member exclusive ATN Week in Review: Hyrox Expands Its Empire Hyrox’s strategic partnership with Xenom gives the fitness-racing giant more control over the booming global market for competitive fitness at a critical time member exclusive Belfast’s Blk Box Plans to Win Over US Gyms With a Specialist Mindset partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? Equipment FitBench Establishes European Entity Amid 60% International Sales Growth member exclusive Strong Pilates Positions Itself as the Only Workout You’ll Need in New Campaign member exclusive ATN Insights: 88% of Leads Receive No Follow-Up Within 72 Hours Equipment 5 Things to Know Before Printing Gym Membership Cards In-House Latest News member exclusive Support Grows for Movement Gyms Workers as Customers Pledge to Freeze Memberships Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns Industry News Equinox to Open High-Performance Club in NYC Tech Italy’s Biggest Gym Brand Rolls Out AI Personal Training Industry News Exec Moves: Function Names First CMO Fitness Planet Fitness Treadmills Get Their Moment Ahead of Chicago Marathon By the Numbers In Partnership with Wellhub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Wellness Space Brands Members want cold plunge, but operators don’t want the water. PolarWave Dry Plunge delivers full-body cold at 28–34°F with members fully clothed and dry, and no plumbing, staff or cleanup required. Book a demo to see how it fits your recovery space. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Support Grows for Movement Gyms Workers as Customers Pledge to Freeze Memberships member exclusive ATN Week in Review: Hyrox Expands Its Empire member exclusive Belfast’s Blk Box Plans to Win Over US Gyms With a Specialist Mindset member exclusive Strong Pilates Positions Itself as the Only Workout You’ll Need in New Campaign September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership From Routine to Ritual: How JETSET Pilates Is Designing for Consistency From the first visit forward, small details can have a lasting impact on member behavior. member exclusive Planet Fitness Acquires Body Xchange, a California Gym Chain The deal folds a homegrown chain into Planet Fitness’ global low-price gym empire, the latest independent swept up in the industry’s consolidation wave Industry News Tonal Partners With WeWork in Workplace Fitness Push Tonal’s strength training machines will now be available inside select coworking spaces, potentially signifying a bigger push to make fitness part of American office life Industry News Kommunity Fitness Lands First US Franchise Deal The Canadian boutique fitness brand will head to New Jersey first, as former Club Pilates president Mike Gray looks to build a nationwide franchise network Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board? Industry News Level Fitness Clubs to Open 5th Location, Plans Long Island Expansion The family-owned New York operator is preparing to open in Port Chester, with memberships starting around $60 per month Finance Hyrox Founders Invest in Xenom as Fitness Competitions Strike Partnership Christian Toetzke and Moritz Fürste will also join Xenom’s board of directors as part of a deal that sees Hyrox extend its influence over the booming market for competitive fitness partnership Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design Tech Hyperice’s Fall Prime Day Sale Promises Up to $250 Off Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during fall Prime Day – here are the best discounts on massage guns, heat therapy & more. member exclusive The Longevity Movement is Leaving Women Behind, Experts Say From intermittent fasting to cold plunges, popular longevity protocols may fail to account for women’s physiology and life stressors. Experts told ATN they’re pushing for more personalized, research-backed care Equipment Technogym to Open Miami Showroom, Expanding US Retail Presence The Italian fitness equipment and tech giant will open a 4,000-square-foot Coral Gables location in 2027, its third U.S. retail showroom Finance Startup That Lets Personal Trainers Offer Labs, Peptides & HRT Raises $7M Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows member exclusive US Padel Adoption Is Growing Fast, Data Shows Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
