member exclusive Why Bank of America Is Betting on the Running Boom Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers, who are flocking to races and run clubs member exclusive Are GLP-1s Really Changing Gyms? partnership Inside Innodigym’s Smarter Approach to At-Home Strength Training Industry News The Hidden Revenue Leaks Costing Fitness Clubs Fashion Gymshark Leans Into ‘SNL’ Controversy in a Big Way Industry News Hyrox Strikes Sponsorship Deal With Boss Parfums member exclusive With New COO, Music-Driven RockSalt Pilates Gears Up for Franchise Expansion Latest News member exclusive Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch Industry News Fitness International’s Club Studio Expands in LA Fitness Wearables Once Again Claim Top Spot in ACSM’s Top Fitness Trends Tech Oura Makes a Play for Runners, Longevity Enthusiasts Industry News Viral Tampa Workout Friday Stairs Expands to New Cities Across US Industry News The LIV Method to Expand NYC Footprint, Open Largest Studio Yet By the Numbers In Partnership with WellHub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch member exclusive Are GLP-1s Really Changing Gyms? member exclusive With New COO, Music-Driven RockSalt Pilates Gears Up for Franchise Expansion September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories Tech Celebrity Trainer, PNBA Olympia Champ Launch All-in-One AI Fitness Platform Designed to be the only fitness app people need, Joel and Megan Freeman’s OptimalFit features an AI agent and photo-powered nutrition and workout guidance Fitness These Are the World’s Biggest International Fitness Destinations New data shows a handful of cities repeatedly emerging as international fitness hubs, led by global hotspots like London, New York and Paris partnership What Wellness Consumers Want Next, Live From Eudēmonia A birds-eye perspective of the forces reshaping fitness and wellness. member exclusive ATN Week in Review: Is the Pickleball Boom Over? The Picklr’s bankruptcy filing could point to wider issues for the pickleball sector as the sport’s rapid growth slows down Longevity Already a Hit in NYC, Neko Health’s Body Scan Clinic Plots Nationwide Expansion Neko Health’s waitlist has topped 50,000, and the company co-founded by Spotify’s Daniel Ek is adding clinics in New York, Miami, San Fran and D.C. as attainable luxury wellness takes hold Industry News Toronto’s Reformd to Enter US, Plans World’s Largest Lagree Studio The Sweat and Tonic-owned fitness brand is making its U.S. debut with 37 Lagree machines and an expansive recovery offering as it looks to build on its success in Canada member exclusive Aussie Yoga Brand Humming Puppy Closes US Studio The Australian brand, known for classes set to a custom hum, has now shut two of its three studios since 2024 Fitness Eric Von Frohlich Remembered as Fitness Innovator, Beloved Coach & Friend A revered and highly respected figure in boutique fitness, Frohlich helped turn rowing into a nationwide boutique fitness modality and inspired countless people through his coaching style and outlook on life Fitness Business The Picklr Files for Bankruptcy as Pickleball Growth Slows in the US The indoor pickleball franchise may be feeling the pain of growing too fast as pickleball’s growth in the U.S. slows and racket-sports competitors like padel gain ground Industry News Structural Elements® Targets Multi-Unit Growth in Orthopedic Wellness The franchise is seeking experienced operators to expand a model that pairs clinic ownership with independently owned provider practices, with a goal of 125 locations within five years Finance PureGym to Acquire Swiss Gym Chain for $315M, Expanding European Footprint The low-cost gym giant is buying NonStop Gym in a deal that will make PureGym Switzerland’s largest budget fitness operator, with more than 100 locations by year-end Wellness Tom Brady, Aescape Launch AI-Powered Massage & Recovery Protocols The massage and recovery tech company continues to build momentum under new leadership, adding Tom Brady-inspired massage sessions to a partnership roster that also includes Equinox and top hotels Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
