In the Age of AI, Human Personal Trainers Might Become a Luxury
Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
Sound Therapy Has Quietly Crossed a Threshold
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By the Numbers
In Partnership with ABC Fitness
47% of the 7.2 million new gym memberships in the U.S. in 2025 came from Gen Z, according to ABC Fitness’ wellness Watch report. See where the gym industry is moving.
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Low-dose GLP-1, built for sustainable success. Get Started.
Member Exclusive: ATN Pro
Millennials Are Spending Big on At-Home Recovery, Wellness Tech
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
February Theme: Trade Show Season Preview
Featured Stories
How Bon Charge Is Winning Over a Generation That Questions Everything
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
NKO Club Founder Kendall Toole On the Return of “Get ‘Em Banned,” Her Go-To Recovery Gear & More
Back in the spotlight thanks to her “get ’em banned” moment, former Peloton instructor Kendall Toole shares her go-to leggings, recovery tools & more.
Recruiting Like It’s 2005 Is Costing Fitness Operators
As the labor market modernizes, CoverMe replaces fragmentation with connected, real-time workforce management. The industry’s biggest operational risk isn’t member
I Tried Dexcom’s Stelo Glucose Biosensor for 30 Days. Here’s What I Learned
ATN reviews Stelo, Dexcom’s first over-the-counter CGM that brings real-time glucose tracking to the wellness mainstream – see how it compares to the Lingo.
Kim Kardashian Joins Functional Energy Drink Brand Update as Co-Founder
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
Oura Unveils Proprietary AI Model for Women’s Health
Smart ring maker Oura is deepening its push into women’s health with a clinician-reviewed LLM offering personalized insights.
The Best Travel-Friendly Activewear for Men
Whether you’re flying, driving or cruising, we’ve rounded up the best men’s activewear to keep you comfortable and stylish while traveling.
CityPickle Opens Flagship Location, Corporate HQ in Times Square
CityPickle has opened its long-anticipated Times Square flagship inside the historic Paramount Building at 1501 Broadway.
The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new “Yet” activation.
Barry’s Opens 100th Studio With Wall Street Debut, Marking Major Milestone
Barry’s now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
Nofar Method Launches ‘Mens-Only’ Pilates Class To Drive Male Interest in Surging Modality
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Five Iron Golf Adds Private Gym Access to Rockefeller Center Location
Five Iron Golf is challenging what a fitness space can look like, opening a new members-only gym and wellness center in its Rockefeller Center location.
