member exclusive Water Is Being Rebranded for the Wellness Era — Some Gyms Want In In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is filter it to perfection Longevity Eight Sleep, Bryan Johnson Partner on Weekly Biological Age Tracking partnership Why Snap Fitness Has Made the Mid-Tier its Home member exclusive Why the Fitness Industry Is Taking the Hamptons Seriously for Brand Growth Fitness Business F45 Parent Signs NIL Deal With College Football Stars as Fitness Brands Embrace Endorsements Wellness Smartwatches Vastly Overestimate Calorie Burn During Workouts, Study Finds member exclusive Inside the Startup Moving Secondhand Fitness Equipment In & Out of America’s Gyms Latest News Fitness The Best Labor Day Fitness & Wellness Deals 2026: Hyperice, Omorpho, Superpower & More Finance Smart Ring Maker Oura Files for US IPO as Revenue Surges Tech Peloton Patents Point to a Future Where AI Workouts Adapt in Real Time Finance Ultrahuman Raises $70M, Looks Beyond Wearables as Smart Ring Race Heats Up member exclusive ATN Insights: New Yorkers Want to Dance. Los Angelenos Want to Lift Finance Urban Gym Group Enters Dubai as Middle East’s Fitness Market Keeps Growing By the Numbers In Partnership with Inside Tracker 93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Water Is Being Rebranded for the Wellness Era — Some Gyms Want In member exclusive ATN Insights: New Yorkers Want to Dance. Los Angelenos Want to Lift member exclusive Why the Fitness Industry Is Taking the Hamptons Seriously for Brand Growth member exclusive Inside the Startup Moving Secondhand Fitness Equipment In & Out of America’s Gyms September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership The Rise of Integrated Longevity Leaders from Ultimate Longevity Center, together with Lifeforce and Ultimate Human, explain how data, diagnostics and integrated care are reshaping the future of longevity. Wellness MasterClass Just Launched a New Class on GLP-1S & Metabolic Health – Here’s How to Save Half Off Obesity medicine specialist Dr. Rocio Salas-Whalen is the latest to join the online learning platform, which includes more than 200 celebrity instructors. Tech Hyperice’s Labor Day Sale Promises Up to $200 Off Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during Labor Day weekend – here are the best discounts on massage guns, heat therapy & more. partnership How Gold’s Gym Tampa Built One of the Most Ambitious Wellness Spaces in Fitness Gold’s Gym Tampa Gas Worx and WellnessSpace Brands show what happens when operators build an integrated wellness space rather than simply adding recovery equipment. Finance Onelife Fitness Acquires Alabama Gyms, Expanding Southeast Footprint The Josh Harris-backed fitness operator now has five Alabama locations open or in development as it continues growing across the Southeast Finance David Protein Parent Lands $250M to Build a Better-for-You Food Empire The raise comes as Medici Brands, the recently unveiled umbrella entity for David, expands beyond its breakout protein products with candy and another consumer brand set to launch later this year member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data Fitness Business Navigating the Back-to-School Fitness Cliff Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability. partnership Why Metabolic Testing Is Becoming a Business Strategy Positioned at the intersection of longevity and personalization, VO2 Master is delivering the metabolic testing gyms and studios need to improve coaching outcomes, optimize retention and boost revenue. Finance Enhance Raises $18.2M to Scale Gym Personal Training Software in US The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market Wellness Tom Brady Reaffirms Aescape Involvement, Sides Tease New Launch The AI robotic massage company appears to be going strong after facing financial uncertainty earlier this year, as Brady continues his public backing of the brand member exclusive Smartwatches Don’t Hold Value Like Luxury Pieces, but Some Brands Fare Better Than Others A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness Data & Insights member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
