member exclusive ATN Week in Review: Gym Owners Come for the Boutique Fitness Market Crunch franchisee CR Fitness’ deal to open Yoga Joint studios could be a watershed moment for the fitness industry member exclusive The US Open Is Becoming a Major Battleground for Fitness & Wellness Brands partnership The Hidden Cost of a Fragmented Fitness Tech Stack Fitness Business Is Your Gym a Sellable Asset? member exclusive What’s Next for the $8 Trillion Longevity Movement? Fitness Strong Pilates Signs Saudi Arabia Expansion Deal, Eyes More Global Growth member exclusive ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead Latest News Finance VivaGym Owner Leads $685M Race for Fitness Park, Report Says Industry News Nrthrn Strong Adds VO2 Max Testing, Other Performance-Training Data member exclusive We’ve Officially Entered the Wellness Pouch Era Tech OPS Run Launches to Power the Run Club Boom Equipment Technogym Launches First Pilates Reformer in US Industry News Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Gym Owners Come for the Boutique Fitness Market member exclusive The US Open Is Becoming a Major Battleground for Fitness & Wellness Brands member exclusive We’ve Officially Entered the Wellness Pouch Era member exclusive What’s Next for the $8 Trillion Longevity Movement? September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership How Idolem Grows Together With Its Tech Partner, bsport How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion Finance Daxko Acquires Alaris, Adding Childcare Tech to Fitness Software Offerings The deal brings childcare compliance and management tools to Daxko as the fitness software giant continues to expand its portfolio member exclusive As Young People Drink Less, an Indianapolis Nightclub Reopens as a Gym Wabash Iron is gearing up to open in December, keeping the stage, fog machines and a monster sound system to create “a nightclub with a gym inside it” member exclusive Inside Friday Stairs, the Viral Anti-Run Club Toying With a Hyrox Turn Some say it’s harder to get into than a Taylor Swift concert. It’s also free. Friday Stairs, a viral group workout, believes it can scale to as many as 50 cities member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics Industry News Crunch Fitness, NASM Launch Guaranteed Interview Program for Personal Trainers NASM-certified personal trainers will receive a first-round interview for open roles across Crunch’s corporate and franchise gyms — the latest such move by gym operators looking to ramp up their PT hiring Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board? Finance Top Crunch Franchisee Enters Boutique Fitness, Signing 25-Studio Yoga Joint Deal The deal, CR Fitness’ first outside the Crunch Fitness orbit, lands nine months after a $350 million Sixth Street investment — and CEO Tony Scrimale says it won’t be the last Industry News Burn Boot Camp Adds Ilona Maher to Growing Roster of Brand Partners The Olympic rugby star joins Kevin Hart and Marshmello as the 400-plus-location fitness franchise looks to extend its reach through high-profile partnerships Wellness Bathhouse Expands Beyond NYC With Massive Philadelphia Location The social wellness operator is opening a 36,000-square-foot location in Philly’s Center City, its first location outside New York as it plots national expansion Fitness Jordan Brand Launches Gym Equipment as Nike Continues Fitness Push The iconic basketball and sportswear brand is launching Jordan Strength, a premium equipment line spanning dumbbells, kettlebells, barbells, racks and more. It comes as parent company Nike makes a bigger push to capture the booming fitness industry Industry News Life Time, ISSA Expand Partnership to Include Guaranteed PT Interviews Eligible ISSA-certified personal trainers will receive an interview opportunity at Life Time as the luxury operator looks to hire hundreds of coaches amid continued expansion Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
