Equipment Peloton Is Going All-In on Running Amid Endurance Sports Boom The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton’s biggest moves under CEO Peter Stern Fitness Club Pilates Taps Into Fitness Nostalgia With New ‘Decades Week’ partnership Why Parker Ahlquist Believes Performance Starts in the Kitchen member exclusive Fitness Operators Rethink How They Target 50+ Clients Industry News Salomon Enters 5-Year Ironman Partnership in Major Bet on Endurance Sports member exclusive Fitness Dating Apps Are Taking Off — Here’s Why Finance VivaGym Owner Leads $685M Race for Fitness Park, Report Says Latest News member exclusive Apple Developing New Fitness Tracker Aimed at Rivaling Whoop Equipment Peloton & Precor’s Commercial Gym Equipment Officially Hits the Market member exclusive Y7 Founder Blasts New Owners Over Yoga Chain’s Collapse Longevity Bodybar Pilates Adds Longevity Care Through Hone Health Partnership Tech Playlist Launches AI Analytics Suite for Fitness & Wellness Operators Wellness Bird&Be Raises $13M to Shift Conversation Around Male Fertility By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Apple Developing New Fitness Tracker Aimed at Rivaling Whoop member exclusive Y7 Founder Blasts New Owners Over Yoga Chain’s Collapse member exclusive Fitness Operators Rethink How They Target 50+ Clients member exclusive Fitness Dating Apps Are Taking Off — Here’s Why September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership The Hidden Cost of a Fragmented Fitness Tech Stack How connected systems can help fitness operators improve efficiency, scale and prepare for AI member exclusive ATN Week in Review: Gym Owners Come for the Boutique Fitness Market Crunch franchisee CR Fitness’ deal to open Yoga Joint studios could be a watershed moment for the fitness industry Industry News Nrthrn Strong Adds VO2 Max Testing, Other Performance-Training Data The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max member exclusive We’ve Officially Entered the Wellness Pouch Era Brands like Ultra Pouches, Larineco, Wip and Athletic Nicotine are co-opting the popular pouch format to deliver better-for-you, wellness-focused formulas Tech OPS Run Launches to Power the Run Club Boom The new digital platform already serves more than 100 run clubs, offering tools for organizers to manage members, organize events, work with brands and generate revenue Fitness Business Is Your Gym a Sellable Asset? If you want the option to sell your gym one day, start planning for it long before you’re ready to walk away Equipment Technogym Launches First Pilates Reformer in US The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness Industry News Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym member exclusive What’s Next for the $8 Trillion Longevity Movement? With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like Fitness Strong Pilates Signs Saudi Arabia Expansion Deal, Eyes More Global Growth The Pilates franchise is entering Saudi Arabia and tells ATN it’s nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned member exclusive ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead Gym shoppers don’t clock off when the sales team does. Operators have a growing opportunity to turn late-night searches into tours, and eventually, memberships. member exclusive Chuze Fitness Adds Reformer Pilates Through iFIT/Freemotion Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
