Longevity Eudemonia 2026 Draws Thousands as the Longevity Boom Gains Momentum Around 8,000 people passed through the West Palm Beach event, participating in immersive activations, learning from world-renowned experts and trying next-gen products. Founder Sean Hoess sees even more room to grow in the years ahead member exclusive Peloton Taps Junk-Bond Market for First Time in Refinancing Deal partnership How AXLE Took the the Guesswork Out of JETSET Pilates Franchisee Marketing Nutrition Poppi Founders Launch a Hydration Brand to Rival Giants Like Gatorade Industry News Former Barry’s, Grüns Execs Launch Platform to Help Fitness Studios Land Brand Deals member exclusive Gyms Are Hiring DJs. Is Nightclub Energy the Next Big Amenity? Fitness The Workout Is No Longer the Product Latest News Equipment Gyms Are Overlooking a $24B Market for Inclusive Fitness, White Paper Finds Equipment Levl Launches New Strength Machine That Promises More Muscle in Less Time Fitness CityPickle Boca Sets November 18 Opening for 100,000-Square-Foot Club Equipment 24 Hour Fitness Upgrades Bay Area Clubs, Circles 2027 for Next Growth Spurt Finance Virgin Active to Acquire Holmes Place Germany for $152M Cash Consideration member exclusive Druski’s ‘SNL’ Wearables Skit Makes Interesting Case for Human Personal Trainers By the Numbers In Partnership with bsport 63% say inconvenient class times stop them trying a studio.Build schedules around real demand. Use attendance data to see when members want to train, then adjust class times as their habits change. Learn more. Product Spotlight In Partnership with Fit4Travel See What Hosting Retreats Could Earn Your Studio. Fit4Travel helps studios host member retreats and handles the itineraries, payments and logistics at no cost or risk. Studios get better retention, referrals and a new revenue stream. Get My Free Assessment. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive Druski’s ‘SNL’ Wearables Skit Makes Interesting Case for Human Personal Trainers member exclusive Peloton Taps Junk-Bond Market for First Time in Refinancing Deal member exclusive Gyms Are Hiring DJs. Is Nightclub Energy the Next Big Amenity? member exclusive ATN Week in Review: Planet Fitness, Peloton Get Wins on Wall Street November Theme: Innovation Lab — Powering a New Era in Fitness & Wellness Industry News Former Barry’s, Grüns Execs Launch Platform to Help Fitness Studios Land Brand Deals member exclusive New Startups Push to Innovate Strength Training Tech Wellness Rose Launches to Bring At-Home Water Testing, ‘Exposure Health’ to Wellness Finance Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner Featured Stories partnership What Does the Fitness Market Know That You Don’t? FitGrid founder and CEO Ntiedo Etuk is building a Neutral Intelligence Network that helps studios and franchise operators turn industry-wide insights into smarter business decisions partnership The Next Fitness Revolution Could Be Happening While You Sleep Sleep is becoming an essential part of the fitness conversation. By turning nighttime data into actionable insights, Garmin helps consumers understand their sleep needs, recovery and how nighttime habits and daytime performance relate. member exclusive World Gym Maps Northeast US Expansion Fresh off a new gym opening in Pine Brook, New Jersey, the Taiwan-owned brand has more Northeast clubs in planning member exclusive The 2026 NYC Marathon Broke All Records. What’s Next For Running? Running is becoming highly popular — for better or worse — as brands across fitness, wellness and beyond flood the once-niche sport Fitness Boutique Fitness Is Growing. We Have a Responsibility to Build Companies That Last. Boutique fitness is seeing a whole new generation of customers coming through its doors. Finance VersaClimber Gets New Majority Owners as Longtime Execs Take Control The popular vertical climbing equipment brand, long used by LeBron James and other athletes, is planning new investments in product innovation, education and global growth Longevity Eric Casaburi Shares His Learnings on the Disrupt by Athletech News Podcast Eric Casburi joins the show to discuss Serotonin Centers and what he’s learned coming over from the HVLP gym space partnership Offer More, Manage Less: How Automated Access Is Expanding Fitness Opportunities From premium recovery spaces to flexible memberships and extended hours, Kisi is helping fitness operators generate more revenue from existing facilities without adding operational complexity. Fitness Xponential’s Slump Deepens Amid Buyout Interest The embattled boutique fitness franchisor saw sales slide further in the third quarter, but still sees long-term growth potential in Club Pilates Nutrition IM8’s Next Bet: Care Bears-Themed Vitamins for Kids The David Beckham co-owned brand joins a growing number of supplement companies betting on gummies and family wellness member exclusive Peloton Forecast Tops Estimates in Sign of Comeback Progress Peloton has been working to turn around its business since the pandemic, when lockdowns fueled a surge in sales of its home exercise equipment member exclusive Planet Fitness Acquires Portugal’s Be-Fit, Pushes Inclusive Messaging The low-price gym giant is looking to double its footprint in Spain and Portugal. Domestically, its piloting new small-group class formats while making a bigger push to attract the roughly 70% of the U.S. population without a gym membership Daily Newsletter Stay Competitive, Stay Informed. 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Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights Equipment Gyms Are Overlooking a $24B Market for Inclusive Fitness, White Paper Finds member exclusive Pilates Boom Fuels 72% Surge in Boutique Studio Openings, Data Shows member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It Franchise Corner Case Studies Franchisee Spotlight: Pilates Addiction in Greenwood, Indiana member exclusive How Big-Box Gyms Are Building for the Future partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Longevity Eric Casaburi Shares His Learnings on the Disrupt by Athletech News Podcast Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data
