Fitness Business The Red-Hot Pilates Market Still Has a Lot of Room to Grow, Brand Leaders Say Josh Liberatore August 5, 2026 Share on Facebook Share on Twitter Share via Email From left: Edward Hertzman, Bryan Myers, Sarah Luna, Jenna Morris and Alex Lyons (credit: Kate Jones Photo) While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world’s top brands say they’re just scratching the surface… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Innovation Summit ATN Pro Boutique Fitness Club Pilates fitness equipment JetSet Pilates Pilates Pilates Addiction Solidcore