EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale “Lux” gym concept to the Sunset Strip.
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By the Numbers
The fast-growing Pvolve aims to have 50 studios open in North America by the end of 2026, which would mark a 56% year-over-year increase from 32 locations today.
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In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
February Theme: Trade Show Season Preview
Featured Stories
Beis’ Newest Multi-Tasking Carryall Collection Will Add A Bright Spot to Your Gym Routine
The Shay Mitchell-founded travel accessories brand has debuted a playful new hue for its bestselling Sport collection of gym-ready carryalls.
The AI Playbook for Fitness and Wellness Professionals
Zenoti’s Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz’s expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here’s when and where to buy online.
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
Why the Most Forward-Thinking Gyms Are Rethinking Collections
How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness
Bodybar Pilates Plans To Double Studio Footprint in 2026
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
ATN Week in Review: Fitness & Pharma Are Growing Closer
Pvolve’s recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
Gunnar Peterson on Why Workout Intensity Still Matters in the Recovery Era
Celebrity trainer Gunnar Peterson discusses how he’s approaching recovery, strength training and wellness tech in the modern fitness world.
