About Collin Helwig

Collin Helwig is an experienced digital journalist and award-winning creative non-fiction writer. He graduated from Syracuse University with a Bachelor of Arts in Writing and Rhetorical Studies in 2021. He also obtained his Master of Arts degree in Magazine, News, and Digital Journalism from Syracuse University's S.I. Newhouse School of Public Communications in 2022.

weightlifting platforms inside a Workout Anytime gym

Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee

Franchise owner John Heifner has a long-standing relationship with Workout Anytime that's grown more productive as the business has evolved.

man uses a Peloton inside a Hyatt hotel room

Hotels Evolve Priorities & Partnerships as Hospitality Demands Rise

Today’s traveler is looking for getaways that keep them connected to their fitness and wellness goals and the hospitality industry […]

BFT franchise team

Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego

From Australia, to Kuwait to California, this BFT team built community from the ground up with their franchise operation.

Andy and Katie Mant of Bon Charge on the pitch at Craven Cottage

English Soccer Club Fulham Taps Bon Charge for Player Recovery

Fulham FC is elevating player recovery through a new partnership with Australian wellness tech brand Bon Charge

SWTHZ Ohio

Franchisee Spotlight: SweatHouz in Columbus, Ohio

Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.

JetSet Pilates group

Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings

Dmitriy Aleyev and Zhana Gali combined complementary skillsets, discipline and community to become JetSet Pilates' largest franchise group.

Bodybar Pilates in Texas

Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas

Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision

Kinotek in action

Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms

Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.

Strong Pilates location

Franchisee Spotlight: Strong Pilates in Garwood, NJ

How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days

Alpha Fit Club in Bayonne

Franchisee Spotlight: Alpha Fit Club in Bayonne, New Jersey

Alpha Fit Club Bayonne isn’t just a gym — it’s a community hub shaped by three siblings who built an inclusive, high-energy culture.