How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
The Northern Ireland-based strength equipment maker has already made a name for itself in the U.K. inside gyms and pro sports facilities. In the States, its winning over everyone from luxury gym chains to A-listers
The deal folds a homegrown chain into Planet Fitness’ global low-price gym empire, the latest independent swept up in the industry’s consolidation wave
Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands
As developers rethink mixed-use real estate, fitness brands are being paired with recovery, healthy food, beauty and other concepts to create wellness destinations
Wyant grew the fitness educator's revenue nearly eightfold during his first tenure. He spoke with ATN about his priorities for his second stint as ISSA's CEO
Travelers may not trust AI to pick a restaurant, but new data shows they'll let it knead their shoulders before a social soak and a mocktail
Mainstream-priced brands are feeling the squeeze as shoppers seek either real savings or a real step up. Meanwhile, new data shows what GLP-1 users are reaching for
As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone
As The Picklr cuts corporate staff and several clubs close, a question hanging over pickleball is getting harder to ignore: is the boom losing air?
Former Pizza Hut and Wendy's executive Carl Loredo succeeds Lauren Cody at OTF as gyms and fitness studios continue to recruit leaders from the restaurant business
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