member exclusive ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried? New data from the Health & Fitness Association suggests that while the gym sector is still going strong, the incredible period of post-pandemic growth may be coming to an end — or at least slowing Tech Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable partnership Real-Time Is Redefining Conversion in Fitness member exclusive Hims & Hers Stands to Gain If the FDA Loosens Restrictions on Peptides Industry News Sweat and Tonic’s New Toronto Club Features Massive Group Strength Studio member exclusive The Yard Expands in SF, Eyes National Expansion With Private Training Pod Model Fitness Equinox, Aescape Launch Pre and Post-Workout Massage Series Latest News member exclusive The Creator Economy Has a New Middle Class member exclusive Bain to Buy $1.2 Billion UK Supplements Firm Vitabiotics Industry News Exec Moves: ABC Buoys Experiences, Franchise FastLane Taps New CEO Wellness NBPA Taps Cleveland Clinic for Sports-Medicine Research, Player Wellness member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers Tech iFIT Brings AI Personal Trainer to Samsung Galaxy Devices By the Numbers In Partnership with ClassPass $80+. That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. At 10 new customers a month, that’s $800+ in ad spend alone. Learn more. Product Spotlight In Partnership with EGYM One system for your gym today, built to expand as you grow. It connects EGYM and partner brands, devices, and services to member needs, automates onboarding and tracking, and uses BioAge to make progress personal and habit-forming. Learn more. Reports Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave… Download Report Member Exclusive: ATN Pro member exclusive ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried? member exclusive The Creator Economy Has a New Middle Class member exclusive Bain to Buy $1.2 Billion UK Supplements Firm Vitabiotics member exclusive ATN Insights: Cycling Falls Flat on Retaining New Customers July Theme: AI in Action Tech Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable Tech iFIT Brings AI Personal Trainer to Samsung Galaxy Devices Tech Sequel Brands Launches AI-Powered Digital Wellness Platform member exclusive How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Featured Stories partnership Tech is Finally Catching Up to How Boutique Studios Operate How The Shed achieved 220% revenue growth with bsport, and what it reveals about running and growing a modern studio. Research US Gym Traffic Stabilizes After Record-Breaking 2025 Gym visits dipped very slightly in Q2 2026, marking the industry’s first year-over-year slowdown since the post-pandemic boom. But a June rebound hints at strong momentum heading into the second half of the year partnership Beyond the Playlist: How AI Is Reshaping Music for Fitness Music isn’t background. It’s infrastructure. And AI is what finally lets us treat it that way. Finance Garmin Acquires TrainingPeaks & TrainHeroic, Signaling Bigger Fitness Push The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what’s next for the fitness and wellness franchisor Finance Raw Nutrition Parent Tops €850M in H1 Revenue The Quality Group, which also owns Bum Energy and German giant ESN, grew revenue by more than 40% as it expands across products, channels and international markets member exclusive Some of the World’s Best Athletes Wear Whoop. Its New CMO Is After Everyone Else Dirk-Jan “DJ” van Hameren, Nike’s ex-marketing chief, speaks to ATN about how Whoop’s history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables Wellness Tom Brady Talks eMed, GLP-1s & Goal to ‘Democratize Health and Wellness’ The retired NFL legend appeared on Fox Business to tout his partnership with GLP-1-prescribing telehealth platform eMed, Brady’s latest move into the wellness space partnership Why Consistency is Becoming Fitness’s New Currency New industry data suggests the future of fitness growth won’t be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention. member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it’s far from a given that weight-loss drugs will prove to be a net benefit for the industry Wellness ClassPass Goes Beyond the Gym, Adding Theme Parks & Zoos to ‘IRL’ Wellness Offerings The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness member exclusive Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Fitness Business CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness Wellness CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream Data & Insights member exclusive ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried? Research US Gym Traffic Stabilizes After Record-Breaking 2025 member exclusive GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People Fitness Business Luxury Gyms, Wellness Clubs Dominate NYC Retail Leasing Activity Franchise Corner Case Studies Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. Fitness Business Music Licensing in Fitness: Five Questions Every Operator Should Ask Case Studies Franchisee Spotlight: Body20 in Bee Cave, Texas Case Studies Franchisee Spotlight: D1 Training in West Nashville, Tennessee Reviews Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th Reviews The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Videos Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News
