Tech More Than Half of Americans Track Their Health With a Device. What Comes Next? Rock Health’s 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here’s what comes next. Fitness Business Pilates Studios See Traction With NFL, NBA Players partnership Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results Industry News GymNation Unveils Activations for Saudi Arabia World Cup Team Industry News SoulCycle CEO Evelyn Webster Exits Amid Reported Studio Closures Fitness Business RiminiWellness 2026 Broke Records. Here’s What US Brands Can Learn Industry News Novo Nordisk CEO Looks Beyond Weight Loss to Longevity and Aesthetics Latest News Fitness Blink Launches Untapped, Returning Booking Control and Revenue to Fitness Studios Equipment Echelon Launches Connected Pilates Reformer Line for Commercial Facilities Finance Bay Club’s $42M El Segundo Close Adds to a $1B Real Estate Portfolio Tech PerfectGym Is Coming for the US Fitness Software Market Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Equipment Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market By the Numbers In Partnership with Coherent Solutions 75% of fitness product development conversations in 2026 start with AI, and it’s showing up in client conversations too, according to Coherent Solutions. Learn more. Product Spotlight In Partnership with Concept2 The Concept2 BikeErg doesn’t cap your output. Air resistance means the harder you push, the harder it gets. Built for commercial use, accurate tracking and daily durability are built in. Solid for endurance, intervals, and everything in between. Explore the BikeErg. Reports Technology and Innovation Outlook Report 2026 About this report Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Gyms Are Coming for Pilates member exclusive ATN Insights: 91% of Businesses Say Wellness Programs Boost Productivity; Gyms Benefit as Well member exclusive ATN Week in Review: With Hims & Hers Partnerships, Fitness Extends Its Reach member exclusive Your AI-Generated Trainer Has a Problem on the Horizon June Theme: Strength & Functional Training Equipment Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market partnership Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness People Abandon Fitness Routines as They Get Older, Study Finds Featured Stories partnership Why Multi-Directional Training is ‘Next Up’ in the Strength Category Torque Fitness sees the future of strength in equipment that supports unrestricted movement and establishes cohesive, multipurpose gym floors Reviews The Best Saunas for 2026 Looking for better sleep, faster recovery, and stress management at home? Here’s the best home sauna for every budget Home sauna culture has officially gone… Fashion Could Brooks Be the Running Brand to Beat? Brooks, one of running’s most iconic brands, is taking its U.S. momentum global as more top-performing athletes join its roster. partnership Operators Winning the Speed-to-Lead Race Are Doing One Thing Differently Rather than simply responding faster, leading fitness brands are rebuilding how lead engagement works from the first interaction onward. A prospect fills out a membership… Finance Bay Club Snaps Up 12th Washington Club, Says Region Has More Room to Run The Bay Club Company has acquired Tennis Center Sand Point in Northeast Seattle, marking its 12th Washington location. Fitness Women’s Health Moves From the Margins to the Mainstream From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist. Industry News Exec Moves: Peloton Names New CFO Executive moves is ATN’s weekly roundup up of the key industry personnel changes. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Five questions every operator should be asking any music or licensing partner —before they sign a deal. partnership Extend Your Front Desk with AI and Never Miss a Member Moment As member expectations shift to always-on engagement, fitness operators are rethinking how they respond, connect and convert in real time The front desk has long… Wellness The Wellness Industry Finds Its Next Target: New Moms The postpartum period has typically been a poorly understood time for many women — and for the medical community at large. Finance Peloton Acquires Pilates Startup Skōp in Growing Wellness Push The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said. Finance PE-Backed Aligned Fitness Acquires Club Pilates Studios in New Jersey Aligned Fitness Holdings, a top Club Pilates franchisee, has acquired six Club Pilates studios in central New Jersey. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Data & Insights Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness Business In the US, Padel Is Emerging as a Luxury Sport Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Franchise Corner Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Reviews Reviews The Best Saunas for 2026 Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable Reviews The Best Cold Plunges for Summer 2026 Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
