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As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets.
Fitness Ventures has acquired 22 Crunch Fitness gyms in California and Texas, becoming the system's largest franchisee at 115 locations.
Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar.
Inside Strong Pilates studios, integrated tablets will offer members real-time performance tracking, color-coded intensity zones and personalized coaching tools.
GymNation has secured a $100 million private credit facility from HPS Investment Partners, the credit arm BlackRock acquired last year.
Nourish has closed a $100 million Series C, bringing its total funding to $215 million to expand its dietitian network and AI care platform.
ISSA has announced the Menopause Coach Certification for personal trainers, group fitness instructors, nutrition coaches and other fit pros.
People taking GLP-1s are more likely to join a gym and exercise than they were just a year ago, according to findings from William Blair Equity Research.
As fitness enters a “High Tech, High Touch” era, new data underscores the growing importance of human expertise and engagement in turning information into meaningful…
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