member exclusive USA Ninja Challenge Looks to Leverage Olympics to Drive National Growth New USA Ninja Challenge COO Somerset Buchanan is betting that ninja-style obstacle racing’s inclusion at the 2028 Summer Games will drive greater awareness of the method. Fitness Business To Win in 2026, Wellness Brands Must Be Authentic & Obsessive, Experts Say partnership Echelon Explains Why Connected Strength is the Future Wellness World Cup Fever Hits Wellness as Brands Race for a Piece of Soccer’s Biggest Stage Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Industry News CorePower Yoga Makes CEO Change, Signals Studio Growth Push Industry News Gold’s Gym Appoints Sole CEO, Eyes Significant Expansion in US & Abroad Latest News Equipment FitBench Launches Space-Saving Functional Trainer Finance General Catalyst Commits $1B to David Beckham’s IM8 Supplement Brand Industry News Crunch Fitness Expands Denver Footprint, Continues Pilates Rollout Research Report: Personal Trainers Don’t Have the Business Skills Gyms Require Fashion GymNation Launches Culturally Specific Activewear Line Industry News North Face Gets Caught in Movement Gyms’ Escalating Labor Fight By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive USA Ninja Challenge Looks to Leverage Olympics to Drive National Growth member exclusive How Fitness & Wellness Brands Can Win in the ‘Autonomous Age’ member exclusive Strength Training Boom Fueled by Community, Longevity, Experts Say member exclusive ATN Week in Review: The Soft Fitness Era Is Here July Theme: AI in Action Tech How Vasa Fitness Overhauled Its Digital Strategy Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Tech Les Mills Brings Content to AI-Powered Platform With Hyperhuman Partnership Nutrition Life Time Scales In-Club Nutrition Coaching Featured Stories partnership How Fitness Brands like Barry’s Capitalize on Employer Wellness Investment In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience. Tech Beyond AI: Jefferson Dafydd on Building the Commercial Intelligence Stack for Growth Sports Jefferson Dafydd, senior advisor at Team Advisory Group, on why integrated commercial intelligence, not AI alone, drives enterprise value in Growth Sports. Industry News NYC Is First US City to Adopt Click-to-Cancel Rule, Targeting Gym Memberships New rules cracking down on junk fees and shady subscription practices put in place by the Mamdani Administration will affect fitness facilities operating in New York City. Industry News PureGym to Open in Ireland, Citing Growing Market As participation in weekly exercise rises in Ireland, PureGym, the U.K.’s largest low-price gym operator, is entering the market. Longevity Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months. member exclusive ATN Insights: Driving Revenue With Movement Assessments Not only can a personalized movement health score pinpoint areas for client improvement, it also creates an opportunity for gyms to grow their business. Fitness Business Sebastien Lagree Alleges Florida Studio Swapped Megaformers for Alibaba Knockoffs The Lagree Fitness founder has sued St. Petersburg’s Studio Physique, alleging the studio swapped patented Megaformers for knockoff versions. Tech Why Most Fitness Brands Don’t See a Return on Their AI Investment When it comes to long-term success, 95% of AI projects fail, but don’t blame the technology, says PerfectGym’s Karl Foster. Industry News ETS Performance Tops 80 Locations as Youth Fitness Market Booms ETS Performance is continuing its national expansion, opening 16 locations during the first half of 2026 as demand for youth fitness and athletic development programs continues to grow. Industry News ACE CEO Cedric X. Bryant to Be Inducted Into National Fitness Hall of Fame Bryant is being recognized for advancing evidence-based fitness, professional education and the integration of exercise into healthcare. Finance Interactive Strength to Acquire Connected Stair Climbing Brand Stepr Interactive Strength is acquiring Stepr, adding the connected stair climbing brand to a portfolio that includes Wattbike, Clmbr and Ergatta. member exclusive Investors Tip Pilates, Low-Price Gyms for Continued Growth Unsurprisingly, investors remain excited about the fitness industry’s two highest-growth sectors, citing rising customer demand and strong value propositions. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Research Report: Personal Trainers Don’t Have the Business Skills Gyms Require Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Fitness Accountability Beats Motivation in Delivering Fitness Results, Data Shows Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News
