Finance Top Crunch Franchisee Enters Boutique Fitness, Signing 25-Studio Yoga Joint Deal The deal, CR Fitness’ first outside the Crunch Fitness orbit, lands nine months after a $350 million Sixth Street investment — and CEO Tony Scrimale says it won’t be the last member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions partnership How Idolem Grows Together With Its Tech Partner, bsport Industry News Lexus Gets In on Fitness-Racing Boom With Hyrox Deal Industry News Solidcore Launches Heated Mat Strength Format, Making Good on ‘More Than Pilates’ Vision member exclusive New Startup Wants to Turn Every Gym’s Water Fountain Into a Money Maker Research Faster Walking, Even With Fewer Steps, May Cut Mortality Risk Latest News Industry News Burn Boot Camp Adds Ilona Maher to Growing Roster of Brand Partners Wellness Bathhouse Expands Beyond NYC With Massive Philadelphia Location Fitness Jordan Brand Launches Gym Equipment as Nike Continues Fitness Push Industry News Life Time, ISSA Expand Partnership to Include Guaranteed PT Interviews member exclusive Planet Fitness’ Youth-Focused Membership Strategy Is Paying Dividends Wellness Hilton Bets on Next-Gen Fitness & Wellness Amenities By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Planet Fitness’ Youth-Focused Membership Strategy Is Paying Dividends member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive New Startup Wants to Turn Every Gym’s Water Fountain Into a Money Maker member exclusive ATN Week in Review: A New Era for Planet Fitness? September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership Why Fitness Operators Are Finding Growth in Community, Not Competition Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage partnership How Operators Are Turning Wellness Spaces Into Business Assets The next phase of recovery is less about adding equipment and more about creating experiences that deliver value for members and measurable returns for operators. partnership Clinic or Algorithms? Why Preventive Fitness’ Winners Will Choose Neither Welltech pioneer InsideTracker explains the new third model allowing fitness operators to deliver biology-based, hyper-personalized healthspan guidance at scale Industry News Exec Moves: New Hires at Xponential, The Vitamin Shoppe Executive moves is ATN’s weekly roundup up of the key industry personnel changes partnership How VASA Fitness Mastered the Gym Sector’s Most Important Category The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today’s most important modality partnership The Recovery Menu That Pays for Itself Why the smartest gyms are building recovery programs that drive revenue, increase retention and earn every square foot they occupy member exclusive Inside Workout Anytime’s Acquisition-Led Growth Strategy On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes special steps to make members of acquired clubs feel welcome under new branding Industry News Gym Brands Honor 25th Anniversary of 9/11 With Stair Climbs, Fundraisers Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance Finance Shoot 360 Raises $7M to Expand Connected Basketball Gyms The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology Industry News JetSet Pilates Leans Into Strength Training With New Class Formats The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training continues to blur Industry News Vasa Fitness Joins Hyrox’s Growing Gym Network The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned Tech Gold’s Gym Debuts Hone, a Training App With Designs on Non-Members The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole CEO Brad Reynolds Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness Data & Insights member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
