Tech With VR Fitness in Flux Amid the Rise of AI, Execs Are Rethinking the Category Ani Freedman Published: September 7, 2026 Share on Facebook Share on Twitter Share via Email credit: SofikoS/shutterstock.com Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:Artificial Intelligence (AI) ATN Pro Fit Tech FitXR Meta Virtuix VR Fitness