Bay Club Snaps Up 12th Washington Club, Says Region Has More Room to Run

The KKR-backed luxury operator’s newest club features indoor tennis courts as racket sports emerge as a fast-growing category

In the era of fitness consolidation, The Bay Club Company continues to dominate the Pacific Northwest, with its latest deal adding a premier indoor racket facility to its growing portfolio.

The KKR-backed club operator – which offers a unique membership model that allows up to 10 individuals to share a single plan across its sports, recreation and active lifestyle clubs — has acquired Tennis Center Sand Point in Northeast Seattle.

The deal marks its 12th location in Washington.

Sand Point features 10 indoor tennis courts for year-round access, private instruction, competitive leagues and training technology, a pro shop and cafe. The timing is notable; racket sports were the fastest-growing fitness modality among Garmin users in 2025, growing 67% year-over-year and ahead of Pilates and HIIT.

The company’s Washington push traces back to late 2023, when Bay Club kicked off its growth run with the purchase of Pro Club’s Seattle and Bellevue locations, followed by Harbor Square Athletic Club in Edmonds, three 425 Fitness sites and indoor sports and entertainment brand Arena Sports.

“Every acquisition we’ve made in Seattle has been intentional,” said Bay Club’s Victor Woo, executive vice president, new business development. “We started with PRO Club as our foundation, and we’ve built outward from there—fitness, family sports, entertainment and now even greater racquet (racket) depth in the Seattle corridor. Sand Point is the latest piece of that, and there is a significant runway for continued expansion in this region.”

Yet Washington state is only part of the story. Bay Club has been making equally aggressive moves to the south. 

In May, Bay Club announced a $65 million acquisition of the city block that’s home to its flagship San Francisco club, a location it has occupied since 1977, along with a $25 million transformation of its Manhattan Country Club in Southern California. 

“San Francisco is our home, and we’re tripling down on it,” Bay Club president and CEO Matthew Stevens said.

Bay Club has also found a way to attract non-members into its orbit, namely Gen Z and millennials who are interested in wellness and “soft clubbing” rather than a night out at the bar. Members are encouraged to bring friends as guests for the various events locations are hosting, such as Silent Disco Dance classes, Sound Bath Healing workshops and other themed monthly events.