Fashion Why Rhone Is Betting on Pickleball to Build Its Brand Beyond Apparel Elizabeth Ostertag Published: September 7, 2026 Share on Facebook Share on Twitter Share via Email Rhone staged an activation at CityPickle in New York City (credit: Rhone) The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers While tennis season… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:Activewear ATN Pro CityPickle marketing Pickleball racket sports Rhone
