EGYM’s New Tech Integration Promises to Change the Fitness Industry

With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and industry-wide transformation

EGYM, the global fit tech provider, understands it’s important to know where you’re at in order to get where you want to go. It’s why the brand recently partnered with seca, a leading health tech company, to provide instantaneous full body composition analysis to gym and studio members. 

With the Fitness Hub seca edition, users receive a clear analysis along with milestones to chase as they progress along their fitness program. It gives facilities a way to streamline more operations and offer more personalized experiences without stunting efficiency. 

“Members increasingly expect things to be intuitive and connected,” said Tobias Sauer, EGYM’s VP of Enterprise Sales. “They don’t think in terms of systems or devices. They just expect the journey to flow. At the same time, operators are under pressure to make assessments easier to scale, easier to repeat and less dependent on staff availability. That combination is what really drove this product.” 

Figures that Matter

Literally and figuratively, members are just a step away from medically precise body composition insights with the Fitness Hub seca edition. Users only need to step up to the device, navigate through a few screens and then allow it to conduct a scan. Then, in seconds, it displays everything from muscle mass percentage to visceral fat levels. 

That data then flows into the EGYM ecosystem, where it immediately informs training recommendations through Genius, the brand’s AI-driven training prescription system. As a result, members receive detailed, trustworthy benchmarks and dynamic recommendations that adapt in real time as they progress.

“The assessment naturally becomes the starting point of a conversation about what to focus on next,” Sauer said. “It removes friction and guesswork. Instead of numbers living in isolation, they become part of an ongoing dialogue between the member, the trainer and the training plan itself.”

EGYM doesn’t believe in throwing numbers at users without effect. While the seca edition provides valuable figures, the brand knows that alone isn’t enough in today’s day and age.

“This is something we care deeply about across all of our integrations, not just seca,” Sauer said. “Data only becomes valuable when it leads to better decisions and better conversations. Whether the data comes from seca or another partner, our goal is always the same: make it actionable.”

That’s what leads to engagement, retention, booming gym operations and healthier lives, Sauer argues. 

“That’s where the experience shifts from tracking data to guiding outcomes,” he said. “It’s where training becomes a tool not just for performance, but for long-term health and resilience.”

Spurring Operational Efficiency

The Fitness Hub seca edition also promises to operationally speed up the gyms deploying it. Like members, coaches or trainers benefit from detailed, tangible progression points which they can present to clients. 

“When a trainer sits down with a member, the conversation is no longer about interpreting numbers,” said Sauer. “It becomes about explaining the training plan and the rationale behind it. Trainers don’t have to manage separate systems or explain why numbers live in different places. They can focus on the conversation.”

Aside from giving them more organizational structure, the seca edition provides trainers with the space to support clients in ways they couldn’t before. 

“It changes the quality of coaching conversations significantly,” Sauer said. “The AI does the heavy lifting in the background, while the trainer focuses on motivation, education and behavior change.”

The Fitness Hub seca edition also fits into any brand’s integrated tech stack where intelligent hardware, biometrics and connected data can all work together thanks to EGYM’s open ecosystem. 

“Operators can continue to work with the assessment partners they already know and trust, while also having the option to offer a deeply unified, all-in-one experience with seca,” Sauer said. “Whether the data comes from seca or another partner, the expectation from members is the same: things should work smoothly and feel connected. The seca edition simply shows what is possible when integration goes even deeper at the hardware level, without changing the openness of the overall ecosystem.”

A Name You Can Trust

Gyms, studios or health centers also stand to benefit from seca’s reputation. The brand’s association with clinical accuracy and evidence-based measurement makes member buy-in an easy sell. 

“Seca carries a very strong medical reputation and that brings a different kind of confidence into the gym environment,” Sauer said. “For members, trust matters. 

That confidence leads to a greater likelihood for improved fitness outcomes. 

“When someone steps onto the Fitness Hub and sees the seca brand, it signals that this is not just a fitness feature, but something grounded in medical science,” Sauer went on. “That tends to change how seriously people take the results and how motivated they are to act on them.”

EGYM’s Future View

According to Sauer, the seca edition only indicates where EGYM and its partners are heading — an intersection between health and fitness. 

“We’ve always believed that the future of fitness is going to be about delivering health outcomes, not just gym outcomes,” he said. “The lines between a fitness club and a healthcare provider are blurring, and we see gyms evolving into preventative health hubs. The Fitness Hub seca edition embodies that idea.”

By bringing medical-grade assessment technology into a friendly, accessible gym device, the brand bridges clinical insight with everyday training. The effects of that and any further integrations promise to make the fitness and healthcare merger even stronger — optimizing health in the process.

“We are striving for a world where going to the gym contributes to your longevity, where the data from your workouts can flow into, say, your health app or even to your doctor, and vice versa, supporting a shift in healthcare from repair to prevention,” Sauer said. “The Fitness Hub seca edition is a step in that direction. We believe that’s the future: fitness as a true extension of healthcare, helping people stay healthier longer through connected, data-driven insights and guidance.”

This article originally appeared in ATN’s Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness, which examines the trends shaping the future of fitness and wellness, and what they mean for operators, investors and brands navigating a rapidly evolving market. Download the free report.