Finance Bathhouse Raises $35M, Plots Expansion as Social Sauna Boom Scales Bathhouse has raised $35 million, led by Imaginary Ventures, with locations planned for LA, Chicago, Nashville and more in NY. Fitness The Boutique Industry’s Forgotten Consumer partnership How Fitness Brands Are Opening Locations Faster and Scaling Smarter Finance VivaGym Acquires Synergym to Grow Footprint Across Spain & Portugal Finance Wisdom Ventures Closes New $78M Fund for AI Wellness Startups Tech Pro Athletes Are Betting on Increasingly Sophisticated Recovery Tech Finance Jesse & Ben’s Scores $10M for Clean French Fries as Seed-Oil-Free Movement Grows Latest News Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Nutrition BODi Enters Brick-and-Mortar Retail, Expanding Nutrition Offerings Finance Function Acquires Supplement Watchdog SuppCo Fitness Business F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners Tech Wearables Increasingly Look to AI to Predict Health Problems Before They Happen member exclusive Youth Fitness Emerges as Next Big Industry Opportunity By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with WELLNESS SPACE BRANDS Elevate your recovery offering with RedZone Sauna and PolarWave Dry Plunge, delivering premium wellness experiences without operational complexity. Request Your Custom Quote. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive Youth Fitness Emerges as Next Big Industry Opportunity member exclusive Earnings Roundup: Peloton Rises, Planet Fitness Falls member exclusive ATN Week in Review: Can Spotify Become a Wellness Company? member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms May Theme: Business of Franchising Fitness Business F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners Finance Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues Industry News Australia’s Joy in Movement Signs UK Franchise Deal, Targets 100 Studios Fitness Pvolve Taps Lauryn Bosstick for New Weight-Training Series, Eyeing Millennial Consumers Featured Stories partnership Inside the Low-Labor Model Powering SweatHouz’s Expansion The contrast therapy studio’s success illustrates why less is more when it comes to staffing in the fitness and wellness industry partnership Sequel Brands Introduces a Scalable Model for Longevity Care As demand for longevity accelerates, Ultimate Longevity Center aims to replace fragmented wellness offerings with an integrated, prescriptive care model designed for scale. Interest in… Fitness Jake Steinfeld Returns With 24-Hour Fitness Radio Station on iHeartMedia Available on the iHeartMedia app, Body By Jake radio will feature energizing workout music along with motivational content and tips on fitness, lifestyle and longevity. Fitness Business Fitness Is a People Business The recovery market is on track to triple to more than $26 billion by 2035, according to research firm Fact.MR. Fitness Business Mother’s Day 2026: How Female Fitness & Wellness Executives Are Redefining Strength For Mother’s Day, ATN spoke with female founders and leaders across the fitness and wellness industry about how motherhood has changed their approach. Reviews The Best Supplements for Women in 2026 ATN extensively tested these supplements and got input from OBGYNs, family medicine doctors and dietitians to develop the list All products featured on Athletech News… Industry News Padel Gets Its Own Global Hotel Membership Platform Privé Padel’s new global membership platform connects padel enthusiasts with hotels and exclusive programming. Industry News High Performance Life Time Heads to NYC for 25th Immersive Wellness Summit High Performance Life Time (HPLT) has hit the quarter-century milestone with its 25th Summit, coming to New York City on May 14-16. Tech The ‘Analog Era’ Has Sparked a Screenless Wearables Race — Can Google Take Down Whoop? Google’s new screenless Fitbit Air takes aim at Whoop’s wearable empire, but the bigger story is a consumer base that’s done staring at screens. Tech Pro Athleted-Loved Recovery Brand Hyperice Is Offering a Genius Solution for Last-Minute Mother’s Day Gift Hunters Some of the best Hyperice deals are happening during the high-tech recovery brand’s Mother’s Day sale – these are the top massage guns, heat therapy & more. Finance AI Massage Company Aescape Goes Insolvent With $150M+ in Debt The original Aescape corporate entity is winding down after substantially all of the company’s assets were sold earlier this year through a foreclosure process. Industry News GymNation Launches Hyrox League, Other Formats in Middle East Middle East operator GymNation is rolling out a Hyrox competition across its clubs, expanded women-only programming and a Dubai Performance Center. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Data & Insights Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
