Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women
Clair's non-invasive wearable continuously tracks key hormones in real time, signaling a broader shift toward women-first health tech in fitness and wellness.
Apple Is Scaling Back Its AI Health Coach Plans, Per Report
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
Recovery Is the New Après-Ski at Luxury Winter Resorts
From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.
Stakt Sees Success With First-Ever Wellness Pop-Up Event
Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.
Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
Super Bowl Advertisers Are Playing Offense on Wellness
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
ATN Week in Review: What’s Next for the Longevity Movement?
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
Bon Charge on Why 10–20 Minutes Beats An Hour in Wellness
In some cases, less is more. That’s true of consistent micro-recovery sessions that are easy, approachable and effective
