Finance Playlist Adds Palantir CFO to Board, Fueling Future IPO Talks Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO. Fitness ATN Innovation Summit ’26 Day Two: Building the Future of Fitness & Wellness partnership How WeGym® Is Rethinking Strength Training Through a Human-Centered Lens Wellness Solius Targets Vitamin D Deficiency With Personalized UVB Light Therapy Tech Clair Health Raises $11.6M for Continuous Hormone-Tracking Wearable Industry News EoS Fitness Adds Reformer Pilates at 3 Locations, More to Come Fitness Business Pittsburgh’s Mecka Fitness Plots Growth in Suburban Markets Latest News Tech Future Pulls the Plug on AI Personal Training, Commits to Human Coaches Equipment Longtime UK Equipment Maker Pulse Fitness Expands Into US Market Industry News YogaSix Launches Pilates-Inspired Class in Boutique Fitness Crossover Industry News Amped Fitness Taps Red Bull to Curate Member Experiences Tech Ultrahuman Adds OTC Glucose Tracking Through Abbott Lingo Partnership Equipment AI Startup Midjourney Pivots to Health With Ultrasound Machine By the Numbers In Partnership with FitGrid The top 10% of Barre studios brought back 57% of first-time clients for a second visit in May, according to FitGrid data. The average studio managed just 26%. Learn more. Product Spotlight In Partnership with Manduka High-density construction delivers floor-like stability with joint protection built for daily instructor use. The closed-cell surface keeps moisture out and cleans easily between sessions. Studios and retreats that invest in the PRO® don’t replace it. Explore the PRO®. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive Your Influencer Contract Doesn’t Say What You Think It Does member exclusive ATN Week in Review: The Fitness Industry’s New Advocacy Strategy Takes Shape member exclusive ATN Insights: Barre’s Next Growth Challenge Isn’t Retention, It’s Replenishment member exclusive ATN Week in Review: Gyms Are Coming for Pilates June Theme: Strength & Functional Training Research World Fitness Bodies Release Study Supporting Exercise’s Impact on GLP-1s Fitness Business Ex-Planet Fitness CEO Backs Absolute Recomp, a Premium Strength Gym With a ‘Holy F—’ Factor Equipment Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market partnership Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results Featured Stories partnership Wellness Opened the Door. Longevity Demands Results As wellness operators move from ambiance to evidence, Shiftwave is making autonomic regulation the foundation of the modern longevity stack Industry News ATN Innovation Summit ’26 Day One: What’s Next in Fitness & Wellness Key takwaways and insights from the fitness industry’s premier event. Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers We tested the AI-meets-artisanal footwear startup’s $600 Model T, a completely custom sneaker already loved by fitness coaches and sports execs. Tech Kimba Raises $6.5M to Improve Sleep Through AI-Powered Scent Therapy Kimba combines adaptive AI, biometric tracking and personalized scent delivery to improve sleep quality without supplements or pharmaceuticals. Industry News Hyrox Competitor ATHX Games Signs Speediance as Strength Partner Speediance’s smart digital strength training machines will have a presence at ATHX Games events as part of the deal. Equipment btone Fitness Brings Reformer Manufacturing In-House Ahead of 50-Studio Expansion Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios. Nutrition Why PepsiCo Is Making Protein Central to Its Functional Beverage Strategy PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends. Finance L Catterton in Talks for Stake in Hyrox Fitness Brand, Sky Says LVMH-backed private equity firm L Catterton is in exclusive talks to buy a stake in extreme fitness brand Hyrox, according to Sky News. Industry News Fitstop Enters Texas as US Expansion Picks Up Speed Australia-based functional fitness franchise Fitstop has studios coming to big cities in Texas, following openings in California and Pennsylvania. Fitness Business Amped Fitness Leans Into Influencer Economy With Creator Program Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging. Nutrition Linc to Launch Personalized Supplement System Based on Wearable Data Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user’s biometric data. Fitness Business ISSA Expands Beyond Certifications With Fitness Business Education Program ISSA says many personal trainers leave the profession because they lack essential business skills — its latest program aims to change that. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Data & Insights Nutrition Beef Muscles Into the Wellness Aisle Amid Protein Craze Longevity New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work Fitness Garmin: More Runners Are Adding Strength Workouts to Their Routines Fitness Business In the US, Padel Is Emerging as a Luxury Sport Franchise Corner Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee member exclusive ATN Insights: In April, Yoga Shifts Toward Intentional Practice While ‘At-Risk’ Client Percentages Rise Reviews Reviews I Tried It: Why Iambic’s $600 AI-Tailored Kicks Might Be Your Feet’s Favorite High-Performance Sneakers Reviews The Best Saunas for 2026 Reviews Is Oura’s $399 Ring 5 Worth the Upgrade? Here’s Who Should Buy the Smaller Wearable Reviews The Best Cold Plunges for Summer 2026 Videos Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News Fitness Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands
