SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz’s expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
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In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
By the Numbers
The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
Product Spotlight
In Partnership with Bon Charge
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Member Exclusive: ATN Pro
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Recovery Is the New Après-Ski at Luxury Winter Resorts
February Theme: Trade Show Season Preview
Featured Stories
Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here’s when and where to buy online.
The Best Valentine’s Day Fitness & Wellness Promotions
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing
A closer look at how investors behind Function Health, Ammortal and Blueprint have created a model that gives accredited operators
Amazon Enters Lab-Testing Race Through Lifeforce Partnership
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
Danish Startup Raises $5M To Remove Forever Chemicals From Your Body
Cambiotics has landed $4.7M to bring a PFAS-targeting probiotic to market as concern over “forever chemicals” grows.
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew®
CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution
Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team
Indoor Cycling Slump Hits Popular Texas Studio Brand
Ride Indoor Cycling will close two locations as the broader indoor cycling category faces waning consumer interest post-pandemic.
Wearables Could Become Proactive Mental Health Tools, Study Suggests
A new study has uncovered a novel use for wearables in mental health treatment: treating major depressive relapses before they occur.
