Lululemon Studio promotional graphic

Mirror, Mirror… Lululemon Says At-Home Fitness Remains Challenged, Shifts its Connected Fitness Mirror to Lower Cost to Entry Model

Lululemon is pivoting away from the hardware-centric business it acquired in 2020 during the at-home…


A yoga class

Bikram Yoga Acquired by KPC Group

The sale of Bikram Yoga, with its controversial past, has been approved by the United States Bankruptcy Court Bikram Yoga has been acquired by KPC Group, which has expanded its healthcare offerings…


Man in the Plunge tub

Will You Take the (Cold) Plunge?

Ice baths have taken the wellness world by storm. Is the discomfort worth it? Ice baths have become a popular practice among the health-conscious, with everyone from LeBron James to Kim Kardashian…