Industry News
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
ACE Launches Sleep Coaching Course for Fitness Professionals
The American Council on Exercise (ACE) has developed the Sleep & Recovery Coach Course in collaboration with Nick Lambe, known as "the online sleep coach."
F45 Expands Wellness Strategy With Joi + Blokes Deal
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm
Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.
Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Zumba Embraces the Emotional Power of Music in New Campaign
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Australia Joins Global Pushback Over Gym Membership Cancellations
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
SotoMethod To Open in NYC’s Upper East Side, Continuing In-Person Expansion
SotoMethod is expanding its New York City presence with a new Upper East Side studio slated to open in Spring 2026.
