member exclusive ATN Week in Review: Gyms Are Coming for Pilates Crunch Fitness’ move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms. Industry News Exec Moves: Peloton Names New CFO partnership Extend Your Front Desk with AI and Never Miss a Member Moment Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Industry News Orangetheory Expands Into Italy, Taps Technogym for New Buildout Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Tech Amazfit Launches New Smartwatches During Hyrox NYC Latest News Finance Bay Club Snaps Up 12th Washington Club, Says Region Has More Room to Run Fitness Women’s Health Moves From the Margins to the Mainstream Finance Peloton Acquires Pilates Startup Skōp in Growing Wellness Push Finance PE-Backed Aligned Fitness Acquires Club Pilates Studios in New Jersey Finance NewLimit Raises $435M for Age-Reversing Medicine Tech Whoop Trackers Set to Be Worn by Players at World Cup By the Numbers In Partnership with Coherent Solutions 75% of fitness product development conversations in 2026 start with AI, and it’s showing up in client conversations too, according to Coherent Solutions. Learn more. Product Spotlight In Partnership with Concept2 The Concept2 BikeErg doesn’t cap your output. Air resistance means the harder you push, the harder it gets. Built for commercial use, accurate tracking and daily durability are built in. Solid for endurance, intervals, and everything in between. Explore the BikeErg. Reports Technology and Innovation Outlook Report 2026 About this report Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Gyms Are Coming for Pilates member exclusive ATN Insights: 91% of Businesses Say Wellness Programs Boost Productivity; Gyms Benefit as Well member exclusive ATN Week in Review: With Hims & Hers Partnerships, Fitness Extends Its Reach member exclusive Your AI-Generated Trainer Has a Problem on the Horizon June Theme: Strength & Functional Training Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness People Abandon Fitness Routines as They Get Older, Study Finds Equipment Gym Equipment Design Awards Highlight the Industry’s Top Machines Tech Strava Goes All-In on Strength Training in Major Update Featured Stories partnership FIT House Explains Why Pilates Is Entering the Strength Conversation The assemblage of boutique fitness brands believes Pilates and strength training are a match made in heaven Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Body20’s first Texas location is one of EMS brand’s strongest franchise operations, built on staff investment, culture and organic referrals. Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable As longtime Oura wearers, we reviewed the new Ring 5 to see whether it offered better tracking, a more comfortable design and clearer health insights. partnership Why Multi-Directional Training is ‘Next Up’ in the Strength Category Torque Fitness sees the future of strength in equipment that supports unrestricted movement and establishes cohesive, multipurpose gym floors Fitness Business Inside the K-Shaped Economy Taking Over the Fitness Industry As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers. Tech Meta’s Supernatural VR Fitness App Gets a Second Life Supernatural, the VR fitness app that Meta acquired and then put into maintenance mode, is becoming an independent company, Supernatural Health. Nutrition Peloton’s Adrian Williams, Undeniably Dairy Launch Cheese Protein Bar The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes. Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Christian Toetzke and Andrew Sugerman join the show to discuss how they’re envisioning the future of competitive fitness and their role in it. partnership How a New Wave of Fitness Enthusiasts are Building Durable Businesses The modern wellness founder is building around lifestyle, recovery and longevity — but turning passion into a scalable brand requires a very different playbook. Recovery… Industry News Crunch Fitness Launches Reformer Pilates Concept at Gyms Nationwide Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer. Tech Workout Anytime Opening New Flagship Featuring EGYM Smart Training Tech Workout Anytime’s massive new Homestead, Florida, flagship gym will pilot EGYM’s smart training technology. Wellness Terry Crews Joins Wellhub as Ambassador, Tackling Workplace Burnout Actor and former NFL player Terry Crews joins Wellhub as global ambassador of wellbeing, ahead of his SHRM 2026 appearance. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Data & Insights Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness Business In the US, Padel Is Emerging as a Luxury Sport Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Franchise Corner Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Reviews Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable Reviews The Best Cold Plunges for Summer 2026 Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
