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woman wearing Intake Breathing nasal strip
Finance

Intake Breathing Gets $62M for Magnetic Nasal Strips

Camino Partners, the investment firm founded by Kind Snacks creator Daniel Lubetzky, is backing the nasal breathing brand as it looks to expand into mainstream retail

ATN Staff • Oct 28 2026
Fitness Park gym sign
Finance

Providence Equity to Acquire Fitness Park as European Gym Consolidation Accelerates

The private equity firm, which also owns VivaGym, is poised to control two of Europe's largest fitness chains, with more than 900 combined locations

ATN Staff • Oct 28 2026
member exclusive

Brands Across Industries Are Tapping Into the Marathon Boom

Ahead of this year's NYC Marathon, dozens of non-running brands — from Celsius to Band-Aid — are hosting events, shake-out runs and activations

Ani Freedman • Oct 28 2026
Ozwell Fitness site
partnership

How One Fitness Operator Tripled Recovery Engagement Metrics

One Indiana health club has turned recovery into a habit with Neo Science's premium wellness technology, driving thousands of sessions and stronger member engagement

Athletech Studios • Oct 28 2026
Opus team in office
partnership

How Gym Chains Can Train Every Location the Same Way

Training problems get bigger as a gym chain adds locations. Opus helps every location follow the same standards

Athletech Studios • Oct 28 2026
Sport Alliance
partnership

A Membership Churn Score Is Not a Retention Strategy

Perfect Gym by Sport Alliance explains why effective retention depends on recognizing behavior changes early, responding with purpose and measuring what actually works

Athletech Studios • Oct 28 2026
member exclusive

Americans Want to Exercise More, but Cost Concerns Are Shaping How Much They’ll Spend

New data shows that Americans are prioritizing movement but many remain hesitant to spend more amid economic challenges, presenting a potential challenge for gyms and other paid fitness providers

Courtney Rehfeldt • Oct 27 2026
LA Fitness new gym interior
member exclusive

LA Fitness’ New Tampa Gym Offers Clues to Its Strategy Moving Forward

As LA Fitness closes clubs across the country, its new, $4.8 million Tampa location trades the familiar big-box formula for reformer Pilates and a Hyrox zone, offering a preview of where the chain may be headed 

Courtney Rehfeldt • Oct 27 2026
Techogym treadmills
Fitness

Technogym Rolls Out AI-Powered Customer Service for Gym Operators

The fitness equipment giant is using AI diagnostics, real-time equipment monitoring and automated support to help gyms reduce downtime and maintenance costs

ATN Staff • Oct 27 2026
Disrupt with Adam Shane
Fitness

Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

Adam Shane joins the show to discuss his departure from Barry's and move into New York City with Yoga Joint

Collin Helwig • Oct 27 2026
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