Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Drop Water's connected refill station pours custom still, sparkling and functional drinks into members' own bottles. The company reports its seeing early traction with gyms
Planet Fitness unveiled a visual rebrand, the low-price gym giant's latest move to get back on the right track after what's been a challenging 2026
The low-price gym brand is teaming with the Kerry Holt Group and operators of its Cedar City club on a development agreement that will begin in Utah
On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes special steps to make members of acquired clubs feel welcome under new branding
Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance
The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned
The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole CEO Brad Reynolds
The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a refreshed look and app redesign
Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer
In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is filter it to perfection
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