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Gordon Hayward inside an Élevé hyperbaric chamber
Tech

Pro Athletes Are Betting on Increasingly Sophisticated Recovery Tech

Across the NFL, NBA and MLB, athletes are implementing advanced recovery protocols, spanning everything from hyperbaric oxygen therapy to five-in-one wellness machines.

Klaudia Balogh • May 11 2026
Finance

Jesse & Ben’s Scores $10M for Clean French Fries as Seed-Oil-Free Movement Grows

Seed-oil-free french fry brand Jesse & Ben's has closed a $10 million Series A led by Greycroft, with Olly's Eric Ryan joining the board.

Courtney Rehfeldt • May 11 2026
AG1 products
Wellness

AG1 Lands at Ulta as Retailer Expands Wellness Push

As Ulta Beauty leans deeper into wellness, AG1 is bringing its products to more than 1,500 Ulta stores, the Ulta website and app.

Ani Freedman • May 11 2026
Jake Steinfeld
Fitness

Jake Steinfeld Returns With 24-Hour Fitness Radio Station on iHeartMedia

Available on the iHeartMedia app, Body By Jake radio will feature energizing workout music along with motivational content and tips on fitness, lifestyle and longevity.

Josh Liberatore • May 11 2026
Personal Trainer with client
Fitness Business

Fitness Is a People Business

The recovery market is on track to triple to more than $26 billion by 2035, according to research firm Fact.MR.

Dr. Sean Pastuch • May 11 2026
Fitness Business

Mother’s Day 2026: How Female Fitness & Wellness Executives Are Redefining Strength

For Mother’s Day, ATN spoke with female founders and leaders across the fitness and wellness industry about how motherhood has changed their approach.

Elizabeth Ostertag • May 10 2026
Reviews

The Best Supplements for Women in 2026

We've rounded up the best expert-recommended supplements for women in their 20s, 30s, 40s & 50s, including for perimenopause, pregnancy & more.

Elizabeth Ostertag • May 08 2026
Peloton Interactive
member exclusive

Earnings Roundup: Peloton Rises, Planet Fitness Falls

Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.

Josh Liberatore • May 08 2026
women work out with dumbbells at a Club Pilates
Finance

Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues

Xponential Fitness reported Q1 revenue down 21%, although its top brand Club Pilates continued to perform well.

Courtney Rehfeldt • May 08 2026
Industry News

Padel Gets Its Own Global Hotel Membership Platform

Privé Padel's new global membership platform connects padel enthusiasts with hotels and exclusive programming.

Ani Freedman • May 08 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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