Fitness Business Planet Fitness Signals Bigger Overseas Push With New CFO Hire Planet Fitness has made a formidable step in its ambitions to grow its presence overseas by hiring a new CFO and president of international. member exclusive ATN Insights: How AI Agents Tackle Cancellations partnership The Future of Strength Isn’t Just Strength Finance Nike Partner One LDN Opens Funding Round to Power London Expansion Fitness Business From Spotify to Pilates & Hyrox, Peloton Charts Life Beyond the Bike Nutrition Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme Finance Daxko Acquires FitnessForce in Global Expansion Play Latest News Industry News NYC’s SotoMethod Begins National Expansion Push With Dallas Studio Fitness Going Local: Some Fitness Consumers Use Booking Apps to Support Independent Gyms Fitness Lululemon Continues to Embrace In-Person Fitness Research Report: With New Gym Joins Down 9%, Engagement Strategies Must Shift Industry News Australia’s InLife Wellness Targets US Expansion Through Franchising Wellness Xella Health Launches as Female-Specific Diagnostics Platform By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: How AI Agents Tackle Cancellations member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending member exclusive Your Influencer Contract Doesn’t Say What You Think It Does member exclusive ATN Week in Review: The Fitness Industry’s New Advocacy Strategy Takes Shape June Theme: Strength & Functional Training Finance Nike Partner One LDN Opens Funding Round to Power London Expansion partnership Why Strength Training is Still More Important Than the Industry Lets On Nutrition Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme Equipment Amp Enters Retail With Flagship Store Opening, US Tour Featured Stories partnership How WeGym® Is Rethinking Strength Training Through a Human-Centered Lens Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness… Fitness Amazon Prime Day Continues: The Best Fitness & Wellness Deals on Nike, Apple, Oura & More We’ve rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more. Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the same: I… Tech Hyperice Competes with Prime Day with Some of the Best Deals on Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during Amazon Prime Day – here are the best discounts on massage guns, heat therapy & more. Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying. Industry News Burn Boot Camp Signs Music Star Marshmello as Equity Partner, Franchisee Burn Boot Camp is bringing on global music producer and artist Marshmello as an equity partner, franchise owner and creative lead for music. partnership The Evolution of Strength Training: From Equipment to Ecosystem The modern strength floor has become one of the most complex environments in fitness. Fitness Crunch Fitness Names Chequan Lewis CEO in Major Leadership Move Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman. Fitness Mo Farah’s URunn App Lands Seven-Figure Raise Amid Running Boom Olympic champion Sir Mo Farah’s running app URunn has raised a seven-figure round as the global running boom and app market heat up. Wellness Jayson Tatum-Backed Onside Launches at Target as Men’s Care Moves Toward Performance Onside, a new men’s personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men. Fashion Balenciaga Embraces Wellness Culture, Takes Over Barry’s Studio Balenciaga is taking over select Barry’s studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness. Fashion Bala Expands From Fitness Equipment Into Activewear Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Research Report: With New Gym Joins Down 9%, Engagement Strategies Must Shift member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers Reviews The Best Saunas for Every Type of Space Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
