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women cross the finish line at a Hyrox event
Fitness

F45 Launches Its Own Fitness Competition With Red Bull as Partner

F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.

Ani Freedman • Mar 16 2026
Peloton bike
Fitness

Peloton, Precor Unveil Unified Equipment for High-End Gyms

With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.

Ani Freedman • Mar 16 2026
Fitness

Tonal Re-Signs Tony Horton, Expands Coaching Roster & Programming

At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.

Elizabeth Ostertag • Mar 16 2026
Fitness

Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal

Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.

Ani Freedman • Mar 16 2026
Finance

Solo60 Raises $3.3M for Private, App-Bookable Micro-Gyms

London-based Solo60 lets consumers, personal trainers and influencers find private training spaces in micro-gyms throughout London's capital city.

Elizabeth Ostertag • Mar 16 2026
inside of a Kommunity Fitness location
Industry News

Kommunity Fitness Eyes US Market, Hiring Former Club Pilates President Mike Gray

Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.

Ani Freedman • Mar 16 2026
Xpriential treadmill
partnership

Xpriential Adds a Mental Challenge to Typical Cardio Workouts

Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back

Athletech Studios • Mar 16 2026
men in a fitness class
member exclusive

ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved

Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.

Josh Liberatore • Mar 15 2026
The exterior of a new Life Time gym in Illinois.
Fitness Business

Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary

According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.

Ani Freedman • Mar 13 2026
people work out inside a New York Sports Club
Longevity

New York Sports Club Inks Biomarker Testing, GLP-1 Partnership

New York Sports Club (NYSC) is tapping into the booming gym-as-a-clinic movement through a new partnership with digital health platform Thrive.

Ani Freedman • Mar 13 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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