Wellness World Cup Fever Hits Wellness as Brands Race for a Piece of Soccer’s Biggest Stage From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation. member exclusive How Fitness & Wellness Brands Can Win in the ‘Autonomous Age’ partnership Echelon Explains Why Connected Strength is the Future Tech Beyond AI: Jefferson Dafydd on Building the Commercial Intelligence Stack for Growth Sports Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast member exclusive ATN Week in Review: The Soft Fitness Era Is Here Longevity Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings Latest News Industry News North Face Gets Caught in Movement Gyms’ Escalating Labor Fight Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Industry News CorePower Yoga Makes CEO Change, Signals Studio Growth Push Industry News Gold’s Gym Appoints Sole CEO, Eyes Significant Expansion in US & Abroad Industry News NYC Is First US City to Adopt Click-to-Cancel Rule, Targeting Gym Memberships Industry News PureGym to Open in Ireland, Citing Growing Market By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive How Fitness & Wellness Brands Can Win in the ‘Autonomous Age’ member exclusive Strength Training Boom Fueled by Community, Longevity, Experts Say member exclusive ATN Week in Review: The Soft Fitness Era Is Here member exclusive ATN Insights: Driving Revenue With Movement Assessments July Theme: AI in Action Tech How Vasa Fitness Overhauled Its Digital Strategy Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Tech Les Mills Brings Content to AI-Powered Platform With Hyperhuman Partnership Nutrition Life Time Scales In-Club Nutrition Coaching Featured Stories Fitness Business Sebastien Lagree Alleges Florida Studio Swapped Megaformers for Alibaba Knockoffs The Lagree Fitness founder has sued St. Petersburg’s Studio Physique, alleging the studio swapped patented Megaformers for knockoff versions. Tech Why Most Fitness Brands Don’t See a Return on Their AI Investment When it comes to long-term success, 95% of AI projects fail, but don’t blame the technology, says PerfectGym’s Karl Foster. Industry News ACE CEO Cedric X. Bryant to Be Inducted Into National Fitness Hall of Fame Bryant is being recognized for advancing evidence-based fitness, professional education and the integration of exercise into healthcare. Finance Interactive Strength to Acquire Connected Stair Climbing Brand Stepr Interactive Strength is acquiring Stepr, adding the connected stair climbing brand to a portfolio that includes Wattbike, Clmbr and Ergatta. member exclusive Investors Tip Pilates, Low-Price Gyms for Continued Growth Unsurprisingly, investors remain excited about the fitness industry’s two highest-growth sectors, citing rising customer demand and strong value propositions. member exclusive The Pilates Craze Comes for Luxury Real Estate The new wellness buyer is a woman, and she has South Florida developers trading oversized gyms for reformer Pilates rooms and intentional movement spaces. Fitness Accountability Beats Motivation in Delivering Fitness Results, Data Shows Data from 125,000 Orangetheory and Anytime Fitness challenge participants reveals the power of accountability, plus other surprising findings. Wellness NBA Players Sign Virtual Healthcare Deal in Latest Wellness Push The National Basketball Players Association (NBPA) has inked a deal with Teladoc Health to expand player healthcare offerings. Finance Lenders to Planet Fitness Operator in Talks to Take Ownership The American Securities-owned fitness operator and its creditors have been engaged in restructuring talks to tackle a rapid succession of debt maturities. Tech Playlist Launches ‘AI Concierge,’ Plans More Artificial Intelligence Products Playlist’s new front desk assistant automates bookings and client communications as software providers race to embed AI into gym operations. partnership How Fitness Brands like Barry’s Capitalize on Employer Wellness Investment In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience. Fitness Peloton Prioritizes Low-Impact Strength Training Peloton’s new HiLit+ program comes as the brand leans further into sustainable training and longevity-focused protocols. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Wellness Americans Are Very Interested in Peptides — They Just Don’t Understand Them Fitness Accountability Beats Motivation in Delivering Fitness Results, Data Shows Research Gym Members Are Prioritizing More Sustainable Workouts, Report Finds Nutrition Consumers Seek Transparency, Proprietary Ingredients From Supplements Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News
