Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox
The focus of the partnership has shifted to whether solutions targeting the microbiome can deliver benefits alongside GLP-1-based medicines
Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth
Nestle believes the drugs are also creating a new market for products designed to address the side effects of rapid weight loss
The greens giant is launching its first new product form in 16 years, entering a category that helped turn Grüns into a billion-dollar acquisition target
Oral dissolving strips may offer better absorption and higher consistency than traditional supplement forms like capsules, powders or gummies.
The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.
The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data.
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
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