The study reveals numerous benefits of an integrated care model that combines weight-loss drugs with exercise, especially strength training.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Chris Rondeau, the longtime former CEO of Planet Fitness, has invested in Absolute Recomp, a strength training gym chain with national expansion ambitions.
LVMH-backed private equity firm L Catterton is in exclusive talks to buy a stake in extreme fitness brand Hyrox, according to Sky News.
The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.
Australia-based functional fitness franchise Fitstop has studios coming to big cities in Texas, following openings in California and Pennsylvania.
Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
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