Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Brands like Ultra Pouches, Larineco, Wip and Athletic Nicotine are co-opting the popular pouch format to deliver better-for-you, wellness-focused formulas
Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics
The social wellness operator is opening a 36,000-square-foot location in Philly's Center City, its first location outside New York as it plots national expansion
The next phase of recovery is less about adding equipment and more about creating experiences that deliver value for members and measurable returns for operators.
As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing
Signia Restore will bring Aescape, Peloton, Normatec, Ammortal and other fitness and recovery offerings under one roof, starting in Indianapolis
Welltech pioneer InsideTracker explains the new third model allowing fitness operators to deliver biology-based, hyper-personalized healthspan guidance at scale
Why the smartest gyms are building recovery programs that drive revenue, increase retention and earn every square foot they occupy
ATN breaks down how NFL teams and players plan to use recovery technology this season, from compression and massage tools to sleep tech and wearables
The contrast therapy brand will open its first New York studio in Tribeca this fall, with two more locations already in the works
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