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The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding.
A growing number of Americans feel misled by food packaging and nutrition claims, highlighting a widening trust gap across the wellness industry
Life Time is rolling out Dynamic Nutrition Coaching, featuring specialized guidance across its 190-plus clubs.
Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar.
AI nutrition scale startup Qalzy raises $330K pre-seed after $241K in Kickstarter pre-orders, joining the rise of ambient home wellness tech.
BODi has expanded its Shakeology line into Sprouts and The Vitamin Shoppe, marking the brand's first-ever retail partnership after dismantling its MLM model.
While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
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