepens Women’s Health Offerings Across Hormonal Life Stages Oura is taking a meaningful step forward in women’s health, expanding its platform beyond cycle tracking into a more comprehensive view of hormonal health across key life stages. Fashion Vuori Lands in Dick’s House of Sport Stores in Elevated Activewear Push Dick’s is adding Vuori to 12 House of Sport stores, the latest premium activewear brand to join its experiential retail concept. partnership How Streamlined Operations Power Fit Body Boot Camp Franchisees The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate Fitness The Best Pet Gear for Fitness-Loving Dogs & Their Human Parents We’ve rounded up the best indoor and outdoor running, canicross, biking & hiking accessories, leashes & more for dogs and their humans. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Data & Insights Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Franchise Corner Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Reviews Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Reviews Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
