Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care
Oura’s partnership with Fullscript puts smart ring data directly in clinicians’ hands as the FDA redraws the lines around wearable health tech.
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
Strava Advances IPO Plans, Per Report
Strava has confidentially filed for an IPO, hired Goldman Sachs and could go public as soon as this spring, according to a report.
New Study Reveals an Inconvenient Truth About Weight-Loss Drugs
GLP-1s deliver dramatic weight loss, but a new study reveals what happens when treatment stops and why weight often comes back fast.
The Surging Femtech Sector Is Racing Toward a $267B Future
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
ChatGPT Health Debuts With Peloton, Weight Watchers as Early Partners
ChatGPT Health is launching with partners like Peloton and Weight Watchers, pulling fitness and medical data into one AI experience.
F45 Expands Wellness Strategy With Joi + Blokes Deal
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
Target Is Adding More Wellness Products as Big Retail Shifts Its Focus
Target is expanding its wellness footprint by 30%, it announced. Other retailers, like Walmart and Costco, have made similar moves
24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm
Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.
