Fitness Business The US Open Is Becoming a Major Battleground for Fitness & Wellness Brands Elizabeth Ostertag Published: September 18, 2026 Share on Facebook Share on Twitter Share via Email credit: United States Tennis Association As tennis surges in cultural relevance, fitness and wellness brands used this year’s U.S. Open to test products, court new consumers and build deeper ties… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Lululemon Oura Peloton US Open Wellness Trends Whoop
