A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year
Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand
At The Pearl, working women take meetings and Pilates classes down the hall from their daughters' dance lessons. Founder Marcella Hymowitz spoke to ATN about what makes the concept special
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
The skateboarding legend spoke to ATN about his new recovery philosophy and partnership with Qunol's Move Like a Champion campaign — proof that even a sport built on "walk it off" is catching up to wellness culture
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
The fast-growing HVLP gym chain also signed nine new leases during the quarter, bringing its pipeline to more than 225 locations open or in development
The Jennifer Aniston-affiliated boutique fitness brand continues to expand across the U.S., opening new studios in Seattle and Portland while signing franchise agreements in Pittsburgh and Albuquerque
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