Tech The ‘Analog Era’ Has Sparked a Screenless Wearables Race — Can Google Take Down Whoop? Google’s new screenless Fitbit Air takes aim at Whoop’s wearable empire, but the bigger story is a consumer base that’s done staring at screens. Fitness Business Movement Gyms Faces Widening Union Battle Amid New Federal Labor Charges partnership Inside the Low-Labor Model Powering SweatHouz’s Expansion Wellness Hyatt Resort Adds Evolt Body Composition Scans Fitness Business Planet Fitness Falls as New Year’s Resolution Period Disappoints Finance Peloton Raises Full-Year Outlook, Signaling Turnaround on Track Longevity WalkFully Launches as Alternative to Weighted Vests, Backed by Martha Stewart & Others Latest News member exclusive Earnings Roundup: Peloton Rises, Planet Fitness Falls Finance Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues Industry News Padel Gets Its Own Global Hotel Membership Platform Industry News High Performance Life Time Heads to NYC for 25th Immersive Wellness Summit Finance AI Massage Company Aescape Goes Insolvent With $150M+ in Debt Industry News GymNation Launches Hyrox League, Other Formats in Middle East By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with EGYM Your members want results they can see. Series 3 delivers with guided digital strength machines built for every fitness level. Discover it. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive Earnings Roundup: Peloton Rises, Planet Fitness Falls member exclusive ATN Week in Review: Can Spotify Become a Wellness Company? member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition May Theme: Business of Franchising Finance Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues Industry News Australia’s Joy in Movement Signs UK Franchise Deal, Targets 100 Studios Fitness Pvolve Taps Lauryn Bosstick for New Weight-Training Series, Eyeing Millennial Consumers Industry News Fit Fusion Targets 30 Crunch Clubs by End of 2026 Featured Stories partnership Reformer Pilates Moves to the Center of Performance Training As demand grows across elite sport and commercial fitness, Your Reformer is helping operators translate performance-driven training into scalable, real-world environments. For years, Reformer Pilates… Reviews The Best Supplements for Women in 2026 ATN extensively tested these supplements and got input from OBGYNs, family medicine doctors and dietitians to develop the list All products featured on Athletech News… Tech Pro Athleted-Loved Recovery Brand Hyperice Is Offering a Genius Solution for Last-Minute Mother’s Day Gift Hunters Some of the best Hyperice deals are happening during the high-tech recovery brand’s Mother’s Day sale – these are the top massage guns, heat therapy & more. partnership From NASA to Five-Star Hotels: How One Hype Wellness Is Pioneering the AI Recovery Category The wellness and recovery market isn’t short on innovation. From red light therapy beds to PEMF mats and breathwork apps, the past decade has ushered in a wave of tools promising better sleep, faster recovery and improved performance. Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom The wellness tech category is evolving fast, and Kohler Health CEO Kash Kapadia is confident he’s onto the next big thing with Dekoda, a groundbreaking smart toilet system. Finance Technogym Revenue Climbs 10% as Luxury Fitness Demand Holds Technogym reported consolidated revenue of €236.8 million ($278.9 million) for the first quarter of 2026, up 10.1% year over year. Industry News UFC Gym Deepens India Expansion With New Club, More Openings Planned UFC Gym is ramping up its South Asian presence, opening its latest facility in Vijayawada as it eyes nine more planned openings in India. Fitness Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy Life Time has acquired the Phoenix 10K, expanding its athletic events portfolio as the running boom hits its stride. Fashion Alo’s Once-a-Year Sale Is Back With Everything Marked Down 30% The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles. Fitness Trump to Sign Memo Bringing Back Presidential Fitness Test Award President Trump is slated to sign a memorandum Tuesday that brings back the Presidential Fitness Test Award, according to a White House official, part of a broader effort by the administration to revamp US public health policies. Wellness InsideTracker Study Links Platform to Improved Biomarkers InsideTracker’s peer-reviewed study reveals the wearable metric that matters most and what genetics can and cannot override. Fitness Business From Wearables to Nutrition, Here’s How the World’s Top Marathon Runners Approach Recovery Athletech News spoke with several elite athletes about their recovery routines, which spanned dialed-in metric tracking and more relaxed, hands-off approaches. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Data & Insights Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
