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Best Therabody Deals for Valentine's Day
Tech

Prime Day Has Ended, But Therabody’s Sale Is Still Going Strong: These Are the Top Deals to Shop

For Mother's Day, Therabody is offering some of its best deals at up to 35% off bestselling massage guns, red light therapy masks, facial tools & more.

Danielle Directo-Meston • Jul 02 2026
Equipment

TRX Launches Retail Line, Targeting At-Home Market

TRX is making a bigger push into mainstream retail with a full consumer product line spanning fitness equipment, recovery, apparel and accessories.

Elizabeth Ostertag • Jul 02 2026
ATN Innovation summit and VASA Fitness
Tech

How Vasa Fitness Overhauled Its Digital Strategy

Leaders from Vasa Fitness and Coherent Solutions shared their thoughts on what to prioritize and what to avoid when investing digitally.

Collin Helwig • Jul 02 2026
Bon Charge Red Light Panel
Wellness

Bon Charge’s Rare Sale Is On Now: Score Black Friday Prices on Red Light Masks, Sauna Blankets & More

Bon Charge is offering 25% off its bestselling red light therapy face masks, sauna blankets, panels and more – these are the best sale deals.

Danielle Directo-Meston • Jul 02 2026
Xenom overhead view
member exclusive

ATN Week in Review: The Battle for Competitive Fitness

Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.

Josh Liberatore • Jul 02 2026
Basic-Fit gym in France
Finance

Basic-Fit Bolsters Germany Push With $61M Acquisition of wellyou

Basic-Fit has agreed to acquire wellyou, a German fitness chain with 41 clubs, for €52 million ($61 million) in cash.

ATN Staff • Jul 02 2026
Fit Fusion
Industry News

Exec Moves: Alterio Joins Fit Fusion

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Jul 02 2026
Rhone CEO Nate Checketts (right) with ATN's Edward Hertzman
Fashion

Rhone CEO Says Brand Is Doubling Down On In-Person Shopping, Events

Rhone CEO Nate Checketts noted that brick-and-mortar is the activewear brand's fastest-growing channel.

Ani Freedman • Jul 02 2026
member exclusive

ATN Insights: The Power of the Perfect Playlist

Music doesn't just make working out more enjoyable—it can also make people perform better. As Bob Marley famously said: One good thing about music, when it hits you, you feel no pain.” 

Lauren Parker • Jul 02 2026
Best Fitness and Wellness Launches of Spring/Summer 2026
Fitness

This Season’s Best Fitness & Wellness Launches, From Oura Ring 5 to an AI-Powered Scented Sleep Gadget

We've rounded up the best new products in fitness & wellness, including the latest wearables, coolest activewear releases, healthy drinks & more.

Danielle Directo-Meston • Jul 01 2026
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member exclusive

ATN Week in Review: The Soft Fitness Era Is Here

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Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings

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Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

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Fitness

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Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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