Fitness Business The Picklr Files for Bankruptcy as Pickleball Growth Slows in the US The indoor pickleball franchise may be feeling the pain of growing too fast as pickleball’s growth in the U.S. slows and racket-sports competitors like padel gain ground member exclusive ATN Insights: Why Studios Shouldn’t Ignore the ‘Quiet Attendee’ partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? member exclusive Inside the Reformer Gold Rush, Where Equipment Makers Are Racing to Supply Pilates’ Next Phase Industry News Onelife Fitness to Open Gyms in Virginia’s Capital Fitness Fitness Professionals Slam Shane Gillis for ‘SNL’ Gym Joke, Call Out Female Stereotypes Wellness Rose Launches to Bring At-Home Water Testing, ‘Exposure Health’ to Wellness Latest News member exclusive Aussie Yoga Brand Humming Puppy Closes US Studio Fitness Eric Von Frohlich Remembered as Fitness Innovator, Beloved Coach & Friend Industry News Structural Elements® Targets Multi-Unit Growth in Orthopedic Wellness Finance PureGym to Acquire Swiss Gym Chain for $315M, Expanding European Footprint Wellness Tom Brady, Aescape Launch AI-Powered Massage & Recovery Protocols member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests By the Numbers In Partnership with Daxko Daxko Flex Fees customers have saved $20M in the past year. 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Judgment Isn’t. What fitness and wellness brands need to know about building creative now Industry News Your Clients Are Asking About Peptides. Who’s Answering? The topic has grown so rapidly that it’s unrealistic to expect training to keep up with demand. Fitness The Best Gifts for Men Who Love Fitness & Wellness Looking for the best gifts for men? We’ve rounded up the top fitness & wellness gear for 2026, including smart gadgets, workout gear & recovery essentials. member exclusive Pulse Fitness Eyes $134M in Revenue, Targets US Market With Inclusive Equipment The U.K. equipment maker’s new majority owner says the industry has plenty of machines but not enough movement, and he sees the U.S. as the place to prove it Finance Anne Mahlum Steps In to Pay Y7 Workers After Yoga Chain’s Collapse The Solidcore founder has spent around $123,000 out of her own pocket to cover Y7 employees, who were left with weeks of unpaid wages after the yoga chain’s collapse member exclusive 24/7 Gyms Are Booming — Here’s What You Need to Know About Running One Unstaffed, 24/7 gym access can trim labor costs and give members more flexibility. Insurers, security experts and operators explain what operators should know first member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost Industry News ISSA Launches First Reformer Pilates Certification Amid Surging Demand The fitness education giant is introducing new online Pilates certifications as gyms and studios continue to embrace the modality, fueling more demand for qualified instructors Nutrition David Beckham’s IM8 Signs NBA Nutrition Partnerships The fast-growing supplement brand has been named the NBA’s official nutrition partner in Australia and Southeast Asia, adding to a growing roster of sports partnerships Nutrition This Startup Is Selling Supplements at Cost in Challenge to Industry Giants Aonic is doing the unthinkable: selling its products with no markup to consumers who pay an annual subscription fee for its membership club Industry News Hyrox, Sweatpals Partner to Connect Athletes With Training Clubs The social fitness platform will become a Hyrox race title sponsor while powering event discovery, bookings and payments across the Hyrox365 ecosystem member exclusive Google Launches New Fitness Tracker, Taps Function in Major Wellness Push The tech giant is expanding its health ecosystem with a new wearable, clinical lab-testing integration and partnerships designed to deliver more personalized wellness insights Daily Newsletter Stay Competitive, Stay Informed. 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Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
