member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost member exclusive 24/7 Gyms Are Booming — Here’s What You Need to Know About Running One partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? member exclusive Google Launches New Fitness Tracker, Taps Function in Major Wellness Push member exclusive Loonen Taps Spindrift Playbook, Filtration Science to Rebuild Trust in Bottled Water Industry News Regymen Fitness Signs 9-Location Deal in New Zealand Fitness The ATN Innovation Summit Returns With More Ways to Connect and Discover Latest News Finance Anne Mahlum Steps In to Pay Y7 Workers After Yoga Chain’s Collapse Industry News ISSA Launches First Reformer Pilates Certification Amid Surging Demand Nutrition David Beckham’s IM8 Signs NBA Nutrition Partnerships Nutrition This Startup Is Selling Supplements at Cost in Challenge to Industry Giants Industry News Hyrox, Sweatpals Partner to Connect Athletes With Training Clubs Finance Xponential Fitness Implements Stockholder Rights Plan By the Numbers In Partnership with ABC Fitness 69% of member calls go unanswered A secret-shop study of 100+ fitness facilities that didn’t use AI showed that only 31% of calls reached a live person. ABC AI Agents can help operators respond faster and recover missed opportunities. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive 24/7 Gyms Are Booming — Here’s What You Need to Know About Running One member exclusive NYC’s Running Boom Is Paying Off for Small Businesses member exclusive Google Launches New Fitness Tracker, Taps Function in Major Wellness Push member exclusive Loonen Taps Spindrift Playbook, Filtration Science to Rebuild Trust in Bottled Water September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design Industry News NYC-Based Club Athletic Makes Chicago Debut xxx member exclusive Support Grows for Movement Gyms Workers as Customers Pledge to Freeze Memberships Support for a conditional membership freeze has grown from around 600 signers in July to more than 2,000 amid a prolonged labor struggle at 10 of the climbing chain’s locations Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns Data from HFA’s Fitness Industry Traffic Tracker found that August visits bounced the industry back toward growth following a dip in the second quarter member exclusive ATN Week in Review: Hyrox Expands Its Empire Hyrox’s strategic partnership with Xenom gives the fitness-racing giant more control over the booming global market for competitive fitness at a critical time Industry News Equinox to Open High-Performance Club in NYC Equinox Terminal Warehouse marks the luxury operator’s biggest-ever embrace of the “high-performance” fitness trend popularized by Hyrox and others Tech Italy’s Biggest Gym Brand Rolls Out AI Personal Training FitActive is bringing Zing Coach’s tech to more than 500,000 members across 192 clubs, marking another major gym partnership for the AI startup Industry News Exec Moves: Function Names First CMO Executive moves is ATN’s weekly roundup up of the key industry personnel changes Fitness Planet Fitness Treadmills Get Their Moment Ahead of Chicago Marathon Vincent Mauri, a 25-year-old American marathoner, broke onto the scene this spring when he unexpectedly dropped the fourth-fastest time ever at a local race. His unorthodox training routine includes local Planet Fitness gyms member exclusive Belfast’s Blk Box Plans to Win Over US Gyms With a Specialist Mindset The Northern Ireland-based strength equipment maker has already made a name for itself in the U.K. inside gyms and pro sports facilities. In the States, its winning over everyone from luxury gym chains to A-listers Equipment FitBench Establishes European Entity Amid 60% International Sales Growth The Wisconsin-based fitness equipment maker’s new Rhein, Germany, outpost will allow it to accelerate deliveries, improve customer support and capitalize on growing demand member exclusive Strong Pilates Positions Itself as the Only Workout You’ll Need in New Campaign The fast-growing boutique franchise is highlighting its distinct workout that marries strength, cardio and Pilates on one machine as it ramps up U.S. expansion Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
