Gyms

Gymshark-Bond-Street-New-York

Gymshark Is Making the Jump From Retail to In-Person Fitness

Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.

Vasa-artificial intelligence-personal training

Vasa Fitness Unveils AI-Powered Personal Training App

The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.

woman and man on plate-loaded exercise machines
member exclusive

ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars

This week, we break down new data showing that members spend more time inside gyms than ever before.

power racks and bumper plates at an EoS Fitness gym

EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals

EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030.

weightlifting platforms inside a Workout Anytime gym

Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee

Franchise owner John Heifner has a long-standing relationship with Workout Anytime that's grown more productive as the business has evolved.

woman and man on plate-loaded exercise machines

US Gym Memberships, Visits Hit All-Time Highs

The HFA's new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population.

Exterior rendering of new Life Time athletic country club in Boise, Idaho.

Life Time Opens First Club in Idaho, More Planned

Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.

A BodyLoop machine is shown on a field.

Vitronic’s 3D Body Scanning Machine Makes Its US Gym Debut

Vitronic has launched BodyLoop, its 3D body scanner, at Legacy Sports Complex in Milton, Georgia, marking its North American debut.

Gyms Are Still Missing the Mark on Women’s Fitness, White Paper Finds

A new white paper makes the case that gyms weren't built for women, and the results from one experiment may change how the industry thinks about club design.

Gyms Are Adding More Amenities Than Ever. An Insurance Exec Explains What That Means for Liability

As gyms evolve into community spaces, an insurance VP reveals the overlooked liabilities most fitness operators aren't thinking about.