New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails
The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC’s hottest fitness brands and a robust dining experience.
Latest News
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
By the Numbers
The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
Product Spotlight
In Partnership with Tonum
Tonum Motus and Nouro: Built on science, certified for sport. Discover more.
Member Exclusive: ATN Pro
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Recovery Is the New Après-Ski at Luxury Winter Resorts
February Theme: Trade Show Season Preview
Featured Stories
Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here’s when and where to buy online.
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
Why the Most Forward-Thinking Gyms Are Rethinking Collections
How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness
The Best Valentine’s Day Fitness & Wellness Promotions
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
Oura-Mira Partnership Marks Next Step in Women’s Health Tracking
Oura is bringing its continuous monitoring data to Mira users, who will be able to put symptoms like fatigue, poor sleep and stress in the context of hormonal fluctuations.
Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
Treadmill Concept Stride Fitness Rebrands Around Strength Training
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing
A closer look at how investors behind Function Health, Ammortal and Blueprint have created a model that gives accredited operators
Exercise Is Just as Good as Therapy for Mental Health, Researchers Find
A large-scale review found that cardio led to the strongest reductions in anxiety and depression symptoms, but all forms of exercise performed well.
