member exclusive With VR Fitness in Flux Amid the Rise of AI, Execs Are Rethinking the Category Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and AR member exclusive ATN Week in Review: Boutique Fitness Takes on Hyrox partnership HomePlunge Wants To Solve Hotels’ Cold Plunge Problem Equipment SportsArt Opens ‘Think Tank’ & Experiential Showroom in Columbus Fitness The Best Labor Day Fitness & Wellness Deals 2026: Hyperice, Omorpho, Superpower & More member exclusive Water Is Being Rebranded for the Wellness Era — Some Gyms Want In member exclusive ATN Insights: New Yorkers Want to Dance. Los Angelenos Want to Lift Latest News member exclusive Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel member exclusive Wellness Real Estate Is Booming — It’s Also Evolving Finance ABC Fitness Acquires FitMetrics, Expanding AI Push Into Coaching Finance Smart Ring Maker Oura Files for US IPO as Revenue Surges Tech Peloton Patents Point to a Future Where AI Workouts Adapt in Real Time Finance Ultrahuman Raises $70M, Looks Beyond Wearables as Smart Ring Race Heats Up By the Numbers In Partnership with Inside Tracker 93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive With VR Fitness in Flux Amid the Rise of AI, Execs Are Rethinking the Category member exclusive Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel member exclusive ATN Week in Review: Boutique Fitness Takes on Hyrox member exclusive Wellness Real Estate Is Booming — It’s Also Evolving September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership Why Metabolic Testing Is Becoming a Business Strategy Positioned at the intersection of longevity and personalization, VO2 Master is delivering the metabolic testing gyms and studios need to improve coaching outcomes, optimize retention and boost revenue. partnership Why Snap Fitness Has Made the Mid-Tier its Home The 24/7 gym chain is reaping the rewards of positioning itself between HVLPs and luxury brands with a value-oriented price point and premium offerings Wellness MasterClass Just Launched a New Class on GLP-1S & Metabolic Health – Here’s How to Save Half Off Obesity medicine specialist Dr. Rocio Salas-Whalen is the latest to join the online learning platform, which includes more than 200 celebrity instructors. Tech Hyperice’s Labor Day Sale Promises Up to $200 Off Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during Labor Day weekend – here are the best discounts on massage guns, heat therapy & more. Longevity Eight Sleep, Bryan Johnson Partner on Weekly Biological Age Tracking The $1.5 billion sleep tech company is teaming with longevity entrepreneur Bryan Johnson as it pushes deeper into predictive health member exclusive Why the Fitness Industry Is Taking the Hamptons Seriously for Brand Growth The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami Fitness Business F45 Parent Signs NIL Deal With College Football Stars as Fitness Brands Embrace Endorsements FIT House of Brands, the parent company of F45, will feature University of Miami football players in new social media ads. Other fitness operators, including Planet Fitness and Gold’s Gym, have also struck recent college-sports partnerships partnership How Gold’s Gym Tampa Built One of the Most Ambitious Wellness Spaces in Fitness Gold’s Gym Tampa Gas Worx and WellnessSpace Brands show what happens when operators build an integrated wellness space rather than simply adding recovery equipment. Wellness Smartwatches Vastly Overestimate Calorie Burn During Workouts, Study Finds New research shows that popular wearables could be misleading consumers — especially those with higher body fat percentages — about how many calories they’re actually burning during workouts, a potential issue for the “track-everything” movement member exclusive Inside the Startup Moving Secondhand Fitness Equipment In & Out of America’s Gyms A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren’t households clearing out a garage — they’re gyms and studios member exclusive CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game Enhance, a software platform that helps gyms earn more revenue from their PT businesses, has already partnered with the likes of Crunch Fitness, UFC Gym and GymNation. It also just raised $18.2 million to drive more U.S. growth Finance Onelife Fitness Acquires Alabama Gyms, Expanding Southeast Footprint The Josh Harris-backed fitness operator now has five Alabama locations open or in development as it continues growing across the Southeast Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness Data & Insights member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
