Peloton Appoints New Content Chief as Wellness Pivot Accelerates
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
Latest News
By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
Wellness Tech Brands Make New Investments in Women’s Health
March Theme: Build a Better Facility
Featured Stories
TeamUp’s AI Business Advisor Turns Data into Decisions
New AI-powered reporting translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and
These Sleep Month Sales Are Still Going Strong: The Best Deals on Mattresses, Smart Gadgets & More
We’ve rounded up the best Sleep Week sales on organic mattresses, bedding, smart sleep tech, supplements and more.
Why Zygo’s Latest Underwater Bone Conduction Headphones Are a Game-Changer for Swimmers
Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here’s our honest review of the waterproof Bluetooth earbuds.
Sauna Culture Keeps Growing in US With Iron Mountain’s New Summit
Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
Have a Chase Credit Card? You Can Get a Free Whoop Membership
The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.
Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary
According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.
New York Sports Club Inks Biomarker Testing, GLP-1 Partnership
New York Sports Club (NYSC) is tapping into the booming gym-as-a-clinic movement through a new partnership with digital health platform Thrive.
Jeff Zwiefel Joins North Castle Partners After Long Career at Life Time
The longtime Life Time president and COO will help the private equity firm identify investment opportunities in fitness, longevity and recovery.
As Gyms Ditch Basketball, NYC’s Luxury Apartments Are Owning the Court
Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant
World Gym Makes Pilates Play in Taiwan With Your Reformer
A “My Pilates @ World Gym” offering will bring reformer Pilates classes to World Gym’s locations across Taiwan, along with digital content.
With Founders Row, Jamie Weeks Is Giving Entrepreneurs Access to the Support He Never Had
Jamie Weeks created Founders Row last year to give startups a more hands-on, holistic approach to traditional private equity.
