Wellness Inside the NFL’s Recovery Tech Revolution ATN breaks down how NFL teams and players plan to use recovery technology this season, from compression and massage tools to sleep tech and wearables Fitness Business Where Are They Now? Catching Up With ATN’s 2025 Power Players partnership AI in Action: How Daxko Is Helping Fitness Operators Turn Data into Better Decisions Finance Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders member exclusive With VR Fitness in Flux Amid the Rise of AI, Execs Are Rethinking the Category member exclusive Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel Equipment SportsArt Opens ‘Think Tank’ & Experiential Showroom in Columbus Latest News Tech Apple Unveils Major Health & Fitness Upgrades, Including Lab Tests Wellness SweatHouz Sets NYC Debut, Plans 12+ Studios Across Manhattan & Brooklyn Finance System Raises $20M to Make Peptides More Accessible for Americans member exclusive Planet Fitness Rebrands as Low-Price Gym Competitors Gain Ground Fitness Fitness Software Provider Arketa to Open Brick-and-Mortar Studio member exclusive Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide By the Numbers In Partnership with Xplor Mariana Tek Southeast studios are commanding higher membership prices, with 1-month unlimited memberships averaging $205—3.6% above the U.S. average. See what the latest data reveals about pricing and performance across boutique fitness. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Planet Fitness Rebrands as Low-Price Gym Competitors Gain Ground member exclusive Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide member exclusive With VR Fitness in Flux Amid the Rise of AI, Execs Are Rethinking the Category member exclusive Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership How Gold’s Gym Tampa Built One of the Most Ambitious Wellness Spaces in Fitness Gold’s Gym Tampa Gas Worx and WellnessSpace Brands show what happens when operators build an integrated wellness space rather than simply adding recovery equipment. partnership Why Fitness Operators Are Finding Growth in Community, Not Competition Sweatpals explains how the line between communities and businesses in fitness is blurring and how operators can take advantage partnership Are Your Marketing Metrics Telling the Whole Story? JL Marketing explains why CPL and lead volume are only starting points, and how connecting campaign, CRM and sales data can help fitness brands make smarter decisions Industry News Planet Fitness Adds Reformer Pilates to Australia Gyms Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer partnership HomePlunge Wants To Solve Hotels’ Cold Plunge Problem There’s an abundance of pain points that come with cold plunging. HomePlunge’s H3 alleviates them for consumers, operators and owners of all kinds. member exclusive ATN Week in Review: Boutique Fitness Takes on Hyrox Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events Finance ABC Fitness Acquires FitMetrics, Expanding AI Push Into Coaching The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations partnership Why Snap Fitness Has Made the Mid-Tier its Home The 24/7 gym chain is reaping the rewards of positioning itself between HVLPs and luxury brands with a value-oriented price point and premium offerings Fitness The Best Labor Day Fitness & Wellness Deals 2026: Hyperice, Omorpho, Superpower & More Shop the best Labor Day fitness sales ahead of the long weekend. Save on top picks from Amazon, Alo Yoga, Pvolve, and more. Wellness MasterClass Just Launched a New Class on GLP-1S & Metabolic Health – Here’s How to Save Half Off Obesity medicine specialist Dr. Rocio Salas-Whalen is the latest to join the online learning platform, which includes more than 200 celebrity instructors. Tech Hyperice’s Labor Day Sale Promises Up to $200 Off Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during Labor Day weekend – here are the best discounts on massage guns, heat therapy & more. member exclusive Water Is Being Rebranded for the Wellness Era — Some Gyms Want In In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is filter it to perfection Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness Data & Insights member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
