member exclusive ATN Week in Review: This Is How Fitness Goes Mainstream Hyrox’s wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom member exclusive More Research Challenges BMI, Validating the Fitness Industry’s Body Scan Push partnership What Operators Need to Know About Commercial Cold Therapy Finance PureGym’s Blink Bet Is Paying Off as US Expansion Accelerates member exclusive With Competitors Circling and an IPO Ahead, Whoop Angles for a New Customer member exclusive Barre Brands Race to Get In on the Pilates Boom member exclusive Hotels & Resorts Are Getting Serious About Wellness Latest News Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds Equipment Nike Makes Bigger Push to Sell Strength Training Equipment in the US member exclusive As Some LA Fitness Locations Close, Rival Gyms Scoop Up Members member exclusive US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading Nutrition Fast-Growing ATHX Taps Celsius as Energy Drink Partner By the Numbers In Partnership with Fitness on Demand Member engagement has a direct impact on retention. Just two meaningful interactions per month with each member can reduce cancellations by up to 33%, highlighting the value of consistent touchpoints both inside and outside the facility. Discover practical strategies to strengthen member engagement and retention Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: This Is How Fitness Goes Mainstream member exclusive As Some LA Fitness Locations Close, Rival Gyms Scoop Up Members member exclusive US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading member exclusive More Research Challenges BMI, Validating the Fitness Industry’s Body Scan Push August Theme: The Longevity Opportunity member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked partnership Defining the New Category of Movement Longevity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Featured Stories partnership Kohler’s Home Saunas Make Wellness Easy and Convenient As wellness treatments move into the home, Kohler offers saunas that deliver performance, style and durability Fitness Phillip Mills of Les Mills Talks the Power of Community Phillip Mills joins the show to discuss where the fitness industry is headed from the perspective of one of its most enduring brands. Industry News Life Time Launches Application-Based Social Club LT Social, a members-only community of parties and wellness events in major U.S. cities, is Life Time’s latest move to push further upscale to stand out from competitors member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire Ken Endelman founded Balanced Body in 1976 thanks to a chance encounter. Over 50 years, the company has served as a key driving force behind Pilates’ meteoric rise Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators Playlist’s second major AI launch this summer, Customized Websites gives Mindbody and Booker customers fully managed sites with built-in booking tools Tech Fitbit Creators Unveil Screenless Wearable to Help Track Aging Parents Luffu announced its first hardware product Tuesday, prioritizing a jewelry-like design over the clunky appearance of traditional medical devices partnership What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty Finance Gym Shakes Maker Applied Nutrition Lifts Target on Protein Hype Growing appetite for protein is providing a major boost to sports nutrition firms as both GLP-1 users and health-conscious consumers increasingly opt for protein-rich products Industry News Amazon Makes Biggest Fitness Push Yet With Hyrox Deal The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the table. The deal marks the biggest validation yet of the fitness-racing boom member exclusive Adaptive Fitness Franchise Special Strong Seeks Strategic Partner to Drive Growth The special needs-focused gym brand Daniel Stein started in 2016 — after his mentor had a vision from God — has grown to more than 75 awarded territories Fitness Business There Could Be a New Offshoot to the Run Club Boom: Team Relays As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events Tech Hyrox Gets Its Own Digital Music Station The fitness racing giant has tapped FitRadio as its first digital training music partner as it projects 2 million competitors next season Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary Data & Insights Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds member exclusive US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading Wellness Gen Z, Millennials Drive a Men’s Wellness Boom Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
