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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The Australian-inspired HIIT brand is prioritizing Texas, Florida, Arizona, Tennessee and Illinois as it looks to grow from 11 studios to 15 by year-end.
The new Oura Ring 5 is 40% smaller than its predecessor, with a host of health and wellness features designed to turn the smart ring into a daily health companion.
Whether you want to speed up recovery, boost your mood or beat the summer heat, these are the best cold plunge tubs to buy right…
Frank Britt says AI-powered robotic massage company Aescape has a bright future despite recently entering insolvency proceedings.
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here's our honest review of the viral appliances
Amid the wellness boom, skincare chains are increasingly building their business models around preventative care and long-term treatment frameworks rather than pure beauty.
We tested out Rhone's latest spring collection of women's running apparel – here's our honest review.
For Mother’s Day, ATN spoke with female founders and leaders across the fitness and wellness industry about how motherhood has changed their approach.
We've rounded up the best expert-recommended supplements for women in their 20s, 30s, 40s & 50s, including for perimenopause, pregnancy & more.
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