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Nestle building in Switzerland
Nutrition

Nestle Looks to Develop New Products to Serve Users of Weight-Loss Drugs  

Nestle believes the drugs are also creating a new market for products designed to address the side effects of rapid weight loss

Richa Naidu • Aug 17 2026
Barry's studio
member exclusive

ATN Week in Review: Fitness Faces a Labor Reckoning

Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees

Courtney Rehfeldt • Aug 14 2026
Body20
Fitness

BODY20 Unveils EMS-Powered Tone Class

The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training.

ATN Staff • Aug 14 2026
Industry News

Urban Iron Expands Hybrid Format to LA; More Cities to Come

The race has participants running from gym to gym to complete multiple workouts — covering 8 miles in the process — as the rapidly growing brand taps local fitness communities across the U.S.

Ani Freedman • Aug 14 2026
member exclusive

Wellness Brands Go All-In on Running Events

Across fitness and wellness, brands from Life Time to Therabody are seeing tremendous value from investing in run clubs and races — some see thoughtful brand integrations as the future of the sport

Ani Freedman • Aug 14 2026
woman pose on Pilates reformers
Industry News

Bodybar Pilates Hits 100 Studios, Plans 30 More Openings This Year

The Texas-based reformer Pilates franchise has grown from just three locations a decade ago and has more than 70 additional studios in its development pipeline

Josh Liberatore • Aug 14 2026
Gym spurs retention
member exclusive

How Much Should Gym Owners Pay Themselves?

Two operators explain why owner pay belongs in the budget from day one, and what a fairnumber looks like as revenue grows

Klaudia Balogh • Aug 14 2026
gym owner looking at book
member exclusive

Inside Click to Cancel: Why Letting Members Leave Pays Off

Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage

Klaudia Balogh • Aug 14 2026
seca
partnership

Bringing Gold-Standard Measurement to the Gym Floor

As muscle health becomes a central indicator of healthspan, fitness facilities are adopting more sophisticated ways to measure, track and support member progress.

Athletech Studios • Aug 14 2026
woman teaches on stage at a yoga event
Finance

Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone’s a Winner

Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise

Courtney Rehfeldt • Aug 13 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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