Fitness Crunch Fitness Names Chequan Lewis CEO in Major Leadership Move Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman. Wellness Jayson Tatum-Backed Onside Launches at Target as Men’s Care Moves Toward Performance partnership The Evolution of Strength Training: From Equipment to Ecosystem Equipment Amp Enters Retail With Flagship Store Opening, US Tour Fitness Business Inside the Rise of Competitive Fitness Spurred by Hyrox member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending Tech Future Pulls the Plug on AI Personal Training, Commits to Human Coaches Latest News Finance Daxko Acquires FitnessForce in Global Expansion Play Industry News Burn Boot Camp Signs Music Star Marshmello as Equity Partner, Franchisee Fitness Mo Farah’s URunn App Lands Seven-Figure Raise Amid Running Boom Fashion Balenciaga Embraces Wellness Culture, Takes Over Barry’s Studio Fashion Bala Expands From Fitness Equipment Into Activewear Industry News Club Pilates Signs 70-Unit Deal With Newly Formed Franchise Group By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending member exclusive Your Influencer Contract Doesn’t Say What You Think It Does member exclusive ATN Week in Review: The Fitness Industry’s New Advocacy Strategy Takes Shape member exclusive ATN Insights: Barre’s Next Growth Challenge Isn’t Retention, It’s Replenishment June Theme: Strength & Functional Training Equipment Amp Enters Retail With Flagship Store Opening, US Tour Research World Fitness Bodies Release Study Supporting Exercise’s Impact on GLP-1s Fitness Business Ex-Planet Fitness CEO Backs Absolute Recomp, a Premium Strength Gym With a ‘Holy F—’ Factor Equipment Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market Featured Stories Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying. Fitness Don’t Wait for Black Friday: Shop Prime Day’s Best Fitness & Wellness Deals on Oura, Whoop, Shokz & More Now We’ve rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more. Finance Playlist Adds Palantir CFO to Board, Fueling Future IPO Talks Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO. Industry News YogaSix Launches Pilates-Inspired Class in Boutique Fitness Crossover YogaSix has launched Y6 Core, a heated, Pilates-inspired class that maintains the yoga franchise’s signature methodology. Industry News Amped Fitness Taps Red Bull to Curate Member Experiences Amped Fitness has partnered with Red Bull to create new events and activations in and outside of its clubs across the U.S. Tech Ultrahuman Adds OTC Glucose Tracking Through Abbott Lingo Partnership Smart ring maker Ultrahuman is integrating Abbott’s Lingo over-the-counter CGM as glucose data becomes a key frontier in connected wellness. Equipment AI Startup Midjourney Pivots to Health With Ultrasound Machine Chief executive officer David Holz revealed what he described as a “full-body ultrasound machine” called the Midjourney Scanner as part of a new division Midjourney Medical. Fitness ATN Innovation Summit ’26 Day Two: Building the Future of Fitness & Wellness Go inside some of the key moments, takeaways and insights from day two of the fitness and wellness industry’s premier event. Wellness Solius Targets Vitamin D Deficiency With Personalized UVB Light Therapy Solius Labs is introducing an at-home UVB medical device that tailors sunlight therapy to individual skin profiles. Tech Clair Health Raises $11.6M for Continuous Hormone-Tracking Wearable Clair Health, a jewelry-inspired wearable startup, is building what it calls the first noninvasive wearable that continuously tracks women’s hormones. partnership How WeGym® Is Rethinking Strength Training Through a Human-Centered Lens Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness… Industry News EoS Fitness Adds Reformer Pilates at 3 Locations, More to Come EoS Fitness is rolling out reformer Pilates at three pilot gyms this summer, with more to follow, the low-price operator said. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers Reviews The Best Saunas for 2026 Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
