Doctors Are Deeply Divided When It Comes to Longevity Protocols
A new survey reveals which supplements, medicines and lifestyle interventions doctors personally use — from vitamin D to routines costing over $1,000 per month.
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Millennials Are Spending Big on At-Home Recovery, Wellness Tech
By the Numbers
In Partnership with ABC Fitness
47% of the 7.2 million new gym memberships in the U.S. in 2025 came from Gen Z, according to ABC Fitness’ wellness Watch report. See where the gym industry is moving.
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Millennials Are Spending Big on At-Home Recovery, Wellness Tech
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
February Theme: Trade Show Season Preview
Featured Stories
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club’s strategy to meet evolving member goals from heavier lifts to long-distance runs
I Tried Dexcom’s Stelo, a Glucose Biosensor, for 30 Days. Here’s What I Learned
ATN reviews Stelo, Dexcom’s first over-the-counter CGM that brings real-time glucose tracking to the wellness mainstream.
The Best Travel-Friendly Activewear for Men
Whether you’re flying, driving or cruising, we’ve rounded up the best men’s activewear to keep you comfortable and stylish while traveling.
Barry’s Opens 100th Studio With Wall Street Debut, Marking Major Milestone
Barry’s now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
Nofar Method Launches ‘Mens-Only’ Pilates Class To Drive Male Interest in Surging Modality
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Five Iron Golf Adds Private Gym Access to Rockefeller Center Location
Five Iron Golf is challenging what a fitness space can look like, opening a new members-only gym and wellness center in its Rockefeller Center location.
How Noom’s GLP-1 Programs Are Designed for Long-Term Health
The psychology-based platform’s new Microdose GLP-1Rx Program is affordable and is designed to be easy on your body.
How Bon Charge Is Winning Over a Generation That Questions Everything
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
ATN Week in Review: Low-Price Fitness Is Winning More Than Ever Before
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Hims & Hers Goes Global While GLP-1 Drama Plays Out at Home
Hims & Hers is planting its flag in new overseas markets; on U.S. soil, it’s navigating a GLP-1s fight against Big Pharma’s branded blockbusters.
Whoop Is Making a Big Pro Sports Push
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Relaunched Label Outdoor Voices’ Affordable New Activewear Collab Includes $17 Leggings
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
