Longevity Kara Swisher’s CNN Series Signals Longevity’s Shift to the Mainstream Kara Swisher’s new CNN series “Kara Swisher Wants to Live Forever” takes a closer look at the booming longevity and anti-aging movement. Finance Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off partnership MoonBrew Launches Sleep + Creatine To Support Overnight Muscle Recovery Fitness JetSet Pilates To Enter UK, Teasing London Studios Wellness Hotels Evolve Priorities & Partnerships as Hospitality Demands Rise Fitness US Gym Memberships, Visits Hit All-Time Highs Wellness Strava Gets In on the Pet Wellness Boom Latest News Tech New App Puts AI Versions of Popular Doctors In Your Pocket Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Equipment Matrix Fitness Renews ILHA Deal, Adds Onyx to Four Seasons London Finance Function Acquires At-Home Blood Testing Startup Getlabs Fitness ‘Golden Bachelorette’ Joan Vassos Takes Equity Stake in Fitness Studio Fitness EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals By the Numbers In Partnership with ABC Fitness The average gym will lose 1/3 of its members every year. But members who visit at least 4 times per month will stay 7 months longer than those with fewer visits, according to ABC Fitness. Reports Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Technology & Innovation Outlook 2025 About this report AI isn’t just coming for fitness and wellness — it’s already here. The question is: who’s ready… Download Report Member Exclusive: ATN Pro member exclusive Luxury High-Rises Level Up Their Fitness Amenities member exclusive ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness member exclusive The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say member exclusive ATN Week in Review: The Case for Women’s-Only Gyms April Theme: Social Fitness Revolution Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Wellness New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails Wellness Moss, a Members-Only Club in NYC, Marries Culture & Wellness Fitness Strava, GoFundMe Launch Fitness Fundraising Featured Stories partnership Myzone on Why Social Fitness is More Powerful Than ‘Community’ Myzone provides operators with the tools that actually bolster engagement, including interaction and connection Fashion Alo Enters the Trail Category With New Multi-Terrain Sneaker Ahead of Peak Outdoor Season The Alo Trail blends performance features with its studio-to-street design ethos as outdoor running and hiking ramp up for summer. Fitness The Best Supplements for Strength Training Whether you’re building muscle for overall strength or on a GLP-1, we’ve rounded up the best supplements for strength training. Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Franchise owner John Heifner has a long-standing relationship with Workout Anytime that’s grown more productive as the business has evolved. partnership Why Gyms With Custom Strength Equipment Are a Class Above Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom Tech Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans? The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public. Tech Les Mills, Ultrahuman Partner on Personalized Workouts Ultrahuman smart ring users will now have access to Les Mills’ portfolio of group fitness content through in-app recommendations. partnership The Critical Technology That’s Right Underfoot The most often overlooked piece of equipment in boutique fitness? The floor. Here’s why it shouldn’t be. It’s been well Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual We tried HigherDose’s $599 showerhead with water filtration & red light therapy to see if it made a difference on our hair & scalp – read our honest review. Fitness iFIT Names Wellness Founder as President & CFO Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut. Finance Flora Fertility Raises $5M for Customer-Owned Reproductive Insurance The Canadian startup is tackling one of healthcare’s biggest financial gaps with portable, subscription-based fertility coverage spanning diagnostics to IVF Fitness Business Peloton Doubles Down on Puerto Rico, In-Person Events Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Tech Demand for Wearables Is Rising Fast, Search Data Confirms Wellness US Wellness Economy Hits $2.1T, Wellness Real Estate Surges Franchise Corner Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Case Studies Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings Reviews Fitness The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Fashion The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes Reviews Arrae’s Bestselling Tone Gummies Are On Sale – Here’s Our Honest Review of the Creatine Bites Videos Fitness Business The Lens: Technology Will Define the Next Era of Fitness Fitness Business The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
