Big-Box Gyms Are Getting Creative To Build for the Strength Training Boom
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
How To Design an Inclusive Strength Floor
Latest News
Millennials Are Spending Big on At-Home Recovery, Wellness Tech
By the Numbers
In Partnership with ABC Fitness
47% of the 7.2 million new gym memberships in the U.S. in 2025 came from Gen Z, according to ABC Fitness’ wellness Watch report. See where the gym industry is moving.
Product Spotlight
In Partnership with Noom
Low-dose GLP-1, built for sustainable success. Get Started.
Member Exclusive: ATN Pro
Millennials Are Spending Big on At-Home Recovery, Wellness Tech
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
February Theme: Trade Show Season Preview
Featured Stories
I Tried Dexcom’s Stelo, a Glucose Biosensor, for 30 Days. Here’s What I Learned
ATN reviews Stelo, Dexcom’s first over-the-counter CGM that brings real-time glucose tracking to the wellness mainstream.
The Best Travel-Friendly Activewear for Men
Whether you’re flying, driving or cruising, we’ve rounded up the best men’s activewear to keep you comfortable and stylish while traveling.
How Noom’s GLP-1 Programs Are Designed for Long-Term Health
The psychology-based platform’s new Microdose GLP-1Rx Program is affordable and is designed to be easy on your body.
How Bon Charge Is Winning Over a Generation That Questions Everything
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
Relaunched Label Outdoor Voices’ Affordable New Activewear Collab Includes $17 Leggings
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
The AI Playbook for Fitness and Wellness Professionals
Zenoti’s Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
NYC Mayor Mamdani Targets Gym Membership Cancellations
New York City’s new mayor is ramping up efforts to force gyms and health clubs to make it easier for people to cancel their memberships.
Cristiano Ronaldo Invests $7.5M in Wellness Tech Platform
Cristiano Ronaldo just wrote a $7.5 million check for a piece of Herbalife’s wellness tech; he’s not the only athlete cashing in on the health boom.
Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
