Oral dissolving strips may offer better absorption and higher consistency than traditional supplement forms like capsules, powders or gummies.
The U.S. Centers for Medicare & Medicaid Services' 18-month trial program will offer for the first time Novo Nordisk's Wegovy and Eli Lilly's Foundayo and Zepbound as a weight-loss treatment alone.
The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.
The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data.
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance.
AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.
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