member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge. Finance Oura Files Confidentially for IPO as Smart Ring Sales Surge partnership The AI Paradox: Human Empathy as the Ultimate 2026 Premium Fitness CR Fitness Holdings Sets New Structure as Crunch Franchise Group Pushes Toward 110 Clubs Industry News Planet Fitness, Gymshark Team Up on High School Gym Promotion Tech Les Mills Embraces AI-Generated Content With Hyperhuman Partnership Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee Latest News Fitness New York Pilates Opens Sag Harbor Studio Ahead of Memorial Day Weekend Industry News Shokz Joins Hyrox as Official Partner Ahead of NYC Race Wellness Sanctum Brings Movement & Breathwork Ritual to NYC’s Othership Nutrition Zoe: Americans Lack Trust in Nutrition Industry Industry News ATN Introduces DISRUPT by Athletech News Fitness Starbucks Launches Weighted Vest, Builds on Protein Push By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with Echelon Elevate your fitness offering with the Echelon Meridian Pilates Reformer, bringing connected Pilates training, premium versatility, and immersive experiences to every space. Discover the future of fitness today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses member exclusive ATN Insights: Only 13% of Multi-Location Studios Expand Beyond Their Immediate Region member exclusive ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise May Theme: Business of Franchising member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses Fitness Nike Makes Fitness Comeback, Taps The Yard as First Global Gym Partner Industry News Pure Barre Brings Back Pilates-Inspired Class Finance Fitness Ventures Acquires 22 Crunch Gyms, Becoming System’s Biggest Franchisee Featured Stories partnership Playlist Launches Kite to Power the Next Phase of Multi-Brand Fitness As operators expand across brands, modalities and markets, Kite introduces a new infrastructure designed to support portfolio-scale growth. The definition of a fitness business is… Tech Strava Goes All-In on Strength Training in Major Update Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing. Wellness New York’s Fitness Scene Gets Its Own Dating App New York’s wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle. Nutrition Life Time Scales In-Club Nutrition Coaching Life Time is rolling out Dynamic Nutrition Coaching, featuring specialized guidance across its 190-plus clubs. Tech AltaDX, LeisureLabs Form Global Fitness Tech Alliance North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services. Industry News Xenom Adds pliability as Partner Ahead of Inaugural Fitness Competition As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner. Industry News The Athletic Clubs Rebrands as Club Athletic, Eyes National Expansion Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets. Fitness Orangetheory Taps Trubar for Co-Branded Protein Bar Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar. Tech Strong Pilates Unveils In-Studio Tracking Tech, Including Intensity Zones Inside Strong Pilates studios, integrated tablets will offer members real-time performance tracking, color-coded intensity zones and personalized coaching tools. Finance GymNation Gets $100M in Private Credit for Middle East Expansion, Asia Debut GymNation has secured a $100 million private credit facility from HPS Investment Partners, the credit arm BlackRock acquired last year. Finance Nourish Raises $100M Series C as Investors Eye Post-GLP-1 Plays Nourish has closed a $100 million Series C, bringing its total funding to $215 million to expand its dietitian network and AI care platform. Industry News ISSA Launches Menopause Certification for Fitness Coaches ISSA has announced the Menopause Coach Certification for personal trainers, group fitness instructors, nutrition coaches and other fit pros. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Data & Insights Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
