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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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System NAD peptide
Finance

System Raises $20M to Make Peptides More Accessible for Americans 

The startup's all-in-one platform is designed to help consumers navigate peptide treatments, connect with licensed clinicians and receive prescribed compounds at home

ATN Staff • Sep 09 2026
Planet Fitness gym exterior
member exclusive

Planet Fitness Rebrands as Low-Price Gym Competitors Gain Ground

The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a refreshed look and app redesign

Courtney Rehfeldt • Sep 09 2026
Arketa studio
Fitness

Fitness Software Provider Arketa to Open Brick-and-Mortar Studio

No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers

Collin Helwig • Sep 09 2026
JL Marketing with strength brands
partnership

Are Your Marketing Metrics Telling the Whole Story?

JL Marketing explains why CPL and lead volume are only starting points, and how connecting campaign, CRM and sales data can help fitness brands make smarter decisions

Athletech Studios • Sep 09 2026
Equipment

Aqua Training Bag Lands at DICK’S, Academy Sports Through Everlast Deal

The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms

ATN Staff • Sep 08 2026
ATN Power Players awards
Fitness Business

Where Are They Now? Catching Up With ATN’s  2025 Power Players

Top executives reflect on how winning Athletech’s Power Players award has impacted their businesses and share what they’re building next

Collin Helwig • Sep 08 2026
member exclusive

Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Evosh Pilates, a low-labor, always-open concept from Fort Smith, Arkansas, has franchisees lined up for a nationwide expansion push

Courtney Rehfeldt • Sep 08 2026
people do the SkiErg at a Hyrox event
Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million

Josh Liberatore • Sep 08 2026
reformer Pilates
Industry News

Planet Fitness Adds Reformer Pilates to Australia Gyms

Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer

Courtney Rehfeldt • Sep 08 2026
Fitness consumers high five
member exclusive

There’s One Metric Most Gym Owner’s Overlook

Client churn is a "silent killer" at many facilities. Here's what you need to know to tackle it head on.

Emily Beers • Sep 08 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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