Industry News Barry’s Debuts Mobile Studio Concept, Taps Abercrombie for Workout Collection The boutique fitness giant will debut its portable Run x Lift studio at Austin City Limits alongside a new activewear collection with Abercrombie’s YPB Longevity How Yankees Legend CC Sabathia Is Prioritizing Health & Longevity in Retirement partnership How Merach Is Rethinking Fitness Equipment for Apartments & Smaller Spaces Industry News Gold’s Gym Rebuilds in Southern California With 15-Location Franchise Deal member exclusive When Is the Right Time To Bring in Private Equity? member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’ Latest News Industry News CorePower Yoga Plans 20+ New Studios in Key Markets Across US Fashion Bandit Makes Big Push for Europe’s Running Market Finance NRG Gyms Secures $25M to Fuel UK Expansion Fitness REVL Training, APAC’s Fastest-Growing Fitness Franchise, Sets Sights on US Expansion member exclusive Study Finds Toxic ‘Forever Chemicals’ in Many Smartwatch Bands member exclusive PureGym Taps High-Yield Bond Market for £1.4B Refinancing By the Numbers In Partnership with InsideTracker 93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Study Finds Toxic ‘Forever Chemicals’ in Many Smartwatch Bands member exclusive With Oura’s IPO, Gyms Could See More Foot Traffic member exclusive PureGym Taps High-Yield Bond Market for £1.4B Refinancing member exclusive When Is the Right Time To Bring in Private Equity? September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Mastering the Mundane: Prioritizing the Fitness Website Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations. Uncategorized Jen Cohen’s Playbook for Success: Show Up, Take Risks and Get Comfortable With Failure Let wellness and fitness entrepreneur Jennifer Cohen be your “entrepreneurial and motivational” trainer. member exclusive ATN Week in Review: Peloton’s Running Pivot Gains Traction Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and marathons post-pandemic Longevity Ultimate Longevity Center Goes Global With 50-Location Australia Deal The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers Industry News Exec Moves: SHA Links With Fernando Alonso Executive moves is ATN’s weekly roundup up of the key industry personnel changes Uncategorized VALR Brand Moves Beyond Energy Drinks With Creatine+ Launch Creatine+ combines seven ingredients in a once-daily formula designed to appeal to athletes, gym-goers and performance-minded consumers partnership Why Your Gym’s Playlist Is Sabotaging Your Members’ Workout Experience From workout energy to brand identity, the music playing throughout a gym can have a bigger impact on the member experience than operators realize Industry News Orangetheory Names Former Pizza Hut Exec as New Global President Former Pizza Hut and Wendy’s executive Carl Loredo succeeds Lauren Cody at OTF as gyms and fitness studios continue to recruit leaders from the restaurant business Industry News Neighborhood Barre Accelerates Expansion Efforts With 7 New Studios The Extraordinary Brands-owned concept is growing across several U.S. markets following a rebrand and a broader push to strengthen franchisee operations Finance Magic AI Raises $11M to Scale Fitness Mirror in the US Years after Lululemon pulled the plug on Mirror, the London startup plans to win over U.S. consumers with AI form correction and a cheaper alternative to personal training member exclusive Tech-Forward Strength Gym BAM Labs Heads to NYC, Eyes US Growth The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid Industry News Discover Strength Enters Boston, Eyes 250 US Studios The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? 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