member exclusive Inside the Pop-Up Boom Taking Over Boutique Fitness As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market partnership Perkville Launches Multilingual Loyalty and Referral Experience for Global Fitness Brands member exclusive How To Price Your Gym Membership member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked member exclusive Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here’s Why member exclusive Why Europe’s Low-Cost Gym Market Is Ripe for Consolidation Latest News Fitness Business Retro Fitness Taps Restaurant Franchise Vet to Drive New York Expansion Fitness Business The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage Industry News Strong New York 2026 to Feature NYC Debut of ATHX Games Industry News Bilt Adds Equinox to Rewards Platform, Pushing Further Into Fitness Fitness Seattle Strength & Performance Eyes 15 Locations by 2028 as Growth Accelerates Fitness Business As Hyrox’s Popularity Soars, Fitness Racing Hybrid Chases Olympic Dream By the Numbers In Partnership with bsport One in five prospective members never make it to a first class because booking feels complicated or unclear. A simpler journey from discovery to confirmation can turn more interest into visits. Discover More. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market member exclusive Inside the Pop-Up Boom Taking Over Boutique Fitness member exclusive How To Price Your Gym Membership member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked August Theme: The Longevity Opportunity member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked partnership Defining the New Category of Movement Longevity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Featured Stories partnership Bringing Gold-Standard Measurement to the Gym Floor As muscle health becomes a central indicator of healthspan, fitness facilities are adopting more sophisticated ways to measure, track and support member progress. partnership Fitness Studios Have a Capacity Problem. AI Could Help Fix It. Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue. Fitness Fitness Doesn’t Have a Data Problem. It Has an Execution Gap Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs. Industry News Stride Fitness Pilots Open Gym Access Using On-Screen Coaching The new “Open Studio” offering marks another step in Stride’s comeback strategy, which has seen the brand lean more into strength training and recovery. It also comes as other boutique concepts innovate beyond just offering instructor-led coaching Finance Anytime Fitness Asia’s Owner Is Said to Weigh $400 Million Sale Anytime Fitness Asia has a network of over 600 clubs, including more than 150 company-owned locations Industry News MADabolic Hires New President, Makes AI Investments as It Eyes 50 Studios The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth Fashion Kilian Jornet’s NNormal Bucks Running Shoe Trends as It Eyes Crowded US Market The highly successful ultrarunner’s brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all member exclusive Life Time CEO Shares Vision to Take On Hyrox, Create a ‘Spectator Competition’ Everyone’s chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes Equipment Fitness Equipment Inspires Modern Art Installations New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles member exclusive As Wellness Pop-Ups Cash In on the Hamptons, One Hot Yoga Chain Stays Year-Round One of New York’s largest independent hot yoga brands is scaling across NYC, but it’s also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone member exclusive ‘If You Screw Up, Own Your Mistakes’: How Fitness Brands Can Survive Going Viral for the Wrong Reasons If your brand finds itself surrounded by social media pitchforks or communications crisis, there’s a very short window to nail it. Here’s what PR experts say Longevity Suji, Momentous Team Up on Muscle Health, Eye Personalized Recommendations The muscle health wearable and performance supplement brands have partnered, with plans to eventually use muscle data to inform personalized recommendations Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Data & Insights member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
