member exclusive What’s Next for the $8 Trillion Longevity Movement? With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like member exclusive As Young People Drink Less, an Indianapolis Nightclub Reopens as a Gym partnership The Hidden Cost of a Fragmented Fitness Tech Stack member exclusive Inside Friday Stairs, the Viral Anti-Run Club Toying With a Hyrox Turn member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Industry News Crunch Fitness, NASM Launch Guaranteed Interview Program for Personal Trainers Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both Latest News Equipment Technogym Launches First Pilates Reformer in US Industry News Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit Fitness Strong Pilates Signs Saudi Arabia Expansion Deal, Eyes More Global Growth member exclusive ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead member exclusive Chuze Fitness Adds Reformer Pilates Through iFIT/Freemotion Finance Daxko Acquires Alaris, Adding Childcare Tech to Fitness Software Offerings By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive What’s Next for the $8 Trillion Longevity Movement? member exclusive ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead member exclusive Chuze Fitness Adds Reformer Pilates Through iFIT/Freemotion member exclusive As Young People Drink Less, an Indianapolis Nightclub Reopens as a Gym September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership How VASA Fitness Mastered the Gym Sector’s Most Important Category The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today’s most important modality Industry News Burn Boot Camp Adds Ilona Maher to Growing Roster of Brand Partners The Olympic rugby star joins Kevin Hart and Marshmello as the 400-plus-location fitness franchise looks to extend its reach through high-profile partnerships Wellness Bathhouse Expands Beyond NYC With Massive Philadelphia Location The social wellness operator is opening a 36,000-square-foot location in Philly’s Center City, its first location outside New York as it plots national expansion Fitness Jordan Brand Launches Gym Equipment as Nike Continues Fitness Push The iconic basketball and sportswear brand is launching Jordan Strength, a premium equipment line spanning dumbbells, kettlebells, barbells, racks and more. It comes as parent company Nike makes a bigger push to capture the booming fitness industry Industry News Life Time, ISSA Expand Partnership to Include Guaranteed PT Interviews Eligible ISSA-certified personal trainers will receive an interview opportunity at Life Time as the luxury operator looks to hire hundreds of coaches amid continued expansion member exclusive Planet Fitness’ Youth-Focused Membership Strategy Is Paying Dividends Nearly 58% of the 3.7 million teen participants at Planet Fitness’ annual high school summer promotion had never set foot in a gym partnership How Idolem Grows Together With Its Tech Partner, bsport How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion partnership How Operators Are Turning Wellness Spaces Into Business Assets The next phase of recovery is less about adding equipment and more about creating experiences that deliver value for members and measurable returns for operators. member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing Wellness Hilton Bets on Next-Gen Fitness & Wellness Amenities Signia Restore will bring Aescape, Peloton, Normatec, Ammortal and other fitness and recovery offerings under one roof, starting in Indianapolis Industry News Lexus Gets In on Fitness-Racing Boom With Hyrox Deal The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space Industry News Solidcore Launches Heated Mat Strength Format, Making Good on ‘More Than Pilates’ Vision Intent on becoming a lifestyle brand and not being boxed into a Pilates corner, Solidcore is taking its class the floor — and adding weight Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
