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MoonBrew’s Melatonin-Free Sleep Drink Now Comes With a Gut Health Boost

The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.

LOVB Madison players Temi Thomas-Ailara and Mariena Hayden with Dagne Dover Landon Carryall

Athlete-Loved Bag Label Dagne Dover Is Serving Volleyball Pros Through Its First-Ever Sports Partnership

The women-founded accessories company is teaming with LOVB as the sports league’s official bag, marking Dagne Dover’s first-ever sports partnership.

Fit Radio listener

Inside the Rise of Music as a Strategy in Modern Fitness

In high-performing facilities, music isn’t background. It’s engineered to create a measurable driver of experience, performance and retention.

Dreamie Alarm Clock

This $250 Smart Alarm Clock Was One Of Our Top CES 2026 Finds – Can It Really Help Us Sleep Better?

After discovering the Dreamie sleep companion at CES 2026, we tested the smart alarm clock for about a month – read our honest review here.

Best Running Gear for Marathons and Long Distances

The Only Running Apparel and Shoes You’ll Need for Long Distance Training This Year

We’ve logged thousands of miles testing the best running shoes, apparel, belts and more gear – these are our favorites for marathons and more.

Frances Tiafoe wearing Lululemon's new ShowZero clothing

Lululemon Pushes Into Sports Performance as CEO Hunt Continues

Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.

Event founder Zach Teiger speaks with an attendee at the Stanford Consumer Health Conference

Stanford’s First Consumer Health Conference Tackles Longevity, Wearables & the Future of Preventive Care

Stanford’s sold-out event mapped the science and business models required to move preventive health beyond its early-adopter phase and into mass adoption.

‘Apple and Google’: Inside New York Pilates’ Defiance of Private Equity

As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.

SuppCo co-founders Steve Martocci and Nick Michlewicz

The Supplement Industry Is Getting a New Independent Certification Program

Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a “Tested by SuppCo” certification.

FIBO speaker

Longevity Moves From Amenity to Business Model — What FIBO Reveals About Hospitality’s Evolution

With longevity projected to become a multi-trillion-dollar economy, FIBO underscores its growing role in hospitality’s business model

women work out on Pilates reformers

FitGrid, Studio Grow Bring New Competitive Intelligence Tools to Boutique Fitness

Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks. 

MyFitnessPal Acquires Rival AI Nutrition-Tracking App

MyFitnessPal has acquired Cal AI, a nutrition tracking app built by Forbes “30 Under 30” entrepreneurs that generated $40 million in sales.

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