The Best Cleanses to Reset Your Health Goals in 2026
From green juices to nutritional resets, here are the best cleanses to start off 2026 All products featured on Athletech […]
Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care
Oura’s latest partnership puts smart ring data directly in clinicians’ hands just as the FDA redraws the lines around wearable […]
Retro Fitness Bets on Retention With 3-Month Free Trial in January
As New Year’s fitness promotions flood the market, the HVLP gym brand is breaking from industry norms with a three-month […]
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective’s new advisory division will target early-stage strategy for fitness and amenity-driven real estate projects with a team […]
Energie Fitness Unveils Brand Revamp, New Class & Wellness Offerings
The U.K.-based low-price gym brand is looking to redefine its concept beyond traditional big-box offerings, appealing to strong demand for […]
How Daxko Drives Results as a Member Experience Multiplier
The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many […]
As Workouts Get Harder, Gym Floors Need to Get Smarter
Bo Barber of Ecore International explains how functional training, and recovery modalities are pushing traditional flooring past its limits—and what […]
Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women
The supplements company’s newest supplement is formulated with 5g creatine monohydrate to support muscle strength and recovery, cellular energy and […]
Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership
The popular Los Angeles–based activewear brand is kicking off a multiyear partnership with Gold’s Gym, blending bodybuilding heritage with modern […]
ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
This week, we break down why America’s new inverted food pyramid is poised to impact everyone from fast-food chains to […]
