member exclusive Planet Fitness Brings Back $10 Memberships After Strength Training Misfire As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It’ll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place member exclusive ‘Gyms Are Intrinsically Communal’: Why Human Connection Might Be Fitness’ Next Big Opportunity partnership Designing Equipment for Modern Movement Across Modalities Finance Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint member exclusive Earnings Roundup: Fitness Companies Struggle on Wall Street Industry News Exec Moves: Hyperwear, Oura Add to Ranks Finance Xponential Cuts Outlook, Stays Mum on Possible Sale Latest News member exclusive Sexual Wellness Is Emerging as a New Supplement Category Industry News Crunch’s Undefeated Tribe Bolsters Exec Team, Targets 100+ Gyms by 2028 Tech With New AI Workout Builder, Echelon Targets Both Consumers & Gym Operators Fitness These Are the UK’s Most Fitness-Obsessed Cities member exclusive The Strength Training Boom Is Changing Pilates Industry News Move GE Lighting Partner to Bring Digital Wellness Into the Smart Home By the Numbers In Partnership with Daxko By 2030, ~25M Americans will be on a GLP-1. Clubs can pair physician-supported weight, hormone, and peptide care with the training that keeps results lasting — no clinical staff required. Here’s how. Product Spotlight In Partnership with Human Touch Novo XT PRO PLUS combines Human Touch’s therapeutic massage technology with an S- and L-Track system built for high-use recovery spaces. Members get spine-length coverage — neck to thighs — for pre-workout warm-ups, post-workout recovery, and relaxation, all through five Auto-Wellness Programs on an integrated touchscreen. It’s a more complete recovery zone — without adding work on the operations side. Elevate Your Recovery Zone. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive Planet Fitness Brings Back $10 Memberships After Strength Training Misfire member exclusive ‘Gyms Are Intrinsically Communal’: Why Human Connection Might Be Fitness’ Next Big Opportunity member exclusive The Strength Training Boom Is Changing Pilates August Theme: The Longevity Opportunity Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Longevity Are We Too Toxic to Age Naturally? Here’s What 3 Longevity Doctors Say Featured Stories partnership Unifying Data, Platforms and Equipment is Key to Ominchannel Growth Fitness On Demand explains how creating a seamless experience delivers operational efficiencies and customer satisfaction partnership EGYM Identifies the ‘Next Step’ for Fitness & AI EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption Tech Wearable Makers Eye Healthcare, New Innovations Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI Wellness ‘Make Atlanta Your Own Gym’ Encourages City’s Residents to Try Outdoor Fitness The project leverages community and city resources to encourage locals to make Atlanta’s robust network of trails, parks and recreational cites Fashion Why Nike & Hyperice Are Going All-In on High-Tech Recovery Footwear Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there’s a “real appetite for recovery technology built into” footwear Finance US Wellness Shot Brand Dose Explores Sale, Sources Say The company’s daily shots contain ingredients including elderberry, turmeric and ginger and are marketed for liver, cholesterol and skin health Industry News Founders Row, Andrea Rogers Launch 24/7 Pilates Concept With Virtual Instructors Powered by Your Reformer equipment and tech, All Day Pilates combines around-the-clock studio access and on-demand instruction as it targets underserved markets Industry News Club Pilates Tops 1,500 Studios, Leaning Into International Growth The world’s largest Pilates brand by a considerable distance, Club Pilates continues to expand, with fresh studio openings in Bangkok and Mexico City underscoring the franchise’s push to open more locations abroad member exclusive Peloton Gives Disappointing Outlook in Blow to Comeback Bid Peloton CEO Peter Stern said that the expected revenue decline is due to churn created by subscription price hikes implemented last year partnership EGYM’s New Tech Integration Promises to Change the Fitness Industry With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and transformation Case Studies Franchisee Spotlight: Sweat440, South Florida Once Marc Gralnick found his way to Sweat440, there was no looking back, eventually creating the brand’s largest franchisee group Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Run commuting was not something I had seriously considered until I read about “super commuters,” or athletes who use their trip to work as part of their training. After enough subway delays and time sitting in traffic, I started wondering whether running to work might actually be the better option. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Franchise Corner Case Studies Franchisee Spotlight: Pure Barre in Las Vegas member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
