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partnership

EGYM Identifies the ‘Next Step’ for Fitness & AI

EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption

Athletech Studios • Aug 07 2026
woman works out in a Strong Pilates
member exclusive

The Strength Training Boom Is Changing Pilates

Strong Pilates has adapted its programming to members who are favoring lifting over traditional reformer formats, and it's not the only Pilates brand to do so

Ani Freedman • Aug 07 2026
Industry News

Move GE Lighting Partner to Bring Digital Wellness Into the Smart Home

The partnership connects Move’s AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts and into users’ everyday environments.

ATN Staff • Aug 07 2026
Crunch Fitness gym exterior
Finance

Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint

The deal brings eight more Bay Area clubs under Crunch's ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities

ATN Staff • Aug 07 2026
Peloton bike and treadmill
member exclusive

Earnings Roundup: Fitness Companies Struggle on Wall Street

In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential

Josh Liberatore • Aug 07 2026
Oura rings.
Industry News

Exec Moves: Hyperwear, Oura Add to Ranks

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Aug 07 2026
phone shows an Xponential Fitness logo
Finance

Xponential Cuts Outlook, Stays Mum on Possible Sale

A sale question still hangs over the boutique fitness franchisor in a year already marked by more than $43 million in legal settlements and declining sales

Courtney Rehfeldt • Aug 07 2026
men running in Bandit gear
Fashion

Luxury Spending Is Creating a New Category of Runner

Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend thousands on the sport

Ani Freedman • Aug 07 2026
man wears a wearable while picking up a dumbbell
Tech

Wearable Makers Eye Healthcare, New Innovations

Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI 

Elizabeth Ostertag • Aug 06 2026
Wellness

‘Make Atlanta Your Own Gym’ Encourages City’s Residents to Try Outdoor Fitness

The project leverages community and city resources to encourage locals to make Atlanta's robust network of trails, parks and recreational cites

Ani Freedman • Aug 06 2026
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The Strength Training Boom Is Changing Pilates

Industry News

Move GE Lighting Partner to Bring Digital Wellness Into the Smart Home

Finance

Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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