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People running a marathon
Reviews

The Best Recovery Products for Marathon Season, From Massage Guns to Recovery Shoes

From massagers and electrolytes, we've rounded up the best marathon recovery products for runners for post-race pain relief at home and beyond.

Elizabeth Ostertag • Mar 09 2026
overweight man and woman do yoga together
Wellness

Hims & Hers, Novo Nordisk Reunite in GLP-1 Deal Weeks After Lawsuit

Hims & Hers and Novo Nordisk are partners again, just weeks after Novo sued the telehealth giant for selling compounded GLP-1s.

Courtney Rehfeldt • Mar 09 2026
Zappos shakeout run at the LA Marathon
Fitness Business

LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge

Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.

Genevieve Farrell • Mar 09 2026
Wellness

Closing the ‘Bedtime Gap’ Could Be the Next Wave in Sleep Tech

Americans are highly inconsistent with what time they fall asleep each night, a phenomenon known as the "bedtime gap," according to a new report.

Ani Freedman • Mar 09 2026
The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Athletech Studios • Mar 09 2026
Kane Revive OB slip-on shoes
Fitness

Kane’s Newest Shoe Lets Eco-Conscious Athletes Slip Easier Into Recovery Mode

The NFL-loved recovery footwear brand has debuted a new open-back style of its bestselling bio-based foam shoes.

Danielle Directo-Meston • Mar 06 2026
people do the SkiErg at a Hyrox event
member exclusive

ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux

As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.

Josh Liberatore • Mar 06 2026
interior of Emirates airplane with flight attendant offering passenger tea options.
member exclusive

Wellness Is Already Conquering Your Hotel Room — Your Flight Is Next

Airlines like Emirates, Singapore Airlines and Virgin Atlantic are investing in passenger wellness. Here's how.

Courtney Rehfeldt • Mar 06 2026
Fitness

Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition

The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.

Courtney Rehfeldt • Mar 06 2026
Industry News

SLT Looks To Acquire Pilates Studios in Nationwide Expansion Push

Backed by a new multimillion-dollar investment, SLT plans to acquire select reformer-based Pilates studios across the U.S.

Ani Freedman • Mar 06 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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