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By the Numbers

In Partnership with FitGrid


The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more.

Product Spotlight

In Partnership with Manduka


manduka - 2026

High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®.




WeGym

How WeGym® Is Rethinking Strength Training Through a Human-Centered Lens

Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness…

Amazon Prime Day Continues: The Best Fitness & Wellness Deals on Nike, Apple, Oura & More

We’ve rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more.

I Tried Aarmy Every Week for 3 Months. Here’s Why the Workout Has Such a Loyal Following

The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the same: I…

Best Hyperice Amazon Prime Day Deals

Hyperice Competes with Prime Day with Some of the Best Deals on Pro Athlete-Loved Recovery Tools

Hyperice is offering some of its best deals during Amazon Prime Day – here are the best discounts on massage guns, heat therapy & more.

Product shot of Viome's at-home intelligence test

Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health?

We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.

Marshmello with Burn Boot Camp founders

Burn Boot Camp Signs Music Star Marshmello as Equity Partner, Franchisee

Burn Boot Camp is bringing on global music producer and artist Marshmello as an equity partner, franchise owner and creative lead for music.

Technogym

The Evolution of Strength Training: From Equipment to Ecosystem

The modern strength floor has become one of the most complex environments in fitness.

Crunch Fitness Names Chequan Lewis CEO in Major Leadership Move

Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman.

Mo Farah’s URunn App Lands Seven-Figure Raise Amid Running Boom

Olympic champion Sir Mo Farah’s running app URunn has raised a seven-figure round as the global running boom and app market heat up.

Jayson Tatum uses Onside body wash

Jayson Tatum-Backed Onside Launches at Target as Men’s Care Moves Toward Performance

Onside, a new men’s personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men.

Balenciaga Embraces Wellness Culture, Takes Over Barry’s Studio

Balenciaga is taking over select Barry’s studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.

Bala Expands From Fitness Equipment Into Activewear

Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.

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