member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch Wellness Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds partnership From Reactive to Proactive: How Agentic AI is Reshaping Fitness member exclusive ATN Week in Review: What’s Next for Planet Fitness? Industry News Bodybar Pilates Enters New Markets, Nears 100 Studios Fitness Business BFT Positions New Fitness Competition as Revenue Channel for Franchisees Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Latest News Industry News Planet Fitness Taps Apple Music for In-Gym Pop-Ups, Subscription Deal Finance Urban Gym Group Enters Ireland With Iconic Health Clubs Acquisition Tech EGYM, Wattbike Aim to Bring Accessible VO2 Max Testing to Gyms Tech Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds Industry News Marc Grondahl Remembered as Industry Trailblazer, Role Model & Friend Tech Fitness Stakeholders Say All-in-One Software Isn’t Enough Anymore By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with Concept2 Commercial-grade air resistance delivers accurate wattage and pace tracking built for daily gym use. The frame holds up under heavy traffic. Gyms that invest in the BikeErg don’t replace it. Explore the BikeErg. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness member exclusive ATN Week in Review: What’s Next for Planet Fitness? member exclusive Supernatural VR’s Comeback Could Be the Strongest Case Yet for People Over Tech member exclusive Playlist & EGYM’s $7.5B Deal Could Prescribe Fitness July Theme: AI in Action member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Tech Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds Wellness Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds Tech The Benefits of Early Adoption and the Compounding Effects of AI Featured Stories Wellness Tony Hawk’s Latest Trick? Supplements & ‘Glorious Naps’ The skateboarding legend spoke to ATN about his new recovery philosophy and partnership with Qunol’s Move Like a Champion campaign — proof that even a sport built on “walk it off” is catching up to wellness culture Industry News EoS Fitness Opens 9 Gyms in Q2, Continues Texas Expansion The fast-growing HVLP gym chain also signed nine new leases during the quarter, bringing its pipeline to more than 225 locations open or in development Industry News Pvolve Reaches 40 Open Studios, Signs New Franchise Agreements The Jennifer Aniston-affiliated boutique fitness brand continues to expand across the U.S., opening new studios in Seattle and Portland while signing franchise agreements in Pittsburgh and Albuquerque Research Around 2 Hours of Weekly Strength Training Is Best for Longevity, Study Finds A 30-year study indicates that weekly strength training for 90 to 120 minutes has serious benefits for lowering risk of death, with no further benefit found above that duration Fitness Business Fitness Connection Pours $10M Into Club Upgrades Across Texas The Texas-founded operator has transformed three Fitness Connection locations with expanded strength areas, upgraded cardio and sought-after recovery amenities as competition to meet growing member expectations intensifies member exclusive ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33% Fitness Planet Fitness Admits Its Strength Pivot Went Too Far. Now a Suit Alleges It Misled Investors Planet Fitness’ recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit Industry News Hyrox Expands Global Race Calendar, Plans More Multi-Week Events The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth Industry News Les Mills Launches First-Ever Reformer Pilates Program The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry’s fastest-growing modality Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch’s CEO role last month. He spoke with ATN about what’s coming next, including international growth and a bigger push into boutique-style classes and recovery offerings Wellness WNBA Players Union Taps Forme for Recovery Tech A multiyear partnership will see WNBA players get access to Forme Science’s posture-improving clothing and posture intelligence data Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Data & Insights Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity Research Report: Personal Trainers Don’t Have the Business Skills Gyms Require Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Fitness Accountability Beats Motivation in Delivering Fitness Results, Data Shows Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos member exclusive ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News
