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Fitness & Wellness Leaders Evaluate MAHA Nearly Two Years In From protein bars to peptides, fitness and wellness leaders weigh in on what the Make America Healthy Again movement has delivered so far, and what it still needs to do member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend partnership How One Fitness Operator Tripled Recovery Engagement Metrics member exclusive LA Fitness’ New Tampa Gym Offers Clues to Its Strategy Moving Forward Fitness Technogym Rolls Out AI-Powered Customer Service for Gym Operators Industry News With Rebrand, Run Clubhouse Wants to Be More Than Just a Platform for Running Communities Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Latest News Finance Former Nike Partner, Y7 Owner Fitlab Files for Bankruptcy With $100M+ in Debt Industry News Hyrox, World Triathlon Partner in Major Move Toward the Olympics Finance Garmin Fitness Revenue Climbs 16% After Screenless Wearable Launch Finance Intake Breathing Gets $62M for Magnetic Nasal Strips Finance Providence Equity to Acquire Fitness Park as European Gym Consolidation Accelerates member exclusive Brands Across Industries Are Tapping Into the Marathon Boom By the Numbers In Partnership with ClassPass Happy hour has competition. Attended ClassPass reservations on Fridays and Saturdays between 7-11 p.m. more than doubled in 2025 compared to two years prior. Learn more about how businesses are taking advantage of the late night class. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive Making the Grade? Fitness & Wellness Leaders Evaluate MAHA Nearly Two Years In member exclusive Brands Across Industries Are Tapping Into the Marathon Boom member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend member exclusive LA Fitness’ New Tampa Gym Offers Clues to Its Strategy Moving Forward October Theme: What’s Coming Next in Women’s Health member exclusive The Longevity Movement is Leaving Women Behind, Experts Say Longevity Pvolve, Jennifer Aniston Coin New Workout Category Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Wellness Xella Health Launches as Female-Specific Diagnostics Platform Featured Stories partnership Churn Starts Before Cancellation: The Member Signals Studios May Be Missing Mariana Tek data shows the warning signs of member churn can appear months in advance, giving studios more time to recognize changing behavior and strengthen engagement. partnership How Gym Chains Can Train Every Location the Same Way Training problems get bigger as a gym chain adds locations. Opus helps every location follow the same standards partnership A Membership Churn Score Is Not a Retention Strategy Perfect Gym by Sport Alliance explains why effective retention depends on recognizing behavior changes early, responding with purpose and measuring what actually works partnership Why BODY20 Is Betting on Strength Training for Women As women put greater focus on muscle, longevity and strength, BODY20 is positioning its 20-minute EMS model as an accessible way to make resistance training part of the routine. member exclusive SLT Sues Lagree Fitness Over Megaformer Supply, Territorial Rights The New York-based boutique fitness chain alleges Lagree withheld Megaformer machines to pressure it into giving up exclusive territories member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon According to retailers Fleet Feet and Zappos, runners are gravitating toward these shoes, gear and nutrition items ahead of the New York City Marathon member exclusive How Big-Box Gyms Are Building for the Future From reformer Pilates and Hyrox training to AI-powered basketball courts and destination-style spaces, gym operators are rethinking what belongs inside the four walls Research Obesity Medications Are Transforming Care. Healthy Habits Must Be Part of the Treatment Plan While weight reduction is an important outcome, it is only one measure of progress. Long-term health depends on much more than the number on the scale. Industry News Red Bull Wants In on the Fitness Racing Boom After partnering with Hyrox and F45, the energy drink giant is doubling down on competitive fitness, launching its own bodyweight-focused race across Southeast Asia partnership Why Hiring the Right GM Can Be a Growth Lever for Boutique Fitness Good Soul Hunting is bringing an executive search approach to one of boutique fitness’s most important roles. Fitness New SoulCycle Doc Puts Co-Founder’s Ouster Back in the Spotlight The documentary, set for release in December, features SoulCycle co-founder Ruth Zukerman’s account of being pushed out of the brand she helped build member exclusive ATN Week in Review: Fitness Enters Its Spin-Off Era From hybrid-swimming races in France to viral stair-climbing workouts in the U.S., many fitness concepts are looking to recreate the success of Hyrox Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form. Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast
