member exclusive Snapdragon Summit Shows Where Fitness Could Be Headed Next Qualcomm’s latest chip and audio platforms point to a future where earbuds, glasses and other wearable devices become more useful across fitness and wellness member exclusive ATN Week in Review: Oura’s IPO Delay Is a Big Deal for Fitness & Wellness partnership Powering Women’s Health: Optimization & Innovation with Garmin member exclusive Vasa Fitness Puts Inclusive Strength Training at Center of New Brand Platform, Club Build-Outs Fitness GymNation to Open in Thailand, Plans 20+ Locations Fitness Hyrox Pushes Deeper Into Gyms With New Digital Training Platform Fitness RUN X Launches Online Club Finder Latest News Industry News Andrew Wyant Returns as ISSA’s CEO, Looks to Close Trainer Readiness Gap at Gyms member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Wall Street’s Alpha-Chasing Biohackers Trade Wine for Wearables member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows Industry News Pure Barre Makes Play for Younger Fitness Consumers Fitness Gold’s Gym, NASM Strike Personal Training Partnership By the Numbers In Partnership with Wellhub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Wellness Space Brands Members want cold plunge, but operators don’t want the water. PolarWave Dry Plunge delivers full-body cold at 28–34°F with members fully clothed and dry, and no plumbing, staff or cleanup required. Book a demo to see how it fits your recovery space. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Snapdragon Summit Shows Where Fitness Could Be Headed Next member exclusive Wall Street’s Alpha-Chasing Biohackers Trade Wine for Wearables member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership How Merach Is Rethinking Fitness Equipment for Apartments & Smaller Spaces Merach is designing equipment around shrinking living spaces and changing routines without compromising the workout experience Fitness Thinking of Selling Peptides at Your Gym? Here’s What to Consider The pros, cons and pitfalls of playing in the GLP-1 arena. Fitness LA Fitness Is Quietly Leading the Gym Sector’s Pilates Race While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada member exclusive Tremble, a South Florida Luxury Pilates Concept, Looks to Expand Across Europe To stand out in a crowded Pilates market, Tremble aims to attract a more sophisticated class of consumers. It’s opening a studio in Madrid, with further expansion planned across the U.S., Europe and North Africa Tech Samsung Explores AI Exoskeleton That Adjusts Workouts in Real Time A patent filing describes a wearable device that could use AI to analyze a user’s movement and automatically adjust physical assistance or resistance during a workout Wellness Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio Jamie Weeks’ Founders Row and Beachbody co-founder Jon Congdon are launching better.states, a phone-free daydream studio built around meditation, sensory immersion and brain health member exclusive ‘Always Stressed About Money’: Inside the Challenging, Rewarding Life of a Fitness Instructor Fitness instructors spoke to ATN about the grueling and relentless — but also rewarding — hustle behind making a stable living teaching classes and training clients partnership Fitness Has Monetized Experience. Can It Monetize Outcomes? As consumers and healthcare buyers demand demonstrated results, fitness operators have an opportunity to turn measurable outcomes into a new revenue stream. partnership The 600 Square Feet That Cost $137,000 in Enterprise Value SABRE, a boutique real estate advisory firm, identifies what brands need to prioritize when elevating their spaces partnership The Business Case for Taking Your Fitness Community on the Road Fit4Travel helps gyms and studios transform travel into stronger member relationships, greater loyalty and an additional revenue stream Industry News CorePower Yoga Plans 20+ New Studios in Key Markets Across US Now under new leadership, the yoga giant is expanding in New York, Miami, Nashville and Southern California while entering new markets including Long Island and New Jersey Fashion Bandit Makes Big Push for Europe’s Running Market The cult-favorite NYC-based running brand known for its trendy apparel is expanding its footprint with a new Barcelona location, its first in Europe Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
