Fitness Business From Spotify to Pilates & Hyrox, Peloton Charts Life Beyond the Bike From a Spotify deal to equipping gyms with equipment, Peloton’s Dion Camp Sanders laid out the company’s evolving strategy at the ATN Innovation Summit. Industry News Burn Boot Camp Signs Music Star Marshmello as Equity Partner, Franchisee partnership Why Strength Training is Still More Important Than the Industry Lets On Fitness Crunch Fitness Names Chequan Lewis CEO in Major Leadership Move Fitness Mo Farah’s URunn App Lands Seven-Figure Raise Amid Running Boom Wellness Jayson Tatum-Backed Onside Launches at Target as Men’s Care Moves Toward Performance Fashion Balenciaga Embraces Wellness Culture, Takes Over Barry’s Studio Latest News Industry News Australia’s InLife Wellness Targets US Expansion Through Franchising Wellness Xella Health Launches as Female-Specific Diagnostics Platform Finance Nike Partner One LDN Opens Funding Round to Power London Expansion Nutrition Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme Finance Daxko Acquires FitnessForce in Global Expansion Play Finance Alo Yoga Primed for Public Offering or Sale After Owner’s Sale of Wholesale T-shirt Business By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending member exclusive Your Influencer Contract Doesn’t Say What You Think It Does member exclusive ATN Week in Review: The Fitness Industry’s New Advocacy Strategy Takes Shape member exclusive ATN Insights: Barre’s Next Growth Challenge Isn’t Retention, It’s Replenishment June Theme: Strength & Functional Training Finance Nike Partner One LDN Opens Funding Round to Power London Expansion partnership Why Strength Training is Still More Important Than the Industry Lets On Nutrition Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme Equipment Amp Enters Retail With Flagship Store Opening, US Tour Featured Stories partnership How WeGym® Is Rethinking Strength Training Through a Human-Centered Lens Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness… Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the same: I… Tech Hyperice Competes with Prime Day with Some of the Best Deals on Pro Athlete-Loved Recovery Tools Hyperice is offering some of its best deals during Amazon Prime Day – here are the best discounts on massage guns, heat therapy & more. Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying. Fitness Don’t Wait for Black Friday: Shop Prime Day’s Best Fitness & Wellness Deals on Oura, Whoop, Nike & More We’ve rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more. partnership The Evolution of Strength Training: From Equipment to Ecosystem The modern strength floor has become one of the most complex environments in fitness. Industry News Club Pilates Signs 70-Unit Deal With Newly Formed Franchise Group Club Pilates has signed a new 70-unit deal with entrepreneur and developer Saber Ammori and the newly formed Renew Fitness franchise group. Fitness Business Inside the Rise of Competitive Fitness Spurred by Hyrox As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next. Tech Future Pulls the Plug on AI Personal Training, Commits to Human Coaches Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it. Equipment Longtime UK Equipment Maker Pulse Fitness Expands Into US Market Pulse Fitness has its sights set on the United States’ commercial fitness equipment market. Finance Playlist Adds Palantir CFO to Board, Fueling Future IPO Talks Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO. Industry News YogaSix Launches Pilates-Inspired Class in Boutique Fitness Crossover YogaSix has launched Y6 Core, a heated, Pilates-inspired class that maintains the yoga franchise’s signature methodology. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights member exclusive ATN Insights: 49% of Lapsed Members Say Their Gym Never Reached Out After They Stopped Attending Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following Reviews Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health? Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers Reviews The Best Saunas for Every Type of Space Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
