member exclusive Planet Fitness Became America’s Top Gym by Doing Less. Can It Stay That Way? The “Judgement Free” gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base member exclusive Fresh Off 6,000th Gym Opening, Anytime Fitness Eyes Even More International Expansion partnership Inside Precor | Peloton’s Latest Push Into Commercial Fitness Finance Basic-Fit Swings Back to Profit, Revenue Tops €800M Finance Outside Interactive Secures $50 Million Credit Facility From Vector Velocity Fitness Crunch Fitness Unveils Boutique-Style Studios, Including Pilates, Boxing & Strength Industry News Strong Pilates Strikes Franchise Deal to Expand in Central, Eastern Europe Latest News Finance Wemby-Backed Hydration Brand Barcode Acquired by Axum Capital Partners Fitness EGYM Rolls Out BioAge Update, New Longevity Training Program Finance P&G Is Acquiring Supplements Maker Thorne for $3.8B, CEO Jejurikar Tells CNBC Industry News Anytime Fitness Extends Apple Fitness+ Deal to UK, Ireland Members Industry News New Showcase Brings Together Hyrox, Xenom, Other Fitness Competitions Tech Equipment Maker REP Fitness Teases New Digital Strength Training Tech By the Numbers In Partnership with InsideTracker 70% of Americans have bloodwork that’s going to waste or not being fully utilized. It should be powering your customers’ individualized, evidence-based fitness plans. Start turning that blood data into measurable improvements in member health. Here’s how. Product Spotlight In Partnership with Wellness Space Brands Members want cold plunge and sauna. RedZone Sauna and PolarWave Dry Plunge deliver both in a self-guided recovery space, no specialized staffing or construction needed. Backed by 400 million sessions across 50+ countries. Learn More. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Planet Fitness Became America’s Top Gym by Doing Less. Can It Stay That Way? member exclusive Fresh Off 6,000th Gym Opening, Anytime Fitness Eyes Even More International Expansion member exclusive ATN Week in Review: Is a Rental Model the Future of At-Home Fitness? member exclusive Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says August Theme: The Longevity Opportunity Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Longevity Are We Too Toxic to Age Naturally? Here’s What 3 Longevity Doctors Say Featured Stories partnership Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution The equipment brand can now prescribe workouts and meet demands at a more refined level than ever partnership How Hapana Helps Brands Maximize Revenue Without Adding Members Hapana gives fitness businesses the visibility they need to optimize performance without overextending themselves partnership Recovery’s Expanding Role in the Longevity Economy As consumers redefine what wellness means, fitness operators have an opportunity to integrate recovery into a more holistic member journey while creating new sources of value for both members and the business. Industry News As Run Clubs Flourish, These Shoe Brands Are Capitalizing Survey data from Zappos reveals the brands dominating runners’ attention, how run clubs are influencing purchasing decisions and the footwear trends defining the category’s future Fitness UFC Gym’s First Jiu-Jitsu Studio to Open in Manhattan The combat fitness franchise is bringing its new stand-alone Brazilian Jiu-Jitsu concept to New York City through a partnership with Jiu Livre Fitness Business Ex-Finance Bro Builds ‘Zillow for Gyms’ to Bring Pricing Transparency to NYC’s Fitness Scene As click-to-cancel laws come for fitness, an anonymous founder has built a free site that lays out New York City’s gym prices and hidden fees up front, sparing prospective members phone calls and the hard-sell tour. Here’s what we learned partnership How FitGrid Helps Gyms Halt Churn and Benchmark Performance With standardized benchmarks and market-wide intelligence, FitGrid helps operators understand where they stand and what to do before members disappear Industry News Tonal Launches Rental Program in First Major Move Under New CEO Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner Industry News Deka Manchester Draws Big Crowd as Fitness Competitions Boom in UK Almost 3,000 racers from 752 gyms and 23 countries competed at Deka Manchester, the latest sign that the Hyrox-driven rise of fitness racing is a worldwide phenomenon Case Studies Franchisee Spotlight: Pure Barre in Las Vegas Lauren Montz’s journey through past and present challenges reveals the blueprint for running a top-performing Pure Barre studio member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow member exclusive ATN Insights: How AI Is Changing the FitTech Debate AI-assisted custom software development helps operators increase personalization and iterate faster. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns member exclusive ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried? Research US Gym Traffic Stabilizes After Record-Breaking 2025 Franchise Corner member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Wellness Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
