Fitness Business The Key Trends Shaping Fitness & Wellness, According to Top Consultants Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness. member exclusive Your Influencer Contract Doesn’t Say What You Think It Does partnership Wellness Opened the Door. Longevity Demands Results Fitness Business Ex-Planet Fitness CEO Backs Absolute Recomp, a Premium Strength Gym With a ‘Holy F—’ Factor Finance L Catterton in Talks for Stake in Hyrox Fitness Brand, Sky Says Industry News Fitstop Enters Texas as US Expansion Picks Up Speed Fitness Business Amped Fitness Leans Into Influencer Economy With Creator Program Latest News Fitness Business Pittsburgh’s Mecka Fitness Plots Growth in Suburban Markets Tech Kimba Raises $6.5M to Improve Sleep Through AI-Powered Scent Therapy Research World Fitness Bodies Release Study Supporting Exercise’s Impact on GLP-1s Industry News Hyrox Competitor ATHX Games Signs Speediance as Strength Partner Equipment btone Fitness Brings Reformer Manufacturing In-House Ahead of 50-Studio Expansion Nutrition Why PepsiCo Is Making Protein Central to Its Functional Beverage Strategy By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Your Influencer Contract Doesn’t Say What You Think It Does member exclusive ATN Week in Review: The Fitness Industry’s New Advocacy Strategy Takes Shape member exclusive ATN Insights: Barre’s Next Growth Challenge Isn’t Retention, It’s Replenishment member exclusive ATN Week in Review: Gyms Are Coming for Pilates June Theme: Strength & Functional Training Research World Fitness Bodies Release Study Supporting Exercise’s Impact on GLP-1s Fitness Business Ex-Planet Fitness CEO Backs Absolute Recomp, a Premium Strength Gym With a ‘Holy F—’ Factor Equipment Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market partnership Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results Featured Stories Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers We tested the AI-meets-artisanal footwear startup’s $600 Model T, a completely custom sneaker already loved by fitness coaches and sports execs. Fitness Business ISSA Expands Beyond Certifications With Fitness Business Education Program ISSA says many personal trainers leave the profession because they lack essential business skills — its latest program aims to change that. Fitness The Best Father’s Day Gifts for Men Who Love Fitness & Wellness Discover the top fitness and wellness gifts for him in 2026, including the best smart gadgets, workout gear and recovery essentials. Industry News Peloton Unveils London Instructor Exchange, Bringing Top US Talent to the UK Peloton’s summer switch-up series will see big names like Robin Arzón and Cody Rigsby engage with the U.K. Peloton community. Tech Oura Signs Soccer Stars in World Cup Push England’s top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype. Finance Merrithew Acquires Gyrotonic Organization, Expanding Presence in Mindful Movement Merrithew is expanding its footprint in the mindful movement space through the acquisition of the Gyrotonic organization, adding the creator of the Gyrotonic and Gyrokinesis movement methods to its portfolio. Industry News Chelsea Piers Fitness Rolls Out Outdoor Classes in NYC Chelsea Piers Fitness is leaning into community-building with three different workout formats across several New York City parks. Tech Many People Feel Unsafe While Running. A New Wearable Aims to Change That RunSafePro, a smart vest, combines rear radar detection, GPS emergency alerts, automatic incident detection and adaptive visibility. Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment. Fitness Revo Fitness Eyes 100 Locations as Australia’s Low-Price Gym Market Heats Up Budget-friendly gym operator Revo Fitness now has 75 locations open across Australia as it plans to hit the three-digit mark by 2027. partnership Preparing Gyms for the Next Wave of Members Members are no longer satisfied with fitness alone. They are coming into facilities with a different set of expectations — ones shaped as much by healthcare as by traditional gym experiences. They want personalization that goes beyond a training routine, a clearer understanding of what is happening inside their bodies, and a sense that their… Wellness Therabody Launches Thermoregulation Device Ahead of World Cup Therabody’s CryoTherm Palm device, designed to help athletes manage heat during competition, has been already been used by England’s national soccer team. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness Business In the US, Padel Is Emerging as a Luxury Sport Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers Reviews The Best Saunas for 2026 Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable Reviews The Best Cold Plunges for Summer 2026 Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
