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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

member exclusive

New Startup Wants to Turn Every Gym’s Water Fountain Into a Money Maker

Drop Water's connected refill station pours custom still, sparkling and functional drinks into members' own bottles. The company reports its seeing early traction with gyms

Courtney Rehfeldt • Sep 11 2026
Research

Faster Walking, Even With Fewer Steps, May Cut Mortality Risk

A new study is good news for those short on time, while bucking the idea that 10,000 steps a day is necessary for health and longevity

Ani Freedman • Sep 11 2026
Planet Fitness gym exterior
member exclusive

ATN Week in Review: A New Era for Planet Fitness?

Planet Fitness unveiled a visual rebrand, the low-price gym giant's latest move to get back on the right track after what's been a challenging 2026

Josh Liberatore • Sep 11 2026
Fitness Fitness gym entrance
Industry News

Retro Fitness Signs Multi-Unit Deal for Utah, Signaling Broader Expansion

The low-price gym brand is teaming with the Kerry Holt Group and operators of its Cedar City club on a development agreement that will begin in Utah

ATN Staff • Sep 11 2026
an Xponential Fitness logo
Industry News

Exec Moves: New Hires at Xponential, The Vitamin Shoppe

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Sep 11 2026
VASA Fitness x Life Fitness
partnership

How VASA Fitness Mastered the Gym Sector’s Most Important Category

The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality

Athletech Studios • Sep 11 2026
Neo Science
partnership

The Recovery Menu That Pays for Itself

Why the smartest gyms are building recovery programs that drive revenue, increase retention and earn every square foot they occupy

Athletech Studios • Sep 11 2026
member exclusive

Inside Workout Anytime’s Acquisition-Led Growth Strategy

On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes special steps to make members of acquired clubs feel welcome under new branding

Courtney Rehfeldt • Sep 10 2026
Crunch Fitness 9/11 stair climb
Industry News

Gym Brands Honor 25th Anniversary of 9/11 With Stair Climbs, Fundraisers

Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance

ATN Staff • Sep 10 2026
kid shoots at a Shoot360 facility
Finance

Shoot 360 Raises $7M to Expand Connected Basketball Gyms

The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology

ATN Staff • Sep 10 2026
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How VASA Fitness Mastered the Gym Sector’s Most Important Category

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Research

Faster Walking, Even With Fewer Steps, May Cut Mortality Risk

member exclusive

ATN Week in Review: A New Era for Planet Fitness?

Industry News

Retro Fitness Signs Multi-Unit Deal for Utah, Signaling Broader Expansion

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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