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By the Numbers

In Partnership with InsideTracker

93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more.


Product Spotlight

In Partnership with Precor

Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more.




FITRADIO powered studio

Why Your Gym’s Playlist Is Sabotaging Your Members’ Workout Experience

From workout energy to brand identity, the music playing throughout a gym can have a bigger impact on the member experience than operators realize

Gym setup

The 600 Square Feet That Cost $137,000 in Enterprise Value

SABRE, a boutique real estate advisory firm, identifies what brands need to prioritize when elevating their spaces

Fit4Travel location

The Business Case for Taking Your Fitness Community on the Road

Fit4Travel helps gyms and studios transform travel into stronger member relationships, greater loyalty and an additional revenue stream

Jen Cohen’s Playbook for Success: Show Up, Take Risks and Get Comfortable With Failure

Let wellness and fitness entrepreneur Jennifer Cohen be your “entrepreneurial and motivational” trainer.

Merach R60

How Merach Is Rethinking Fitness Equipment for Apartments & Smaller Spaces

Merach is designing equipment around shrinking living spaces and changing routines without compromising the workout experience

woman squats at a PureGym
member exclusive

PureGym Taps High-Yield Bond Market for £1.4B Refinancing

Proceeds will be used to refinance PureGym’s existing euro and sterling senior secured notes, partially repay preferred financing and for general corporate purposes, according to a person familiar with the matter

member exclusive

When Is the Right Time To Bring in Private Equity?

Two investors who’ve helped scale fitness brands break down what a gym needs before it raises captial and what to expect when control shifts.

padel courts in Dumbo, Brooklyn
member exclusive

US Padel Adoption Is Growing Fast, Data Shows

Padel, which marries aspects of tennis, squash and platform tennis, is starting to gain mainstream momentum in America — pickleball’s growth, meanwhile, is starting to slow

Miley Cyrus Peloton
member exclusive

ATN Week in Review: Peloton’s Running Pivot Gains Traction

Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and marathons post-pandemic

Gary Brecka and Anthony Geisler celebrate the launch of Ultimate Longevity Center

Ultimate Longevity Center Goes Global With 50-Location Australia Deal

The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers

member exclusive

Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’

As The Picklr cuts corporate staff and several clubs close, a question hanging over pickleball is getting harder to ignore: is the boom losing air?

SHA Mexio

Exec Moves: SHA Links With Fernando Alonso

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

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