Fitness Business ATN Week in Review: Is a Rental Model the Future of At-Home Fitness? Josh Liberatore July 31, 2026 Share on Facebook Share on Twitter Share via Email credit: Tonal Tonal’s rental program could mark a new era for a connected fitness category that’s struggled to convert consumer interest into purchases in the post-pandemic landscape… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: at-home fitness ATN Pro ATN Weekly Connected Fitness Garmin Tonal Wearables