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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway
The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami
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A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low
Regional density, operating efficiency and improving investor sentiment are making low-cost fitness chains increasingly attractive acquisition targets across the pond
Apple is reportedly exploring screenless wearable concepts just weeks after Garmin launched Cirqa, suggesting the Whoop-style approach to passive health and fitness tracking is becoming a bigger priority for the industry’s largest players
A former Barry's instructor alleges the boutique fitness giant's updated policy amounts to a non-compete that limits how instructors earn. The controversy has thrust Barry's into the center of a wider conversation over how the fitness industry compensates its talent
The greens giant is launching its first new product form in 16 years, entering a category that helped turn Grüns into a billion-dollar acquisition target
A new ranking tracks U.K. cities based on their per-capita search interest in activities including gyms, Pilates, Hyrox, running and HIIT
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