Fitness
Retro Fitness Bets on Retention With 3-Month Free Trial in January
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
As Workouts Get Harder, Gym Floors Need to Get Smarter
Bo Barber of Ecore International explains how functional training, and recovery modalities are pushing traditional flooring past its limits—and what […]
ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
Build a Smarter Strength Zone
Maximize Space, Increase Versatility, and Future-Proof Your Floor Plan Strength training is no longer a niche offering — it’s a […]
How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability
For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and […]
New Study Reveals an Inconvenient Truth About Weight-Loss Drugs
GLP-1s deliver dramatic weight loss, but a new study reveals what happens when treatment stops and why weight often comes back fast.
Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
ACE Launches Sleep Coaching Course for Fitness Professionals
The American Council on Exercise (ACE) has developed the Sleep & Recovery Coach Course in collaboration with Nick Lambe, known as "the online sleep coach."
