member exclusive Fitness Dating Apps Are Taking Off — Here’s Why As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships member exclusive ATN Week in Review: Gym Owners Come for the Boutique Fitness Market partnership Why Parker Ahlquist Believes Performance Starts in the Kitchen member exclusive The US Open Is Becoming a Major Battleground for Fitness & Wellness Brands Tech OPS Run Launches to Power the Run Club Boom Fitness Business Is Your Gym a Sellable Asset? Equipment Technogym Launches First Pilates Reformer in US Latest News Fitness Club Pilates Taps Into Fitness Nostalgia With New ‘Decades Week’ member exclusive Fitness Operators Rethink How They Target 50+ Clients Industry News Salomon Enters 5-Year Ironman Partnership in Major Bet on Endurance Sports Finance VivaGym Owner Leads $685M Race for Fitness Park, Report Says Industry News Nrthrn Strong Adds VO2 Max Testing, Other Performance-Training Data member exclusive We’ve Officially Entered the Wellness Pouch Era By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Fitness Operators Rethink How They Target 50+ Clients member exclusive Fitness Dating Apps Are Taking Off — Here’s Why member exclusive ATN Week in Review: Gym Owners Come for the Boutique Fitness Market member exclusive The US Open Is Becoming a Major Battleground for Fitness & Wellness Brands September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership How Idolem Grows Together With Its Tech Partner, bsport How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion member exclusive What’s Next for the $8 Trillion Longevity Movement? With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like Fitness Strong Pilates Signs Saudi Arabia Expansion Deal, Eyes More Global Growth The Pilates franchise is entering Saudi Arabia and tells ATN it’s nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned member exclusive ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead Gym shoppers don’t clock off when the sales team does. Operators have a growing opportunity to turn late-night searches into tours, and eventually, memberships. member exclusive Chuze Fitness Adds Reformer Pilates Through iFIT/Freemotion Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality Finance Daxko Acquires Alaris, Adding Childcare Tech to Fitness Software Offerings The deal brings childcare compliance and management tools to Daxko as the fitness software giant continues to expand its portfolio member exclusive As Young People Drink Less, an Indianapolis Nightclub Reopens as a Gym Wabash Iron is gearing up to open in December, keeping the stage, fog machines and a monster sound system to create “a nightclub with a gym inside it” member exclusive Inside Friday Stairs, the Viral Anti-Run Club Toying With a Hyrox Turn Some say it’s harder to get into than a Taylor Swift concert. It’s also free. Friday Stairs, a viral group workout, believes it can scale to as many as 50 cities member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics Industry News Crunch Fitness, NASM Launch Guaranteed Interview Program for Personal Trainers NASM-certified personal trainers will receive a first-round interview for open roles across Crunch’s corporate and franchise gyms — the latest such move by gym operators looking to ramp up their PT hiring Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board? partnership The Hidden Cost of a Fragmented Fitness Tech Stack How connected systems can help fitness operators improve efficiency, scale and prepare for AI Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Franchise Corner member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
