Wellness At Willpower Event, Wellness Execs Stress the Importance of Quality, Building Consumer Trust At the Willpower Catalyst Series event in NYC, leaders from AG1, Beekman 1802 and Evolv shared their playbook for building trusted, category-defining wellness brands. member exclusive Your AI-Generated Trainer Has a Problem on the Horizon partnership The Business Case for Swim Programs in Fitness & Wellness Facilities Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Finance Signos Secures $20M To Scale CGM & Behavioral Coaching in the GLP-1 Era Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News Wellness Alo Pushes Deeper Into Women’s Wellness Content Latest News Tech Oura Launches 5th Gen Ring, Going All-In on Preventive Health member exclusive ATN Insights: 64% of Personal Trainers Are Using or Exploring AI Industry News Hyrox Partners With World Gym, Expands Asia-Pacific Presence in Multi-Year Deal Finance New Aescape CEO Says Company Will Continue Under Revamped Business Model Nutrition Khloé Kardashian’s Khloud Lands $15M in Funding for High-Protein Popcorn Fitness Business The New Social Scene Swaps Bars for $300 Gym Memberships By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. 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The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive Your AI-Generated Trainer Has a Problem on the Horizon member exclusive ATN Insights: 64% of Personal Trainers Are Using or Exploring AI member exclusive Music Licensing Enforcement Tightens as ‘Spotify & Hope’ Gets Riskier for Gyms member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses May Theme: Business of Franchising member exclusive ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses Fitness Nike Makes Fitness Comeback, Taps The Yard as First Global Gym Partner Industry News Pure Barre Brings Back Pilates-Inspired Class Finance Fitness Ventures Acquires 22 Crunch Gyms, Becoming System’s Biggest Franchisee Featured Stories partnership The AI Paradox: Human Empathy as the Ultimate 2026 Premium As fitness enters a “High Tech, High Touch” era, new data underscores the growing importance of human expertise and engagement in turning information into meaningful… Tech Google’s Fitbit Air Gives Whoop Some Serious Competition The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers. Fitness Business Solidcore Unveils New ‘Stronger For It’ Brand Platform As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign. Fitness Runningman 2026 Returns as Social Wellness Booms Runningman heads back to Kingston Downs September 18-20 with expanded capacity and its signature one-mile loop . Industry News Exec Moves: Equinox Sets Women’s Health Advisory Board Executive moves is ATN’s weekly roundup up of the key industry personnel changes. Fitness New York Pilates Opens Sag Harbor Studio Ahead of Memorial Day Weekend New York Pilates brings its Abs Arms Ass classes to Sag Harbor, opening a new Hamptons studio for Memorial Day Weekend. Industry News Shokz Joins Hyrox as Official Partner Ahead of NYC Race Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event. Wellness Sanctum Brings Movement & Breathwork Ritual to NYC’s Othership Sanctum brings its music-driven movement ritual to NYC’s Othership for a two-day pop-up, tapping into the analog boom drawing U.S. consumers. Nutrition Zoe: Americans Lack Trust in Nutrition Industry A growing number of Americans feel misled by food packaging and nutrition claims, highlighting a widening trust gap across the wellness industry Finance Oura Files Confidentially for IPO as Smart Ring Sales Surge The company said Thursday that it filed IPO paperwork with the US Securities and Exchange Commission, confirming a story by Bloomberg News. Industry News ATN Introduces DISRUPT by Athletech News DISRUPT delivers the unique insights and industry-defining coverage provided by Athletech News in a brand new format Fitness Starbucks Launches Weighted Vest, Builds on Protein Push After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Data & Insights Wellness There’s No Clear Winner in the Wellness Tourism Market, Survey Finds Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Franchise Corner Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Reviews Reviews The Best Cold Plunges for Summer 2026 Reviews The Viral Ninja Creami Is On Sale Ahead of Memorial Day – Is It Worth Buying? Reviews Rhone’s New Running Collection Solves the Hardest Part of Spring Miles Reviews The Best Supplements for Women in 2026 Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
