new inverted food pyramid

ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness

This week, we break down why America’s new inverted food pyramid is poised to impact everyone from fast-food chains to […]

Hapana founder and CEO Jarron Aizen

Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software

The boutique fitness platform has raised over $24 million in just the past two years as it eyes continued global […]

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The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways

As New Year’s motivation fades and gyms (historically) thin out, fitness brands are meeting consumers on National Quitter’s Day with […]

Wellist Week Coming to Miami as Wellness Conference & Citywide Event

The inaugural event, to be held in April, aims to unite leaders across science, business and culture as community-driven, in-person […]

Eleiko

Build a Smarter Strength Zone

Maximize Space, Increase Versatility, and Future-Proof Your Floor Plan Strength training is no longer a niche offering — it’s a […]

How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability

For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and […]

people compare their results on the Strava app

Strava Advances IPO Plans, Per Report

Sources say the popular social fitness app could go public as soon as this spring. CEO Michael Martin has been […]

New Study Reveals an Inconvenient Truth About Weight-Loss Drugs

In a long-term study, researchers found that once people stop taking GLP-1s and other weight-loss drugs, they tend to rapidly […]

Bodybar Pilates in Texas

Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas

Valencia Hagos built a team and business that thrives on a collective commitment to Bodybar’s brand vision  Valencia Hagos needed to […]

A diverse group of seven women sit together on colorful painted stairs, laughing and smiling, dressed casually in denim jackets, T-shirts and sneakers.
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The Surging Femtech Sector Is Racing Toward a $267B Future

Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players […]