Fitness For Boutique Fitness Studios, Marketing Tactics Are Changing Fast Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook Industry News How AI Empowers People to Improve Fitness Operations partnership The Future of Strength Isn’t Just Strength member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? Tech Chuze, In-Shape Family Fitness Add Rewards Programs to Apps Fitness Business Planet Fitness Signals Bigger Overseas Push With New CFO Hire Industry News NYC’s SotoMethod Begins National Expansion Push With Dallas Studio Latest News Research People Who Use GLP-1s Are Exercising Less, Study Finds Industry News Les Mills Sr., a Group Fitness Pioneer, Dies at 91 Longevity Next Health Nears 20th Clinic as Longevity Boom Fuels Expansion Wellness The ‘Karenification’ of Wellness Is Here Fitness Business Top Trainers Are Becoming Longevity Coaches, Not Just Workout Experts Tech Oura, Whoop Push Deeper Into Healthcare By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? member exclusive ATN Insights: How AI Agents Tackle Cancellations member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending member exclusive Your Influencer Contract Doesn’t Say What You Think It Does June Theme: Strength & Functional Training Research People Who Use GLP-1s Are Exercising Less, Study Finds Finance Nike Partner One LDN Opens Funding Round to Power London Expansion partnership Why Strength Training is Still More Important Than the Industry Lets On Nutrition Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme Featured Stories partnership The Evolution of Strength Training: From Equipment to Ecosystem The modern strength floor has become one of the most complex environments in fitness. Reviews The Best Fitness Trackers & Smartwatches On Sale in the Final Hours of Amazon Prime Day We’ve rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more. Reviews The Viral Ninja Creami Is On Sale in the Final Hours of Prime Day – Is It Worth Buying? We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here’s our honest review of the viral appliances Fitness Last Call on Prime Day: Oura, Whoop & Nike Among the Best Fitness & Wellness Deals We’ve rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more. Fitness Lululemon Continues to Embrace In-Person Fitness Activewear giant Lululemon has launched its Summer Series 2026, a season-long program of free fitness experiences across North America. Research Report: With New Gym Joins Down 9%, Engagement Strategies Must Shift An ABC Fitness report indicates that gym joins declined 9% and studio joins fell 5% YoY as new members, who increasingly skew younger, seek out communal fitness opportunities. Industry News Australia’s InLife Wellness Targets US Expansion Through Franchising InLife Wellness, which already has 60 studios, joins a wave of Australian Pilates-focused brands chasing the U.S. market Wellness Xella Health Launches as Female-Specific Diagnostics Platform Xella Health uses bloodwork and AI-powered biomarker sequencing to help women detect over 130 female-specific conditions. Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the same: I… Fitness Business From Spotify to Pilates & Hyrox, Peloton Charts Life Beyond the Bike From a Spotify deal to equipping gyms with equipment, Peloton’s Dion Camp Sanders laid out the company’s evolving strategy at the ATN Innovation Summit. Tech Hyperice Competes with Prime Day with Some of the Best Deals on Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during Amazon Prime Day – here are the best discounts on massage guns, heat therapy & more. Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Research People Who Use GLP-1s Are Exercising Less, Study Finds member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? Research Report: With New Gym Joins Down 9%, Engagement Strategies Must Shift member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews The Best Fitness Trackers & Smartwatches On Sale in the Final Hours of Amazon Prime Day Reviews The Viral Ninja Creami Is On Sale in the Final Hours of Prime Day – Is It Worth Buying? Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
