member exclusive Boutique Studios Look to Capitalize on Hyrox Boom With Competitions of Their Own Studio operators including Fitstop, Alpha Fit Club and F45 are getting in on the excitement for fitness competitions — but can they survive alongside Hyrox? Fitness Most Gyms Play Offense. The Great Ones Play Defense Too. partnership How Matrix Fitness Is Bringing Luxury to the Gym with Onyx member exclusive What’s Next for the Fitness Industry Under a Democrat-Controlled Congress? Finance Oura to Acquire Counsel Health for $625M in Major Push Into AI-Powered Healthcare Finance YouFit Gyms Gets $10M+ Investment to Upgrade Clubs Finance Equinox Chair Leads $6.5M Financing Round for Vesalius Longevity Labs Latest News member exclusive ATN Insights: Barre’s Strongest Studios Are Getting Stronger Fitness From Hyrox to Bathhouses: Key Takeaways as Wellness Economy Hits $7.5T Industry News Peloton Draws $6.8 Billion Demand for Debut Junk-Bond Sale Industry News NYSC Reopens Huntington Club With Hyrox, Strength Training at the Forefront Fitness SLT Expands to Washington, DC, With 4 New Studios member exclusive Swole Patrol? California to Start Carding Teens for Muscle-Building Supplements By the Numbers In Partnership with bsport 63% say inconvenient class times stop them trying a studio.Build schedules around real demand. Use attendance data to see when members want to train, then adjust class times as their habits change. Learn more. Product Spotlight In Partnership with Fit4Travel See What Hosting Retreats Could Earn Your Studio. Fit4Travel helps studios host member retreats and handles the itineraries, payments and logistics at no cost or risk. Studios get better retention, referrals and a new revenue stream. Get My Free Assessment. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: Barre’s Strongest Studios Are Getting Stronger member exclusive Boutique Studios Look to Capitalize on Hyrox Boom With Competitions of Their Own member exclusive What’s Next for the Fitness Industry Under a Democrat-Controlled Congress? member exclusive Swole Patrol? California to Start Carding Teens for Muscle-Building Supplements November Theme: Innovation Lab — Powering a New Era in Fitness & Wellness Industry News Former Barry’s, Grüns Execs Launch Platform to Help Fitness Studios Land Brand Deals member exclusive New Startups Push to Innovate Strength Training Tech Wellness Rose Launches to Bring At-Home Water Testing, ‘Exposure Health’ to Wellness Finance Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner Featured Stories partnership Offer More, Manage Less: How Automated Access Is Expanding Fitness Opportunities From premium recovery spaces to flexible memberships and extended hours, Kisi is helping fitness operators generate more revenue from existing facilities without adding operational complexity. Equipment Levl Launches New Strength Machine That Promises More Muscle in Less Time Levl’s isokinetic resistance machine promises full-body strength sessions in 10 to 12 minutes, entering a fraught post-pandemic home fitness market where design and data have become the new battlegrounds Fitness CityPickle Boca Sets November 18 Opening for 100,000-Square-Foot Club The Boca Raton destination will combine 25 pickleball and padel courts with recovery amenities, coworking space and dining Equipment 24 Hour Fitness Upgrades Bay Area Clubs, Circles 2027 for Next Growth Spurt Enhancements include bigger strength training floors, recovery suites and reformer Pilates as founder Mark Mastrov makes progress on his vision for the operator after requiring it earlier this year partnership How AXLE Took the the Guesswork Out of JETSET Pilates Franchisee Marketing With hundreds of franchisees to support, JETSET Pilates is leveraging AXLE to balance marketing consistency with the flexibility owners need to succeed partnership The Next Fitness Revolution Could Be Happening While You Sleep Sleep is becoming an essential part of the fitness conversation. By turning nighttime data into actionable insights, Garmin helps consumers understand their sleep needs, recovery and how nighttime habits and daytime performance relate. Finance Virgin Active to Acquire Holmes Place Germany for $152M Cash Consideration The deal gives Virgin Active an immediate foothold in Europe’s largest fitness market as consolidation across the continent accelerates Longevity Eudemonia 2026 Draws Thousands as the Longevity Boom Gains Momentum Around 8,000 people passed through the West Palm Beach event, participating in immersive activations, learning from world-renowned experts and trying next-gen products. Founder Sean Hoess sees even more room to grow in the years ahead member exclusive Druski’s ‘SNL’ Wearables Skit Makes Interesting Case for Human Personal Trainers As wearable makers lean on AI coaching, the “My Corner Guy” skit trades algorithms for unfiltered feedback from a real person, echoing what gymgoers keep telling the industry member exclusive Peloton Taps Junk-Bond Market for First Time in Refinancing Deal The deal marks Peloton’s first junk-bond sale after previously tapping the leveraged loan market in 2024 Nutrition Poppi Founders Launch a Hydration Brand to Rival Giants Like Gatorade The Ellsworths’ self-funded hydration brand targets everyday consumers and squares them off against Gatorade-owned PepsiCo, the company they sold Poppi to last year member exclusive Gyms Are Hiring DJs. Is Nightclub Energy the Next Big Amenity? Fitness operators have poured money into recovery spaces and upgraded strength floors. Now some are adding a part-time DJ and even building dedicated booths Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form. Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights Equipment Gyms Are Overlooking a $24B Market for Inclusive Fitness, White Paper Finds member exclusive Pilates Boom Fuels 72% Surge in Boutique Studio Openings, Data Shows member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It Franchise Corner Case Studies Franchisee Spotlight: Pilates Addiction in Greenwood, Indiana member exclusive How Big-Box Gyms Are Building for the Future partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Longevity Eric Casaburi Shares His Learnings on the Disrupt by Athletech News Podcast Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Fitness Phillip Mills of Les Mills Talks the Power of Community Fitness Business The Lens: Preparing for Franchise Success
