Inside SHA’s Vision for Longevity: Why the Future of Health Is Personalized, Preventative & Regenerative SHA, a global health and wellness clinic with locations in Spain and Mexico, has spent more than two decades developing a model built around structured, science-based health optimization. member exclusive ATN Week in Review: Gyms Embrace AI Personal Training partnership The Retention Crisis Hidden in Plain Sight: Where Enterprise Fitness Chains are Losing Ground Wellness Perplexity Health Launches, Bringing AI Deeper Into Wellness Tech Vida Health, Oura Partner on Continuous Metabolic Care as Smart Ring Maker Expands Clinical & AI Ambition Fitness Zumba Turns 25 With Times Square Celebration on International Day of Dance Fitness Home Fitness to Dominate $18.4B Equipment Market Through 2033, Per Report Latest News Finance Osteoboost Raises $8M To Scale Wearable Targeting Bone Loss in Women Fitness Club Pilates Signs Biggest Multi-Unit Deal in Xponential History Fitness Hyrox Is Bringing Its Youth Racing Series to the US Fashion Lululemon Launches E-Commerce Site in Mexico Wellness Fashion Vet Kelly Helfman Launches Women’s Wellness Summit in LA Fitness Genesis Health Clubs Acquires Nine Fitness Clubs, Enters New Mexico Market By the Numbers In Partnership with FitGrid Top Pilates studios converted leads at 71% in February. 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The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Gyms Embrace AI Personal Training member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else member exclusive ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars member exclusive Luxury High-Rises Level Up Their Fitness Amenities April Theme: Social Fitness Revolution Industry News Crunch Gyms Lean Into Hybrid Competitions Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Featured Stories partnership RiminiWellness 2026: Celebrating 20 Years as Europe’s Global Hub for Fitness, Innovation and Well-Being Marking its 20th anniversary, RiminiWellness returns to Rimini as a global gathering point where fitness, technology, education and competition converge Fitness The Best Gifts for Golfers of All Ages & Skill Levels We’ve rounded up the best gifts for golfers who love style, tech, music, including finds under $50, $100, $500 and $1,000. Reviews The Best Cookware and Home Appliances for Eating Healthy at Home Whether you’re minimizing microplastics exposure or want to fry less, these non-toxic kitchen appliances & gear make healthy eating easy. Fitness Life Time Scales SpiroFit VO2 Max Testing to North American Clubs Life Time is rolling out SpiroFit VO₂ max and metabolic testing across its North American clubs following a pilot. Longevity Bryan Johnson Joins Biomarker Testing Boom With $365 Platform, Challenging Function Health Bryan Johnson’s Blueprint launches a $365-a-year biomarker testing platform, matching Function Health’s price as DTC testing heats up. Industry News Hyrox Adds Les Mills as Official Group Training Program Partner Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs. Fitness Business From Member Retention to Weak Engagement: 5 Marketing Mistakes That Are Destroying Your Profit Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth Fitness Whoop Continues Targeted Blood Testing Push With New Specialized Panels Whoop’s $299 blood-testing panels deepen the company’s push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care. Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Now up to five profitable studios, Henry Gonzalez reveals how being “grease and glue” helped him grow his StretchLab franchise operation. Wellness Eight Sleep Enters China in Largest Market Expansion to Date Sleep tech brand Eight Sleep is entering China in its biggest market expansion to date, while pursuing FDA clearance. Wellness Fairmont Hotels & Resorts Taps Kylian Mbappé in Global Wellness Push Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign. Fashion Lululemon Invests in Nylon Recycling Startup Amid ‘Forever Chemicals’ Probe Lululemon is investing in sustainable nylon innovation while facing a Texas PFAS investigation and a CEO vacancy. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Fitness Business Basic-Fit Data Breach Exposes Details of a Million Gym Members Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Franchise Corner Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Reviews Reviews The Best Cookware and Home Appliances for Eating Healthy at Home Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Reviews The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
