Hear how top fitness brands grow through partnerships.
Join us live Thursday, October 29 at 2:30 PM ET.
The documentary, set for release in December, features SoulCycle co-founder Ruth Zukerman’s account of being pushed out of the brand she helped build
From hybrid-swimming races in France to viral stair-climbing workouts in the U.S., many fitness concepts are looking to recreate the success of Hyrox
The smartwatch maker will use Sender One Climbing's coaching expertise to inform how it tracks climbers as wearables push beyond heart rate into sport-specific data
Many fitness and wellness brands landed on this year's Franchise 500 list, with low-price gym giants and several boutique standouts leading the way
Mariana Tek data shows the warning signs of member churn can appear months in advance, giving studios more time to recognize changing behavior and strengthen engagement.
A new 'Gymtimidated' campaign airing Down Under leans into Planet Fitness' "Judgement Free Zone" mantra. It comes as the brand works to win back beginners in the U.S. with a revamped marketing push
New Asics research finds people report spending 86% of their waking day not moving. The brand has built a campaign around getting them to move for 15 minutes
Notably, the boutique fitness giant is positioning the new offering as an upsell: the integration comes with a $99 fee
Operators, equipment makers and tech execs share the equipment, technology and physical design trends set to shape the next generation of fitness facilities
The Boston-based startup is challenging traditional training footwear with a carbon-plated shoe designed for the speed, power and agility demands of modern team sports and fitness competitions like Hyrox
Sign Up to Our Newsletter
