Fitness Business Top NYC Studios Join Arcana, a New Premium Fitness Membership An Arcana membership, which starts at $325 a month for nine classes plus exclusive wellness perks, unlocks a growing list of NYC’s buzziest studios Fitness Stop Buying January Signups and Start Building March Members partnership Beyond the Treatment Room: The Business Case for Self-Guided Recovery member exclusive ATN Week in Review: Amid Mid-Market Squeeze, LA Fitness Parent Eyes Luxury Gym Sector Industry News Exec Moves: RockSalt, IMG Academy Boost Ranks Fashion Burbank’s Killer Fitness Keeps Halloween on the Schedule All Year member exclusive Investor Said to Look to Bid on Club Pilates-Owner Xponential Latest News Industry News Equinox Hires Anheuser-Busch Boss as CEO, Lines Up $1B+ for Growth member exclusive Aescape CEO Sees Big Future Beyond Robotic Massages, Eyes ‘Body Intelligence’ Equipment Tonal Launches First New Colorway Amid Growth Push Finance OneSpaWorld Posts Record Q3 Revenue as Cruise Wellness Business Surges member exclusive Pilates Boom Fuels 72% Surge in Boutique Studio Openings, Data Shows Industry News Mark Mastrov, 24 Hour Fitness Unveil Premium Gym Concept With DJ, Med Spa By the Numbers In Partnership with ClassPass Happy hour has competition. Attended ClassPass reservations on Fridays and Saturdays between 7-11 p.m. more than doubled in 2025 compared to two years prior. Learn more about how businesses are taking advantage of the late night class. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive Aescape CEO Sees Big Future Beyond Robotic Massages, Eyes ‘Body Intelligence’ member exclusive Pilates Boom Fuels 72% Surge in Boutique Studio Openings, Data Shows member exclusive ATN Week in Review: Amid Mid-Market Squeeze, LA Fitness Parent Eyes Luxury Gym Sector member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands November Theme: Innovation Lab — Powering a New Era in Fitness & Wellness Wellness Rose Launches to Bring At-Home Water Testing, ‘Exposure Health’ to Wellness Finance Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness Finance Smart Toilet Startup Throne Lands $10M to Advance Gut Health Platform Featured Stories partnership How One Fitness Operator Tripled Recovery Engagement Metrics One Indiana health club has turned recovery into a habit with Neo Science’s premium wellness technology, driving thousands of sessions and stronger member engagement partnership How Walking Pads Close the Gap Between Movement & Exercise You don’t always have to go on a jog or a run to get some cardio in. You don’t even have to leave your house or apartment now, either. member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It A recent survey found that patient satisfaction with GLP-1 treatment dropped significantly once off the medications, with a high likelihood of regaining weight. Experts point to maintaining treatment and exercising as key preventive factors Industry News Crunch Fitness Hits 600 Gyms Worldwide as Franchisees Push Growth The low-price gym giant now serves more than 4.5 million members globally, with annual gym openings increasing nearly 200% over the past four years Tech Burn Boot Camp Launches Personalized Fitness Platform With AI, Wearable Integration The new experience folds into Burn’s existing app, creating a wearable-friendly hub that lets members track workouts, nutrition and progress toward goals member exclusive ATN Insights: How to Maximize ‘The Other 23 Hours’ The gym may only get an hour of a member’s day, but fitness operators have 23 more hours to build the community, connection and habits that keep them coming back. Tech LeBron James to Promote Whoop Wearables After Decade as User Will Ahmed, the company’s founder and chief executive officer, said the work with James will include releasing a limited-edition Whoop band with his input member exclusive The Fitness Industry Has a Coach Retention Problem. Here’s Why When it comes to full-time, career coaches earning a professional wage, the reality is there aren’t that many. Case Studies Franchisee Spotlight: Pilates Addiction in Greenwood, Indiana Propelled by a franchisor that thought of everything and strong grassroots efforts, this Indiana couple put up historic numbers when they launched their Pilates Addiction franchise Finance Former Nike Partner, Y7 Owner Fitlab Files for Bankruptcy With $100M+ in Debt The filing caps a stark fall from grace for the fitness holding company, which saw Nike Studios go dark, Y7 shutter its locations and Ragnar move toward new ownership member exclusive Making the Grade? Fitness & Wellness Leaders Evaluate MAHA Nearly Two Years In From protein bars to peptides, fitness and wellness leaders weigh in on what the Make America Healthy Again movement has delivered so far, and what it still needs to do Industry News Hyrox, World Triathlon Partner in Major Move Toward the Olympics The deal establishes “Hybrid Racing” as a recognized discipline within the World Triathlon network, giving Hyrox a serious boost as it pushes for 2032 Olympics inclusion Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form. Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Pilates Boom Fuels 72% Surge in Boutique Studio Openings, Data Shows member exclusive The Running Boom Is Turning Marathons Into Multimillion-Dollar Brands member exclusive Most GLP-1 Users Gain Weight After Stopping Treatment — They’re Not Happy About It member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend Franchise Corner member exclusive How Big-Box Gyms Are Building for the Future partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast
