Fitness Spartan’s Deka Launches New Fitness Competition Built for Gyms Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions. member exclusive What Fitness Operators Need to Know About M&A in Today’s Landscape member exclusive How to Fix Personal Training in Big Box Gyms Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Business The Fitness Industry Has Won Washington, DC’s Respect. Trust? Not Quite Yet Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Equipment TRX Launches Retail Line, Targeting At-Home Market Latest News Finance Indian Fitness Firm Cult.fit Files for IPO Industry News Vaura Pilates Expands to Indonesia, Eyes More US Openings Industry News Discover Strength Adds New Locations, Tops 40 Studios Industry News Omnigym Opens Outdoor Gym in Paris for Homeless People member exclusive Fitness & Wellness Brands Are Turning Community Into a Marketing Engine Nutrition Are Supplement Strips the New Gummies? By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive What Fitness Operators Need to Know About M&A in Today’s Landscape member exclusive Fitness & Wellness Brands Are Turning Community Into a Marketing Engine member exclusive How to Fix Personal Training in Big Box Gyms member exclusive Experts Say Youth Fitness Is on the Rise, Despite Some Challenges July Theme: AI in Action Tech How Vasa Fitness Overhauled Its Digital Strategy Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Tech Les Mills Brings Content to AI-Powered Platform With Hyperhuman Partnership Nutrition Life Time Scales In-Club Nutrition Coaching Featured Stories Reviews AlterMe Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? We tried AlterMe’s DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here’s our honest review. Fitness The Best Fitness & Wellness Deals for July 4th: Lululemon, On Running, Bon Charge & More Some of the best sales to rival Prime Day & Black Friday are happening for July 4 – these are the top fitness, health & wellness deals to shop. member exclusive ATN Week in Review: The Battle for Competitive Fitness Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn’t coming for Hyrox, but it does share similarities with CrossFit. Finance Basic-Fit Bolsters Germany Push With $61M Acquisition of wellyou Basic-Fit has agreed to acquire wellyou, a German fitness chain with 41 clubs, for €52 million ($61 million) in cash. Industry News Exec Moves: Alterio Joins Fit Fusion Executive moves is ATN’s weekly roundup up of the key industry personnel changes Fashion Rhone CEO Says Brand Is Doubling Down On In-Person Shopping, Events Rhone CEO Nate Checketts noted that brick-and-mortar is the activewear brand’s fastest-growing channel. member exclusive ATN Insights: The Power of the Perfect Playlist Music doesn’t just make working out more enjoyable—it can also make people perform better. As Bob Marley famously said: One good thing about music, when it hits you, you feel no pain.” Fitness This Season’s Best Fitness & Wellness Launches, From Oura Ring 5 to an AI-Powered Scented Sleep Gadget We’ve rounded up the best new products in fitness & wellness, including the latest wearables, coolest activewear releases, healthy drinks & more. Industry News Life Time Expands LT Games to Dallas as Fitness Competition Race Heats Up Life Time is bringing its in-house fitness competition to North Texas, where its also opening a new studio dedicated to hybrid training. Wellness Why Hand & Stone Is Leaning Into Relaxation as the Focus, Not an Afterthought Amid a crowded market for wellness, Hand & Stone’s chief revenue officer Sherrill Kaplan has worked to position the spa brand around a promise for relaxation. Industry News JetSet Pilates Keeps Expanding, Sets New Growth Targets JetSet Pilates has surpassed 400 franchise territories sold, with its newest expansion including a three-unit deal to enter Las Vegas. Industry News Fitness World Canada Plans to Open Gyms in US Fitness World Canada expects to have clubs open and operating in the U.S. by the end of this year as it eyes more expansion in North America. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Nutrition Consumers Seek Transparency, Proprietary Ingredients From Supplements Research People Who Use GLP-1s Are Exercising Less, Study Finds member exclusive ATN Week in Review: Are Gym Memberships Slowing Down? Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness
