Fitness Business At First Xenom Event, Enthusiasm Grows for the Future of Competitive Fitness Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path. member exclusive The Music in Your Advertising Is a Lawsuit You May Have Already Lost partnership The Future of Strength Isn’t Just Strength Nutrition Consumers Seek Transparency, Proprietary Ingredients From Supplements Research People Who Use GLP-1s Are Exercising Less, Study Finds Industry News Les Mills Sr., a Group Fitness Pioneer, Dies at 91 Fitness For Boutique Fitness Studios, Marketing Tactics Are Changing Fast Latest News Tech CrossFit Taps WurQ to Create Functional Fitness Wearable Fitness Business Founders Row Targets Women’s Strength With LiftHer Studio Launch Finance Apothékary Raises $16M as Herbal Wellness Brand Pushes Deeper Into Retail Fitness Business Catalyst Health Partners Bets the Next Big Opportunity Is the Operator Industry News Pure Barre Sees Big Turnout for Studio-Wide Livestream member exclusive Fitness Is a Hiring Goldmine for Those Willing to Dig, Execs Say By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Fitness Is a Hiring Goldmine for Those Willing to Dig, Execs Say member exclusive The Music in Your Advertising Is a Lawsuit You May Have Already Lost member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? member exclusive ATN Insights: How AI Agents Tackle Cancellations June Theme: Strength & Functional Training Fitness Business Founders Row Targets Women’s Strength With LiftHer Studio Launch Research People Who Use GLP-1s Are Exercising Less, Study Finds Finance Nike Partner One LDN Opens Funding Round to Power London Expansion partnership Why Strength Training is Still More Important Than the Industry Lets On Featured Stories partnership The Evolution of Strength Training: From Equipment to Ecosystem The modern strength floor has become one of the most complex environments in fitness. Industry News How AI Empowers People to Improve Fitness Operations AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences. Reviews The Best Fitness Trackers & Smartwatches On Sale in the Final Hours of Amazon Prime Day We’ve rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more. Reviews The Viral Ninja Creami Is On Sale in the Final Hours of Prime Day – Is It Worth Buying? We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here’s our honest review of the viral appliances Wellness The ‘Karenification’ of Wellness Is Here The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data. Fitness Business Top Trainers Are Becoming Longevity Coaches, Not Just Workout Experts NASM data shows personal trainers are expanding beyond exercise programming as client demand for longevity and GLP-1 guidance reshapes the profession. Fitness Last Call on Prime Day: Oura, Whoop & Nike Among the Best Fitness & Wellness Deals We’ve rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more. Tech Oura, Whoop Push Deeper Into Healthcare Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches. Tech Chuze, In-Shape Family Fitness Add Rewards Programs to Apps Chuze Fitness and In-Shape Family Fitness are innovating their in-house app offerings to include rewards, challenges and referrals. Fitness Business Planet Fitness Signals Bigger Overseas Push With New CFO Hire Planet Fitness has made a formidable step in its ambitions to grow its presence overseas by hiring a new CFO and president of international. Industry News NYC’s SotoMethod Begins National Expansion Push With Dallas Studio SotoMethod, a popular on-demand workout, is steadily growing its brick-and-mortar footprint, adding a Dallas location to its two NYC studios Fitness Going Local: Some Fitness Consumers Use Booking Apps to Support Independent Gyms Mom-and-pop fitness brands may have mixed feelings about booking platforms, but a new survey suggests they can pay off. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Nutrition Consumers Seek Transparency, Proprietary Ingredients From Supplements Research People Who Use GLP-1s Are Exercising Less, Study Finds member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? Research Report: With New Gym Joins Down 9%, Engagement Strategies Must Shift Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews The Best Fitness Trackers & Smartwatches On Sale in the Final Hours of Amazon Prime Day Reviews The Viral Ninja Creami Is On Sale in the Final Hours of Prime Day – Is It Worth Buying? Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
