Fitness Home Fitness to Dominate $18.4B Equipment Market Through 2033, Per Report Home fitness consumers will drive the $18.4 billion global fitness equipment market through 2033, per a new Allied Market Research report. Longevity Bryan Johnson Joins Biomarker Testing Boom With $365 Platform, Challenging Function Health partnership RiminiWellness 2026: Celebrating 20 Years as Europe’s Global Hub for Fitness, Innovation and Well-Being Fitness Hyrox Adds Les Mills as Official Group Training Program Partner Fitness Business From Member Retention to Weak Engagement: 5 Marketing Mistakes That Are Destroying Your Profit member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else Fitness Whoop Continues Targeted Blood Testing Push With New Specialized Panels Latest News Finance Genesis Health Clubs Acquires Nine Fitness Clubs, Enters New Mexico Market Tech Perplexity Health Launches, Bringing AI Deeper Into Wellness Tech Vida Health, Oura Partner on Continuous Metabolic Care as Smart Ring Maker Expands Clinical & AI Ambition Fitness Zumba Turns 25 With Times Square Celebration on International Day of Dance Nutrition Gatorade Undergoes Rebrand, Plans to Remove All Artificial Colors From Products Fitness Life Time Scales SpiroFit VO₂ Max Testing to North American Clubs By the Numbers In Partnership with ABC Fitness The average gym will lose 1/3 of its members every year. But members who visit at least 4 times per month will stay 7 months longer than those with fewer visits, according to ABC Fitness. Product Spotlight In Partnership with Vision Fitness Step up to the Summit Stairclimber. Introducing the new Summit Stairclimber from Vision Fitness. Discover More. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Member Exclusive: ATN Pro member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else member exclusive ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars member exclusive Luxury High-Rises Level Up Their Fitness Amenities member exclusive ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness April Theme: Social Fitness Revolution Industry News Crunch Gyms Lean Into Hybrid Competitions Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Featured Stories partnership MoonBrew Launches Sleep + Creatine To Support Overnight Muscle Recovery The superfood-powered supplements company adds creatine to its mix of sleep-supporting magnesium, L-theanine and more. Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Now up to five profitable studios, Henry Gonzalez reveals how being “grease and glue” helped him grow his StretchLab franchise operation. Industry News Fairmont Hotels & Resorts Taps Kylian Mbappé in Global Wellness Push Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign. Fashion Lululemon Invests in Nylon Recycling Startup Amid ‘Forever Chemicals’ Probe Lululemon is investing in sustainable nylon innovation while facing a Texas PFAS investigation and a CEO vacancy. Equipment Amazfit Named Exclusive Wearables Partner of Hyrox in Multi-Year Global Deal Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports. Industry News Myzone Unveils Latest Device With Enhanced Versatility, Tech Upgrades Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0. Fitness ‘Exercise Snacks’ Are Dominating Fitness Content Gym membership might be at an all-time high, but there’s a whole population of people going after their workout goals without a a traditional location or routine. Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Wellness tourists are skipping the hotel room. Here’s what ResortPass data reveals about the rise of the roomless traveler. Fitness CorePower Yoga Adds Red Light Classes Through HigherDose The new rollout will see HigherDose near-infrared and red-light panels installed inside select CorePower Yoga classes. Fitness European Fitness Market: More Members, More Revenue & Room to Grow, Report Finds The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report. Equipment The Wellness Essentials Powering Celebrity Trainer Lindsay Arnold’s Routine Right Now The “Dancing with the Stars” alum shares her fitness & wellness go-tos, from her brand The Movement Club’s latest launch to foolproof protein mixes. Finance Peptide Platform Protocole Emerges From Stealth With $6M in Tow Peptide platform Protocole has raised $6 million in seed funding for its referral-only membership model with physician oversight. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Fitness Basic-Fit Data Breach Exposes Details of a Million Gym Members Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Franchise Corner Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Reviews Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Fitness The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Fashion The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes Videos Fitness Business The Lens: Technology Will Define the Next Era of Fitness Fitness Business The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
