Xpriential Adds a Mental Challenge to Typical Cardio Workouts
Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back
ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary
According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.
New York Sports Club Inks Biomarker Testing, GLP-1 Partnership
New York Sports Club (NYSC) is tapping into the booming gym-as-a-clinic movement through a new partnership with digital health platform Thrive.
Jeff Zwiefel Joins North Castle Partners After Long Career at Life Time
The longtime Life Time president and COO will help the private equity firm identify investment opportunities in fitness, longevity and recovery.
As Gyms Ditch Basketball, NYC’s Luxury Apartments Are Owning the Court
Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.
Quiet the Noise: Inside MADabolic’s Focus-First Philosophy
Programming, environment and culture intentionally designed to quiet distraction – rather than create it. In an era defined by constant […]
World Gym Makes Pilates Play in Taiwan With Your Reformer
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
With Founders Row, Jamie Weeks Is Giving Entrepreneurs Access to the Support He Never Had
Jamie Weeks created Founders Row last year to give startups a more hands-on, holistic approach to traditional private equity.
24 Hour Fitness Touts $100M in Club Upgrades, More To Come
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
