Nutrition

Lemme Creatine

Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women

Kourtney Kardashian Barker's Lemme supplements brand will release creatine monohydrate gummies for women – here's when it arrives online.

Assorted Shake Shack burgers, including lettuce-wrapped and bun options, displayed on a tray and held by hands against a light blue background.

Shake Shack Joins In on America’s Protein Craze

Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.

Michelle Buteau is seen in a silver sequined dress and gold boots holds a Premier Protein shake while posing on a festive New Year–themed set with balloons and branded signage.

Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes

New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]

member exclusive

These Nutrition Trends Will Rise & Fall in 2026, Experts Predict

Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.

lavish Christmas dinner

US Christmas Dinners Rank Among the Most Unhealthy, New Data Shows

The typical Christmas meal in the U.S. comes in at a whopping 3,600 calories, which was higher than every country studied except for one.

Chipotle store exterior

Chipotle Capitalizes on America’s Protein Obsession

Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.

Kroma Reset Deluxe Cleanse Kit

Why Kroma’s 5-Day Reset Program Is a Superior Cleanse Alternative

Athletech News tried the 5-Day Kroma Reset – here's our honest review of the superfood-powered cleanse alternative.

Friends socializing at a bar while drinking Athletic Brewing non-alcoholic beer, highlighting alcohol-free craft beer in a casual dining setting

Athletic Brewing, OpenTable Make Non-Alcoholic Beer Easier To Find at Restaurants

Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.

CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom

Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.

Non-alcoholic beverages

Thrive Market’s Alcohol Exit Signals Big Wellness Retail Trend

Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks