‘Apple and Google’: Inside New York Pilates’ Defiance of Private Equity
As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.
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By the Numbers
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The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
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Recruiting Like It’s 2005 Is Costing Fitness Operators
As the labor market modernizes, CoverMe replaces fragmentation with connected, real-time workforce management. The industry’s biggest operational risk isn’t member
MoonBrew’s Melatonin-Free Sleep Drink Now Comes With a Gut Health Boost
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
A Franchisee Ethos Built for the Long Game
How Tony Hartl turned endurance, ownership, and patience into one of Crunch’s most durable franchise groups
Legislators Push To Create a Mens’ Health Department in US Government
If passed, the State of Men’s Health Act would establish an Office of Men’s Health within the U.S. Department of Health and Human Services.
Xenom Secures $15M for Elite Fitness Competition Backed by Jeffrey Katzenberg’s WndrCo
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
Why Combat Sports Are Fitness’ Most Promising Vertical
UFC GYM is bullish on growth in the sector as more people recognize the mental and physical benefits of activities like boxing and Jiu-Jitsu
Rafa Nadal’s Tennis Academy Makes Padel Expansion Play in US
The Rafa Nadal Academy, the training center founded by tennis legend Rafa Nadal, is bringing its Padel Tour to the United States.
ClassPass Tops $3B in Partner Revenue in Newly Released Metrics
ClassPass says it’s generated $3.1 billion in revenue for fitness studios, citing new data amid ongoing industry debate over the platform’s benefits.
In the Age of AI, Human Personal Trainers Might Become a Luxury
Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego
From Australia, to Kuwait to California, this BFT team built community from the ground up with their franchise operation.
Are Middle-Aged Men the Wellness Industry’s Most Overlooked Demographic?
The key to reaching men in midlife isn’t biohacking and age-defying longevity protocols; it’s meeting men where there at in they’re lives, argues Greg Scheinman.
Sound Therapy Has Quietly Crossed a Threshold
As recovery and longevity move to the center of the fitness and wellness experience, sound therapy is emerging as a
