DISRUPT by Athletech News
DISRUPT by Athletech News - Hosted by Edward Hertzman
Erik Jivmark joins the show to discuss Sleep Cycle’s latest product innovations and and the business potential of the sector

In the latest episode of Disrupt by Athletech News, Sleep Cycle CEO Erik Jivmark joins ATN founder and CEO Edward Hertzman alongside Eric Malzone to discuss the business potential behind sleep and his brand’s unique approach to it. The trio covers Sleep Cycle’s integration with Ultrahuman, personal sleep insights and much more.

Jivmark, Hertzman and Malzone also spotlight Sleep Cycle’s new sleep apnea screen while addressing the consumer benefits of sleep tech that doesn’t require any hardware. They also explain why Sleep Cycle isn’t focused on competing with wearables, but simply removing barriers for consumers.

Listen to this episode of Disrupt for more on:

  • Sleep Cycle’s origin and evolution
  • Sleep merging with medicine
  • Why you’re “flying blind” if you don’t have sleep data

Key Talking Points

  • (0:00 – 5:13) Introduction
  • (5:13 – 13:57) How Sleep Cycle really works
  • (13:57 – 17:06) Managing wearable inconsistencies
  • (17:06 – 22:58) Widespread partnership opportunities
  • (22:58 – 26:42) Sleep apnea support
  • (26:42 – 34:37) Sleep Cycle’s unique business opportunity
  • (34:37 – 37:51) Rapid fire questions
  • (37:51 – 39:47) Wrap up
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