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Fitness

The Best Labor Day Fitness & Wellness Deals 2026: Hyperice, Omorpho, Superpower & More

Shop the best Labor Day fitness sales ahead of the long weekend. Save on top picks from Amazon, Alo Yoga, Pvolve, and more.

Danielle Directo-Meston • Sep 03 2026
Wellness

MasterClass Just Launched a New Class on GLP-1S & Metabolic Health – Here’s How to Save Half Off

Obesity medicine specialist Dr. Rocio Salas-Whalen is the latest to join the online learning platform, which includes more than 200 celebrity instructors.

Danielle Directo-Meston • Sep 03 2026
member exclusive

Water Is Being Rebranded for the Wellness Era — Some Gyms Want In

In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is filter it to perfection 

Courtney Rehfeldt • Sep 03 2026
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Finance

Smart Ring Maker Oura Files for US IPO as Revenue Surges

A listing could raise as much as $3 billion for Oura and some of its backers, and value it at more than $16 billion

Subrat Patnaik • Sep 03 2026
Tech

Peloton Patents Point to a Future Where AI Workouts Adapt in Real Time

New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway

Elizabeth Ostertag • Sep 03 2026
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Finance

Ultrahuman Raises $70M, Looks Beyond Wearables as Smart Ring Race Heats Up

The India-based company still makes smart rings, but it's thinking bigger, too, looking to create a broader health intelligence platform

ATN Staff • Sep 03 2026
member exclusive

ATN Insights: New Yorkers Want to Dance. Los Angelenos Want to Lift

Data from events company Sweatpals shows that while consumers increasingly crave IRL experiences and connections, cities each have their own definition of fun. 

Lauren Parker • Sep 03 2026
Urban Gym Group fitness floor
Finance

Urban Gym Group Enters Dubai as Middle East’s Fitness Market Keeps Growing

The European operator is expanding into its fourth country with Arkhe as Dubai and the wider Middle East attract growing investment from global fitness brands

ATN Staff • Sep 03 2026
Eight Sleep new app feature
Longevity

Eight Sleep, Bryan Johnson Partner on Weekly Biological Age Tracking

The $1.5 billion sleep tech company is teaming with longevity entrepreneur Bryan Johnson as it pushes deeper into predictive health

ATN Staff • Sep 03 2026
member exclusive

Why the Fitness Industry Is Taking the Hamptons Seriously for Brand Growth

The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami 

Elizabeth Ostertag • Sep 03 2026
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