member exclusive The AI Personal Training Revolution Is Here — What Comes Next? Artificial intelligence is changing the trainer-client relationship, the business model and the price tag. Here’s what those on the front lines say Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says partnership The Rise of Integrated Longevity member exclusive ATN Week in Review: This Is How Fitness Goes Mainstream Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds Equipment Nike Makes Bigger Push to Sell Strength Training Equipment in the US member exclusive As Some LA Fitness Locations Close, Rival Gyms Scoop Up Members Latest News Fitness Ken Pilates, an LGBTQ-Owned Brand With a Distinct Approach, Expands to NYC Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Industry News GymNation Launches Workout Class in Total Darkness to Tackle Gymtimidation Industry News Revl Blends Fitness Racing, Nightlife With New ‘Underground’ Event member exclusive Is Basketball Making a Comeback Inside Gyms? member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ By the Numbers In Partnership with Inside Tracker 93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive The AI Personal Training Revolution Is Here — What Comes Next? member exclusive Is Basketball Making a Comeback Inside Gyms? member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ member exclusive ATN Week in Review: This Is How Fitness Goes Mainstream August Theme: The Longevity Opportunity Fitness The 30 Best Fitness & Wellness Hotels & Resorts in the US member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked partnership Defining the New Category of Movement Longevity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Featured Stories partnership What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty Reviews We Tried Omorpho’s New Weighted Vest Collaboration with Hyrox — Read Our Honest Review All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. member exclusive More Research Challenges BMI, Validating the Fitness Industry’s Body Scan Push In a new study, waist circumference proved a better predictor of mortality than BMI among older adults, supporting a broader shift in fitness from tracking scale weight to measuring fat, muscle and metabolic health Nutrition Fast-Growing ATHX Taps Celsius as Energy Drink Partner The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox Finance PureGym’s Blink Bet Is Paying Off as US Expansion Accelerates The U.K. low-price gym giant says the former Blink Fitness gyms it acquired in New York and New Jersey are fully integrated and more profitable member exclusive With Competitors Circling and an IPO Ahead, Whoop Angles for a New Customer The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers member exclusive Barre Brands Race to Get In on the Pilates Boom Surging consumer interest in Pilates has prompted some of the world’s top barre brands to offer Pilates-oriented classes. Some operators even believe barre studios are best suited to running certain types of Pilates classes member exclusive Hotels & Resorts Are Getting Serious About Wellness Hospitality leaders are using wellness to drive revenue, loyalty and guest engagement, offering lessons fitness operators can apply partnership What Operators Need to Know About Commercial Cold Therapy As cold therapy becomes a permanent part of fitness and wellness facilities, operators are discovering that commercial success depends on purpose-built equipment and the systems needed to support a consistent, safe and reliable member experience. Tech YMCA Unveils Wellness Crypto Coin to Reward Members for Fitness The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain Fitness Phillip Mills of Les Mills Talks the Power of Community Phillip Mills joins the show to discuss where the fitness industry is headed from the perspective of one of its most enduring brands. Industry News Life Time Launches Application-Based Social Club LT Social, a members-only community of parties and wellness events in major U.S. cities, is Life Time’s latest move to push further upscale to stand out from competitors Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary Data & Insights Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds member exclusive US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews We Tried Omorpho’s New Weighted Vest Collaboration with Hyrox — Read Our Honest Review Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
