From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
“Sweat Jetting,” a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
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By the Numbers
The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
Product Spotlight
In Partnership with Bon Charge
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Member Exclusive: ATN Pro
Recovery Is the New Après-Ski at Luxury Winter Resorts
ATN Week in Review: What’s Next for the Longevity Movement?
February Theme: Trade Show Season Preview
Featured Stories
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew®
Super Bowl Advertisers Are Playing Offense on Wellness
This year’s Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar’s $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
Bon Charge on Why 10–20 Minutes Beats An Hour in Wellness
In some cases, less is more. That’s true of consistent micro-recovery sessions that are easy, approachable and effective
Uber Founder, Equinox Chair Back New Longevity-Focused Apartment Startup
Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values.
Atlanta-Based SculptHouse Gets Capital To Scale Its Lagree Model Nationwide
SculptHouse has secured an investment from Jamie Weeks’ Founders Row to expand its multi-revenue model to major U.S. markets.
Peloton Shares Tumble as Demand Slump Hits Revenue Outlook
Peloton forecast third-quarter revenue below Wall Street estimates, citing weak demand for its fitness equipment, sending its shares down 23%.
Hapana Hints at Its Next Chapter With a New Platform on the Way
By prioritizing operational consistency and efficiency, brands can focus on delivering an experience that keeps members coming back
