member exclusive NYC Could Become America’s Next Wellness Capital, Experts Say The growth of Strong New York, the city’s biggest fitness and wellness festival, reflects a broader post-pandemic transformation across the city, as gyms, studios, run clubs and races flourish — and industry leaders believe NYC is only getting started Equipment Peloton & Precor’s Commercial Gym Equipment Officially Hits the Market partnership How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere member exclusive Y7 Founder Blasts New Owners Over Yoga Chain’s Collapse Longevity Bodybar Pilates Adds Longevity Care Through Hone Health Partnership Wellness Bird&Be Raises $13M to Shift Conversation Around Male Fertility Equipment Peloton Is Going All-In on Running Amid Endurance Sports Boom Latest News Equipment Speediance Adds New Products Including Wearable, Unveils AI Fitness Strategy Industry News Hotworx Hits 900 Studios, Eyes 1,000 by Spring 2027 Longevity Pvolve, Jennifer Aniston Coin New Workout Category member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise Fitness Miley Cyrus Fronts Peloton’s New Running Push member exclusive Apple Developing New Fitness Tracker Aimed at Rivaling Whoop By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive NYC Could Become America’s Next Wellness Capital, Experts Say member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise member exclusive Apple Developing New Fitness Tracker Aimed at Rivaling Whoop member exclusive Y7 Founder Blasts New Owners Over Yoga Chain’s Collapse September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership The Hidden Cost of a Fragmented Fitness Tech Stack How connected systems can help fitness operators improve efficiency, scale and prepare for AI Tech Playlist Launches AI Analytics Suite for Fitness & Wellness Operators AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue member exclusive Fitness Operators Rethink How They Target 50+ Clients From boutique studios to upscale operators, the fitness and wellness industry is ditching the shuffleboard-and-water-aerobics idea of aging Industry News Salomon Enters 5-Year Ironman Partnership in Major Bet on Endurance Sports The outdoor brand will use Ironman’s global stage to push deeper into road running, with exclusive footwear and apparel rights, and a 2027 title sponsorship member exclusive Fitness Dating Apps Are Taking Off — Here’s Why As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships partnership Why Parker Ahlquist Believes Performance Starts in the Kitchen Many athletes learn this too late: no workout program can outrun a bad diet member exclusive ATN Week in Review: Gym Owners Come for the Boutique Fitness Market Crunch franchisee CR Fitness’ deal to open Yoga Joint studios could be a watershed moment for the fitness industry Finance VivaGym Owner Leads $685M Race for Fitness Park, Report Says Two years after buying Spain’s VivaGym, an American PE firm is said to be eyeing France’s largest low-price gym chain, which would push its network toward 900 clubs member exclusive The US Open Is Becoming a Major Battleground for Fitness & Wellness Brands As tennis surges in cultural relevance, fitness and wellness brands used this year’s U.S. Open to test products, court new consumers and build deeper ties to elite performance Industry News Nrthrn Strong Adds VO2 Max Testing, Other Performance-Training Data The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max member exclusive We’ve Officially Entered the Wellness Pouch Era Brands like Ultra Pouches, Larineco, Wip and Athletic Nicotine are co-opting the popular pouch format to deliver better-for-you, wellness-focused formulas Tech OPS Run Launches to Power the Run Club Boom The new digital platform already serves more than 100 run clubs, offering tools for organizers to manage members, organize events, work with brands and generate revenue Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
