member exclusive How Fitness Operators Are Actually Using AI Today — and What Could Come Next Artificial intelligence is moving fast, but it’s moving fastest in the places gym members don’t see — for now member exclusive How the Viral ‘Bridal Arms’ Workout Became GGStudio, a Self-Funded Fitness App partnership FitGrid Introduces The Talent ROI™ Initiative, A New Instructor Performance Measurement Tool member exclusive ATN Week in Review: Can Mark Mastrov Bring 24 Fitness Back to Its Glory Days? member exclusive HFA Pushes Back on Mamdani’s ‘Junk Fees’ Rule Targeting NYC Gyms Fitness These Are the Most Pilates-Obsessed Cities in the US Fitness Crunch Unveils Upscale Gym Concept, Eyes Expansion Latest News member exclusive Emerging Activewear Brands Chase Women’s Sports Wellness Waka Flocka Flame Launches Run Club-Meets-Concert Tour as Celebs Embrace Wellness Events Industry News SoulCycle Taps Celsius as Exclusive Energy Drink Partner Industry News Longtime Solidcore Coach Launches NYC Pilates Studio Wellness Gen Z, Millennials Drive a Men’s Wellness Boom member exclusive Hyrox Underestimated India. Now It’s Calling It a Top 3 Global Market By the Numbers In Partnership with bsport One in five prospective members never make it to a first class because booking feels complicated or unclear. A simpler journey from discovery to confirmation can turn more interest into visits. Discover More. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Emerging Activewear Brands Chase Women’s Sports member exclusive How Fitness Operators Are Actually Using AI Today — and What Could Come Next member exclusive How the Viral ‘Bridal Arms’ Workout Became GGStudio, a Self-Funded Fitness App member exclusive ATN Week in Review: Can Mark Mastrov Bring 24 Fitness Back to Its Glory Days? August Theme: The Longevity Opportunity member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked partnership Defining the New Category of Movement Longevity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Featured Stories partnership Fitness Studios Have a Capacity Problem. AI Could Help Fix It. Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue. Industry News Exec Moves: Stipher Joins Workout Anytime Executive moves is ATN’s weekly roundup up of the key industry personnel changes Industry News 24 Hour Fitness Makes Mark Mastrov Interim CEO as Karl Sanft Departs The change comes less than a year after Mastrov reacquired the gym chain he founded and scaled into one of the world’s biggest Finance Crosscourt Raises $2M to Turn Basketball Into the Next Big Boutique Fitness Category Described by its founder as a “SoulCycle or Barry’s for basketball,” Crosscourt is designed to make it easier to play pick-up hoops and build community in the process. The executive chair of Barry’s itself is an investor in the concept. member exclusive ATN Insights: Fitness Studios Have Just Three Visits to Win Members The window to turn a first-time visitor into a loyal member is smaller than you may think. Nutrition Novonesis Expects Results From Weight-Loss Drug Supplement Study in 2027 The focus of the partnership has shifted to whether solutions targeting the microbiome can deliver benefits alongside GLP-1-based medicines partnership Perkville Launches Multilingual Loyalty and Referral Experience for Global Fitness Brands The multilingual capability helps global fitness brands deliver a consistent loyalty experience while making rewards, referrals and member communications more accessible worldwide. Fitness Business Retro Fitness Taps Restaurant Franchise Vet to Drive New York Expansion Laddi Singh, who operates more than 50 Popeyes, Burger King and Arby’s restaurants, is betting on Retro Fitness, continuing a trend of restaurateurs investing in gyms member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Picasso’s Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth member exclusive The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to take that off their plate with a roster of star instructors behind the scenes member exclusive Inside the Pop-Up Boom Taking Over Boutique Fitness As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio Industry News Strong New York 2026 to Feature NYC Debut of ATHX Games The Adidas-backed hybrid fitness competition will make its New York debut at the Sept. 26 festival, which expects more than 5,000 attendees and 100-plus brands Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Data & Insights Wellness Gen Z, Millennials Drive a Men’s Wellness Boom Fitness These Are the Most Pilates-Obsessed Cities in the US member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
