Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the world to count. She is currently a contributor to Athletech News covering industry trends, and recently left Penske Media/Fairchild Media Group (WWD, Sourcing Journal) to join Hertzman Global Intelligence as director of content. Her freelance articles have appeared in The New York Times, Washington Post, Northforker, Southforker, among many others. She holds a Bachelor of Science in Communications from Cornell University.
In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33%
The fitness operators who embrace AI today won't just save time, they'll build a compounding advantage that grows faster with every interaction.
Not only can a personalized movement health score pinpoint areas for client improvement, it also creates an opportunity for gyms to grow their business.
When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.
Music doesn't just make working out more enjoyable—it can also make people perform better. As Bob Marley famously said: One good thing about music, when it hits you, you feel no pain.”
AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.
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