Tech With VR Fitness in Flux Amid the Rise of AI, Execs Are Rethinking the Category Ani Freedman September 7, 2026 Share on Facebook Share on Twitter Share via Email credit: SofikoS/shutterstock.com Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) ATN Pro Fit Tech FitXR Meta Virtuix VR Fitness