Fitness Bruce Edwards Returns to CrossFit in CEO Role Edwards, CrossFit’s former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors. Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market partnership More Data Hasn’t Made Women More Certain Industry News NYC’s The Pack Signs Franchise Deals To Expand in NJ, Florida Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Fitness TRX, Aion Launch Weighted Vest Targeting Longevity Training Finance Nootropic Beverage Brand Neutonic Raises $6M, Targets Fitness Channels Latest News Fitness Zwift Acquires Rouvy to Capture Broader Swath of Cyclists Industry News Life Time Unveils Innovation Hub to Incubate Wellness Tech Companies Industry News Aligned Fitness Expands Club Pilates Footprint to 55 Locations, Adding 6 Ohio Studios Longevity Infinite Epigenetics Acquires Tally Health, Expanding Longevity & Diagnostics Platform Finance Garmin Posts Upbeat Quarterly Results as Demand for Premium Wearables Holds Up Finance PureGym Eyes Accelerated US Expansion After Strong Revenue Growth By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. 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The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition member exclusive ATN Week in Review: Gyms Embrace AI Personal Training member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else member exclusive ATN Week in Review: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars April Theme: Social Fitness Revolution Industry News Crunch Gyms Lean Into Hybrid Competitions Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Featured Stories partnership The Next Evolution of Cardio Equipment From variable resistance air bikes to sled-enabled treadmills, REP Fitness is reshaping how facilities think about cardio. Rows of treadmills, bikes and ellipticals have long… Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure SIRO Boka Place brings Kerzner International’s performance-led hotel concept to Montenegro, combining fitness, recovery, nutrition and outdoor adventure in a setting where mountains meet the… partnership SEQUEL Brands Rolls Out Portfolio-Wide Loyalty and Referral Infrastructure Powered by Solution One & Perkville By integrating a unified engagement framework across its brands, SEQUEL is building a more consistent, scalable path to retention and growth. Pilates Addiction is turning… Fitness Precor Outfits Holmes Place Portugal in Premium Equipment Deal Precor, the Peloton-owned fitness equipment maker, has landed a cardio deal with luxury operator Holmes Place in Portugal. Fitness Speediance Makes Major Retail Push in US, Europe Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market. Fitness Spotify To Offer Peloton Workouts as Part of Massive Content Deal The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga. Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever A new Gallup poll shows depression among adults under 30 has doubled since 2017, despite the global wellness boom. Fitness Studio Pilates To Launch The Pilates Games, a Reformer-Based Workout Competition Boutique fitness brand Studio Pilates International has unveiled The Pilates Games, a 100-minute, scored format for reformer-based workouts. partnership How UFC GYM Gives Franchisees a Head Start That Pays Dividends UFC GYM gets its franchise operations up-and-moving quickly to avoid stalled revenue, growth and brand traction Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand The global protein supplement market is projected to hit $50.7 billion by 2031 at a 7.8% compounded annual growth rate, according to a new report. Fitness Life Time Signs Big Lease in Brooklyn, Makes Orlando Entrance Luxury fitness operator Life Time is coming to Williamsburg, one of NYC’s hottest neighborhoods, as it also expands its presence in Florida. Longevity Super Age Sets Date for the First Longevity Fitness Competition Think Hyrox, but for healthspan. The longevity-focused Super Age Games debuts this fall with Whoop and NeuroTracker as founding sponsors. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Data & Insights Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Franchise Corner Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Reviews Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Reviews Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
