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The energy drink giant continues to push deeper into fitness and wellness, inking a deal to be sold across SoulCycle studios nationwide
James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The fitness trade group supports price transparency but says the city's proposed rule could create regulatory confusion and costly compliance challenges for gym operators
A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low
The change comes less than a year after Mastrov reacquired the gym chain he founded and scaled into one of the world's biggest
With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market
The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events
The Adidas-backed hybrid fitness competition will make its New York debut at the Sept. 26 festival, which expects more than 5,000 attendees and 100-plus brands
The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences
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