member exclusive The Red-Hot Pilates Market Still Has a Lot of Room to Grow, Brand Leaders Say While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world’s top brands say they’re just scratching the surface of what’s possible. They offered some compelling arguments to back up that assertion Case Studies Franchisee Spotlight: Sweat440, South Florida partnership EGYM’s New Tech Integration Promises to Change the Fitness Industry member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Finance Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups member exclusive ‘It Was a Crazy Risk’: Why the Potential Peptide Boom Might Be Like the Rise of Airbnb, Uber Fashion Nike Muscles Into Hyrox-Led Fitness Racing Boom Latest News Wellness ‘Make Atlanta Your Own Gym’ Encourages City’s Residents to Try Outdoor Fitness Fashion Why Nike & Hyperice Are Going All-In on High-Tech Recovery Footwear Finance US Wellness Shot Brand Dose Explores Sale, Sources Say Industry News Founders Row, Andrea Rogers Launch 24/7 Pilates Concept With Virtual Instructors Industry News Club Pilates Tops 1,500 Studios, Leaning Into International Growth Finance Peloton Gives Disappointing Outlook in Blow to Comeback Bid By the Numbers In Partnership with InsideTracker 70% of Americans have bloodwork that’s going to waste or not being fully utilized. It should be powering your customers’ individualized, evidence-based fitness plans. Start turning that blood data into measurable improvements in member health. Here’s how. Product Spotlight In Partnership with Matrix PACE combines seca’s medical-grade body composition scans with Matrix’s AI-guided programming and connected equipment into one member experience. Members see where they stand today, what to do next, and how they’re progressing over time. It’s a more guided fitness journey — without adding work on the operations side. Discover PACE. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms member exclusive The Red-Hot Pilates Market Still Has a Lot of Room to Grow, Brand Leaders Say member exclusive ‘It Was a Crazy Risk’: Why the Potential Peptide Boom Might Be Like the Rise of Airbnb, Uber member exclusive Elev8tion Fitness Eyes Franchising as PE Offers Swirl for Fast-Growing Gym Chain August Theme: The Longevity Opportunity Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Longevity Are We Too Toxic to Age Naturally? Here’s What 3 Longevity Doctors Say Featured Stories partnership How Hapana Helps Brands Maximize Revenue Without Adding Members Hapana gives fitness businesses the visibility they need to optimize performance without overextending themselves Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Run commuting was not something I had seriously considered until I read about “super commuters,” or athletes who use their trip to work as part of their training. After enough subway delays and time sitting in traffic, I started wondering whether running to work might actually be the better option. Wellness Wellness Enthusiasts Are Choosing Workouts Over Nights Out, Data Shows A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years partnership Unifying Data, Platforms and Equipment is Key to Ominchannel Growth Fitness On Demand explains how creating a seamless experience delivers operational efficiencies and customer satisfaction Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services member exclusive Planet Fitness Became America’s Top Gym by Doing Less. Can It Stay That Way? The “Judgement Free” gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base Finance Wemby-Backed Hydration Brand Barcode Acquired by Axum Capital Partners NBA star Victor Wembanyama will stay on as a shareholder and strategic partner as the performance hydration brand enters its next phase of growth Fitness EGYM Rolls Out BioAge Update, New Longevity Training Program The fitness technology company says the changes give members a more precise, science-backed way to track and improve their healthspan Finance P&G Is Acquiring Supplements Maker Thorne for $3.8B, CEO Jejurikar Tells CNBC The takeover marks a major push by P&G into the health and wellness market, aligning the consumer goods giant with a growing focus on healthier lifestyles Industry News Anytime Fitness Extends Apple Fitness+ Deal to UK, Ireland Members The deal gives AF members free access to thousands of Fitness+ workouts and meditations across 12 workout types Industry News New Showcase Brings Together Hyrox, Xenom, Other Fitness Competitions As competitive fitness booms, Austin, Texas-based gym Korrect Fitness is giving athletes the chance to sample five of the fastest-growing formats partnership Inside Precor | Peloton’s Latest Push Into Commercial Fitness Peloton conquered the living room. Now, backed by Precor’s 45 years of commercial muscle, it’s taking on the gym floor Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns Franchise Corner Case Studies Franchisee Spotlight: Pure Barre in Las Vegas member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
