member exclusive Life Time CEO Shares Vision to Take On Hyrox, Create a ‘Spectator Competition’ Everyone’s chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes member exclusive ‘If You Screw Up, Own Your Mistakes’: How Fitness Brands Can Survive Going Viral for the Wrong Reasons partnership The Yard Gym’s Partnership with Nike Training Exceeds All Expectations member exclusive ATN Week in Review: Fitness Faces a Labor Reckoning Industry News Bodybar Pilates Hits 100 Studios, Plans 30 More Openings This Year member exclusive Inside Click to Cancel: Why Letting Members Leave Pays Off Finance Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner Latest News Equipment Fitness Equipment Inspires Modern Art Installations member exclusive As Wellness Pop-Ups Cash In on the Hamptons, One Hot Yoga Chain Stays Year-Round Longevity Suji, Momentous Team Up on Muscle Health, Eye Personalized Recommendations Nutrition Nestle Looks to Develop New Products to Serve Users of Weight-Loss Drugs Industry News Urban Iron Expands Hybrid Format to LA; More Cities to Come member exclusive Wellness Brands Go All-In on Running Events By the Numbers In Partnership with bsport One in five prospective members never make it to a first class because booking feels complicated or unclear. A simpler journey from discovery to confirmation can turn more interest into visits. Discover More. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Life Time CEO Shares Vision to Take On Hyrox, Create a ‘Spectator Competition’ member exclusive As Wellness Pop-Ups Cash In on the Hamptons, One Hot Yoga Chain Stays Year-Round member exclusive ‘If You Screw Up, Own Your Mistakes’: How Fitness Brands Can Survive Going Viral for the Wrong Reasons member exclusive ATN Week in Review: Fitness Faces a Labor Reckoning August Theme: The Longevity Opportunity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Featured Stories partnership Longevity, Recovery & More: Unlocking New Revenue Streams with Garmin As fitness consumers focus more on wellness concepts like longevity, healthspan and recovery, operators have the opportunity to increase value and engagement, leading to additional revenue generation with the Garmin Health Connected Ecosystem (GHCE) Fitness BODY20 Unveils EMS-Powered Tone Class The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training. member exclusive How Much Should Gym Owners Pay Themselves? Two operators explain why owner pay belongs in the budget from day one, and what a fairnumber looks like as revenue grows partnership Bringing Gold-Standard Measurement to the Gym Floor As muscle health becomes a central indicator of healthspan, fitness facilities are adopting more sophisticated ways to measure, track and support member progress. Wellness David Lloyd Pilots Bone Health Screening for Members Will bone health become the next clinical amenity premium gyms compete on? U.K. luxury fitness operator David Lloyd is testing the idea Fitness ACE, Core Health & Fitness Launch Data-Focused Indoor Cycling Instructor Training Powered by Schwinn, the new continuing education course trains fitness professionals in cycling science, class design and performance-based coaching member exclusive Inside The Garage, New Jersey’s Anti-Big-Box Gym That’s Breaking All the Traditional Fitness Rules Kieran Williams bought into The Garage at 24 with almost all of his savings. Five years later, he’s running the industry’s volume game in reverse, capping membership growth and turning the gym into a networking club for young professionals Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? The argument for performance-based pay isn’t really about paying coaches more. It’s about aligning incentives so that the client, the coach, and the business all benefit from the same outcome. Equipment Torque Fitness Launches Omnistack Modular Strength System The configurable platform allows gyms, universities and training facilities to combine up to 10 selectorized stations in a single system Industry News Therme Group, Marriott Team Up on Next-Gen Wellness Travel The companies will explore wellness-focused hotel concepts, Marriott Bonvoy packages and potential global development opportunities. member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses partnership The Future of Gym & Studio Success Will Be Hidden In The Details Emerging technology is becoming the baseline. Dan Maxwell explains why the fitness businesses that thrive will be the ones that sweat every detail from new member journeys to equipment maintenance. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Data & Insights member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Franchise Corner member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Case Studies Franchisee Spotlight: Sweat440, South Florida Case Studies Franchisee Spotlight: Pure Barre in Las Vegas Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
