Fitness ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Lauren Parker August 6, 2026 Share on Facebook Share on Twitter Share via Email Credit: F45 Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and studios that lean in are… ATN Pro Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data F45 FIT Fitness Competition Hyrox