The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The topic has grown so rapidly that it's unrealistic to expect training to keep up with demand.
The fast-growing supplement brand has been named the NBA’s official nutrition partner in Australia and Southeast Asia, adding to a growing roster of sports partnerships
Aonic is doing the unthinkable: selling its products with no markup to consumers who pay an annual subscription fee for its membership club
Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration
The pros, cons and pitfalls of playing in the GLP-1 arena.
Many athletes learn this too late: no workout program can outrun a bad diet
The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox
The focus of the partnership has shifted to whether solutions targeting the microbiome can deliver benefits alongside GLP-1-based medicines
Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth
Nestle believes the drugs are also creating a new market for products designed to address the side effects of rapid weight loss
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