The fitness operators who embrace AI today won't just save time, they'll build a compounding advantage that grows faster with every interaction.
As artificial intelligence evolves beyond automation, strategic foresight is becoming one of the most valuable skills business leaders can develop to prepare for what's next.
Jefferson Dafydd, senior advisor at Team Advisory Group, on why integrated commercial intelligence, not AI alone, drives enterprise value in Growth Sports.
Not only can a personalized movement health score pinpoint areas for client improvement, it also creates an opportunity for gyms to grow their business.
When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.
Playlist's new front desk assistant automates bookings and client communications as software providers race to embed AI into gym operations.
We tried AlterMe's DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here's our honest review.
Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.
For Mother's Day, Therabody is offering some of its best deals at up to 35% off bestselling massage guns, red light therapy masks, facial tools & more.
Leaders from Vasa Fitness and Coherent Solutions shared their thoughts on what to prioritize and what to avoid when investing digitally.
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