Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
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47% of the 7.2 million new gym memberships in the U.S. in 2025 came from Gen Z, according to ABC Fitness’ wellness Watch report. See where the gym industry is moving.
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Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
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How Bon Charge Is Winning Over a Generation That Questions Everything
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
Relaunched Label Outdoor Voices’ Affordable New Activewear Collab Includes $17 Leggings
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
Alpha Fit Club’s New Strength and Cardio Classes are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club’s strategy to meet evolving member goals from heavier lifts to long-distance runs
Escape Fitness USA Gets Acquired, Plans To Accelerate Expansion
The American arm of equipment maker Escape Fitness has been acquired by Curt and Tammy Tambornino, the sides announced.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
The AI Playbook for Fitness and Wellness Professionals
Zenoti’s Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Americans Aren’t Walking Enough, Report Finds
New data shows 63% of Americans walk fewer than 7,000 steps a day, with gaps across age, income levels and gender.
Lindora Eyes Revamped Franchise Growth Under New Owners Next Health
Next Health bought Lindora from Xponential Fitness. Now it’s rebuilding the brand and franchisees are already lining up.
Beis’ Newest Multi-Tasking Carryall Collection Will Add A Bright Spot to Your Gym Routine
The Shay Mitchell-founded travel accessories brand has debuted a playful new hue for its bestselling Sport collection of gym-ready carryalls.
