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Industry News

GymNation Unveils Activations for Saudi Arabia World Cup Team

GymNation is going all in on the FIFA World Cup with a giant desert sand mural, goal-triggered membership giveaways and in-gym watch parties.

Courtney Rehfeldt • Jun 08 2026
exterior of SoulCylce studio
Industry News

SoulCycle CEO Evelyn Webster Exits Amid Reported Studio Closures

SoulCycle CEO Evelyn Webster is departing after nearly six years to lead Audiochuck, the true crime podcast company behind "Crime Junkie."

Courtney Rehfeldt • Jun 08 2026
Fitness Business

RiminiWellness 2026 Broke Records. Here’s What US Brands Can Learn

Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.

Courtney Rehfeldt • Jun 08 2026
Mike Doustdar
Industry News

Novo Nordisk CEO Looks Beyond Weight Loss to Longevity and Aesthetics

Novo Nordisk's CEO says the company’s blockbuster obesity drugs could ultimately pull it into increasingly buzzy areas of healthcare, from longevity research to aesthetic medicine.

Madison Muller • Jun 08 2026
AG1 Pro
Nutrition

AG1 Launches All-in-One Creatine Supplement

AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.

Elizabeth Ostertag • Jun 08 2026
Reviews

The Best Saunas for 2026

Looking for better sleep, faster recovery, and stress management at home? Here’s the best home sauna for every budget Home sauna culture has officially gone…

Elizabeth Ostertag • Jun 08 2026
Fashion

Could Brooks Be the Running Brand to Beat?

Brooks, one of running's most iconic brands, is taking its U.S. momentum global as more top-performing athletes join its roster.

Ani Freedman • Jun 08 2026
AltaDX
partnership

Operators Winning the Speed-to-Lead Race Are Doing One Thing Differently

Rather than simply responding faster, leading fitness brands are rebuilding how lead engagement works from the first interaction onward. A prospect fills out a membership…

Athletech Studios • Jun 08 2026
rendering of a Crunch Fitness Pilates studio
member exclusive

ATN Week in Review: Gyms Are Coming for Pilates

Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.

Ani Freedman • Jun 05 2026
Finance

Bay Club Snaps Up 12th Washington Club, Says Region Has More Room to Run

The Bay Club Company has acquired Tennis Center Sand Point in Northeast Seattle, marking its 12th Washington location.

Courtney Rehfeldt • Jun 05 2026
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Industry News

SoulCycle CEO Evelyn Webster Exits Amid Reported Studio Closures

Fitness Business

RiminiWellness 2026 Broke Records. Here’s What US Brands Can Learn

Industry News

Novo Nordisk CEO Looks Beyond Weight Loss to Longevity and Aesthetics

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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