Research US Gym Traffic Stabilizes After Record-Breaking 2025 Gym visits dipped very slightly in Q2 2026, marking the industry’s first year-over-year slowdown since the post-pandemic boom. But a June rebound hints at strong momentum heading into the second half of the year Tech Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable partnership Beyond the Playlist: How AI Is Reshaping Music for Fitness Finance Garmin Acquires TrainingPeaks & TrainHeroic, Signaling Bigger Fitness Push member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary Finance Raw Nutrition Parent Tops €850M in H1 Revenue member exclusive Some of the World’s Best Athletes Wear Whoop. Its New CMO Is After Everyone Else Latest News Tech iFIT Brings AI Personal Trainer to Samsung Galaxy Devices member exclusive Hims & Hers Stands to Gain If the FDA Loosens Restrictions on Peptides Industry News Sweat and Tonic’s New Toronto Club Features Massive Group Strength Studio member exclusive The Yard Expands in SF, Eyes National Expansion With Private Training Pod Model Fitness Equinox, Aescape Launch Pre and Post-Workout Massage Series Fitness Business Former Hyrox Coach Launches China’s Own Fitness Competition By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with EGYM One system for your gym today, built to expand as you grow. It connects EGYM and partner brands, devices, and services to member needs, automates onboarding and tracking, and uses BioAge to make progress personal and habit-forming. Learn more. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Hims & Hers Stands to Gain If the FDA Loosens Restrictions on Peptides member exclusive The Yard Expands in SF, Eyes National Expansion With Private Training Pod Model member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive Some of the World’s Best Athletes Wear Whoop. Its New CMO Is After Everyone Else July Theme: AI in Action Tech Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable Tech iFIT Brings AI Personal Trainer to Samsung Galaxy Devices Tech Sequel Brands Launches AI-Powered Digital Wellness Platform member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Featured Stories partnership From Reactive to Proactive: How Agentic AI is Reshaping Fitness With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems. partnership Why Consistency is Becoming Fitness’s New Currency New industry data suggests the future of fitness growth won’t be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention. member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it’s far from a given that weight-loss drugs will prove to be a net benefit for the industry Wellness ClassPass Goes Beyond the Gym, Adding Theme Parks & Zoos to ‘IRL’ Wellness Offerings The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness member exclusive Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday. Industry News Crunch’s CR Fitness Plans to Open 20 Clubs in Phoenix CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push member exclusive ‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix Approved medicines move through clinical trials, regulators and pharmacies like Walgreens and CVS. Much of the online peptide trade bypasses that system partnership Tech is Finally Catching Up to How Boutique Studios Operate How The Shed achieved 220% revenue growth with bsport, and what it reveals about running and growing a modern studio. Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Andy Dunn joins the show to discuss the next phase of wellness, where adoption is assumed and how execution drives growth. Finance Planet Fitness Sells Stake in Australian Franchisee; New Owner Targets Expansion Franchise Equity Partners has acquired Bravo Fit, which operates 32 Planet Fitness clubs and holds development rights for roughly 100 locations across Australia Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago partnership The Tech Tax: The Real Cost of a Fragmented Stack Why more technology isn’t always better, and how misaligned systems are impacting performance, data and decision-making. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights Research US Gym Traffic Stabilizes After Record-Breaking 2025 member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity Research Report: Personal Trainers Don’t Have the Business Skills Gyms Require Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast member exclusive ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
