member exclusive Planet Fitness Australia Doubles Down on Approachability — in the US, Things Are More Complex A new ‘Gymtimidated’ campaign airing Down Under leans into Planet Fitness’ “Judgement Free Zone” mantra. It comes as the brand works to win back beginners in the U.S. with a revamped marketing push Industry News Adidas-Backed ATHX Games Expands Across US partnership How Ramp Simplifies Finance for Growing Fitness Brands Tech Playlist Appoints Two Industry Veterans to Drive Enterprise Growth member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? Finance Behind the Curtain of Boutique Fitness M&A: What’s Actually Closing member exclusive Why Bank of America Is Betting on the Running Boom Latest News member exclusive Asics’ Next Target Customer Isn’t Runners Tech Orangetheory Members Can Now Use Apple Watch to Track Workouts member exclusive What Belongs on the Fitness Floor of the Future? member exclusive Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market Longevity Yoga, Pilates Linked to Longer Lifespans in New Study Industry News HFA Taps Fitness Technology Summit to Expand Presence in Europe By the Numbers In Partnership with WellHub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive Planet Fitness Australia Doubles Down on Approachability — in the US, Things Are More Complex member exclusive Asics’ Next Target Customer Isn’t Runners member exclusive What Belongs on the Fitness Floor of the Future? member exclusive Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market October Theme: What’s Coming Next in Women’s Health member exclusive The Longevity Movement is Leaving Women Behind, Experts Say Longevity Pvolve, Jennifer Aniston Coin New Workout Category Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Wellness Xella Health Launches as Female-Specific Diagnostics Platform Featured Stories partnership What Wellness Consumers Want Next, Live From Eudēmonia A birds-eye perspective of the forces reshaping fitness and wellness. partnership The Real Trainer Shortage Problem is Readiness Rather Than Headcount As client expectations evolve, the fitness industry’s biggest opportunity may be developing and retaining the trainers already inside its facilities Industry News Fitness International’s Club Studio Expands in LA The premium fitness concept from the parent company of LA Fitness is adding clubs in Beverly Hills and Santa Monica as it pursues ambitious nationwide growth Fitness Wearables Once Again Claim Top Spot in ACSM’s Top Fitness Trends Mobile fitness apps, Pilates and group exercise are gaining ground as technology, strength training and healthy aging continue to shape the fitness industry partnership Inside Innodigym’s Smarter Approach to At-Home Strength Training The brand is using digital resistance and smart technology to deliver sophisticated strength training without the space demands of traditional weights member exclusive Are GLP-1s Really Changing Gyms? As GLP-1 use rises, gyms are reshaping strength programming, adding clinical services and building referral partnerships to meet a fast-changing member base. Tech Oura Makes a Play for Runners, Longevity Enthusiasts The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like Whoop and Garmin Industry News The Hidden Revenue Leaks Costing Fitness Clubs From failed payments to disconnected systems and processing costs, small gaps in the revenue cycle can add up quickly Industry News Viral Tampa Workout Friday Stairs Expands to New Cities Across US Let’s take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities Industry News The LIV Method to Expand NYC Footprint, Open Largest Studio Yet The boutique fitness operator, which offers private, semi-private and group training, will soon open its third location in New York City Fashion Gymshark Leans Into ‘SNL’ Controversy in a Big Way The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym Industry News Hyrox Strikes Sponsorship Deal With Boss Parfums The fitness racing giant is partnering with the Coty-owned fragrance brand across several European markets as it continues attracting major consumer brands Daily Newsletter Stay Competitive, Stay Informed. 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Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
