How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
The Italian fitness equipment and tech giant will open a 4,000-square-foot Coral Gables location in 2027, its third U.S. retail showroom
Merach is designing equipment around shrinking living spaces and changing routines without compromising the workout experience
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness
The iconic basketball and sportswear brand is launching Jordan Strength, a premium equipment line spanning dumbbells, kettlebells, barbells, racks and more. It comes as parent company Nike makes a bigger push to capture the booming fitness industry
The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality
Sign Up to Our Newsletter
