Hims & Hers Goes Global While GLP-1 Drama Plays Out at Home
Hims & Hers is planting its flag in new overseas markets; on U.S. soil, it's navigating a GLP-1s fight against Big Pharma's branded blockbusters.
Whoop Is Making a Big Pro Sports Push
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Relaunched Label Outdoor Voices’ Affordable New Activewear Collab Includes $17 Leggings
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
Strong Pilates Enters California With WeHo Studio Amid US Expansion Push
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
Climbing Gyms Face Uncertain Future Despite Recent Growth
The indoor climbing industry grew 4.7% in 2025 with 53 new gyms opening, even as operators faced economic pressure and rising union activity.
NYC Mayor Mamdani Targets Gym Membership Cancellations
New York City's new mayor is ramping up efforts to force gyms and health clubs to make it easier for people to cancel their memberships.
Cristiano Ronaldo Invests $7.5M in Wellness Tech Platform
Cristiano Ronaldo just wrote a $7.5 million check for a piece of Herbalife's wellness tech; he's not the only athlete cashing in on the health boom.
Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
