The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say
Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.
ATN Week in Review: The Case for Women’s-Only Gyms
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The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
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ATN Week in Review: The Case for Women’s-Only Gyms
HFA 2026: These Products Took Over the Show Floor
The HVLP 3.0 Era Is Here, Top Gym Operators Say
March Theme: Build a Better Facility
Featured Stories
The Missing Link in Performance? It Might Be Your Mouth
As experts connect oral health to inflammation, breathing and recovery, Bon Charge is using everyday habits like brushing to deliver results
The Best Fitness & Wellness Deals at Amazon’s Big Spring Sale, from Nike Shoes to Gary Brecka’s Favorite Hydrogen Tablets
We’ve rounded up the best Amazon Big Spring Sale deals on fitness gear, activewear, recovery tech, wearables, supplements & wellness essentials.
Tom Brady-Backed eMed Raises $200M, Hits $2B Valuation
eMed, which named Brady as its chief wellness officer earlier this year, offers GLP-1s, at-home blood testing and clinical consultations.
Luxury Wellness Has Entered a New Holistic, Outcomes-Oriented Phase
What global luxury resorts are getting right as wellness moves from indulgence to infrastructure. Indulgent experiences and elevated amenities no
KidStrong Nabs Strategic Investment From Princeton Equity Group
The private equity firm is expanding its fitness and wellness involvement by backing KidStrong, a youth fitness franchise with 184 locations.
Stakt Expands Into Weighted Vests and a Bigger Fitness Vision
Stakt, the brand behind the viral foldable yoga mat, has launched an adjustable weighted vest as it expands into new fitness categories.
Fabletics Expands Into Denim as Activewear, Lifestyle Lines Blur
Fabletics is betting that consumers will want jeans that function and feel more like their activewear than traditional clothing.
BODi’s P90X Launches Supplement Line
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
US Consumers To Spend More on Wellness, Cut Back Elsewhere
Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience.
Wellness Shot Brand So Good So You Gets PE Investment
Bansk Group has agreed to acquire a majority stake in So Good So You, a leading wellness shot brand in the U.S.
Americans Want More Regulation of Ultra-Processed Foods, Survey Finds
Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.
Forget the Rack — Activewear’s Hottest Sales Floor Is Becoming a Livestream
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
