LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
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Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
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Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
ATN Weekly: Gyms Are Riding the GLP-1 Wave
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Featured Stories
Inside the Rise of Music as a Strategy in Modern Fitness
In high-performing facilities, music isn’t background. It’s engineered to create a measurable driver of experience, performance and retention.
The Best Deals on Mattresses, Smart Gadgets & More to Shop During Sleep Awareness Week
We’ve rounded up the best Sleep Week sales on organic mattresses, bedding, smart sleep tech, supplements and more.
Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode
The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.
Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte
JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.
From Campaigns to Systems: The Shift Redefining Fitness Marketing in 2026
Modern fitness growth is limited by execution, not demand. Brightside Marketing provides actionable strategies to address client acquisition.
Athlete-Loved Bag Label Dagne Dover Is Serving Volleyball Pros Through Its First-Ever Sports Partnership
The women-founded accessories company is teaming with LOVB as the sports league’s official bag, marking Dagne Dover’s first-ever sports partnership.
Xponential Fitness Urged To Sell by Top Shareholder
Xponential Fitness’ largest shareholder is pushing for a sale, arguing that Club Pilates alone is worth more than the entire company.
Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
UK Groups Push To Make Gyms Safer for Women
ukactive and Sport England have created a playbook to help fitness facilities establish more welcoming spaces for women and girls.
Roxfit Raises $2.4M for Hybrid Fitness Training App
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
