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SportsArt equipment showroom
Equipment

SportsArt Opens ‘Think Tank’ & Experiential Showroom in Columbus 

Powr-Zone gives fitness operators and consumers a place to try SportsArt equipment while doubling as a programming and product-development hub

ATN Staff • Sep 04 2026
Edward Hertzman and Jordan Bargas at the ATN Innovation Summit
member exclusive

Wellness Real Estate Is Booming — It’s Also Evolving

As real estate developers prioritize adding fitness and wellness options to woo tenants, they’re also thinking broadly about what it means to build spaces that foster well-being

Josh Liberatore • Sep 04 2026
woman stands at a desk with a laptop
Finance

ABC Fitness Acquires FitMetrics, Expanding AI Push Into Coaching

The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations

ATN Staff • Sep 04 2026
Snap Fitness weights
partnership

Why Snap Fitness Has Made the Mid-Tier its Home

The 24/7 gym chain is reaping the rewards of positioning itself between HVLPs and luxury brands with a value-oriented price point and premium offerings

Athletech Studios • Sep 04 2026
Bon Charge Red Light Panel
Wellness

Bon Charge’s Labor Day Sale Is On Now: Score Black Friday Prices on Red Light Masks, Sauna Blankets & More

Bon Charge is offering 25% off its bestselling red light therapy face masks, sauna blankets, panels and more – these are the best sale deals.

Danielle Directo-Meston • Sep 03 2026
people wear Omorpho vests
Fitness

The Best Labor Day Fitness & Wellness Deals 2026: Hyperice, Omorpho, Superpower & More

Shop the best Labor Day fitness sales ahead of the long weekend. Save on top picks from Amazon, Alo Yoga, Pvolve, and more.

Danielle Directo-Meston • Sep 03 2026
Wellness

MasterClass Just Launched a New Class on GLP-1S & Metabolic Health – Here’s How to Save Half Off

Obesity medicine specialist Dr. Rocio Salas-Whalen is the latest to join the online learning platform, which includes more than 200 celebrity instructors.

Danielle Directo-Meston • Sep 03 2026
Best Hyperice Amazon Prime Day Deals
Tech

Hyperice’s Labor Day Sale Promises Up to $200 Off Pro Athlete-Loved Recovery Tools

Hyperice is offering some of its best deals during Labor Day weekend – here are the best discounts on massage guns, heat therapy & more.

Danielle Directo-Meston • Sep 03 2026
member exclusive

Water Is Being Rebranded for the Wellness Era — Some Gyms Want In

In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is filter it to perfection 

Courtney Rehfeldt • Sep 03 2026
man wears an Oura ring
Finance

Smart Ring Maker Oura Files for US IPO as Revenue Surges

A listing could raise as much as $3 billion for Oura and some of its backers, and value it at more than $16 billion

Subrat Patnaik • Sep 03 2026
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