member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend New data shows that Americans are prioritizing movement but many remain hesitant to spend more amid economic challenges, presenting a potential challenge for gyms and other paid fitness providers member exclusive Crunch’s Growth Tests Planet Fitness’ Grip on Gym Newcomers, Analysts Say partnership Why BODY20 Is Betting on Strength Training for Women Fitness Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast member exclusive How Big-Box Gyms Are Building for the Future Research Obesity Medications Are Transforming Care. Healthy Habits Must Be Part of the Treatment Plan Fitness New SoulCycle Doc Puts Co-Founder’s Ouster Back in the Spotlight Latest News member exclusive LA Fitness’ New Tampa Gym Offers Clues to Its Strategy Moving Forward Fitness Technogym Rolls Out AI-Powered Customer Service for Gym Operators Industry News With Rebrand, Run Clubhouse Wants to Be More Than Just a Platform for Running Communities member exclusive SLT Sues Lagree Fitness Over Megaformer Supply, Territorial Rights member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon Industry News Red Bull Wants In on the Fitness Racing Boom By the Numbers In Partnership with ClassPass Happy hour has competition. Attended ClassPass reservations on Fridays and Saturdays between 7-11 p.m. more than doubled in 2025 compared to two years prior. Learn more about how businesses are taking advantage of the late night class. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend member exclusive LA Fitness’ New Tampa Gym Offers Clues to Its Strategy Moving Forward member exclusive Crunch’s Growth Tests Planet Fitness’ Grip on Gym Newcomers, Analysts Say member exclusive SLT Sues Lagree Fitness Over Megaformer Supply, Territorial Rights October Theme: What’s Coming Next in Women’s Health member exclusive The Longevity Movement is Leaving Women Behind, Experts Say Longevity Pvolve, Jennifer Aniston Coin New Workout Category Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Wellness Xella Health Launches as Female-Specific Diagnostics Platform Featured Stories partnership Inside Innodigym’s Smarter Approach to At-Home Strength Training The brand is using digital resistance and smart technology to deliver sophisticated strength training without the space demands of traditional weights partnership Why Hiring the Right GM Can Be a Growth Lever for Boutique Fitness Good Soul Hunting is bringing an executive search approach to one of boutique fitness’s most important roles. Tech Wearable Maker Coros Aims to Conquer the Climbing Market The smartwatch maker will use Sender One Climbing’s coaching expertise to inform how it tracks climbers as wearables push beyond heart rate into sport-specific data member exclusive North America’s Biggest Fitness & Wellness Franchises of 2026, Ranked Many fitness and wellness brands landed on this year’s Franchise 500 list, with low-price gym giants and several boutique standouts leading the way partnership Churn Starts Before Cancellation: The Member Signals Studios May Be Missing Mariana Tek data shows the warning signs of member churn can appear months in advance, giving studios more time to recognize changing behavior and strengthen engagement. member exclusive Planet Fitness Australia Doubles Down on Approachability — in the US, Things Are More Complex A new ‘Gymtimidated’ campaign airing Down Under leans into Planet Fitness’ “Judgement Free Zone” mantra. It comes as the brand works to win back beginners in the U.S. with a revamped marketing push member exclusive Asics’ Next Target Customer Isn’t Runners New Asics research finds people report spending 86% of their waking day not moving. The brand has built a campaign around getting them to move for 15 minutes Tech Orangetheory Members Can Now Use Apple Watch to Track Workouts Notably, the boutique fitness giant is positioning the new offering as an upsell: the integration comes with a $99 fee member exclusive What Belongs on the Fitness Floor of the Future? Operators, equipment makers and tech execs share the equipment, technology and physical design trends set to shape the next generation of fitness facilities member exclusive Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market The Boston-based startup is challenging traditional training footwear with a carbon-plated shoe designed for the speed, power and agility demands of modern team sports and fitness competitions like Hyrox partnership The Real Trainer Shortage Problem is Readiness Rather Than Headcount As client expectations evolve, the fitness industry’s biggest opportunity may be developing and retaining the trainers already inside its facilities partnership How Ramp Simplifies Finance for Growing Fitness Brands Ramp unifies spending, payments and accounting for multi-unit brands, helping operators eliminate busywork, gain financial clarity and scale more efficiently Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! 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Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? 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