Applications Are Open: 2026 Power Player Awards
Early bird pricing ends August 14.
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
REP's senior VP of performance tech Gary Warren spoke with ATN about how the brand is looking to fill the gap for strength-specific data and insights
Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow
As is often the case, Equinox gets people talking. Its AI-focused ad campaign — launched in January — is still doing so months later, this time over a pulled image that critics said depicted stereotypes about Asian women
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
Through the expanded partnership, iFIT's AI-powered personal trainer will use Galaxy health data to deliver personalized workouts and adaptive weekly training plans
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
Sign Up to Our Newsletter
