Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Andy Peat joins the show to discuss his perception of the fitness and wellness industry as a leading content facilitator and gym brand innovator

In this latest episode of Disrupt by Athletech News, Fitness On Demand CEO and Snap Fitness Chief Brand & Product Officer Andy Peat joins ATN founder and CEO Edward Hertzman to discuss how fitness content in gyms and boutique studios have evolved over the years, looking at post-pandemic effects, impacts of advancements in tech and medicine.

Peat and Hertzman also touch on the ROI challenge in content, explain what “omnichannel” really means and point toward the modalities and concepts where digital content is actively booming.

Listen to this episode of Disrupt for more on:

• Why producing and delivering content are two different things
• The content fitness consumers are actually interested in
• Impacts of subscription or membership fatigue

Key Talking Points

• (0:00 – 1:54) Introductions
• (1:54 – 5:23) Gym content post-COVID
• (5:23 – 9:49) Big boxes challenging boutiques via content
• (9:49 – 16:50) Pilates and Recovery
• (16:50 – 20:05) The HYROX effect
• (20:05 – 26:26) Why content is still difficult
• (26:26 – 30:43) The personalization pipeline
• (30:43 – 40:23) Where gyms need to go next
• (40:23 – 41:37) Endorsing A.I.
• (41:37 – 45:22) Rapid fire questions/wrap up