How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Xponential Fitness-owned barre brand is offering unlimited classes for students, with monthly pricing starting at $99
As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym's company-owned locations
The Middle East gym giant will open a Bangkok flagship in early 2027, making good on plans to expand into Asia following a $100 million funding deal
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The new platform helps runners find participating facilities and join the first World Treadmill Running Championship.
While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada
To stand out in a crowded Pilates market, Tremble aims to attract a more sophisticated class of consumers. It's opening a studio in Madrid, with further expansion planned across the U.S., Europe and North Africa
Now under new leadership, the yoga giant is expanding in New York, Miami, Nashville and Southern California while entering new markets including Long Island and New Jersey
The boutique fitness giant will debut its portable Run x Lift studio at Austin City Limits alongside a new activewear collection with Abercrombie's YPB
The Australian strength and conditioning franchise is seeking U.S. partners as it looks to grow beyond its six existing markets.
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