Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

Christian Toetzke and Andrew Sugerman join the show to discuss how they’re envisioning the future of competitive fitness

In this latest episode of Disrupt by Athletech News, Hyrox founder and CEO Christian Toetzke and Centr CEO Andrew Sugerman join ATN founder and CEO Edward Hertzman and Eric Malzone to break down their brands’ ongoing partnership, now at the crux of the fitness competition sector.

The group goes on to unveil Hyrox’s latest growth metrics and explain why it’s a “when,” not “if” question when it comes to Hyrox’s integration into the Olympic Games. They also discuss how Hyrox will aim to continue to expand without losing its “Mickey Mouse at Disney World” feeling.

Listen to this episode of Disrupt for more on:

• Centr’s new involvement in Hyrox
• The ceiling for fitness competitions
• What it means to be a Hyrox gym

Key Talking Points

• (0:00 – 2:17) Introductions
• (2:17 – 6:03) How smart gyms have leveraged Hyrox
• (6:03 – 14:37) How a gym becomes a Hyrox gym
• (14:37 – 21:43) Standout affiliates
• (21:43 – 26:58) Growth of the sport
• (26:58 – 32:36) Hyrox end-of-year projections
• (32:36 – 41:09) Avoiding brand dilution
• (41:09 – 44:37) Hyrox’s Olympic potential
• (44:37 – 53:02) Rapid fire questions
• (53:03 – 53:41) Wrap up