Fitness
How Echelon Helps Gyms Deliver Digital Experiences Anywhere
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators
Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
PureGym Renames Former Blink Fitness Gyms in NY & NJ
PureGym brings its high-value low-price model to New York and New Jersey with 56 upgraded former Blink Fitness clubs and 24/7 access.
iFIT Dives Into Reality TV With Series on Amazon Prime Video
Starting January 8, 2026, Amazon Prime Video subscribers can watch “Trainer Games,” a six-episode reality competition series from iFIT.
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Your Reformer Makes Hybrid a Competitive Edge
With demand for Pilates soaring, reformers are no longer “extra,” they’re essential. Smart design and hybrid delivery are making them […]
Life Fitness Helps Brands Tell a Story with their Gym Floor
The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members
Reebok Fitness App Adds BODi Programs Including P90X
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
Racket Sports, Pilates & HIIT Are Surging, Garmin Report Reveals
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
