member exclusive With Oura’s IPO, Gyms Could See More Foot Traffic As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone member exclusive ATN Week in Review: Peloton’s Running Pivot Gains Traction partnership When the Back Office Becomes the Growth Engine Industry News Exec Moves: SHA Links With Fernando Alonso Industry News Hyrox, HFA Strike Partnership for Fitness Trade Show, Las Vegas Race Industry News Orangetheory Names Former Pizza Hut Exec as New Global President Industry News Neighborhood Barre Accelerates Expansion Efforts With 7 New Studios Latest News Industry News Gold’s Gym Rebuilds in Southern California With 15-Location Franchise Deal member exclusive Study Finds Toxic ‘Forever Chemicals’ in Many Smartwatch Bands member exclusive PureGym Taps High-Yield Bond Market for £1.4B Refinancing member exclusive When Is the Right Time To Bring in Private Equity? member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’ By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Study Finds Toxic ‘Forever Chemicals’ in Many Smartwatch Bands member exclusive With Oura’s IPO, Gyms Could See More Foot Traffic member exclusive PureGym Taps High-Yield Bond Market for £1.4B Refinancing member exclusive When Is the Right Time To Bring in Private Equity? September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere Club Pilates’ 1,500-studio milestone reflects Pilates’ evolution from a boutique fitness trend into an accessible, global movement Longevity Ultimate Longevity Center Goes Global With 50-Location Australia Deal The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers Uncategorized VALR Brand Moves Beyond Energy Drinks With Creatine+ Launch Creatine+ combines seven ingredients in a once-daily formula designed to appeal to athletes, gym-goers and performance-minded consumers partnership Why Your Gym’s Playlist Is Sabotaging Your Members’ Workout Experience From workout energy to brand identity, the music playing throughout a gym can have a bigger impact on the member experience than operators realize member exclusive Tech-Forward Strength Gym BAM Labs Heads to NYC, Eyes US Growth The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid Industry News Discover Strength Enters Boston, Eyes 250 US Studios The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint member exclusive ATN Insights: The Churn Problem Hiding in Failed Payments A declined credit card isn’t necessarily a collections issue, but rather a chance to save recurring revenue before that member walks away. partnership Mastering the Mundane: Prioritizing the Fitness Website Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations. member exclusive Peloton Holds Talks for Potential $800M Debut Bond Deal In recent meetings arranged by Goldman Sachs Group Inc., the fitness technology company gauged investors’ interest in a secured bond offering that would yield about 8%, according to people with knowledge of the matter Equipment Speediance Adds New Products Including Wearable, Unveils AI Fitness Strategy The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform Industry News Hotworx Hits 900 Studios, Eyes 1,000 by Spring 2027 The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally Longevity Pvolve, Jennifer Aniston Coin New Workout Category “Movement Longevity” highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women’s knowledge of strength training and how many are actually doing it Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
