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After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge.
CR Fitness Holdings restructures into three regional subsidiaries as the Crunch franchisee pushes toward 110 clubs by year's end.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
Global group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.
Joe Stanford’s trajectory reveals much about the model, mindset and mission behind fast-growing youth fitness franchise D1 Training
Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.
Life Time is rolling out Dynamic Nutrition Coaching, featuring specialized guidance across its 190-plus clubs.
Nike has named The Yard Gym its first global gym partner, collaborating with the strength training franchise on programming and more.
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