Fitness Business ATN Week in Review: Is a Rental Model the Future of At-Home Fitness? Josh Liberatore Published: July 31, 2026 Share on Facebook Share on Twitter Share via Email credit: Tonal Tonal’s rental program could mark a new era for a connected fitness category that’s struggled to convert consumer interest into purchases in the post-pandemic landscape… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:at-home fitness ATN Pro ATN Weekly Connected Fitness Garmin Tonal Wearables
