Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the world to count. She is currently a contributor to Athletech News covering industry trends, and recently left Penske Media/Fairchild Media Group (WWD, Sourcing Journal) to join Hertzman Global Intelligence as director of content. Her freelance articles have appeared in The New York Times, Washington Post, Northforker, Southforker, among many others. She holds a Bachelor of Science in Communications from Cornell University.
Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
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