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Tech

PerfectGym Is Coming for the US Fitness Software Market

PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.

Courtney Rehfeldt • Jun 09 2026
Longevity

New ‘Living Lab’ Experiment Tests Whether Wellness Retreats Actually Work

Spain-based Slow had attendees wear Whoop trackers, test their biomarkers and more to evaluate the effects of its four-day wellness retreat.

Ani Freedman • Jun 09 2026
NFL safety Cole Bishop at a Pilates studio
Fitness Business

Pilates Studios See Traction With NFL, NBA Players

As athletes turn to Pilates for its injury-prevention and functional benefits, instructors are creating businesses around training professional players.

Ani Freedman • Jun 09 2026
Equipment

Pepper Launches FDA-Cleared Dry EMS Suit, Targeting US Market

Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.

Ani Freedman • Jun 09 2026
Vision Fitness machine
partnership

Vision Fitness Knows Intuitive Equipment Is the Key to Delivering Results

Across the Vision Fitness selectorized strength portfolio, the focus is on keeping things simple for users of all skill levels

Athletech Studios • Jun 09 2026
Industry News

GymNation Unveils Activations for Saudi Arabia World Cup Team

GymNation is going all in on the FIFA World Cup with a giant desert sand mural, goal-triggered membership giveaways and in-gym watch parties.

Courtney Rehfeldt • Jun 08 2026
exterior of SoulCylce studio
Industry News

SoulCycle CEO Evelyn Webster Exits Amid Reported Studio Closures

SoulCycle CEO Evelyn Webster is departing after nearly six years to lead Audiochuck, the true crime podcast company behind "Crime Junkie."

Courtney Rehfeldt • Jun 08 2026
Fitness Business

RiminiWellness 2026 Broke Records. Here’s What US Brands Can Learn

Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.

Courtney Rehfeldt • Jun 08 2026
Mike Doustdar
Industry News

Novo Nordisk CEO Looks Beyond Weight Loss to Longevity and Aesthetics

Novo Nordisk's CEO says the company’s blockbuster obesity drugs could ultimately pull it into increasingly buzzy areas of healthcare, from longevity research to aesthetic medicine.

Madison Muller • Jun 08 2026
AG1 Pro
Nutrition

AG1 Launches All-in-One Creatine Supplement

AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.

Elizabeth Ostertag • Jun 08 2026
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