Industry News

McFit gym with new colors

European Fitness Market: More Members, More Revenue & Room to Grow, Report Finds

The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.

Rogue Invitational Taps R.A.D. as Official Footwear Partner

The Rogue Invitational’s 2026 and 2027 competitions — its 8th and 9th annual events — will both feature a strong presence from R.A.D.

Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance

Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership

Gymshark-Bond-Street-New-York

Gymshark Is Making the Jump From Retail to In-Person Fitness

Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.

Solidcore Launches Innovation Lab, Tests Heated Mat Format

Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there's room to grow beyond the reformer.

power racks and bumper plates at an EoS Fitness gym

EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals

EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030.

car in london with a JetSet Pilates advertisement

JetSet Pilates To Enter UK, Teasing London Studios

The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer

Exterior rendering of new Life Time athletic country club in Boise, Idaho.

Life Time Opens First Club in Idaho, More Planned

Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.

Marc Washington

iFIT Names Wellness Founder as President & CFO

Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.

Treadmills inside a Nike Studios location

Nike Closes Fitness Studios Across All Locations

Nike Studios, a chain of Nike-branded boutique fitness studios, has stopped operating, former members and trainers said.