Fashion Burbank’s Killer Fitness Keeps Halloween on the Schedule All Year Inside the Los Angeles-area boutique fitness studio that turned a blood-spattered, ’80s-style workout video into a home for horror fans, gym skeptics and everyone in between member exclusive ATN Week in Review: Amid Mid-Market Squeeze, LA Fitness Parent Eyes Luxury Gym Sector partnership How Walking Pads Close the Gap Between Movement & Exercise member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It member exclusive ATN Insights: How to Maximize ‘The Other 23 Hours’ Tech LeBron James to Promote Whoop Wearables After Decade as User member exclusive The Fitness Industry Has a Coach Retention Problem. Here’s Why Latest News Industry News Mark Mastrov, 24 Hour Fitness Unveil Premium Gym Concept With DJ, Med Spa Industry News Exec Moves: RockSalt, IMG Academy Boost Ranks member exclusive Investor Said to Look to Bid on Club Pilates-Owner Xponential member exclusive Life Time Floats International Expansion Idea After Another Strong Quarter Industry News Crunch Fitness Hits 600 Gyms Worldwide as Franchisees Push Growth Tech Burn Boot Camp Launches Personalized Fitness Platform With AI, Wearable Integration By the Numbers In Partnership with ClassPass Happy hour has competition. Attended ClassPass reservations on Fridays and Saturdays between 7-11 p.m. more than doubled in 2025 compared to two years prior. Learn more about how businesses are taking advantage of the late night class. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Amid Mid-Market Squeeze, LA Fitness Parent Eyes Luxury Gym Sector member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands member exclusive Investor Said to Look to Bid on Club Pilates-Owner Xponential member exclusive Life Time Floats International Expansion Idea After Another Strong Quarter October Theme: What’s Coming Next in Women’s Health member exclusive The Longevity Movement is Leaving Women Behind, Experts Say Longevity Pvolve, Jennifer Aniston Coin New Workout Category Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Wellness Xella Health Launches as Female-Specific Diagnostics Platform Featured Stories partnership Why BODY20 Is Betting on Strength Training for Women As women put greater focus on muscle, longevity and strength, BODY20 is positioning its 20-minute EMS model as an accessible way to make resistance training part of the routine. Case Studies Franchisee Spotlight: Pilates Addiction in Greenwood, Indiana Propelled by a franchisor that thought of everything and strong grassroots efforts, this Indiana couple put up historic numbers when they launched their Pilates Addiction franchise member exclusive Making the Grade? Fitness & Wellness Leaders Evaluate MAHA Nearly Two Years In From protein bars to peptides, fitness and wellness leaders weigh in on what the Make America Healthy Again movement has delivered so far, and what it still needs to do Industry News Hyrox, World Triathlon Partner in Major Move Toward the Olympics The deal establishes “Hybrid Racing” as a recognized discipline within the World Triathlon network, giving Hyrox a serious boost as it pushes for 2032 Olympics inclusion Finance Garmin Fitness Revenue Climbs 16% After Screenless Wearable Launch The wearable technology giant posted another strong quarter for its fitness business, with its new screenless smart band positioning it to compete more directly with Whoop Finance Intake Breathing Gets $62M for Magnetic Nasal Strips Camino Partners, the investment firm founded by Kind Snacks creator Daniel Lubetzky, is backing the nasal breathing brand as it looks to expand into mainstream retail Finance Providence Equity to Acquire Fitness Park as European Gym Consolidation Accelerates The private equity firm, which also owns VivaGym, is poised to control two of Europe’s largest fitness chains, with more than 900 combined locations member exclusive Brands Across Industries Are Tapping Into the Marathon Boom Ahead of this year’s NYC Marathon, dozens of non-running brands — from Celsius to Band-Aid — are hosting events, shake-out runs and activations partnership How One Fitness Operator Tripled Recovery Engagement Metrics One Indiana health club has turned recovery into a habit with Neo Science’s premium wellness technology, driving thousands of sessions and stronger member engagement partnership How Gym Chains Can Train Every Location the Same Way Training problems get bigger as a gym chain adds locations. Opus helps every location follow the same standards partnership A Membership Churn Score Is Not a Retention Strategy Perfect Gym by Sport Alliance explains why effective retention depends on recognizing behavior changes early, responding with purpose and measuring what actually works member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend New data shows that Americans are prioritizing movement but many remain hesitant to spend more amid economic challenges, presenting a potential challenge for gyms and other paid fitness providers Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form. Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon Franchise Corner member exclusive How Big-Box Gyms Are Building for the Future partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast
