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Tech

Sequel Brands Launches AI-Powered Digital Wellness Platform

The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month

ATN Staff • Jul 21 2026
member exclusive

GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People

More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it's far from a given that weight-loss drugs will prove to be a net benefit for the industry

Ani Freedman • Jul 21 2026
Wellness

ClassPass Goes Beyond the Gym, Adding Theme Parks & Zoos to ‘IRL’ Wellness Offerings

The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness

Courtney Rehfeldt • Jul 21 2026
Cirqa smart band.
member exclusive

Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop

The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday. 

Dana Wollman • Jul 21 2026
exterior of Crunch Fitness Arcadia
Industry News

Crunch’s CR Fitness Plans to Open 20 Clubs in Phoenix

CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push

ATN Staff • Jul 21 2026
Guests at a ‘Peptides 101’
member exclusive

‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix

Approved medicines move through clinical trials, regulators and pharmacies like Walgreens and CVS. Much of the online peptide trade bypasses that system

Isabelle Lee, Annika Inampudi and Muyao Shen • Jul 21 2026
partnership

Tech is Finally Catching Up to How Boutique Studios Operate

How The Shed achieved 220% revenue growth with bsport, and what it reveals about running and growing a modern studio.

Athletech Studios • Jul 21 2026
DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Dunn joins the show to discuss the next phase of wellness, where adoption is assumed and how execution drives growth.

Collin Helwig • Jul 21 2026
exterior of a Planet Fitness gym
Finance

Planet Fitness Sells Stake in Australian Franchisee; New Owner Targets Expansion

Franchise Equity Partners has acquired Bravo Fit, which operates 32 Planet Fitness clubs and holds development rights for roughly 100 locations across Australia

ATN Staff • Jul 21 2026
Pilates Addiction
Case Studies

Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. 

The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago

Athletech Studios • Jul 21 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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