member exclusive ATN Week in Review: Peloton’s Running Pivot Gains Traction Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and marathons post-pandemic Industry News Neighborhood Barre Accelerates Expansion Efforts With 7 New Studios partnership Why Your Gym’s Playlist Is Sabotaging Your Members’ Workout Experience member exclusive Tech-Forward Strength Gym BAM Labs Heads to NYC, Eyes US Growth Industry News Discover Strength Enters Boston, Eyes 250 US Studios member exclusive ATN Insights: The Churn Problem Hiding in Failed Payments member exclusive Peloton Holds Talks for Potential $800M Debut Bond Deal Latest News member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’ Industry News Exec Moves: SHA Links With Fernando Alonso Industry News Hyrox, HFA Strike Partnership for Fitness Trade Show, Las Vegas Race Industry News Orangetheory Names Former Pizza Hut Exec as New Global President Finance Magic AI Raises $11M to Scale Fitness Mirror in the US By the Numbers In Partnership with Keepme Up to 52% of gym searches now occur outside traditional operational hours. Fitness operators without an after-hours engagement strategy risk losing half of their potential leads to responsive competitors, per Keepme’s research. Product Spotlight In Partnership with Precor Precor now exclusively carries the Glutebuilder® Selectorized line: the Pendulum Kickback, Kneeling Glute Isolator, 3D Multi-Abductor Pro, and Hip Thrust Elite, each engineered for controlled movement and proper joint alignment in a compact footprint. Learn more. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive ATN Week in Review: Peloton’s Running Pivot Gains Traction member exclusive Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’ member exclusive Tech-Forward Strength Gym BAM Labs Heads to NYC, Eyes US Growth September Theme: Must-Have Tools for Fitness Businesses Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Tech NYSC Adopts UKG Workforce Management Platform Across Gyms Featured Stories partnership Why Parker Ahlquist Believes Performance Starts in the Kitchen Many athletes learn this too late: no workout program can outrun a bad diet Longevity Ultimate Longevity Center Goes Global With 50-Location Australia Deal The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers Uncategorized VALR Brand Moves Beyond Energy Drinks With Creatine+ Launch Creatine+ combines seven ingredients in a once-daily formula designed to appeal to athletes, gym-goers and performance-minded consumers partnership Mastering the Mundane: Prioritizing the Fitness Website Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations. Industry News Hotworx Hits 900 Studios, Eyes 1,000 by Spring 2027 The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally Longevity Pvolve, Jennifer Aniston Coin New Workout Category “Movement Longevity” highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women’s knowledge of strength training and how many are actually doing it member exclusive NYC Could Become America’s Next Wellness Capital, Experts Say The growth of Strong New York, the city’s biggest fitness and wellness festival, reflects a broader post-pandemic transformation across the city, as gyms, studios, run clubs and races flourish — and industry leaders believe NYC is only getting started member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise New data paints a bullish picture for the global fitness market, with most operators reporting strong growth while eyeing new markets, partnerships and revenue streams Fitness Miley Cyrus Fronts Peloton’s New Running Push Peloton is pairing its first foldable treadmill with a new campaign centered on joy and emotional release as the connected fitness company makes a broader push into running partnership How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere Club Pilates’ 1,500-studio milestone reflects Pilates’ evolution from a boutique fitness trend into an accessible, global movement member exclusive Apple Developing New Fitness Tracker Aimed at Rivaling Whoop Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app Equipment Peloton & Precor’s Commercial Gym Equipment Officially Hits the Market After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive US Padel Adoption Is Growing Fast, Data Shows member exclusive Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise member exclusive As Gyms Bulk Up on Spa-Like Amenities, Wellness Studios Maintain Big Ambitions member exclusive Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
