About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Life Time Scales SpiroFit VO₂ Max Testing to North American Clubs

Life Time is rolling out SpiroFit VO₂ max and metabolic testing across its North American clubs following a pilot.

Bryan Johnson Joins Biomarker Testing Boom With $365 Platform, Challenging Function Health

Bryan Johnson's Blueprint launches a $365-a-year biomarker testing platform, matching Function Health's price as DTC testing heats up.

woman stands next to bed with an Eight Sleep cover

Eight Sleep Enters China in Largest Market Expansion to Date

Sleep tech brand Eight Sleep is entering China in its biggest market expansion to date, while pursuing FDA clearance.

Lululemon storefront with large glass windows showcasing athletic apparel and mannequins inside a modern retail store.

Lululemon Invests in Nylon Recycling Startup Amid ‘Forever Chemicals’ Probe

Lululemon is investing in sustainable nylon innovation while facing a Texas PFAS investigation and a CEO vacancy.

people do the SkiErg at a Hyrox event

Amazfit Named Exclusive Wearables Partner of Hyrox in Multi-Year Global Deal

Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.

Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges

Wellness tourists are skipping the hotel room. Here's what ResortPass data reveals about the rise of the roomless traveler.

McFit gym with new colors

European Fitness Market: More Members, More Revenue & Room to Grow, Report Finds

The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.

Peptide Platform Protocole Emerges From Stealth With $6M in Tow

Peptide platform Protocole has raised $6 million in seed funding for its referral-only membership model with physician oversight.

Your Reformer

With Big Box Gyms Circling Pilates, Your Reformer Makes Its Move

Your Reformer has launched InstructorPro and an education suite as HVLP and big box gym operators map out their reformer Pilates strategies.

Technogym

Technogym, Google Cloud Team to Supercharge AI-Powered Training

Techogym has announced a multi-year Google Cloud partnership to power its AI Ecosystem with the latest generative AI technologies.