Fitness LA Fitness Is Quietly Leading the Gym Sector’s Pilates Race While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada member exclusive ‘Always Stressed About Money’: Inside the Challenging, Rewarding Life of a Fitness Instructor partnership Fitness Has Monetized Experience. Can It Monetize Outcomes? Industry News Barry’s Debuts Mobile Studio Concept, Taps Abercrombie for Workout Collection Longevity How Yankees Legend CC Sabathia Is Prioritizing Health & Longevity in Retirement Fitness REVL Training, APAC’s Fastest-Growing Fitness Franchise, Sets Sights on US Expansion Industry News Gold’s Gym Rebuilds in Southern California With 15-Location Franchise Deal Latest News member exclusive Tremble, a South Florida Luxury Pilates Concept, Looks to Expand Across Europe Tech Samsung Explores AI Exoskeleton That Adjusts Workouts in Real Time Wellness Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio Industry News CorePower Yoga Plans 20+ New Studios in Key Markets Across US Fashion Bandit Makes Big Push for Europe’s Running Market Finance NRG Gyms Secures $25M to Fuel UK Expansion By the Numbers In Partnership with InsideTracker 93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Tremble, a South Florida Luxury Pilates Concept, Looks to Expand Across Europe member exclusive ‘Always Stressed About Money’: Inside the Challenging, Rewarding Life of a Fitness Instructor member exclusive Study Finds Toxic ‘Forever Chemicals’ in Many Smartwatch Bands member exclusive With Oura’s IPO, Gyms Could See More Foot Traffic September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Why Your Gym’s Playlist Is Sabotaging Your Members’ Workout Experience From workout energy to brand identity, the music playing throughout a gym can have a bigger impact on the member experience than operators realize partnership The 600 Square Feet That Cost $137,000 in Enterprise Value SABRE, a boutique real estate advisory firm, identifies what brands need to prioritize when elevating their spaces partnership The Business Case for Taking Your Fitness Community on the Road Fit4Travel helps gyms and studios transform travel into stronger member relationships, greater loyalty and an additional revenue stream Jen Cohen’s Playbook for Success: Show Up, Take Risks and Get Comfortable With Failure Let wellness and fitness entrepreneur Jennifer Cohen be your “entrepreneurial and motivational” trainer. partnership How Merach Is Rethinking Fitness Equipment for Apartments & Smaller Spaces Merach is designing equipment around shrinking living spaces and changing routines without compromising the workout experience member exclusive PureGym Taps High-Yield Bond Market for £1.4B Refinancing Proceeds will be used to refinance PureGym’s existing euro and sterling senior secured notes, partially repay preferred financing and for general corporate purposes, according to a person familiar with the matter member exclusive When Is the Right Time To Bring in Private Equity? Two investors who’ve helped scale fitness brands break down what a gym needs before it raises captial and what to expect when control shifts. member exclusive US Padel Adoption Is Growing Fast, Data Shows Padel, which marries aspects of tennis, squash and platform tennis, is starting to gain mainstream momentum in America — pickleball’s growth, meanwhile, is starting to slow member exclusive ATN Week in Review: Peloton’s Running Pivot Gains Traction Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and marathons post-pandemic Longevity Ultimate Longevity Center Goes Global With 50-Location Australia Deal The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers member exclusive Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’ As The Picklr cuts corporate staff and several clubs close, a question hanging over pickleball is getting harder to ignore: is the boom losing air? Industry News Exec Moves: SHA Links With Fernando Alonso Executive moves is ATN’s weekly roundup up of the key industry personnel changes Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast