Industry News Solidcore Launches Heated Mat Strength Format, Making Good on ‘More Than Pilates’ Vision Intent on becoming a lifestyle brand and not being boxed into a Pilates corner, Solidcore is taking its class the floor — and adding weight member exclusive ATN Week in Review: A New Era for Planet Fitness? partnership Clinic or Algorithms? Why Preventive Fitness’ Winners Will Choose Neither Industry News Exec Moves: New Hires at Xponential, The Vitamin Shoppe Finance Shoot 360 Raises $7M to Expand Connected Basketball Gyms Industry News JetSet Pilates Leans Into Strength Training With New Class Formats Tech Gold’s Gym Debuts Hone, a Training App With Designs on Non-Members Latest News Wellness Hilton Bets on Next-Gen Fitness & Wellness Amenities Industry News Lexus Gets In on Fitness-Racing Boom With Hyrox Deal member exclusive New Startup Wants to Turn Every Gym’s Water Fountain Into a Money Maker Research Faster Walking, Even With Fewer Steps, May Cut Mortality Risk Industry News Retro Fitness Signs Multi-Unit Deal for Utah, Signaling Broader Expansion member exclusive Inside Workout Anytime’s Acquisition-Led Growth Strategy By the Numbers In Partnership with Xplor Mariana Tek Southeast studios are commanding higher membership prices, with 1-month unlimited memberships averaging $205—3.6% above the U.S. average. See what the latest data reveals about pricing and performance across boutique fitness. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive New Startup Wants to Turn Every Gym’s Water Fountain Into a Money Maker member exclusive ATN Week in Review: A New Era for Planet Fitness? member exclusive Inside Workout Anytime’s Acquisition-Led Growth Strategy member exclusive Planet Fitness Rebrands as Low-Price Gym Competitors Gain Ground September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership HomePlunge Wants To Solve Hotels’ Cold Plunge Problem There’s an abundance of pain points that come with cold plunging. HomePlunge’s H3 alleviates them for consumers, operators and owners of all kinds. partnership How VASA Fitness Mastered the Gym Sector’s Most Important Category The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today’s most important modality partnership The Recovery Menu That Pays for Itself Why the smartest gyms are building recovery programs that drive revenue, increase retention and earn every square foot they occupy Industry News Gym Brands Honor 25th Anniversary of 9/11 With Stair Climbs, Fundraisers Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance Industry News Vasa Fitness Joins Hyrox’s Growing Gym Network The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned partnership AI in Action: How Daxko Is Helping Fitness Operators Turn Data into Better Decisions Daxko’s Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster, smarter and more confident business decisions. partnership Why Fitness Operators Are Finding Growth in Community, Not Competition Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage Wellness Inside the NFL’s Recovery Tech Revolution ATN breaks down how NFL teams and players plan to use recovery technology this season, from compression and massage tools to sleep tech and wearables Wellness SweatHouz Sets NYC Debut, Plans 12+ Studios Across Manhattan & Brooklyn The contrast therapy brand will open its first New York studio in Tribeca this fall, with two more locations already in the works Finance System Raises $20M to Make Peptides More Accessible for Americans The startup’s all-in-one platform is designed to help consumers navigate peptide treatments, connect with licensed clinicians and receive prescribed compounds at home Fitness Fitness Software Provider Arketa to Open Brick-and-Mortar Studio No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers partnership Are Your Marketing Metrics Telling the Whole Story? JL Marketing explains why CPL and lead volume are only starting points, and how connecting campaign, CRM and sales data can help fitness brands make smarter decisions Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness Data & Insights member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
