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Industry News

Planet Fitness, Gymshark Team Up on High School Gym Promotion

Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.

Courtney Rehfeldt • May 21 2026
Les Mills instructors work out
Tech

Les Mills Embraces AI-Generated Content With Hyperhuman Partnership

Gobal group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.

Ani Freedman • May 21 2026
D1 Training Tennessee
Case Studies

Franchisee Spotlight: D1 Training in West Nashville, Tennessee 

Joe Stanford’s trajectory reveals much about the model, mindset and mission behind fast-growing youth fitness franchise D1 Training

Kim Kisner • May 21 2026
Expanding beyond your region.
member exclusive

ATN Insights: Only 13% of Multi-Location Studios Expand Beyond Their Immediate Region

Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.

Lauren Parker • May 21 2026
Tech

Strava Goes All-In on Strength Training in Major Update

Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.

Elizabeth Ostertag • May 21 2026
Wellness

New York’s Fitness Scene Gets Its Own Dating App

New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.

Courtney Rehfeldt • May 20 2026
Nutrition

Life Time Scales In-Club Nutrition Coaching

Life Time is rolling out Dynamic Nutrition Coaching, featuring specialized guidance across its 190-plus clubs.

Courtney Rehfeldt • May 20 2026
Nike and The Yard logo
Fitness

Nike Makes Fitness Comeback, Taps The Yard as First Global Gym Partner

Nike has named The Yard Gym its first global gym partner, collaborating with the strength training franchise on programming and more.

Courtney Rehfeldt • May 20 2026
Industry News

Pure Barre Brings Back Pilates-Inspired Class

The Xponential Fitness-owned barre brand is relaunching its Reform class, looking to get in on the Pilates craze.

Ani Freedman • May 20 2026
Founders from AltaDX Group and LeisureLabs at the FIBO 2026 trade show in Germany
Tech

AltaDX, LeisureLabs Form Global Fitness Tech Alliance

North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services.

ATN Staff • May 20 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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