How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The American tennis star spoke with ATN about the performance habits behind his rise and what goes into building beneficial brand partnerships, including his collaboration with supplement maker Thorne
For fall Prime Day, Therabody is offering some of its best deals at up to 30% off bestselling massage guns, red light therapy masks, facial tools & more.
Hyperice is offering some of its best deals during fall Prime Day – here are the best discounts on massage guns, heat therapy & more.
From intermittent fasting to cold plunges, popular longevity protocols may fail to account for women’s physiology and life stressors. Experts told ATN they're pushing for more personalized, research-backed care
Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands
As developers rethink mixed-use real estate, fitness brands are being paired with recovery, healthy food, beauty and other concepts to create wellness destinations
Travelers may not trust AI to pick a restaurant, but new data shows they'll let it knead their shoulders before a social soak and a mocktail
Mainstream-priced brands are feeling the squeeze as shoppers seek either real savings or a real step up. Meanwhile, new data shows what GLP-1 users are reaching for
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
Jamie Weeks’ Founders Row and Beachbody co-founder Jon Congdon are launching better.states, a phone-free daydream studio built around meditation, sensory immersion and brain health
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