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Applications Are Open: 2026 Power Player Awards

Nominate yourself (or someone who deserves it).

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Equinox sign
Industry News

Bilt Adds Equinox to Rewards Platform, Pushing Further Into Fitness

The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences

ATN Staff • Aug 19 2026
exterior of a Next Health location
member exclusive

The Fastest-Growing Fitness & Wellness Brands in America, Ranked

This year's Inc. 5000 list of the fastest-growing private companies in the U.S. featured 63 different fitness and wellness brands — fitness franchises, supplement brands and longevity-focused telehealth platforms were among the biggest winners

Ani Freedman • Aug 19 2026
people work out at Seattle Strength & Performance
Fitness

Seattle Strength & Performance Eyes 15 Locations by 2028 as Growth Accelerates

The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location

ATN Staff • Aug 19 2026
Olympic sign outside a building
Fitness Business

As Hyrox’s Popularity Soars, Fitness Racing Hybrid Chases Olympic Dream

The prospect of it being included in the Olympics is not just wishful thinking, after World Triathlon approved the format under the name 'Hyathlon' this year

Reuters • Aug 19 2026
Pvolve
partnership

Defining the New Category of Movement Longevity

PVOLVE's Jill Brand explains why movement isn't just part of healthy aging — it's the foundation for living well throughout life.

Athletech Studios • Aug 19 2026
Playlist AI Concierge
partnership

Fitness Studios Have a Capacity Problem. AI Could Help Fix It.

Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.

Athletech Studios • Aug 19 2026
people in a Solidcore class
member exclusive

Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here’s Why

As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether

Josh Liberatore • Aug 18 2026
gym floor
member exclusive

Why Europe’s Low-Cost Gym Market Is Ripe for Consolidation

Regional density, operating efficiency and improving investor sentiment are making low-cost fitness chains increasingly attractive acquisition targets across the pond

Elizabeth Ostertag • Aug 18 2026
personal training session at a Vasa Fitness gym
Fitness Business

Vasa Fitness Taps ISSA to Turn Its Employees Into Personal Trainers

The HVLP operator will sponsor up to 150 trainer certifications for its staffers annually as gyms look to strengthen their coaching pipelines amid growing personal training demand

ATN Staff • Aug 18 2026
people inside a Rumble Boxing class
Fitness

Fitness Doesn’t Have a Data Problem. It Has an Execution Gap

Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.

Brian Mitchell • Aug 18 2026
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Gen Z, Millennials Drive a Men’s Wellness Boom

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Exec Moves: Stipher Joins Workout Anytime

member exclusive

Hyrox Underestimated India. Now It’s Calling It a Top 3 Global Market

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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