Top Pilates Brands Are Shining While Average Studios Slip
Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.
HFA Show 2026: The Fitness Industry Is Getting Smarter
Latest News
The HVLP 3.0 Era Is Here, Top Gym Operators Say
By the Numbers
In Partnership with Mindbody
The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
The HVLP 3.0 Era Is Here, Top Gym Operators Say
HFA Show 2026: The Fitness Industry Is Getting Smarter
Wellness Tech Brands Make New Investments in Women’s Health
March Theme: Build a Better Facility
Featured Stories
How Athletes Are Using Kineon’s Move+ 2.0 to Train (and Recover) Smarter, Not Harder
The upgraded recovery tool makes it easy to safely and effectively relieve sore muscles and joints – and ATN readers
The Best Supplements for GLP-1 Users, According to Nutritionists
Registered dietitian Sahar Berjis and other experts weigh in on the supplements that help address the nutrition gap and other
Arrae’s Bestselling Tone Gummies Are On Sale – Here’s Our Honest Review of the Creatine Bites
Here’s our honest review of Arrae’s Tone Gummies, which contain 5g of creatine plus gut-friendly ingredients to support lean muscle, recovery and strength.
The Best Spring-Ready Finds from Lululemon’s We Made Too Much Section
Lululemon rarely hosts sales – we’ve rounded up the best overstock finds from the activewear brand’s We Made Too Much section, starting at just $9.
America’s Biggest Gym Brands by Location Count
According to new data, 24-hour gyms and low-price operators are dominating the U.S. fitness market, although some boutique studio brands are also flourishing.
ACSM Updates Strength Training Guidelines in Major Shift
The American College of Sports Medicine has published its first new position on strength training in 17 years, calling for consistency over complicated routines.
Pvolve Eyes NYC Expansion Through Local Franchise Owners
Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.
State of Hospitality Wellness: Why Hotels Must Rethink Their Operating Model
Wellness expectations have outpaced traditional hospitality practices. ILHA President Barak Hirschowitz explains how traveler behavior has changed — and why
Gyms & Studios Are Taking Over America’s Retail Spaces
Last year, service-oriented tenants, led by gyms and spas, accounted for over 50% of total retail square footage in the U.S. for the first time.
Done with See-Through Leggings? These Performance Pants Offer Style with Leg Room
We’ve rounded up top picks from a new generation of performance pants redefining gym style For years, leggings dominated the
Life Fitness Brings Equipment Into Les Mills Classes in New Partnership
The deal will see Life Fitness / Hammer Strength bikes enter Les Mills’ online cycling classes, as the equipment supplier
Spartan Race Adds HSA/FSA Payments Through Flex
The partnership will allow eligible participants to use pre-tax healthcare funds towards Spartan’s over 250 obstacle course endurance events across the globe.
