member exclusive Planet Fitness Acquires Portugal’s Be-Fit, Pushes Inclusive Messaging The low-price gym giant is looking to double its footprint in Spain and Portugal. Domestically, its piloting new small-group class formats while making a bigger push to attract the roughly 70% of the U.S. population without a gym membership member exclusive Peloton Forecast Tops Estimates in Sign of Comeback Progress partnership Offer More, Manage Less: How Automated Access Is Expanding Fitness Opportunities Industry News Strong Pilates Targets 20 New UK Studios in 2027 Fitness Capitalizing on the Hybrid Fitness Boom: 3 Affiliations That Can Drive Gym Growth Tech Shiftwave Unveils New Nervous System Regulation Tech at Eudemonia Fitness Fitness Chains Are Now ‘Sought-After’ Retail Tenants, Report Says Latest News member exclusive The 2026 NYC Marathon Broke All Records. What’s Next For Running? Fitness Boutique Fitness Is Growing. We Have a Responsibility to Build Companies That Last. Finance VersaClimber Gets New Majority Owners as Longtime Execs Take Control Longevity Eric Casaburi Shares His Learnings on the Disrupt by Athletech News Podcast Fitness Xponential’s Slump Deepens Amid Buyout Interest Nutrition IM8’s Next Bet: Care Bears-Themed Vitamins for Kids By the Numbers In Partnership with Coherent Solutions Over 90% of fitness clients we work with use a mix of off-the-shelf and custom systems, with most seeking consolidation. AI-assisted engineering is reducing software development costs by 30–50% compared to traditional methods, creating opportunities to reduce costs, modernize faster, and build technology that drives competitive advantage. Product Spotlight In Partnership with 365 Member Access Past-due members shouldn’t be walking through your front door. The 365 System stops them automatically and plugs into ABC Fitness, Club Automation, Daxko, Hapana, and Zenoti, so most clubs go live in days without an IT team. Learn more. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive The 2026 NYC Marathon Broke All Records. What’s Next For Running? member exclusive Peloton Forecast Tops Estimates in Sign of Comeback Progress member exclusive Planet Fitness Acquires Portugal’s Be-Fit, Pushes Inclusive Messaging member exclusive New Startups Push to Innovate Strength Training Tech November Theme: Innovation Lab — Powering a New Era in Fitness & Wellness member exclusive New Startups Push to Innovate Strength Training Tech Wellness Rose Launches to Bring At-Home Water Testing, ‘Exposure Health’ to Wellness Finance Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Featured Stories partnership Beyond the Treatment Room: The Business Case for Self-Guided Recovery Self-guided recovery offers hotels, resorts and spas new ways to expand wellness access, maximize resources and create revenue opportunities. partnership What Does the Fitness Market Know That You Don’t? FitGrid founder and CEO Ntiedo Etuk is building a Neutral Intelligence Network that helps studios and franchise operators turn industry-wide insights into smarter business decisions member exclusive FitLab Blames Bankruptcy on Loss of Nike Partnership, Trump Tariffs FitLab said in court papers that it intends to sell its assets in Chapter 11, which also makes it easier to end costly leases Industry News ATHX Games Unveils USA vs Europe Competition Athletes competing in Los Angeles and Amsterdam will have their performances compared for transatlantic bragging rights Wellness Equinox, Amex Team Up for Exclusive Wellness Experience in NYC The luxury fitness operator is bringing its wellness philosophy beyond the gym with a four-day event featuring recovery, yoga and meditation member exclusive The Hiking Boom Is Prompting Fitness Brands to Adapt Hiking clubs grew 5.8 times globally on Strava in 2025, making them the fastest-growing club category on the platform. partnership How Torque Fitness’ Strength Equipment is Future-Proofing Gyms The fitness equipment supplier has a new, adaptable strength machinery that’s beneficial to gyms in a variety of ways Longevity Humanaut Health Plans 6 New Longevity Clinics, Including International Spot The Restore Hyper Wellness co-founder’s longevity brand is expanding across the U.S. and into Mexico as it scales its franchise business Tech Apple Launches Personalized Strength Training Plans, Pushing Further Into Fitness With Gym Strength, Apple is looking to capture a new segment of the fitness market: people who already work out in gyms and want structured guidance Equipment ATHX Games, Blk Box Extend Equipment Partnership The fast-growing Belfast-based equipment manufacturer will continue outfitting ATHX competitions worldwide as both brands expand their presence in the U.S. member exclusive Padel & Hyrox Are Rushing College Campuses A new College Padel League says it will put students on courts on its dime at launch, while Kean University is fielding what it calls the first official U.S. collegiate Hyrox team member exclusive After Another CrossFit Exec Departs, New CEO Says Overhaul Is Underway A fourth executive is out, and CrossFit’s new CEO isn’t slowing down. At AffiliateCon, Bruce Edwards revealed some clues about the the company’s future direction Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form. Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Pilates Boom Fuels 72% Surge in Boutique Studio Openings, Data Shows member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend Franchise Corner Case Studies Franchisee Spotlight: Pilates Addiction in Greenwood, Indiana member exclusive How Big-Box Gyms Are Building for the Future partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Longevity Eric Casaburi Shares His Learnings on the Disrupt by Athletech News Podcast Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data
