Fitness Fitness Professionals Slam Shane Gillis for ‘SNL’ Gym Joke, Call Out Female Stereotypes The comedian, who made a joke about what women wear to the gym during his opening monologue, has been met with an onslaught of criticism from trainers and coaches online member exclusive America’s Indie Gyms Scale Without Private Equity partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? Industry News Your Clients Are Asking About Peptides. 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From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive America’s Indie Gyms Scale Without Private Equity member exclusive Pulse Fitness Eyes $134M in Revenue, Targets US Market With Inclusive Equipment member exclusive 24/7 Gyms Are Booming — Here’s What You Need to Know About Running One member exclusive NYC’s Running Boom Is Paying Off for Small Businesses September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design Fitness The Best Gifts for Men Who Love Fitness & Wellness Looking for the best gifts for men? We’ve rounded up the top fitness & wellness gear for 2026, including smart gadgets, workout gear & recovery essentials. member exclusive Loonen Taps Spindrift Playbook, Filtration Science to Rebuild Trust in Bottled Water Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration Finance Xponential Fitness Implements Stockholder Rights Plan The embattled boutique fitness franchisor has adopted what appears to be a defensive strategy that could prevent a potential takeover Industry News Regymen Fitness Signs 9-Location Deal in New Zealand The coach-led strength and conditioning franchise is expanding into a new international market, with its first New Zealand studio slated to open in late 2026 Fitness The ATN Innovation Summit Returns With More Ways to Connect and Discover The premier industry event for networking and product discovery returns to New York City June 8–9, with roundtables and workshops joining its lineup of leadership conversations and brand activations member exclusive Amid Cornell Protests, Ithaca’s Fitness Scene Makes Space for Women Sauna sessions, trauma-informed yoga and post-rally classes: Ithaca’s boutique fitness businesses are finding their own ways to respond to the Jane Doe allegations Industry News NYC-Based Club Athletic Makes Chicago Debut xxx member exclusive Support Grows for Movement Gyms Workers as Customers Pledge to Freeze Memberships Support for a conditional membership freeze has grown from around 600 signers in July to more than 2,000 amid a prolonged labor struggle at 10 of the climbing chain’s locations Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns Data from HFA’s Fitness Industry Traffic Tracker found that August visits bounced the industry back toward growth following a dip in the second quarter member exclusive ATN Week in Review: Hyrox Expands Its Empire Hyrox’s strategic partnership with Xenom gives the fitness-racing giant more control over the booming global market for competitive fitness at a critical time Industry News Equinox to Open High-Performance Club in NYC Equinox Terminal Warehouse marks the luxury operator’s biggest-ever embrace of the “high-performance” fitness trend popularized by Hyrox and others Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? 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