Fitness & Wellness Brands Embrace Playful Marketing for April Fools’ Day
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools’ Day 2026 is holding up a mirror to the wellness industry.
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The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
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Featured Stories
Wellness and Recovery are Here — CryoBuilt is Explaining How to Do Them Right
CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth
WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencers
Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
Whoop Raises $575M at $10.1B Valuation, Abbott Joins as Investor
Whoop has raised $575 million at a $10.1 billion valuation, with Abbott joining as a strategic investor, signaling a move into preventive health.
Women Are Reshaping Fitness — How Top Founders Are Leading the Shift
Founders from four top boutique fitness brands unpacked what it takes to win in today’s competitive landscape while staying true to brand values during an Xplor Mariana Tek panel.
Mars Men Lands $27.5M for Testosterone-Boosting Supplements
Mars Men has raised $27.5 million in Series A funding, led by L Catterton, for its supplements that naturally boost testosterone.
Companies Are Getting Corporate Wellness All Wrong, Expert Says — Here’s One Solution
Employee wellness is about much more than having healthy snacks in the office, argues executive and athlete performance coach Sam Neame.
Xplor Rebrands Following Merger, Makes Eight-Figure AI Investment
Xplor Technologies has closed its merger with Clubessential Holdings, backing the launch with new branding and a big-time investment in AI.
Create Wellness Raises $20M, Setting Sights Beyond Creatine Gummies
Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole’s family office.
Lancôme Makes Longevity Skincare Play as Beauty Brands Embrace Wellness
Lancôme’s Absolute Longevity MD brings longevity science to beauty just as wellness consumers demand more than a good feeling.
The Best Fitness & Wellness Deals at Amazon’s Big Spring Sale, from Nike Shoes to Gary Brecka’s Favorite Hydrogen Tablets
We’ve rounded up the best Amazon Big Spring Sale deals on fitness gear, activewear, recovery tech, wearables, supplements & wellness essentials.
Planet Fitness Taps UConn Star Azzi Fudd in New Recovery Campaign
With March Madness underway, Planet Fitness has brought in Fudd to promote its push to offer more recovery amenities at its gyms.
C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
