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Finance

Racquet 360 Closes $9M Round To Expand Padel in the US

Racquet 360 has closed a $9 million round and projects 300% revenue growth as racket sports, especially padel, gain ground in the U.S.

Courtney Rehfeldt • Mar 10 2026
woman in a Carry weighted vest
Longevity

Weighted Vests Show Promise as a Fitness Tool for Older Adults

New research found that wearing a weighted vest offers protective benefits against muscle and bone loss, as long as you're moving while wearing one.

Ani Freedman • Mar 10 2026
Alo Yoga cashmere lounge set
member exclusive

From V-Front Waists to Track Pants, These Trends Are Shaping Activewear

Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.

Lauren Parker • Mar 10 2026
Tech

Arya Secures $21M for AI-Powered Couples Wellness

Relationship-wellness startup Arya blends AI and human relationship experts to help couples communicate better, rebuild connection and strengthen intimacy.

Ani Freedman • Mar 10 2026
woman uses a Hyperice Hypervolt 3 massage gun
Wellness

Hyperice Launches Smallest, Least-Expensive Massage Device Yet

Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.

Elizabeth Ostertag • Mar 10 2026
HiReformance Institute class
Fitness

ClassPass Unveils Top Gyms, Studios & Fitness Instructors

ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.

Elizabeth Ostertag • Mar 10 2026

The Lens: Technology Will Define the Next Era of Fitness

Athletech Studios • Mar 10 2026
Fitness

We Tried Cross-Country Skiing-Inspired Workouts from Denmark at Nrthrn Strong’s First U.S. Studio

The Copenhagen-born fitness studio has opened its first U.S. outpost – here's what it's like trying the cross-country skiing-inspired workouts in NYC.

Elizabeth Ostertag • Mar 10 2026
Interior shot of people doing yoga at Yoga Joint under blue lights.
Fitness

Former Barry’s Exec Has Big Plans for Yoga Joint

Former Barry's exec Adam Shane is bringing Yoga Joint's infrared heated strength-and-yoga concept to New York City, with 15 locations planned.

Courtney Rehfeldt • Mar 10 2026
Update energy drinks case and cans
Nutrition

Consumers Are On Board With the Functional Drink Revolution

New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.

Ani Freedman • Mar 09 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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