member exclusive ATN Week in Review: Can Spotify Become a Wellness Company? Spotify’s massive content partnership with Peloton represents the music streaming giant’s official entry into fitness and wellness. Industry News Back by Popular Demand, the ATN Innovation Summit Returns to NYC This June partnership How Streamlined Operations Power Fit Body Boot Camp Franchisees Fitness Tennis Participation Surges Amid Racket Sports Boom Wellness Sauna Culture Offers Mental Health Benefits, Study Finds member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Latest News Industry News Club Pilates Expands International Pilates Day Into Month-Long ‘PilatesFest’ Industry News Exec Moves: Superfeet Names Former Nike Vet as CEO Industry News Fit Fusion Targets 30 Crunch Clubs by End of 2026 Wellness At the London Marathon, Hotels Went the Extra Mile for Runners Tech Oura Deepens Women’s Health Offerings Across Hormonal Life Stages Fashion Vuori Lands in Dick’s House of Sport Stores in Elevated Activewear Push By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with OxeAI Ready to optimize your health, activity, and mindfulness with an AI coach that truly understands you? Start your smarter health journey today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Can Spotify Become a Wellness Company? member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition member exclusive ATN Week in Review: Gyms Embrace AI Personal Training May Theme: Business of Franchising Industry News Fit Fusion Targets 30 Crunch Clubs by End of 2026 Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Fitness Business Bodybar’s First National Ad Campaign Marks an Evolution in Pilates Marketing Industry News Aligned Fitness Expands Club Pilates Footprint to 55 Locations, Adding 6 Ohio Studios Featured Stories partnership SEQUEL Brands Rolls Out Portfolio-Wide Loyalty and Referral Infrastructure Powered by Solution One & Perkville By integrating a unified engagement framework across its brands, SEQUEL is building a more consistent, scalable path to retention and growth. Pilates Addiction is turning… Fitness The Best Pet Gear for Fitness-Loving Dogs & Their Human Parents We’ve rounded up the best indoor and outdoor running, canicross, biking & hiking accessories, leashes & more for dogs and their humans. Fashion The Best Eco-Conscious Activewear for Celebrating Earth Month From plastic-free leggings to organic cotton essentials, these pieces let you move and sweat while reducing your impact on the environment Some of the best… Fitness Business Europe’s Fitness Market Is Shifting Toward Bigger Clubs, More Consolidation, Expert Says David Lloyd’s acquisition of Aspria offers a closer look at how the European fitness sector is evolving, with Carlsquare’s Arnold Holle predicting some significant changes… partnership More Data Hasn’t Made Women More Certain As data becomes table stakes, Herman Scheer is helping women’s health brands move up the value chain — translating insight into trust, clarity and action.… Fitness Zwift Acquires Rouvy to Capture Broader Swath of Cyclists Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model. Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Blk Box provides strength training equipment for some of the world’s top sports teams, along with big-name gym chains. Industry News Life Time Unveils Innovation Hub to Incubate Wellness Tech Companies Life Time’s new Innovation Hub gives select wellness tech startups access to real clubs, real members and a possible path to partnership. Fitness Bruce Edwards Returns to CrossFit in CEO Role Edwards, CrossFit’s former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors. Longevity Infinite Epigenetics Acquires Tally Health, Expanding Longevity & Diagnostics Platform Tally Health is entering a new chapter, as the longevity startup has been acquired by Infinite Epigenetics, a biological age and genetic testing company. Finance Garmin Posts Upbeat Quarterly Results as Demand for Premium Wearables Holds Up Garmin posted first-quarter revenue and profit above Street expectations on Wednesday, buoyed by strong demand for advanced fitness wearables partnership The Next Evolution of Cardio Equipment From variable resistance air bikes to sled-enabled treadmills, REP Fitness is reshaping how facilities think about cardio. Rows of treadmills, bikes and ellipticals have long… Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Data & Insights Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Franchise Corner Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Reviews Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Reviews Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
