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Finance

Bay Club Snaps Up 12th Washington Club, Says Region Has More Room to Run

The Bay Club Company has acquired Tennis Center Sand Point in Northeast Seattle, marking its 12th Washington location.

Courtney Rehfeldt • Jun 05 2026
Peloton
Fitness

Women’s Health Moves From the Margins to the Mainstream

From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist.

Elizabeth Ostertag • Jun 05 2026
Peloton
Industry News

Exec Moves: Peloton Names New CFO

Executive moves is ATN’s weekly roundup up of the key industry personnel changes.

ATN Staff • Jun 05 2026
Fit Radio woman
Fitness Business

Music Licensing in Fitness: Five Questions Every Operator Should Ask

Five questions every operator should be asking any music or licensing partner —before they sign a deal.

Russell Greene • Jun 05 2026
Daxko
partnership

Extend Your Front Desk with AI and Never Miss a Member Moment

The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.

Athletech Studios • Jun 05 2026
A smiling mother and her young daughter doing yoga together on mats in a bright living room
Wellness

The Wellness Industry Finds Its Next Target: New Moms

The postpartum period has typically been a poorly understood time for many women — and for the medical community at large.

Lindsay Cohn • Jun 05 2026
Peloton storefront exterior
Finance

Peloton Acquires Pilates Startup Skōp in Growing Wellness Push

The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said.

Chris Welch • Jun 04 2026
instructor helps a client at a Club Pilates
Finance

PE-Backed Aligned Fitness Acquires Club Pilates Studios in New Jersey

Aligned Fitness Holdings, a top Club Pilates franchisee, has acquired six Club Pilates studios in central New Jersey.

Ani Freedman • Jun 04 2026
Finance

NewLimit Raises $435M for Age-Reversing Medicine

NewLimit has reaised $435M, led by Peter Thiel's Founders Fund, to bring an age-reversing medicine to human trial next year.

Courtney Rehfeldt • Jun 04 2026
EMS fitness studio at Body20
Case Studies

Franchisee Spotlight: Body20 in Bee Cave, Texas

Body20’s first Texas location is one of EMS brand's strongest franchise operations, built on staff investment, culture and organic referrals.

Collin Helwig • Jun 04 2026
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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