member exclusive Earnings Roundup: Fitness Companies Struggle on Wall Street In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential Tech Wearable Makers Eye Healthcare, New Innovations partnership EGYM Identifies the ‘Next Step’ for Fitness & AI Wellness ‘Make Atlanta Your Own Gym’ Encourages City’s Residents to Try Outdoor Fitness Fashion Why Nike & Hyperice Are Going All-In on High-Tech Recovery Footwear Industry News Founders Row, Andrea Rogers Launch 24/7 Pilates Concept With Virtual Instructors Industry News Club Pilates Tops 1,500 Studios, Leaning Into International Growth Latest News member exclusive The Strength Training Boom Is Changing Pilates Industry News Move GE Lighting Partner to Bring Digital Wellness Into the Smart Home Finance Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint Industry News Exec Moves: Hyperwear, Oura Add to Ranks Finance Xponential Cuts Outlook, Stays Mum on Possible Sale Fashion Luxury Spending Is Creating a New Category of Runner By the Numbers In Partnership with InsideTracker 70% of Americans have bloodwork that’s going to waste or not being fully utilized. It should be powering your customers’ individualized, evidence-based fitness plans. Start turning that blood data into measurable improvements in member health. Here’s how. Product Spotlight In Partnership with Matrix PACE combines seca’s medical-grade body composition scans with Matrix’s AI-guided programming and connected equipment into one member experience. Members see where they stand today, what to do next, and how they’re progressing over time. It’s a more guided fitness journey — without adding work on the operations side. Discover PACE. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive The Strength Training Boom Is Changing Pilates member exclusive Peloton Gives Disappointing Outlook in Blow to Comeback Bid member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms member exclusive Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups August Theme: The Longevity Opportunity Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Longevity Are We Too Toxic to Age Naturally? Here’s What 3 Longevity Doctors Say Featured Stories partnership Inside Precor | Peloton’s Latest Push Into Commercial Fitness Peloton conquered the living room. Now, backed by Precor’s 45 years of commercial muscle, it’s taking on the gym floor Finance US Wellness Shot Brand Dose Explores Sale, Sources Say The company’s daily shots contain ingredients including elderberry, turmeric and ginger and are marketed for liver, cholesterol and skin health partnership EGYM’s New Tech Integration Promises to Change the Fitness Industry With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and transformation Case Studies Franchisee Spotlight: Sweat440, South Florida Once Marc Gralnick found his way to Sweat440, there was no looking back, eventually creating the brand’s largest franchisee group Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Run commuting was not something I had seriously considered until I read about “super commuters,” or athletes who use their trip to work as part of their training. After enough subway delays and time sitting in traffic, I started wondering whether running to work might actually be the better option. member exclusive The Red-Hot Pilates Market Still Has a Lot of Room to Grow, Brand Leaders Say While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world’s top brands say they’re just scratching the surface of what’s possible. They offered some compelling arguments to back up that assertion member exclusive ‘It Was a Crazy Risk’: Why the Potential Peptide Boom Might Be Like the Rise of Airbnb, Uber The peptide market keeps growing amid mounting tensions between longevity practitioners and scientists. For some, reward — financial or medical — might outweigh risk Fashion Nike Muscles Into Hyrox-Led Fitness Racing Boom The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma member exclusive Elev8tion Fitness Eyes Franchising as PE Offers Swirl for Fast-Growing Gym Chain A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations and counting, he’s off to a good start — and he has no plans to sell to private equity, despite persistent interest Wellness Wellness Enthusiasts Are Choosing Workouts Over Nights Out, Data Shows A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years partnership Unifying Data, Platforms and Equipment is Key to Ominchannel Growth Fitness On Demand explains how creating a seamless experience delivers operational efficiencies and customer satisfaction Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Wellness More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns Franchise Corner Case Studies Franchisee Spotlight: Pure Barre in Las Vegas member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
