member exclusive How Big-Box Gyms Are Building for the Future From reformer Pilates and Hyrox training to AI-powered basketball courts and destination-style spaces, gym operators are rethinking what belongs inside the four walls Research Obesity Medications Are Transforming Care. Healthy Habits Must Be Part of the Treatment Plan partnership Why Hiring the Right GM Can Be a Growth Lever for Boutique Fitness member exclusive ATN Week in Review: Fitness Enters Its Spin-Off Era member exclusive Planet Fitness Australia Doubles Down on Approachability — in the US, Things Are More Complex member exclusive Asics’ Next Target Customer Isn’t Runners Tech Orangetheory Members Can Now Use Apple Watch to Track Workouts Latest News member exclusive SLT Sues Lagree Fitness Over Megaformer Supply, Territorial Rights member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon Industry News Red Bull Wants In on the Fitness Racing Boom Fitness New SoulCycle Doc Puts Co-Founder’s Ouster Back in the Spotlight Tech Wearable Maker Coros Aims to Conquer the Climbing Market member exclusive North America’s Biggest Fitness & Wellness Franchises of 2026, Ranked By the Numbers In Partnership with WellHub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core membership offering. Meanwhile, AI and connected technology are changing how operators personalize training, engage members and grow revenue. Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces and metabolic testing to personalized care, GLP-1 programs and wearable health technology, these categories are reshaping how brands serve consumers and create sustainable growth. Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, innovation is transforming how brands attract, engage and retain consumers. Download Report Member Exclusive: ATN Pro member exclusive SLT Sues Lagree Fitness Over Megaformer Supply, Territorial Rights member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon member exclusive How Big-Box Gyms Are Building for the Future member exclusive ATN Week in Review: Fitness Enters Its Spin-Off Era October Theme: What’s Coming Next in Women’s Health member exclusive The Longevity Movement is Leaving Women Behind, Experts Say Longevity Pvolve, Jennifer Aniston Coin New Workout Category Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Wellness Xella Health Launches as Female-Specific Diagnostics Platform Featured Stories partnership Inside Innodigym’s Smarter Approach to At-Home Strength Training The brand is using digital resistance and smart technology to deliver sophisticated strength training without the space demands of traditional weights partnership Churn Starts Before Cancellation: The Member Signals Studios May Be Missing Mariana Tek data shows the warning signs of member churn can appear months in advance, giving studios more time to recognize changing behavior and strengthen engagement. member exclusive Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market The Boston-based startup is challenging traditional training footwear with a carbon-plated shoe designed for the speed, power and agility demands of modern team sports and fitness competitions like Hyrox partnership The Real Trainer Shortage Problem is Readiness Rather Than Headcount As client expectations evolve, the fitness industry’s biggest opportunity may be developing and retaining the trainers already inside its facilities partnership How Ramp Simplifies Finance for Growing Fitness Brands Ramp unifies spending, payments and accounting for multi-unit brands, helping operators eliminate busywork, gain financial clarity and scale more efficiently Longevity Yoga, Pilates Linked to Longer Lifespans in New Study Of 21 alternative health practices examined by Arizona State University researchers, only yoga and Pilates were associated with a significantly lower risk of death Industry News HFA Taps Fitness Technology Summit to Expand Presence in Europe The fitness industry trade association is joining forces with the executive-focused technology conference for a major London event in 2027, with the partnership also extending to the upcoming HFA Show in Las Vegas Industry News Adidas-Backed ATHX Games Expands Across US The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom Tech Playlist Appoints Two Industry Veterans to Drive Enterprise Growth Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company’s enterprise business across its Mindbody and Kite brands Finance Behind the Curtain of Boutique Fitness M&A: What’s Actually Closing What your studio might be worth requires more than a simple multiple to answer. member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U.S. member exclusive Why Bank of America Is Betting on the Running Boom Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers, who are flocking to races and run clubs Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form. Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive These Are the Top-Selling Brands & Products Leading Up to the NYC Marathon member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
