Fitness brand Pvolve's collab with "The Skinny Confidential" founder Lauryn Bosstick targets Millennials with dumbbell-focused workouts.
In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.
Executive moves is ATN's weekly roundup up of the key industry personnel changes.
Fit Fusion is targeting 30 Crunch units by the end of 2026. The franchisee plans to nearly double its portfolio through lease deals, acquisitions and operator partnerships, building on a 16-club base across key U.S. markets.
Following the success of last year's groundbreaking event, the ATN Innovation Summit 2026 will be held in New York City on June 16-17.
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
Life Time's new Innovation Hub gives select wellness tech startups access to real clubs, real members and a possible path to partnership.
Aligned Fitness has added six Club Pilates studios to bring its footprint total to 55. The additions come from CAM Pilates, a Columbus, Ohio-based franchise.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
Tally Health is entering a new chapter, as the longevity startup has been acquired by Infinite Epigenetics, a biological age and genetic testing company.
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