LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
Latest News
Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next
ATN Weekly: Gyms Are Riding the GLP-1 Wave
March Theme: Build a Better Facility
Featured Stories
Inside the Rise of Music as a Strategy in Modern Fitness
In high-performing facilities, music isn’t background. It’s engineered to create a measurable driver of experience, performance and retention.
The Best Recovery Products for Marathon Season, From Massage Guns to Electrolytes
From massagers and electrolytes, we’ve rounded up the best marathon recovery products for runners for post-race pain relief at home and beyond.
The Best Deals on Mattresses, Smart Gadgets & More to Shop During Sleep Awareness Week
We’ve rounded up the best Sleep Week sales on organic mattresses, bedding, smart sleep tech, supplements and more.
Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode
The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.
Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte
JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.
From Campaigns to Systems: The Shift Redefining Fitness Marketing in 2026
Modern fitness growth is limited by execution, not demand. Brightside Marketing provides actionable strategies to address client acquisition.
Athlete-Loved Bag Label Dagne Dover Is Serving Volleyball Pros Through Its First-Ever Sports Partnership
The women-founded accessories company is teaming with LOVB as the sports league’s official bag, marking Dagne Dover’s first-ever sports partnership.
Xponential Fitness Urged To Sell by Top Shareholder
Xponential Fitness’ largest shareholder is pushing for a sale, arguing that Club Pilates alone is worth more than the entire company.
Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
UK Groups Push To Make Gyms Safer for Women
ukactive and Sport England have created a playbook to help fitness facilities establish more welcoming spaces for women and girls.
Roxfit Raises $2.4M for Hybrid Fitness Training App
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
