The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like Whoop and Garmin
New data shows a handful of cities repeatedly emerging as international fitness hubs, led by global hotspots like London, New York and Paris
Reservoir allows consumers to preserve their immune cells through a standard blood draw, betting that advances in personalized medicine could make those cells valuable in the future
The massage and recovery tech company continues to build momentum under new leadership, adding Tom Brady-inspired massage sessions to a partnership roster that also includes Equinox and top hotels
Founded by former Ghia executive Henry Ellis and entrepreneur Eli Bronner, Rose's $399 at-home water test screens for more than 100 contaminants
The tech giant is expanding its health ecosystem with a new wearable, clinical lab-testing integration and partnerships designed to deliver more personalized wellness insights
Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration
The American tennis star spoke with ATN about the performance habits behind his rise and what goes into building beneficial brand partnerships, including his collaboration with supplement maker Thorne
Qualcomm’s latest chip and audio platforms point to a future where earbuds, glasses and other wearable devices become more useful across fitness and wellness
A patent filing describes a wearable device that could use AI to analyze a user’s movement and automatically adjust physical assistance or resistance during a workout
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