Industry News The Athletic Clubs Rebrands as Club Athletic, Eyes National Expansion Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets. Tech AltaDX, LeisureLabs Form Global Fitness Tech Alliance partnership The AI Paradox: Human Empathy as the Ultimate 2026 Premium Industry News Xenom Adds pliability as Partner Ahead of Inaugural Fitness Competition Finance Fitness Ventures Acquires 22 Crunch Gyms, Becoming System’s Biggest Franchisee Fitness Orangetheory Taps Trubar for Co-Branded Protein Bar Tech Strong Pilates Unveils In-Studio Tracking Tech, Including Intensity Zones Latest News member exclusive ATN Insights: Only 13% of Multi-Location Studios Expand Beyond Their Immediate Region Tech Strava Goes All-In on Strength Training in Major Update Wellness New York’s Fitness Scene Gets Its Own Dating App Nutrition Life Time Scales In-Club Nutrition Coaching Fitness Nike Makes Fitness Comeback, Taps The Yard as First Global Gym Partner Industry News Pure Barre Brings Back Pilates-Inspired Class By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with Echelon Elevate your fitness offering with the Echelon Meridian Pilates Reformer, bringing connected Pilates training, premium versatility, and immersive experiences to every space. Discover the future of fitness today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: Only 13% of Multi-Location Studios Expand Beyond Their Immediate Region member exclusive ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise member exclusive Youth Fitness Emerges as Next Big Industry Opportunity May Theme: Business of Franchising Fitness Nike Makes Fitness Comeback, Taps The Yard as First Global Gym Partner Industry News Pure Barre Brings Back Pilates-Inspired Class Finance Fitness Ventures Acquires 22 Crunch Gyms, Becoming System’s Biggest Franchisee Fitness Xponential Fitness Hires New President, Looking Outside the Industry Featured Stories partnership Simplifying the Stack: How AXLE Upgraded SweatHouz’s Marketing, Booking and Member Experience As demand scaled, SweatHouz moved away from disconnected tools and toward a more integrated platform with AXLE Finance Nourish Raises $100M Series C as Investors Eye Post-GLP-1 Plays Nourish has closed a $100 million Series C, bringing its total funding to $215 million to expand its dietitian network and AI care platform. Industry News ISSA Launches Menopause Certification for Fitness Coaches ISSA has announced the Menopause Coach Certification for personal trainers, group fitness instructors, nutrition coaches and other fit pros. Fitness Business GLP-1s Are Boosting Gym Memberships, Data Shows People taking GLP-1s are more likely to join a gym and exercise than they were just a year ago, according to findings from William Blair Equity Research. Tech Fitness First Adds Tech That Turns Off Phone Distractions for Gym-Goers Fitness First has partnered with Kip to give members access to in-gym technology that keeps their phones from interfering with their workouts. Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Affluent travelers in Western countries can’t pick a favorite wellness resort, a new survey finds, leaving opportunity for hotel brands. Fitness Pilates Instructors Take Steps to Address Inclusivity Questions From gender to race to body-image, Pilates studios are facing questions about the image they cultivate. In response, founders and instructors are taking steps to increase inclusivity. partnership Playlist Launches Kite to Power the Next Phase of Multi-Brand Fitness As operators expand across brands, modalities and markets, Kite introduces a new infrastructure designed to support portfolio-scale growth. The definition of a fitness business is… Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here’s our honest review of the viral appliances Industry News Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold Pilates Addiction, owned by Sequel Brands, is gearing up to build a robust footprint across the U.S., with locations set to open from New Jersey to Tennessee. Wellness Fiji Airways Debuts In-Flight Wellness Program Offering Wearables, Health Shots Fiji Airways’ new FlyWell program offers wearables, nootropic shots and red light therapy on board, part of a growing wellness travel trend. partnership How Pvolve’s Unique Method and Market Position Deliver for Members and Franchisees The boutique studio brand is experiencing explosive growth thanks to science-backed programming for women across life stages and an infrastructure built to support independent operators.… Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Data & Insights Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
