Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

I Tried the Nike x Hyperice Hyperboot. Here’s What It’s Actually Like

The Nike x Hyperice Hyperboot promises mobile recovery, with heat and compression built into a wearable boot. But is it genuinely useful or overkill?

Arnold Schwarzenegger Partners With Momentous To Launch Supplement Stack

Momentous and Arnold Schwarzenegger launched The Arnold Stack, a three-product lineup focused on protein, creatine and vitamin D3.

Fuze House, Truvia Partner for In-Studio Café Activations

The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.

A Runner’s Review of the Oakley Meta Vanguard Smart Glasses

Oakley and Meta’s newest performance glasses promise hands-free action capture, real-time Garmin stats and AI support in a visor-style frame […]

People have a party overlooking a city skyline

Daybreaker Taps Sweatpals for Event Tech as ‘Daylife’ Movement Gains Ground

Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.

man climbs on a pickup trick wearing Stoke sneakers

Stoke Footwear Launches, Focusing on Men It Says Are Ignored by Brands Like Nike & Adidas

Founded by industry veteran Rick Blackshaw, Stoke Footwear believes many men are underserved by popular performance-driven sneakers.

The Best Cleanses to Reset Your Health Goals in 2026

Whether you're looking to reset your gut health or lose weight, these are the best juice cleanses & detoxes to reach your New Year's 2026 resolution goals.

Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership

Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.

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Inside Nashville’s Booming Boutique Fitness Scene

The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.

Orlando skyline in the daytime

The 10 Healthiest US Cities in 2026, According to Mindbody’s New Rankings

Fitness and wellness software giant Mindbody ranked America's 25 biggest cities based on physical and mental health behaviors.