How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion
Any operator who thinks recovery is just for elite establishments should check their assumptions at the (red light sauna) door.
As lead-to-first-visit conversion softens, retention data suggests the bigger opportunity for Pilates studios may be what happens after the client walks through the door.
The argument for performance-based pay isn’t really about paying coaches more. It’s about aligning incentives so that the client, the coach, and the business all benefit from the same outcome.
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
In a semi-private training model, clients follow a personalized training program in a small group under the guidance of a coach
While the freebie approach is pervasive it fails to get the job down when it comes to relation ships and retention.
Once Marc Gralnick found his way to Sweat440, there was no looking back, eventually creating the brand's largest franchisee group
Lauren Montz's journey through past and present challenges reveals the blueprint for running a top-performing Pure Barre studio
In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.
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