Industry News Adidas-Backed ATHX Games Expands Across US The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom member exclusive Why Bank of America Is Betting on the Running Boom partnership Inside Innodigym’s Smarter Approach to At-Home Strength Training Fitness Wearables Once Again Claim Top Spot in ACSM’s Top Fitness Trends member exclusive Are GLP-1s Really Changing Gyms? Tech Oura Makes a Play for Runners, Longevity Enthusiasts Industry News The Hidden Revenue Leaks Costing Fitness Clubs Latest News Industry News HFA Taps Fitness Technology Summit to Expand Presence in Europe Tech Playlist Appoints Two Industry Veterans to Drive Enterprise Growth Finance Behind the Curtain of Boutique Fitness M&A: What’s Actually Closing member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch Industry News Fitness International’s Club Studio Expands in LA By the Numbers In Partnership with WellHub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch member exclusive Are GLP-1s Really Changing Gyms? September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories Industry News The LIV Method to Expand NYC Footprint, Open Largest Studio Yet The boutique fitness operator, which offers private, semi-private and group training, will soon open its third location in New York City Fashion Gymshark Leans Into ‘SNL’ Controversy in a Big Way The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym Industry News Hyrox Strikes Sponsorship Deal With Boss Parfums The fitness racing giant is partnering with the Coty-owned fragrance brand across several European markets as it continues attracting major consumer brands Tech Celebrity Trainer, PNBA Olympia Champ Launch All-in-One AI Fitness Platform Designed to be the only fitness app people need, Joel and Megan Freeman’s OptimalFit features an AI agent and photo-powered nutrition and workout guidance Fitness These Are the World’s Biggest International Fitness Destinations New data shows a handful of cities repeatedly emerging as international fitness hubs, led by global hotspots like London, New York and Paris member exclusive With New COO, Music-Driven RockSalt Pilates Gears Up for Franchise Expansion With 84 studios in development, RockSalt Pilates is widening its instructor pool beyond certified Pilates professionals and drawing franchisees from the food sector partnership What Wellness Consumers Want Next, Live From Eudēmonia A birds-eye perspective of the forces reshaping fitness and wellness. member exclusive ATN Week in Review: Is the Pickleball Boom Over? The Picklr’s bankruptcy filing could point to wider issues for the pickleball sector as the sport’s rapid growth slows down Fitness World Gym Plans 30 Thailand Clubs as Global Fitness Giants Target Market The Taiwan-based gym operator has big plans for Thailand, citing the country’s relatively low gym penetration, rising consumer spending power and growing interest in fitness Longevity Already a Hit in NYC, Neko Health’s Body Scan Clinic Plots Nationwide Expansion Neko Health’s waitlist has topped 50,000, and the company co-founded by Spotify’s Daniel Ek is adding clinics in New York, Miami, San Fran and D.C. as attainable luxury wellness takes hold Industry News Toronto’s Reformd to Enter US, Plans World’s Largest Lagree Studio The Sweat and Tonic-owned fitness brand is making its U.S. debut with 37 Lagree machines and an expansive recovery offering as it looks to build on its success in Canada member exclusive Aussie Yoga Brand Humming Puppy Closes US Studio The Australian brand, known for classes set to a custom hum, has now shut two of its three studios since 2024 Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
