Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Gym shoppers don’t clock off when the sales team does. Operators have a growing opportunity to turn late-night searches into tours, and eventually, memberships.
Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and AR
The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations
New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway
The AI robotic massage company appears to be going strong after facing financial uncertainty earlier this year, as Brady continues his public backing of the brand
Artificial intelligence is changing the trainer-client relationship, the business model and the price tag. Here’s what those on the front lines say
Playlist’s second major AI launch this summer, Customized Websites gives Mindbody and Booker customers fully managed sites with built-in booking tools
Artificial intelligence is moving fast, but it's moving fastest in the places gym members don't see — for now
Speaking with top certification organizations and personal training tech providers, ATN surveys how personal training is evolving at the midpoint of 2026
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
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