Wellness Tom Brady Reaffirms Aescape Involvement, Sides Tease New Launch The AI robotic massage company appears to be going strong after facing financial uncertainty earlier this year, as Brady continues his public backing of the brand member exclusive Inside the YMCA’s Successful Recovery Rollout partnership The Rise of Integrated Longevity Industry News Alpha Fit Club Goes Big on Fitness Racing With 1,550-Athlete Event Fitness Ken Pilates, an LGBTQ-Owned Brand With a Distinct Approach, Expands to NYC Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity member exclusive The AI Personal Training Revolution Is Here — What Comes Next? Latest News member exclusive Smartwatches Don’t Hold Value Like Luxury Pieces, but Some Brands Fare Better Than Others Finance Global Wellness Summit Gets Acquired by Informa, CEO to Depart Finance Nestle to Divest Mainstream Supplements Business for $1 Billion Industry News Fitness Stakeholders Bet on Pop-Punk Music Revival for Cardio Workouts Wellness Hyrox Takes Dating App Partnership Global Fitness Business This Premium Pilates Class Comes With Puppies — and Growth Plans By the Numbers In Partnership with Inside Tracker 93% of American adults are struggling metabolically. They can train five days a week and never see a disease building underneath — unless you help them see it. Find out why the difference lives in their biology, not their mirror. Learn more. Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Smartwatches Don’t Hold Value Like Luxury Pieces, but Some Brands Fare Better Than Others member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive The AI Personal Training Revolution Is Here — What Comes Next? member exclusive Is Basketball Making a Comeback Inside Gyms? September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership What Operators Need to Know About Commercial Cold Therapy As cold therapy becomes a permanent part of fitness and wellness facilities, operators are discovering that commercial success depends on purpose-built equipment and the systems needed to support a consistent, safe and reliable member experience. Industry News GymNation Launches Workout Class in Total Darkness to Tackle Gymtimidation The Middle East fitness giant is removing mirrors, screens and phones from its latest group fitness concept in a move to take judgment out of the gym experience Fitness The 30 Best Fitness & Wellness Hotels & Resorts in the US We’ve rounded up the best U.S. hotels and resorts offering top-notch fitness, health and wellness itineraries for every type of traveler. member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ As lead-to-first-visit conversion softens, retention data suggests the bigger opportunity for Pilates studios may be what happens after the client walks through the door. Reviews We Tried Omorpho’s New Weighted Vest Collaboration with Hyrox — Read Our Honest Review All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says The U.K. could support up to 850 additional high-value, low-price gyms, with Gen Z demand, flexible memberships and evolving gym models fueling the segment member exclusive ATN Week in Review: This Is How Fitness Goes Mainstream Hyrox’s wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds New research shows GLP-1 users are shelling out roughly $449 a month on fitness amid broader lifestyle shifts, although the general consensus is conflicted on whether weight-loss drugs are a net benefit for the fitness and wellness industry Equipment Nike Makes Bigger Push to Sell Strength Training Equipment in the US The swoosh is bringing Nike Strength equipment to Johnson Fitness & Wellness stores nationwide as it ramps up its presence in gym-based fitness member exclusive As Some LA Fitness Locations Close, Rival Gyms Scoop Up Members LA Fitness locations are going dark across the country with little explanation, sending members scouring Reddit for answers. The situation been a boon for opportunistic small and mid-sized operators member exclusive US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading A new report shows steady growth for the booming Pilates market since 2020, with certain portions of the population accounting for a disproportionate share of participants member exclusive More Research Challenges BMI, Validating the Fitness Industry’s Body Scan Push In a new study, waist circumference proved a better predictor of mortality than BMI among older adults, supporting a broader shift in fitness from tracking scale weight to measuring fat, muscle and metabolic health Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary Data & Insights Fitness Business In the UK, Young Adults Are Picking Homes Based on Gym Proximity Fitness Business UK Can Nearly Double Number of HVLP Gyms, PwC Says Wellness GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds member exclusive US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews We Tried Omorpho’s New Weighted Vest Collaboration with Hyrox — Read Our Honest Review Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
