member exclusive ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars This week, we break down new data showing that members spend more time inside gyms than ever before. Longevity Kara Swisher’s CNN Series Signals Longevity’s Shift to the Mainstream partnership MoonBrew Launches Sleep + Creatine To Support Overnight Muscle Recovery Fitness ‘Golden Bachelorette’ Joan Vassos Takes Equity Stake in Fitness Studio Fitness EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals Finance Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off Fitness JetSet Pilates To Enter UK, Teasing London Studios Latest News Finance Fitness and Health App MyFitnessPal Explores Sale, Sources Say Fitness UFC Gym Punches Into Spain, Converting Cristiano Ronaldo’s CR7 Gyms Tech New App Puts AI Versions of Popular Doctors In Your Pocket Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Equipment Matrix Fitness Renews ILHA Deal, Adds Onyx to Four Seasons London Finance Function Acquires At-Home Blood Testing Startup Getlabs By the Numbers In Partnership with ABC Fitness The average gym will lose 1/3 of its members every year. But members who visit at least 4 times per month will stay 7 months longer than those with fewer visits, according to ABC Fitness. Reports Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Technology & Innovation Outlook 2025 About this report AI isn’t just coming for fitness and wellness — it’s already here. The question is: who’s ready… Download Report Member Exclusive: ATN Pro member exclusive ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars member exclusive Luxury High-Rises Level Up Their Fitness Amenities member exclusive ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness member exclusive The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say April Theme: Social Fitness Revolution Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Wellness New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails Wellness Moss, a Members-Only Club in NYC, Marries Culture & Wellness Fitness Strava, GoFundMe Launch Fitness Fundraising Featured Stories partnership Myzone on Why Social Fitness is More Powerful Than ‘Community’ Myzone provides operators with the tools that actually bolster engagement, including interaction and connection Fashion Lululemon’s Newest Slip-On Shoes Are Here to Optimize Your Recovery & Lounging Routines The athleisure giant continues to refine its footwear strategy, blending performance tech with everyday wearability in two new slip-on silhouettes Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables We’ve rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more. Fashion Alo Enters the Trail Category With New Multi-Terrain Sneaker Ahead of Peak Outdoor Season The Alo Trail blends performance features with its studio-to-street design ethos as outdoor running and hiking ramp up for summer. Fitness The Best Supplements for Strength Training Whether you’re building muscle for overall strength or on a GLP-1, we’ve rounded up the best supplements for strength training. Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Franchise owner John Heifner has a long-standing relationship with Workout Anytime that’s grown more productive as the business has evolved. partnership Why Gyms With Custom Strength Equipment Are a Class Above Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom Fitness US Gym Memberships, Visits Hit All-Time Highs The HFA’s new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population. Wellness Strava Gets In on the Pet Wellness Boom Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams. Fitness Life Time Opens First Club in Idaho, More Planned Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state. Tech Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans? The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public. Tech Les Mills, Ultrahuman Partner on Personalized Workouts Ultrahuman smart ring users will now have access to Les Mills’ portfolio of group fitness content through in-app recommendations. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Tech Demand for Wearables Is Rising Fast, Search Data Confirms Wellness US Wellness Economy Hits $2.1T, Wellness Real Estate Surges Franchise Corner Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Case Studies Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings Reviews Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Fitness The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Fashion The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes Videos Fitness Business The Lens: Technology Will Define the Next Era of Fitness Fitness Business The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
