member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Speaking with top certification organizations and personal training tech providers, ATN surveys how personal training is evolving at the midpoint of 2026 member exclusive The Art of Retention: The Playbook for Keeping Members partnership Longevity, Recovery & More: Unlocking New Revenue Streams with Garmin member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Fashion Reebok Signs On as Official Partner for Xenom London member exclusive Barry’s Slammed for Alleged Instructor Non-Compete, Signaling Looming Labor Issue in Fitness Industry News MyFitnessPal Partners With Hyrox, Peloton’s Robin Arzón in Performance Nutrition Push Latest News member exclusive Life Time Eyes Bigger Clubs, With Smaller Crowds Finance F45 Franchisee Behind 30+ Studios Files for Chapter 11 Bankruptcy, Closes Locations Tech Google’s Wearables Will Track Insulin Resistance in Category First Tech Whoop Plans to Double Size of Boston Headquarters Ahead of IPO Fitness Les Mills Names Jason Paris CEO as Phillip Mills Moves to Director Role member exclusive Bodi Stakes Post-MLM Future on Retail, ‘Microdose Workouts’ for GLP-1 Users By the Numbers In Partnership with Daxko By 2030, ~25M Americans will be on a GLP-1. Clubs can pair physician-supported weight, hormone, and peptide care with the training that keeps results lasting — no clinical staff required. Here’s how. Product Spotlight In Partnership with Human Touch Novo XT PRO PLUS combines Human Touch’s therapeutic massage technology with an S- and L-Track system built for high-use recovery spaces. Members get spine-length coverage — neck to thighs — for pre-workout warm-ups, post-workout recovery, and relaxation, all through five Auto-Wellness Programs on an integrated touchscreen. It’s a more complete recovery zone — without adding work on the operations side. Elevate Your Recovery Zone. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Life Time Eyes Bigger Clubs, With Smaller Crowds member exclusive The Art of Retention: The Playbook for Keeping Members member exclusive Higher Margins Through Semi-Private Training member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game August Theme: The Longevity Opportunity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Featured Stories partnership Designing Equipment for Modern Movement Across Modalities Manduka has spent 30 years listening to practitioners, and that philosophy is now shaping a new generation of equipment. Industry News GoodLife Fitness Adds AudioFetch at Select Canadian Clubs The wireless audio platform lets gym members stream TV sound directly to their smartphones while working out Industry News Revl Training Enters Taiwan as APAC Expansion Accelerates The Australian functional fitness franchise has opened in Taipei’s Da’an District, extending a network that recently surpassed 50 studios. Nutrition AG1 Launches Gummies, Entering a Suddenly Crowded Category The greens giant is launching its first new product form in 16 years, entering a category that helped turn Grüns into a billion-dollar acquisition target Industry News Popular NYC Instructor Olivia Figueroa Opens First Fitness Studio Now open in Manhattan’s Nolita neighborhood, Figure blends Figueroa’s signature low-impact sculpting and strength workouts Industry News Alpha Fit Club Eyes 30 Studios by Year-End, Taps PLAE as Equipment Partner The New Jersey-based strength and conditioning franchise is scaling across the East Coast as it names PLAE its exclusive performance partner for future studios partnership Rethinking the Wellness Apothecary How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners. member exclusive Sexual Wellness Is Emerging as a New Supplement Category More people are treating sexual health as part of their everyday wellness routine as consumers increasingly turn to supplements for a variety of health needs Industry News Crunch’s Undefeated Tribe Bolsters Exec Team, Targets 100+ Gyms by 2028 The fast-growing Crunch Fitness franchise group is investing in AI, marketing, operations and talent as it prepares to double its workforce and grow from 60 to over 100 clubs member exclusive Planet Fitness Brings Back $10 Memberships After Strength Training Misfire As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It’ll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place Tech With New AI Workout Builder, Echelon Targets Both Consumers & Gym Operators The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement member exclusive ‘Gyms Are Intrinsically Communal’: Why Human Connection Might Be Fitness’ Next Big Opportunity As the fitness industry embraces longevity, operators are discovering that human connection isn’t just a retention strategy — it’s an essential part of modern wellness Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Franchise Corner Case Studies Franchisee Spotlight: Sweat440, South Florida Case Studies Franchisee Spotlight: Pure Barre in Las Vegas member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
