Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off

Unilever said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products.

car in london with a JetSet Pilates advertisement

JetSet Pilates To Enter UK, Teasing London Studios

The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer

man uses a Peloton inside a Hyatt hotel room

Hotels Evolve Priorities & Partnerships as Hospitality Demands Rise

Today’s traveler is looking for getaways that keep them connected to their fitness and wellness goals and the hospitality industry […]

Watson Gym Equipment building

Why Gyms With Custom Strength Equipment Are a Class Above

Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom

woman and man on plate-loaded exercise machines

US Gym Memberships, Visits Hit All-Time Highs

The HFA's new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population.

Strava Gets In on the Pet Wellness Boom

Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.

Exterior rendering of new Life Time athletic country club in Boise, Idaho.

Life Time Opens First Club in Idaho, More Planned

Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.

Bevel's CEO

Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans?

The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.

collage of fitness amenities inside different apartment buildings
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Luxury High-Rises Level Up Their Fitness Amenities

New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.

women do yoga in a Les Mills class

Les Mills, Ultrahuman Partner on Personalized Workouts

Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.