member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow Case Studies Franchisee Spotlight: Pure Barre in Las Vegas partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Finance Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies Longevity Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity Fitness A ’90s Cardio Kickboxing Trend Makes a Big Comeback Industry News Absolute Recomp to Open First Gyms Outside Texas Latest News Industry News Tonal Launches Rental Program in First Major Move Under New CEO Industry News Deka Manchester Draws Big Crowd as Fitness Competitions Boom in UK member exclusive Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says Longevity Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness member exclusive ATN Insights: How AI Is Changing the FitTech Debate Fitness Equinox Apologizes for AI Campaign Image, but Not Before Fighting Back By the Numbers In Partnership with InsideTracker 70% of Americans have bloodwork that’s going to waste or not being fully utilized. It should be powering your customers’ individualized, evidence-based fitness plans. Start turning that blood data into measurable improvements in member health. Here’s how. Product Spotlight In Partnership with Wellness Space Brands Members want cold plunge and sauna. RedZone Sauna and PolarWave Dry Plunge deliver both in a self-guided recovery space, no specialized staffing or construction needed. Backed by 400 million sessions across 50+ countries. Learn More. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive ATN Insights: How AI Is Changing the FitTech Debate member exclusive With 4.5 Billion Reels Shared Daily, Meta Says Social Media Is Rewriting Wellness Marketing July Theme: AI in Action member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity Fitness Equinox Apologizes for AI Campaign Image, but Not Before Fighting Back Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns Featured Stories partnership There’s a New Definition for ‘Premium’ Pilates in 2026 Jetset Pilates helps franchisees deliver premium performance with its SPS system, which provides unit economics metrics and more Fitness Strong Pilates Bets Bigger on US With New Studios Planned for Key Cities The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities partnership Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution The equipment brand can now prescribe workouts and meet demands at a more refined level than ever partnership How OxeFit’s Extensive Data Set Fuels Progression and Retention With millions of data points and ongoing AI refinement, OxeFit is enhancing its smart wellness technology to deliver powerful results partnership Group Fitness Is Your Club’s Most Reliable Retention Engine Les Mills US CEO Sean Turner points to group fitness as a strategic asset that’s too often overlooked now and tomorrow Industry News FitActive Eyes 100 More Gyms in Italy, Reaffirming Plans Revealed at ATN Summit Italy’s low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking member exclusive Why Two Youth Sports Giants Are Competing on Fun, Not Intensity i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach Fitness The Top Personal Trainer Certifications The journey toward personal trainer certification can take many different paths. Industry News Jameela Jamil Joins The Pack as Strategic Partner The activist and actress is passionate about the NYC-based fitness brand’s ability to empower women to build strength and confidence. She joins Russell Wilson and Ciara, who are founding partners of the self-defense-inspired concept member exclusive How Top US Fitness Operators Are Thinking About Global Expansion Executives from Crunch Fitness, Purpose Brands, Barry’s and FIT House of Brands shared how they’ve gone about building scale internationally and identified some costly mistakes other brands should avoid Finance Smart Toilet Startup Throne Lands $10M to Advance Gut Health Platform The funding comes as companies and investors race to turn the bathroom into a hotbed for health insights, including early disease detection Industry News Life Time Guarantees Interviews for All NASM-Certified Personal Trainers Through a new partnership, NASM-CPTs will now land a guaranteed interview for potential employment in Life Time’s Dynamic Personal Training program Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity member exclusive AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns member exclusive ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried? Research US Gym Traffic Stabilizes After Record-Breaking 2025 Franchise Corner member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Wellness Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
