About Athletech Studios

Watson Gym Equipment building

Why Gyms With Custom Strength Equipment Are a Class Above

Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom

Ecore

The Critical Technology That’s Right Underfoot

The most often overlooked piece of equipment in boutique fitness? The floor. Here’s why it shouldn’t be.  It’s been well […]

Myzone users

Myzone on Why Social Fitness is More Powerful Than ‘Community’

Myzone provides operators with the tools that actually bolster engagement, including interaction and connection

Zenoti

Balancing AI and Human Connection

As artificial intelligence enters gym and studio operations, Zenoti offers a framework for using automation to improve responsiveness and visibility […]

Hapana users

Hapana Kickstarts Growth with Friends & Family Membership Capabilities

Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically

CryoBuilt wellness chamber

Wellness and Recovery are Here — CryoBuilt is Explaining How to Do Them Right 

CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth

Bon Charge tooth brush

The Missing Link in Performance? It Might Be Your Mouth

As experts connect oral health to inflammation, breathing and recovery, Bon Charge is using everyday habits like brushing to deliver results

Xpriential treadmill

Xpriential Adds a Mental Challenge to Typical Cardio Workouts

Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back

MADabolic

Quiet the Noise: Inside MADabolic’s Focus-First Philosophy

Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant […]