member exclusive ATN Week in Review: Is a Rental Model the Future of At-Home Fitness? Tonal’s rental program could mark a new era for a connected fitness category that’s struggled to convert consumer interest into purchases in the post-pandemic landscape member exclusive Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says partnership How FitGrid Helps Gyms Halt Churn and Benchmark Performance Case Studies Franchisee Spotlight: Pure Barre in Las Vegas member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness member exclusive ATN Insights: How AI Is Changing the FitTech Debate Latest News Industry News Bodyrok Hits 100 Studios, Looks to Become ‘Global Category Leader’ Industry News As Run Clubs Flourish, These Shoe Brands Are Capitalizing Fitness UFC Gym’s First Jiu-Jitsu Studio to Open in Manhattan Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Fitness Business Ex-Finance Bro Builds ‘Zillow for Gyms’ to Bring Pricing Transparency to NYC’s Fitness Scene Industry News Deka Manchester Draws Big Crowd as Fitness Competitions Boom in UK By the Numbers In Partnership with InsideTracker 70% of Americans have bloodwork that’s going to waste or not being fully utilized. 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From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Is a Rental Model the Future of At-Home Fitness? member exclusive Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive ATN Insights: How AI Is Changing the FitTech Debate July Theme: AI in Action member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Fitness Equinox Apologizes for AI Campaign Image, but Not Before Fighting Back Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns Featured Stories partnership The Key to Simplifying the Digital Fitness Journey Fitness On Demand illustrates why its tools and organizational ability are important for brands Industry News Tonal Launches Rental Program in First Major Move Under New CEO Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team After leveraging the Nova sales agent on Keepme’s Antares platform, Club4 Fitness transformed overnight inquiries into booked tours, stronger conversion rates and fuel for growth Finance Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies The HALO 52 follows 52 publicly traded companies across fitness, wearables, nutrition, recovery, outdoor recreation and related categories Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity The music industry icon has been passionate about skincare for decades, his dermatologist tells ATN, as Humanrace aligns with the growing influence of longevity and wellness culture across the beauty industry Fitness A ’90s Cardio Kickboxing Trend Makes a Big Comeback Billy Blanks’ Tae Bo — a workout blending martial arts and dance — is gaining traction among fitness enthusiasts young and old Industry News Absolute Recomp to Open First Gyms Outside Texas The Dallas-based strength chain, backed by former Planet Fitness CEO Chris Rondeau, is breaking ground in Illinois and Arizona as it moves beyond its home market Wellness Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast Erik Jivmark joins the show to discuss Sleep Cycle’s latest product innovations and overarching thoughts regarding the sector. Fitness Strong Pilates Bets Bigger on US With New Studios Planned for Key Cities The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities partnership Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution The equipment brand can now prescribe workouts and meet demands at a more refined level than ever partnership How OxeFit’s Extensive Data Set Fuels Progression and Retention With millions of data points and ongoing AI refinement, OxeFit is enhancing its smart wellness technology to deliver powerful results partnership Group Fitness Is Your Club’s Most Reliable Retention Engine Les Mills US CEO Sean Turner points to group fitness as a strategic asset that’s too often overlooked now and tomorrow Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns member exclusive ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried? Research US Gym Traffic Stabilizes After Record-Breaking 2025 Franchise Corner member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Wellness Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
