member exclusive ATN Insights: Barre’s Next Growth Challenge Isn’t Retention, It’s Replenishment In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele. Tech Many People Feel Unsafe While Running. A New Wearable Aims to Change That partnership Wellness Opened the Door. Longevity Demands Results Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Fitness Revo Fitness Eyes 100 Locations as Australia’s Low-Price Gym Market Heats Up Wellness Therabody Launches Thermoregulation Device Ahead of World Cup Finance The Portal Raises $5M for ‘Human Flourishing’ Clubs Latest News Industry News Fitstop Enters Texas as US Expansion Picks Up Speed Fitness Business Amed Fitness Leans Into Influencer Economy With Creator Program Nutrition Linc to Launch Personalized Supplement System Based on Wearable Data Industry News Peloton Unveils London Instructor Exchange, Bringing Top US Talent to the UK Tech Oura Signs Soccer Stars in World Cup Push Industry News Chelsea Piers Fitness Rolls Out Outdoor Classes in NYC By the Numbers In Partnership with Coherent Solutions 75% of fitness product development conversations in 2026 start with AI, and it’s showing up in client conversations too, according to Coherent Solutions. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 About this report Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: Barre’s Next Growth Challenge Isn’t Retention, It’s Replenishment member exclusive ATN Week in Review: Gyms Are Coming for Pilates member exclusive ATN Insights: 91% of Businesses Say Wellness Programs Boost Productivity; Gyms Benefit as Well member exclusive ATN Week in Review: With Hims & Hers Partnerships, Fitness Extends Its Reach June Theme: Strength & Functional Training Equipment Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market partnership Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness People Abandon Fitness Routines as They Get Older, Study Finds Featured Stories partnership Operators Winning the Speed-to-Lead Race Are Doing One Thing Differently Rather than simply responding faster, leading fitness brands are rebuilding how lead engagement works from the first interaction onward. A prospect fills out a membership… Fitness The Best Father’s Day Gifts for Men Who Love Fitness & Wellness Discover the top fitness and wellness gifts for him in 2026, including the best smart gadgets, workout gear and recovery essentials. partnership Preparing Gyms for the Next Wave of Members As GLP-1 users and longevity-focused members enter the market, seca TRU gives operators the system they need to translate data into action — and results… Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness. Wellness New Drug May Help Prevent Muscle Loss From GLP-1s Early clinical trial results show that apitegromab dramatically reduced lean mass loss in people taking tirzepatide, the main ingredient in Mounjaro. Tech NYSC Adopts UKG Workforce Management Platform Across Gyms New York Sorts Club (NYSC) has tapped UKG to manage scheduling, payroll and more across its multi-brand portfolio. Nutrition Create Wellness Taps Kendall Toole For National Creatine Campaign Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance. Finance Collagen Protein Bar Brand Stars + Honey Raises $24M Stars + Honey has closed a $24 million investment led by VMG Partners as the collagen protein bar brand plans national retail expansion. Fitness Apple’s watchOS 27 Pushes Deeper Into AI Coaching & Women’s Health The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion. Tech More Than Half of Americans Track Their Health With a Device. What Comes Next? Rock Health’s 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here’s what comes next. Fitness Blink Launches Untapped, Returning Booking Control and Revenue to Fitness Studios Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house. Equipment Echelon Launches Connected Pilates Reformer Line for Commercial Facilities Echelon’s Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness Business In the US, Padel Is Emerging as a Luxury Sport Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews The Best Saunas for 2026 Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable Reviews The Best Cold Plunges for Summer 2026 Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
