The Fitness Industry’s Data Opportunity Is Massive. But What Comes Next?
Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
ATN Weekly: Gyms Are Riding the GLP-1 Wave
To Reach Female Fitness Consumers, Personalization Is Key, Execs Say
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By the Numbers
In Partnership with Xplor Mariana Tek
The number of studios that offer Pilates has grown 27% in the last four years, and 43% of all Pilates customers are Gen Z, according to Mariana Tek’s 2026 Pilates Trends Report.”
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Low-dose GLP-1, built for sustainable success. Get Started.
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ATN Weekly: Gyms Are Riding the GLP-1 Wave
To Reach Female Fitness Consumers, Personalization Is Key, Execs Say
March Theme: Build a Better Facility
Featured Stories
Recruiting Like It’s 2005 Is Costing Fitness Operators
As the labor market modernizes, CoverMe replaces fragmentation with connected, real-time workforce management. The industry’s biggest operational risk isn’t member
A Franchisee Ethos Built for the Long Game
How Tony Hartl turned endurance, ownership, and patience into one of Crunch’s most durable franchise groups
Why Combat Sports Are Fitness’ Most Promising Vertical
UFC GYM is bullish on growth in the sector as more people recognize the mental and physical benefits of activities like boxing and Jiu-Jitsu
Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego
From Australia, to Kuwait to California, this BFT team built community from the ground up with their franchise operation.
Are Middle-Aged Men the Wellness Industry’s Most Overlooked Demographic?
The key to reaching men in midlife isn’t biohacking and age-defying longevity protocols; it’s meeting men where there at in they’re lives, argues Greg Scheinman.
Sound Therapy Has Quietly Crossed a Threshold
As recovery and longevity move to the center of the fitness and wellness experience, sound therapy is emerging as a
NKO Club Founder Kendall Toole On the Return of “Get ‘Em Banned,” Her Go-To Recovery Gear & More
Back in the spotlight thanks to her “get ’em banned” moment, former Peloton instructor Kendall Toole shares her go-to leggings, recovery tools & more.
Doctors Are Deeply Divided When It Comes to Longevity Protocols
A new survey reveals which supplements, medicines and lifestyle interventions doctors personally use — from vitamin D to routines costing over $1,000 per month.
UFC Gym Adds In-Club Longevity Clinics Featuring GLP-1s, Peptides
UFC GYM and NexGen MD Scientific are launching in-club longevity clinics, giving members access to GLP-1s and peptides.
GoodLife Fitness, Canada Basketball Strike Wide-Ranging Partnership
Canada Basketball is entering into a multiyear partnership with GoodLife Fitness that includes complimentary gym memberships stage joint activations.
Sweat-Reading Wearable Hits $10M Valuation, Eyes US Market
Seveno Capital’s latest deal values PointFit at $10 million, backing a CES-winning startup developing a sweat-reading wearable.
Crunch Fitness Accelerates Expansion Pace, Plans 100 New Gyms This Year
Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.
