Fitness Business The Picklr Files for Bankruptcy as Pickleball Growth Slows in the US The indoor pickleball franchise may be feeling the pain of growing too fast as pickleball’s growth in the U.S. slows and racket-sports competitors like padel gain ground member exclusive Inside the Reformer Gold Rush, Where Equipment Makers Are Racing to Supply Pilates’ Next Phase partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? Fitness Fitness Professionals Slam Shane Gillis for ‘SNL’ Gym Joke, Call Out Female Stereotypes Wellness Rose Launches to Bring At-Home Water Testing, ‘Exposure Health’ to Wellness member exclusive America’s Indie Gyms Scale Without Private Equity Industry News Your Clients Are Asking About Peptides. Who’s Answering? Latest News Industry News Structural Elements Targets Multi-Unit Growth in Orthopedic Wellness Finance PureGym to Acquire Swiss Gym Chain for $315M, Expanding European Footprint Wellness Tom Brady, Aescape Launch AI-Powered Massage & Recovery Protocols member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive ATN Insights: Why Studios Shouldn’t Ignore the ‘Quiet Attendee’ Industry News Onelife Fitness to Open Gyms in Virginia’s Capital By the Numbers In Partnership with ABC Fitness 69% of member calls go unanswered A secret-shop study of 100+ fitness facilities that didn’t use AI showed that only 31% of calls reached a live person. ABC AI Agents can help operators respond faster and recover missed opportunities. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive ATN Insights: Why Studios Shouldn’t Ignore the ‘Quiet Attendee’ member exclusive Inside the Reformer Gold Rush, Where Equipment Makers Are Racing to Supply Pilates’ Next Phase member exclusive America’s Indie Gyms Scale Without Private Equity September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories Industry News Production Is Abundant. Judgment Isn’t. What fitness and wellness brands need to know about building creative now Fitness The Best Gifts for Men Who Love Fitness & Wellness Looking for the best gifts for men? We’ve rounded up the top fitness & wellness gear for 2026, including smart gadgets, workout gear & recovery essentials. Finance Anne Mahlum Steps In to Pay Y7 Workers After Yoga Chain’s Collapse The Solidcore founder has spent around $123,000 out of her own pocket to cover Y7 employees, who were left with weeks of unpaid wages after the yoga chain’s collapse member exclusive 24/7 Gyms Are Booming — Here’s What You Need to Know About Running One Unstaffed, 24/7 gym access can trim labor costs and give members more flexibility. Insurers, security experts and operators explain what operators should know first member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost Industry News ISSA Launches First Reformer Pilates Certification Amid Surging Demand The fitness education giant is introducing new online Pilates certifications as gyms and studios continue to embrace the modality, fueling more demand for qualified instructors Nutrition David Beckham’s IM8 Signs NBA Nutrition Partnerships The fast-growing supplement brand has been named the NBA’s official nutrition partner in Australia and Southeast Asia, adding to a growing roster of sports partnerships Nutrition This Startup Is Selling Supplements at Cost in Challenge to Industry Giants Aonic is doing the unthinkable: selling its products with no markup to consumers who pay an annual subscription fee for its membership club Industry News Hyrox, Sweatpals Partner to Connect Athletes With Training Clubs The social fitness platform will become a Hyrox race title sponsor while powering event discovery, bookings and payments across the Hyrox365 ecosystem member exclusive Google Launches New Fitness Tracker, Taps Function in Major Wellness Push The tech giant is expanding its health ecosystem with a new wearable, clinical lab-testing integration and partnerships designed to deliver more personalized wellness insights member exclusive Loonen Taps Spindrift Playbook, Filtration Science to Rebuild Trust in Bottled Water Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration Finance Xponential Fitness Implements Stockholder Rights Plan The embattled boutique fitness franchisor has adopted what appears to be a defensive strategy that could prevent a potential takeover Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
