How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands
As developers rethink mixed-use real estate, fitness brands are being paired with recovery, healthy food, beauty and other concepts to create wellness destinations
The equipment maker’s first major athlete partnership coincides with the launch of TANK SX, designed for health clubs and collegiate training programs.
From the first visit forward, small details can have a lasting impact on member behavior.
Wyant grew the fitness educator's revenue nearly eightfold during his first tenure. He spoke with ATN about his priorities for his second stint as ISSA's CEO
Travelers may not trust AI to pick a restaurant, but new data shows they'll let it knead their shoulders before a social soak and a mocktail
Qualcomm’s latest chip and audio platforms point to a future where earbuds, glasses and other wearable devices become more useful across fitness and wellness
Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others
Mainstream-priced brands are feeling the squeeze as shoppers seek either real savings or a real step up. Meanwhile, new data shows what GLP-1 users are reaching for
The Xponential Fitness-owned barre brand is offering unlimited classes for students, with monthly pricing starting at $99
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