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Pilates Addiction
Case Studies

Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich. 

The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago

Athletech Studios • Jul 21 2026
partnership

The Tech Tax: The Real Cost of a Fragmented Stack

Why more technology isn’t always better, and how misaligned systems are impacting performance, data and decision-making.

Athletech Studios • Jul 20 2026
panelists at the ATN Innovation Summit
member exclusive

How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness

Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch

Ani Freedman • Jul 20 2026
woman on an exercise bike at a Planet Fitness
Industry News

Planet Fitness Taps Apple Music for In-Gym Pop-Ups, Subscription Deal

Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a '90s-themed party night at its gyms. The collab also gives new members up to three free months of Apple's music-subscription platform

Courtney Rehfeldt • Jul 20 2026
Urban Gym Group
Finance

Urban Gym Group Enters Ireland With Iconic Health Clubs Acquisition

The deal adds four Dublin clubs to UGG’s growing portfolio, with the locations set to become TrainMore and Clubsportive facilities

ATN Staff • Jul 20 2026
woman on a Wattbike
Tech

EGYM, Wattbike Aim to Bring Accessible VO2 Max Testing to Gyms

The integration allows operators to incorporate Wattbike's non-invasive VO2 max assessments into member onboarding, programming and EGYM's Cardio BioAge platform

ATN Staff • Jul 20 2026
Tech

Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds

Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI

Courtney Rehfeldt • Jul 20 2026
Marc Grondahl
Industry News

Marc Grondahl Remembered as Industry Trailblazer, Role Model & Friend

The co-founder of Planet Fitness, Marc Grondahl leaves behind an impressive legacy he helped build alongside his brother, Michael.

Ani Freedman • Jul 19 2026
ATN Innovation Summit speakers
Tech

Fitness Stakeholders Say All-in-One Software Isn’t Enough Anymore

Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape

Collin Helwig • Jul 17 2026
Ragga Ragnars wearing an Apollo Neuro and Oura Ring
Wellness

Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds

A peer-reviewed study analyzing nearly 475,000 nights of sleep found that Apollo Neuro wearable users gained an average of 46 extra minutes of sleep per night, and slept better and deper thanks to the wearable's AI-powered vibration tech

Ani Freedman • Jul 17 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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