member exclusive Planet Fitness Acquires Body Xchange, a California Gym Chain The deal folds a homegrown chain into Planet Fitness’ global low-price gym empire, the latest independent swept up in the industry’s consolidation wave Wellness Ben Shelton on Supplements, Sponsorships & the Business of High Performance partnership Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both member exclusive The Longevity Movement is Leaving Women Behind, Experts Say member exclusive For Fitness Operators, It Pays to Have the Right Neighbors Industry News Torque Fitness Taps Adam Thielenas Ambassador, Targets Premium Clubs With New Sled Latest News Industry News Tonal Partners With WeWork in Workplace Fitness Push Industry News Kommunity Fitness Lands First US Franchise Deal Industry News Level Fitness Clubs to Open 5th Location, Plans Long Island Expansion Finance Hyrox Founders Invest in Xenom as Fitness Competitions Strike Partnership Equipment Technogym to Open Miami Showroom, Expanding US Retail Presence Finance Startup That Lets Personal Trainers Offer Labs, Peptides & HRT Raises $7M By the Numbers In Partnership with Wellhub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Wellness Space Brands Members want cold plunge, but operators don’t want the water. PolarWave Dry Plunge delivers full-body cold at 28–34°F with members fully clothed and dry, and no plumbing, staff or cleanup required. Book a demo to see how it fits your recovery space. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Planet Fitness Acquires Body Xchange, a California Gym Chain member exclusive The Longevity Movement is Leaving Women Behind, Experts Say member exclusive For Fitness Operators, It Pays to Have the Right Neighbors member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Powering Women’s Health: Optimization & Innovation with Garmin Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause Tech Hyperice’s Fall Prime Day Sale Promises Up to $250 Off Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during fall Prime Day – here are the best discounts on massage guns, heat therapy & more. partnership From Routine to Ritual: How JETSET Pilates Is Designing for Consistency From the first visit forward, small details can have a lasting impact on member behavior. member exclusive Snapdragon Summit Shows Where Fitness Could Be Headed Next Qualcomm’s latest chip and audio platforms point to a future where earbuds, glasses and other wearable devices become more useful across fitness and wellness member exclusive Wall Street’s Alpha-Chasing Biohackers Trade Wine for Wearables Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows Mainstream-priced brands are feeling the squeeze as shoppers seek either real savings or a real step up. Meanwhile, new data shows what GLP-1 users are reaching for Industry News Pure Barre Makes Play for Younger Fitness Consumers The Xponential Fitness-owned barre brand is offering unlimited classes for students, with monthly pricing starting at $99 member exclusive ATN Week in Review: Oura’s IPO Delay Is a Big Deal for Fitness & Wellness The entire fitness and wellness industry has a vested interest in Oura succeeding as a publicly traded company — if and when its long-anticipated IPO becomes a reality member exclusive Vasa Fitness Puts Inclusive Strength Training at Center of New Brand Platform, Club Build-Outs The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights Fitness Gold’s Gym, NASM Strike Personal Training Partnership As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym’s company-owned locations Fitness GymNation to Open in Thailand, Plans 20+ Locations The Middle East gym giant will open a Bangkok flagship in early 2027, making good on plans to expand into Asia following a $100 million funding deal Fitness Hyrox Pushes Deeper Into Gyms With New Digital Training Platform Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
