member exclusive ATN Week in Review: What’s Next for Planet Fitness? A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls partnership From Reactive to Proactive: How Agentic AI is Reshaping Fitness Wellness Tony Hawk’s Latest Trick? Supplements & ‘Glorious Naps’ member exclusive Playlist & EGYM’s $7.5B Deal Could Prescribe Fitness Research Around 2 Hours of Weekly Strength Training Is Best for Longevity, Study Finds Fitness Business Fitness Connection Pours $10M Into Club Upgrades Across Texas Latest News Wellness Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds Industry News Bodybar Pilates Enters New Markets, Nears 100 Studios Fitness Business BFT Positions New Fitness Competition as Revenue Channel for Franchisees member exclusive Supernatural VR’s Comeback Could Be the Strongest Case Yet for People Over Tech Industry News EoS Fitness Opens 9 Gyms in Q2, Continues Texas Expansion Industry News Pvolve Reaches 40 Open Studios, Signs New Franchise Agreements By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with Concept2 Commercial-grade air resistance delivers accurate wattage and pace tracking built for daily gym use. The frame holds up under heavy traffic. Gyms that invest in the BikeErg don’t replace it. Explore the BikeErg. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: What’s Next for Planet Fitness? member exclusive Supernatural VR’s Comeback Could Be the Strongest Case Yet for People Over Tech member exclusive Playlist & EGYM’s $7.5B Deal Could Prescribe Fitness member exclusive ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home July Theme: AI in Action Wellness Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds Tech The Benefits of Early Adoption and the Compounding Effects of AI Tech How Vasa Fitness Overhauled Its Digital Strategy Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Featured Stories Fitness Planet Fitness Admits Its Strength Pivot Went Too Far. Now a Suit Alleges It Misled Investors Planet Fitness’ recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit Industry News Hyrox Expands Global Race Calendar, Plans More Multi-Week Events The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth Industry News Les Mills Launches First-Ever Reformer Pilates Program The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry’s fastest-growing modality Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch’s CEO role last month. He spoke with ATN about what’s coming next, including international growth and a bigger push into boutique-style classes and recovery offerings Wellness WNBA Players Union Taps Forme for Recovery Tech A multiyear partnership will see WNBA players get access to Forme Science’s posture-improving clothing and posture intelligence data Finance Neko Health Secures $700M, Adds Big-Name Backers Ahead of NY Debut The Spotify co-founder’s health startup, which offers a 60-minute preventive body scan, is taking a shot at MRI-based rivals Prenuvo and Ezra’s U.S. turf Fitness Business ClassPass Adds New Studio-Friendly Policies, Protections The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics Fitness America’s Fittest Cities of 2026 Includes Familiar Favorite as Winner The latest ACSM American Fitness Index reveals the top U.S. cities for health and fitness, with one East Coast city extending its long-running streak at No. 1 Equipment FitBench Launches Space-Saving Functional Trainer FitRack, a new multi-user training hub, is designed to help gyms increase programming capacity and support small-group training without expanding their equipment footprint Finance General Catalyst Commits $1B to David Beckham’s IM8 Supplement Brand IM8 is being hailed as the fastest-growing premium supplement brand ever recorded, reaching approximately $17 million in monthly revenue Fitness Business To Win in 2026, Wellness Brands Must Be Authentic & Obsessive, Experts Say Wellness execs agree: when it comes to market separation, there’s power in attention to detail, boldness and above all else, individuality. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Data & Insights Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity Research Report: Personal Trainers Don’t Have the Business Skills Gyms Require Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Fitness Accountability Beats Motivation in Delivering Fitness Results, Data Shows Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos member exclusive ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News
