ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness
Nike’s shocking decision to shutter all of its boutique fitness studios isn’t a good look for a sector that’s already struggled with questions around financial viability.
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The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
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ATN Week in Review: The Case for Women’s-Only Gyms
HFA 2026: These Products Took Over the Show Floor
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Featured Stories
Wellness and Recovery are Here — CryoBuilt is Explaining How to Do Them Right
CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth
SHA Forms Scientific Advisory Board of Global Health Experts
SHA is boosting its luxury wellness and longevity program with the creation of its own Scientific Advisory Board of internationally recognized health experts.
Gyms Are Adding More Amenities Than Ever. An Insurance Exec Explains What That Means for Liability
As gyms evolve into community spaces, an insurance VP reveals the overlooked liabilities most fitness operators aren’t thinking about.
WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencers
Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
Workout Anytime To Lean on Acquisitions in New Expansion Strategy
Gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and converting existing facilities under its brand.
Google Readies Screenless Fitbit Band To Rival Growing Whoop Craze
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Fitness & Wellness Brands Embrace Playful Marketing for April Fools’ Day
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools’ Day 2026 is holding up a mirror to the wellness industry.
Hapana Kickstarts Growth with Friends & Family Membership Capabilities
Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically
Flynn Group Triples Planet Fitness Portfolio in 98-Club Acquisition
Flynn Group, the company behind thousands of Taco Bell and Applebee’s locations, just tripled its Planet Fitness portfolio in a single deal.
Orangetheory Was Ahead of Its Time. The Women Running It Say the Best Is Yet to Come
ATN caught up with Orangetheory creator and co-founder Ellen Latham, and brand president Lauren Cody, to see what’s next for the boutique fitness giant.
Vasa Fitness Names New CEO as HVLP Competition Heats Up
Vasa Fitness, a low-price gym operator with boutique-style offerings, has named Michael Osanloo as its new CEO.
Anytime Fitness Opens a Gym Inside the Sydney Airport
Anytime Fitness has opened Australia’s first airport-based gym, a 300-square-meter-space, located at T1 International Arrivals in Sydney.
