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The deal will bring 10 Interval Sport locations and 14,000 members into the Anytime Fitness network as the 6,000-club operator targets further European growth
The fast-growing Crunch Fitness franchise group is investing in AI, marketing, operations and talent as it prepares to double its workforce and grow from 60 to over 100 clubs
As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
As the fitness industry embraces longevity, operators are discovering that human connection isn't just a retention strategy — it's an essential part of modern wellness
The deal brings eight more Bay Area clubs under Crunch's ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities
Planet Fitness had cut its revenue outlook earlier this year, citing weaker-than-expected member sign-ups and unfavorable weather during the usually busy New Year period
A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations and counting, he's off to a good start — and he has no plans to sell to private equity, despite persistent interest
Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services
The "Judgement Free" gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base
The deal gives AF members free access to thousands of Fitness+ workouts and meditations across 12 workout types
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