Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
Emily Barton turned a chance workout into a thriving business, redefining what’s possible in fitness franchising
Bodybar Pilates is betting on authenticity, with ads that feature real members and instructors, to broaden its appeal as the brand targets U.S. expansion.
David Lloyd’s acquisition of Aspria offers a closer look at how the European fitness sector is evolving, with Carlsquare’s Arnold Holle predicting some significant changes…
As data becomes table stakes, Herman Scheer is helping women’s health brands move up the value chain — translating insight into trust, clarity and action.…
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
Blk Box provides strength training equipment for some of the world's top sports teams, along with big-name gym chains.
Life Time's new Innovation Hub gives select wellness tech startups access to real clubs, real members and a possible path to partnership.
Aligned Fitness has added six Club Pilates studios to bring its footprint total to 55. The additions come from CAM Pilates, a Columbus, Ohio-based franchise.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
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