Equipment

Modern luxury hotel gym with ONYX cardio machines, treadmills, bikes and dumbbell rack, mirrored walls, wood flooring and LED lighting.

Matrix Fitness Renews ILHA Deal, Adds Onyx to Four Seasons London

Matrix Fitness has expanded its luxury hotel presence with the U.K.'s first complete Onyx Collection and a renewed partnership with ILHA.

Watson Gym Equipment building

Why Gyms With Custom Strength Equipment Are a Class Above

Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom

Ecore

The Critical Technology That’s Right Underfoot

The most often overlooked piece of equipment in boutique fitness? The floor. Here’s why it shouldn’t be.  It’s been well […]

Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI

Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.

Legasuarus machine
member exclusive

HFA 2026: These Products Took Over the Show Floor

At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.

Primal plate-loaded machine

Echelon, Primal Partner To Combine Connected Tech & Strength Equipment

The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.

Peloton bike

Peloton, Precor Unveil Unified Equipment for High-End Gyms

With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.

Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal

Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.

Xpriential treadmill

Xpriential Adds a Mental Challenge to Typical Cardio Workouts

Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back

Centr x Hyrox training center

Fitnessmith Lands East Coast Deal for Centr x Hyrox Training Centers

Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.