ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
The Death of the Spa Appointment Is Changing Wellness Tourism
Latest News
Why Life Time Is Going All-In on Austin’s Thriving Wellness Scene
By the Numbers
In 2026, gym visits for the first full week of January were up 13.5% compared to the same week in 2025, according to foot-traffic data from Placer.ai
Member Exclusive: ATN Pro
ATN Week in Review: Gymgoers Say No to Too Much Tech
Why Life Time Is Going All-In on Austin’s Thriving Wellness Scene
January Gym Traffic Is Still Surging, a Positive Sign for 2026
January Theme: Rethinking Retention
Featured Stories
CES 2026: The Fitness, Health & Wellness Tech That Impressed Us the Most
ATN was on the ground at CES 2026 seeking the best fitness, health & wellness tech – here are some of the most promising gadgets we found.
Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings
Dmitriy Aleyev and Zhana Gali combined complementary skillsets, discipline and community to become JetSet Pilates’ largest franchise group.
How Orangetheory, Anytime Fitness Are Responding to the GLP-1 Era
As more than half of GLP-1 users say medication alone isn’t enough, fitness giants Orangetheory and Anytime are adapting to a new type of member.
How The Yard Gym Drives Sustainable Franchise Growth
When it comes to expansion, The Yard Gym empowers its carefully vetted franchise partners with continuous support
Inspire360 Launches Inspire360 Club, Aiming to Modernize Fitness Instructor Education
Inspire360 Club brings together courses, certifications and continuing education under one tech-forward platform.
New Multi-City Tour Unites High-Profile Fitness Instructors for IRL Events
App-famous instructors from Peloton, Alo and Nike are stepping off-screen for Sequence, a multi-city wellness tour for collective movement.
The Australian Open Is Investing in Padel, Marking a Win for the Racket Sports Boom
AO Ventures, the investment arm of the Australian Open and Tennis Australia, is funding Padel Haus, a U.S.-based operator of padel clubs.
I Tried It: How Superpower’s Blood Test Helped Me Clean Up My Supplement Clutter
We tried Superpower’s $199 membership, which tests more than 100 biomarkers – see if the blood-testing service is worth trying.
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
