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By the Numbers

In Partnership with InsideTracker

70% of Americans have bloodwork that’s going to waste or not being fully utilized. It should be powering your customers’ individualized, evidence-based fitness plans. Start turning that blood data into measurable improvements in member health. Here’s how.


Product Spotlight

In Partnership with Wellness Space Brands

Members want cold plunge and sauna. RedZone Sauna and PolarWave Dry Plunge deliver both in a self-guided recovery space, no specialized staffing or construction needed. Backed by 400 million sessions across 50+ countries. Learn More.




JETSET Pilates sessions

There’s a New Definition for ‘Premium’ Pilates in 2026

Jetset Pilates helps franchisees deliver premium performance with its SPS system, which provides unit economics metrics and more

woman inside a Strong Pilates studio

Strong Pilates Bets Bigger on US With New Studios Planned for Key Cities

The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities

Matrix line

Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution

The equipment brand can now prescribe workouts and meet demands at a more refined level than ever

OxeFit machine

How OxeFit’s Extensive Data Set Fuels Progression and Retention

With millions of data points and ongoing AI refinement, OxeFit is enhancing its smart  wellness technology to deliver powerful results

Les Mills strength

Group Fitness Is Your Club’s Most Reliable Retention Engine

Les Mills US CEO Sean Turner points to group fitness as a strategic asset that’s too often overlooked now and tomorrow

FitActive CEO Eduardo Montefusco at the ATN Innovation Summit in NYC

FitActive Eyes 100 More Gyms in Italy, Reaffirming Plans Revealed at ATN Summit

Italy’s low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking

member exclusive

Why Two Youth Sports Giants Are Competing on Fun, Not Intensity

i9 Sports and US Sports Camps, both owned by Youth Enrichment Brands, are courting families worn down by early specialization with a back-to-the-fun approach

Personal training

The Top Personal Trainer Certifications

The journey toward personal trainer certification can take many different paths.

Jameela Jamil

Jameela Jamil Joins The Pack as Strategic Partner

The activist and actress is passionate about the NYC-based fitness brand’s ability to empower women to build strength and confidence. She joins Russell Wilson and Ciara, who are founding partners of the self-defense-inspired concept

panelists at the ATN Innovation Summit
member exclusive

How Top US Fitness Operators Are Thinking About Global Expansion

Executives from Crunch Fitness, Purpose Brands, Barry’s and FIT House of Brands shared how they’ve gone about building scale internationally and identified some costly mistakes other brands should avoid

Throne smart toilet

Smart Toilet Startup Throne Lands $10M to Advance Gut Health Platform

The funding comes as companies and investors race to turn the bathroom into a hotbed for health insights, including early disease detection

Life Time Guarantees Interviews for All NASM-Certified Personal Trainers

Through a new partnership, NASM-CPTs will now land a guaranteed interview for potential employment in Life Time’s Dynamic Personal Training program

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