ATN Pro Members Get the Playbook.
Member Q&A: Cutting acquisition costs with Jonathan Geller. Nov. 17.
From premium recovery spaces to flexible memberships and extended hours, Kisi is helping fitness operators generate more revenue from existing facilities without adding operational complexity.
FitGrid founder and CEO Ntiedo Etuk is building a Neutral Intelligence Network that helps studios and franchise operators turn industry-wide insights into smarter business decisions
The fitness equipment supplier has a new, adaptable strength machinery that’s beneficial to gyms in a variety of ways
Self-guided recovery offers hotels, resorts and spas new ways to expand wellness access, maximize resources and create revenue opportunities.
You don’t always have to go on a jog or a run to get some cardio in. You don’t even have to leave your house or apartment now, either.
One Indiana health club has turned recovery into a habit with Neo Science's premium wellness technology, driving thousands of sessions and stronger member engagement
Training problems get bigger as a gym chain adds locations. Opus helps every location follow the same standards
Perfect Gym by Sport Alliance explains why effective retention depends on recognizing behavior changes early, responding with purpose and measuring what actually works
As women put greater focus on muscle, longevity and strength, BODY20 is positioning its 20-minute EMS model as an accessible way to make resistance training part of the routine.
Good Soul Hunting is bringing an executive search approach to one of boutique fitness’s most important roles.
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