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Jeff Zwiefel
Finance

Jeff Zwiefel Joins North Castle Partners After Long Career at Life Time

The longtime Life Time president and COO will help the private equity firm identify investment opportunities in fitness, longevity and recovery.

Ani Freedman • Mar 13 2026
Basketball court at One Manhattan Square
Fitness Business

As Gyms Ditch Basketball, NYC’s Luxury Apartments Are Owning the Court

Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.

Courtney Rehfeldt • Mar 13 2026
MADabolic
partnership

Quiet the Noise: Inside MADabolic’s Focus-First Philosophy

Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant stimulation, the fitness industry has…

Athletech Studios • Mar 13 2026
Fitness

World Gym Makes Pilates Play in Taiwan With Your Reformer

A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.

Ani Freedman • Mar 12 2026
Jamie Weeks
Finance

With Founders Row, Jamie Weeks Is Giving Entrepreneurs Access to the Support He Never Had

Jamie Weeks created Founders Row last year to give startups a more hands-on, holistic approach to traditional private equity.

Courtney Rehfeldt • Mar 12 2026
Front of 24 Hour Fitness
Fitness

24 Hour Fitness Touts $100M in Club Upgrades, More To Come

With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.

Ani Freedman • Mar 12 2026
Nike women's after dark tour
Fitness

Nike Brings Back After Dark Tour Amid Women’s Running Boom

Nike is bringing its After Dark Tour back for the second year in a row, staging women’s-only races in seven key cities across the globe. 

Ani Freedman • Mar 12 2026
Centr x Hyrox training center
Fitness

Fitnessmith Lands East Coast Deal for Centr x Hyrox Training Centers

Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.

ATN Staff • Mar 12 2026
Jaxson Dart in Alo Suit
Fashion

Jaxson Dart Stepped Out in a Custom Suit by Alo for the NFL Honors

The New York Giants quarterback sported a custom espresso-toned suit by Alo – see what else he loves from the luxe activewear brand.

Elizabeth Ostertag • Mar 12 2026
TeamUp
partnership

TeamUp’s AI Business Advisor Turns Data into Decisions

New AI-powered reporting translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and scale with confidence. The fitness…

Athletech Studios • Mar 12 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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