How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Northern Ireland-based strength equipment maker has already made a name for itself in the U.K. inside gyms and pro sports facilities. In the States, its winning over everyone from Equinox to Emily Blunt and John Krasinski
The Wisconsin-based fitness equipment maker's new Rhein, Germany, outpost will allow it to accelerate deliveries, improve customer support and capitalize on growing demand
The fast-growing boutique franchise is highlighting its distinct workout that marries strength, cardio and Pilates on one machine as it ramps up U.S. expansion
Fitness clubs are leaving the vast majority of phone leads without follow-up, highlighting how AI agents can help capture missed opportunities while reducing repetitive work for staff.
From system compatibility to replacement policies and hidden costs, these five decisions can help gym owners simplify front-desk operations and deliver a smoother first visit.
Super Age is making longevity measurable, trainable and competitive.
The deal folds a homegrown chain into Planet Fitness’ global low-price gym empire, the latest independent swept up in the industry’s consolidation wave
For fall Prime Day, Therabody is offering some of its best deals at up to 30% off bestselling massage guns, red light therapy masks, facial tools & more.
Tonal's strength training machines will now be available inside select coworking spaces, potentially signifying a bigger push to make fitness part of American office life
The American tennis star spoke with ATN about the performance habits behind his rise and what goes into building beneficial brand partnerships, including his collaboration with supplement maker Thorne
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